Digital Marketing Manager Roles and Responsibilities:

• Manage the creation of high quality content in a timely fashion in support of marketing campaigns.
• Manage includes: blogs, whitepapers, videos, video interviews, webinars & podcasts.
• Plan and execute marketing campaigns across multiple channels including email campaigns
• Define and measure KPIs to help measure and refine the marketing process
• Develop and implement SEO and PPC strategies
• Engage on social media, primarily linkedin and twitter, to increase traffic and engage potential leads in conversation.
• Manage and edit the company's websites.
• Continually work on the Search Engine Optimization of the website.
• Follow up on marketing campaigns to arrange initial ‘warm’ phone calls for the sales team
• Working with the sales and technical teams, as well as conducting independent research, to help define future marketing campaigns
• Manage, Update and Improve CRM content
• Identify ideal customer profiles and target sectors and organisations
• Carry out Internet based research (using sales navigator) to identify potential leads

Digital Marketing Manager Skills, Experience, Qualifications:

• Experience in Coordinating and running digital marketing campaigns
• Strong written and verbal communication skills
• Will be familiar with a range of content creation tools for different channels
• We be familiar with using Google Analytics & Adwords, SEO and PPC
• Experience of Wordpress or other content management systems
• Social Media Twitter, Linkedin including campaign manager and sales navigator
• Be self-motivated with the attention to detail to manage detailed marketing campaigns

Digital Marketing Manager Roles and Responsibilities:

• Generate innovative ideas and provide creative direction to ensure company-wide marketing efforts are industry leading
  
• Develop and implement cohesive digital marketing and branding strategies that tie together all marketing efforts
• Create and execute on and off-page optimization strategies, including content creation and the creation of optimized landing pages
• Oversee all email marketing campaigns, including management of vendor relationships
• Manage all design, copy and content using internal and external resources
• Oversee post transaction customer engagement via reviews and ratings
• Review and comprehend web analytics to make data driven strategic decisions
• Prepare detailed strategy reports and then lead your vision to a successful result
• Set KPIs for all marketing efforts and manage success to the KPI’s
• Determine business needs to achieve expected marketing growth
• Keyword analysis and competitive research
• Strategic ecommerce marketing management experience required

Digital Marketing Manager Skills, Abilities and Experience:

• Master's degree in marketing or related field
• Self-motivated creative thinker with knowledge of advertising and graphic design
• Mastery of marketing, branding, content, SEO, SEM and Social
• Experience with website optimization tools. Google Analytics, Search Console and Data Studio
• Hard/smart working with exceptional verbal and written communication skills
• Ability to work within a team and independently
• Ability to break down complex strategies into small, manageable tasks
• Capacity to complete tasks efficiently and accurately
• Strong organizational, time management, analytical and problem-solving skills
• Must be able to work in a fast-paced environment with frequent changes in priorities
• Recent continuing education to ensure relevance with current best practices

Digital Marketing Manager Roles and Responsibilities:

• Plan, execute and measure the strategic and technical aspects of the digital marketing program to deliver integrated campaigns across the entire digital ecosystem.
• Manage the day-to-day operations and infrastructure of key marketing technology systems like email marketing, digital ecommerce stores, and demand generation tools.
• Leverage data to create target lists for campaigns, to include segmenting audiences and targeting campaigns to increase effectiveness.
• Oversee database management in conjunction with the internal CRM manager that includes: segmentation, list acquisition/import, data cleansing, activity capture and lead management.
• Refine integration between digital marketing platforms to ensure campaign tracking, flow of lead information, proper ROI measuring for campaign analysis, and overall high data quality.
• Collaborate with internal marketing team members for content creation; ensure content (copy/image/video assets) is optimized for website performance.
• Execute and coordinate digital promotions, identify product sales opportunities, and collaborate to maximize product launches.
• Review the effectiveness of content that drives conversion in each of the major channels including email, search, social, and display.
• Manage email marketing and customer journey mapping to ensure an ideal customer experience that promotes engagement, loyalty, and LTV.
• Measure and report performance of all digital marketing campaigns, websites and ecommerce programs.
• Coordinate with external partners and internal marketing team members to maintain and update the corporate website infrastructure, content and pages.
• A highly flexible and adaptive out-of-the-box thinker with sharp analytical and problem-solving skills able to multitask in a fast-paced environment
• Manage the eCommerce website and B2B ordering store, focusing on continual optimization based on site analytics, A/B test results, and industry trends.
• Maintain marketing product data inside of both ecommerce stores. Ensure all pages across the sites are well-presented and strategically merchandised.

Digital Marketing Manager Skills, Abilities and Experience:

• Digital marketing experience, preferably 3+ years of experience in ecommerce/Consumer Goods operations.
• Experience with ecommerce platforms such as Magento, Shopify, SuiteCommerce, etc.
• Experience with enterprise marketing automation platforms and email marketing tools.
• Experience with Google Search and Analytics a must.
• Ability to learn new tools and software quickly and independently. 
• Must be proactive and have the ability to multitask
• Telecom / Major Carrier Brand experience a plus
• Based in the Greater Atlanta area

Digital Marketing Manager Roles and Responsibilities:

• Determine the digital strategic priorities in partnership with the Marketing teams in order to target and acquire qualified traffic on websites for the purpose
• Increasing the understanding and visibility of our product, generating engagement and reinforcing the users’ experience;
• Conduct market research and provide competitive intelligence, disseminating best practices related to audience acquisition, profiling strategies, database analysis and digital innovation strategies;
• Identify the different users’ groups of digital traffic and provide recommendations by channel and group.
• Ensure the execution of digital activities as the point of contact with the agencies and in partnership with the Marketing teams;
• Optimize the SEO and SEM of the different websites;
• Improve users’ experience.
• Determine and follow the performance indicators of the different websites and digital campaigns.
• Provide tactical and budgetary recommendations.
• Carry out the analysis of digital and competitive trends with the aim of maintaining an innovative digital strategy;
• Maintain the digital knowledge level of the Marketing teams and other departments;
• Drive a culture of innovation and coordinate the deployment of innovative initiatives with the Marketing teams.

Digital Marketing Manager Skills, Experience, Qualifications:An Overview of Brand Manager Job Description Responsibilities and Qualifications

• Bachelor’s degree in e-commerce, digital marketing, interactive communication, IT or related disciplines;
• Experience in the pharmaceutical industry or in the American market is an asset;
• Experience in engagement, content management and social media strategies;
• Excellent knowledge of social networks;
• Experience in segmentation, email automation marketing and strategy;
• Knowledge of the technologies related to website management (CMS, WordPress is an asset);
• Knowledge of the follow-up/performance tools of Google Analytics, Google Adwords, Facebook Business Manager, SEMrush/SEM, etc.;
• Excellent spoken and written communication skills, both in English and French.

Digital Marketing Manager Roles and Responsibilities:

• Work with other Brand Managers to manage/create/optimize the delivery of brand digital campaign materials
• Define the performance media strategy by working with internal and external stakeholders to finalize the media schedule for the respective brand/tactical campaigns
• Develop Tactical/Brand Campaign KPIs and to ensure achievement of goals and targets
• Develop tracking tags/campaign for digital assets across search engines optimization (SEO), Display, Video, Mobile and Social Media
• Assist with on-going campaign optimisation to ensure that creative assets are performing to their best degree to exceed campaign targets (ensure above and beyond campaign results)
• Prepare and manage the various reports that are required across our tactical/brand campaigns
• Responsible for maximising On-line to Off-line (O2O) leads to ensure good qualities leads are acquired and passed to our agency forces to follow up
• Explore/Investigate new tools for SEO and Analytics that will add value to the overall team/brand
• Act as Mentor for identified team members in areas of SEO and overall analytics to assist and expand with their digital marketing growth

Digital Marketing Manager Skills, Experience, Qualifications:

• Experience within Performance Marketing including but not limited to Paid Search & Paid Social
• Numerically inclined and proficient with pivot tables, charts and formula
• Proficiency in MS Office, tools and platforms: Google Analytics, Adobe Analytics and Outlook
• Clear verbal and written communication and proficiency in English
• Excellent time management and organisational skills
• Analytical and attention to details with strong appreciation of ‘big picture’
• Strong in problem solving with ability to think out of the box
• Enthusiastic and confident individual with the ability to interact well with people on a personal and professional level

Digital Marketing Manager Duties and Responsibilities:

• Drive online traffic to maximize sales and leads across the e-commerce platforms: B2B platform (lead generation) and B2C platform (sales).
  
• Drive engagement and growth across all digital channels. Use analytics to identify trends and insights, inform digital strategy, report and improve on results.
• Collaborate with marketing colleagues to execute integrated email / web campaigns.
• Work with external channel partners to plan campaigns and increase traffic and engagement through booksellers
• Manage group social media sites and social marketing activities. Build social media audience and engagement.
• Foster dialogue and answer questions posed by the audience in a friendly and knowledgeable manner and in adherence to company social media policies.
• Collaborate and support key stakeholders with digital marketing across the organization, for example Human Resources regarding LinkedIn.
• Ensure all content is accurate, appropriate and consistent with Cengage branding guidelines and adheres to copyright laws.
• Ensure Company Social media policies and procedures are followed, especially when dealing with negative feedback.
• Use analysis tools to measure performance of digital platforms.
• Monitor platforms and provide weekly/monthly, high quality reports on web analytics. Track conversions rates and make recommendations for improvement.
• Manage budget and monitor ROI to achieve agreed targets and monitor relevant data, trends, analytics, KPIs associated with all digital marketing.
• Work with Marketing Communications Manager on call-to-action driven copy for emails and landing pages
• Work with Marketing Communications Manager to respond to analytics on promotions and work to continually improve results.
• Manage and support direct reports with appropriate training and development plans.
• Recruit, train and facilitate multi-skilling of the team.
• Supervise staff training and include all staff in the training process.
• Conduct timely performance management reviews.
• Provide timely and constructive feedback on staff performance issues.
• Supervise coaching, monitoring and on-the-job training, where required.
• Regularly delegate responsibilities and tasks to direct reports.
• Lead and motivate direct reports to achieve performance goals.
• Provide guidance and clear direction to staff. Be available to staff for queries; and to assist with problem-solving and issue resolution.
• Schedule regular meetings with staff and monitor progress on deliverables and goals.
• Counsel staff and proactively engage with direct reports and stakeholders to resolve issues promptly; elevate appropriately to management and HR.
• Work closely and collaborate effectively with the Marketing Executive, Marketing Communication Manager and Product Marketing Managers to ensure successful and effective campaigns.
• Communicate effectively and appropriately with internal and external stakeholders.
• Communicate and liaise with colleagues in other functional areas.
• Attend work-in-progress meetings and report on the status of specific projects / campaigns.
• Attend regular team meetings.
• Share information and knowledge with colleagues.
• Supports Continual Improvement processes throughout all projects.
• Seek opportunities to enhance documentation, processes and supported systems to improve processes and procedures.
• Keep abreast with the continual changes in your field of expertise, including any technological developments in digital marketing.
• Share knowledge with the manager and team.
• Actively seek opportunities to extend and enhance personal knowledge and skills in order to better support customers and colleagues.
• Strong understanding of current digital marketing concepts, strategy and best practice
• Familiarity with marketing automation: creating, managing and optimising drip campaigns
• Deep understanding of search engine optimization (SEO), and search engine marketing (SEM)

Digital Marketing Manager Skills, Abilities and Experience:

• Strong knowledge of social media and digital platforms
• Excellent communication skills, verbal and written
• Strong organizational and project management skills and time management skills
• Proven experience managing multiple projects, marketing budgets, and schedules
• Creates new and innovative ideas
• Ability to work autonomously and be part of a team
• Establishes and maintains effective relationships
• Easy to approach and talk to, builds rapport
• Organized and flexible problem solver
• Strategic thinking and knowledge of the impact social media strategies and tactics may have in the marketplace
• Understanding of Cengage’s Social Media Policy
• Comprehensive understanding of Cengage’s branding guidelines, Privacy and Copyright laws, including CASL laws
• Analytical, quantitative, and problem-solving skills with aptitude to translate data analysis into business recommendation
• Understanding and experience working with Google Analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics required.
• Excellent written and verbal communication skills
• Identifies trends and anticipates market changes
• Analytical and problem-solving abilities with keen attention to detail and follow through
• Excellent communication and presentation skills
• Ability to recruit the right candidate
• Good judgment and timely decision-making to prioritise work and effort
• Provides strong leadership and guidance for staff
• Ability to set standards for performance
• Effectively coaches and fosters an environment of continuous improvement by positive role modeling and collaboration
• Provides appropriate development training for staff
• Demonstrated ability to manage workloads, a large team and processes
• Previous experience in a similar digital marketing role, including B2B experience
• Proven experience managing and optimizing an ecommerce website, including SEO and SEM
• Experience driving marketing strategy in alignment with CASL
• Preferred systems: Eloqua or similar marketing automation, DotNetNuke or similar, CRM systems, Google Analytics, Google Adwords, SEO, PPC, social media (Facebook, Twitter, LinkedIn)
• Post-Secondary education in marketing, digital marketing or similar.

Digital Marketing Manager Functions and Responsibilities:

• Digital Strategy & Roadmap - Develop and execute long-term digital marketing strategies and roadmaps to drive fast-paced, ongoing growth to achieve our monthly, quarterly, and annual eCommerce goals.
• Team Management - Lead, grow, and develop the digital marketing team to help each member succeed in their role and maximize their potential. Direct team priorities to ensure that we are capitalizing on opportunities. Hold the team accountable for performance standards and expectations through constructive feedback, coaching, counseling and mentoring, positive recognition, and discipline as appropriate.
• Lead Capturing & Scoring - Manage the lead capture and scoring algorithm within the marketing automation platform to identify contacts as prospects to pass along to sales prospects providing the customer journey, segmentation, and product interests.
• KPIs - Leverage KPIs to analyze the impact of marketing programs in achieving their stated objectives and ensure exceptional ROI across the entire marketing department.
• Marketing Campaigns - Manage the annual marketing campaign roadmap that is aligned to our NPI schedule. Lead team to launch and manage all campaign content through our marketing automation platform inclusive of email, blogs, social, web, and webinars.
• Content Management - Build and manage a rich content/ editorial calendar that attracts a qualified audience to Dwyer’s marketing content assets.
• Playbooks - Manage marketing team and work with product management to develop sales launch kits “playbooks” for the Field Sales team.
• Website - Accountable for planning and delivery of content to drive traffic and engagement, generate leads, and grows brand awareness for Dwyer. Ensure the content aligns to marketing strategy and will resonate in search to give Dwyer a leadership voice in the market. Optimize website to effectively drive traffic and conversions.
• Catalog - Oversee design, development and final content of catalog and advertising material. Evaluate and make recommendations for print vendors based on efficiency, capability and cost reduction to Dwyer. Supervise personnel involved with catalog/advertising media.
• Stakeholdering - Collaborate with business stakeholders, marketing team, and external partners to execute key marketing strategies, messaging, and positioning.
• eCommerce/ IT Planning - Engage with the IT team as we work to transition to the new Magento platform. Work with the Marketing Director to create and manage eCommerce project requirements though the Dev/Ops process. Contribute to the team through on-hand knowledge of capabilities, new features, break-fix, and the customer experience.

Digital Marketing Manager Educations:

• Bachelor’s degree (preferably in Engineering/ Sciences) with an MBA preferred or equivalent experience in a technical environment..
• Ten (10+) years leading developing and managing a digital marketing team.
• Five (5+) years developing and managing a digital marketing automation platform such as HubSpot, Marketo, Pardo, FreshWorks, etc….
• Ability to organise detailed and complex information so it can be understood by others
• Excellent interpersonal skills and the ability to work within a close-knit team
• Ability to listen to and understand marketing objectives
• Ability to contribute to discussion in a friendly, clear manner
• Problem-solving abilities with keen attention to detail and follow through
• A willingness to support and help others

Digital Marketing Manager Roles and Responsibilities:

• Manage digital campaigns - build, test and implement new, engaging content using a metrics driven approach
• Track analytics - monitor industry trends, activities, and growth hacking techniques to innovate and experiment with new ideas for testing and growing our database
• Measure, analyze and optimise all digital marketing activities to produce leads and generate traffic to our marketplace
• Content curation for Facebook and Instagram
• Develop new creative solutions and strategies for reaching and engaging with target audience, at the same time increasing brand awareness
• Analyze conversion, and develop a deep understanding of conversion rate optimisation while keeping up-to-date with best practices
• Develop an understanding of the psychology of our users in order to optimise acquisition channels for high growth 

Digital Marketing Manager Skills, Experience, Qualifications:

• Highly skilled and proficient with: Facebook Ads, Google Ads, Hubspot Marketing, Google Analytics, Adwords
• Minimum 2 years of hands on experience in a similar role which includes SEO, SEM, Social Media and Digital Marketing across multiple digital channels
• Able to multitask and prioritise in a fast paced environment, and can adapt quickly to a highly fluid and competitive landscape
• Strong written and verbal communication, creative thinking and problem solving skills
• A desire to implement and test new ideas, make an impact, and ensure ongoing contribution to the strategic direction of the business
• Relentless passion for getting results daily; highly committed to driving the company to immeasurable heights every single day

Digital Marketing Manager Roles and Responsibilities:

• Build digital marketing plans, including creation of advertising materials, media buying, marketing automation, and performance measurement
• Establish and maintain marketing best practices for email, ASO, site merchandising, paid media, and internal reporting
• Develop marketing briefs for the cross-functional teams to share marketing objectives to grow traffic, improve conversion, and drive new customer acquisition
• Provide campaign performance analysis and communicates and implements timely optimizations to drive results
• Drives and makes recommendations regarding how to most effectively engage customers within digital channels (e.g. targeting, budget, cadence, frequency, etc.)
• Ensure strategies are executed and plans are optimized to drive KPIs

Digital Marketing Manager Skills, Experience, Qualifications:

• Experience in B2C digital marketing (diversified channels)
• Proven success in managing and executing multi-faceted marketing programs with the ability to drive concepts through to completion
• Solid quantitative, analytical, and problem-solving skills; comfortable with data analysis and able to use data to make recommendations and drive decisions
• Hands-on experience building, launching, and reporting on automated marketing campaigns
• Background in marketing mobile applications, including experience with ASO, push notifications, and in-app messaging
• Experience with Google Analytics, Tag Manager, ad reporting platforms, Adobe Creative Cloud
• Expertise in managing and prioritizing multiple projects and great attention to detail
• Able to work independently and autonomously
• Has built and formatted web pages and email templates using CMS & HTML/CSS
• Passion to continually learn and expand hands-on technical skills
• Familiarity with SQL
• Passion for the outdoors

Digital Marketing Manager Roles and Responsibilities:

• Research digital marketing opportunities
• Oversee digital initiatives from concept creation to implementation
• Use tools and software for efficient results, including Google Docs, Slack, Agile and other communication tools
• Forecast accurately monthly for budgets and targets
• Keyword research and implementation strategy
• Create and maintain content calendars
• Work with copywriters to develop relevant keyword-focused content
• Measure and assess keyword ranking possibilities
• Develop relevant backlink strategy
• Develop email marketing strategies to support key business priorities.
• Partner with brand marketing & creative teams to develop high-performing email campaigns. 
• Ensure accuracy, quality, and brand consistency in email communication.
• Forecast email revenue and traffic, analyze email performance across KPIs, maintain and regularly communicate dashboard results. 
• Leverage learnings to inform future campaign planning.
• Continually evaluate optimal customer segmentation and audience strategy.
• Provide recommendations to help grow a variety of email programs by determining the best approach for content and subscriber segmentation and leverage customer data to trigger dynamic email content
• Track and report results of email campaigns within the respective email programs and Web Analytics (Google) including open rates, click-thru rates, and revenue on a weekly, monthly, annual basis
• Keep up with the industry best practices as they relate to brand audiences and recommend internal strategies.
• Create, manage, and optimize paid digital campaigns
• Understand and improve campaigns, pages and funnel assets through A/B and multivariate testing
• Strategically develop and implement campaigns, manage budgets, analyze campaign performance, and present data-driven insights
• Define, execute and optimize the paid social, paid search and affiliate strategies with the goals of driving revenue, traffic, new customer acquisition, and retention
• Oversee strategy, campaign structure, paid media optimizations, and ad content
• Work closely with content and creative team on the production of assets
• Manage and update local business listings
• Develop local marketing resources for product integrations
• Create a listing strategy for local listings
• Monthly reporting on KPIs
• Analyze campaign results, identify actionable opportunities such as targeting, optimization, and creative direction to improve performance and scale
• Push yourself to learn new trends and stay updated on digital best-practices
• Be humble and leave your ego at the door

Digital Marketing Manager Skills, Experience, Qualifications:

• Strong analytical skills, with the ability to draw conclusions from data and take action accordingly.
• A can-do attitude and owner mentality - ready to seize opportunities and take the initiative without needing to be told
• Comfortable in a fast-paced, team, ever-changing environment
• Good understanding of digital, digital commerce and social landscape, trends and consumer behavior
• Good knowledge of media landscape, constant ability to learn & reapply best practices across industries
• Passionate attitude to marketing and digital
• Well-developed interpersonal skills, organized, structured thinking, decisive, detail & action-oriented
• Project management skills
• Fluent in English (oral & written)

Digital Marketing Manager Functions:

• Lead digital marketing growth strategies, and translate into go-to-market tactics for all digital marketing activities 
  
• Leverage experience with a multiple advertising platforms, channels, markets and mediums to establish the right mix and focusing on strategies that drive the best bang-for-buck and return on effort and investment 
• Foster and maintain a close relationship with outside partners, agencies and third party resources tracking ongoing performance to ensure maximum benefits 
• Responsible for day-to-day management of paid search, programmatic display, and paid social activities 
• Collaborate and develop holistic cross-channel marketing strategies with company goals in mind 
• Forecast performance and budget appropriately for all digital channels 
• Utilize data from attribution modeling to inform channel optimization tactics 
• Provide guidance and recommendations for MarTech tools and platforms to drive performance 
• Become a "product expert" and translate ongoing learning into expanding digital marketing activities 
• Work with sales leaders, product management, and, marketing teams to develop and test relevant ads and content 
• Develop near and long-term strategies, roadmaps, and oversee day-to-day tactics that increase revenue, site traffic, conversion, margins, and ROAS 
• Identify and report on KPI’s, and opportunities for improvement on a regular basis 
• Stay current with advances in digital marketing, competitive landscape, and macro environment Drive continued innovation and best practice implementation 

Digital Marketing Manager Ability, Experience and Qualifications:

• Bachelor's Degree required; Marketing Degree preferred 
• Experience managing and developing a team responsible for all digital marketing at scale 
• Hands-on knowledge of best practices in qualified customer acquisition and conversion 
• Fundamental knowledge and experience with web analytical tools/interfaces (Google Analytics) 
• Experience with campaign management platforms 
• Strong analytical skills with ability to drive meaningful actions from large data sets 
• Ability to present data and communicate recommendations, written, and verbally to all levels 
• Exceptional copy writing and editorial skills 
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment 
• A strong, self-motivated leader, who thrives on collaborating with teams across the organization 
• An accountable, organized individual with great attention to detail and focus on quality of results

Digital Marketing Manager Tasks:

• Responsible for adding, modifying, and maintaining site content within Adobe Experience
• Manager (AEM) and WordPress CMS. Maintain metadata and other inputs in the system to optimize search engine results.
• Continually monitor the website content management system in a proactive manner to ensure that information is accurate, content is current and pages are free of errors.
• Work with international marketing leads to localize web pages for Germany, France and Japan.
• Manage expectations and ensure deliverables within time constraints.
• Work with various stakeholders to test new content before moving to production.
• Verify compatibility of content with all browsers and across mobile devices.
• Work with stakeholders to implement projects, campaigns, and new product offerings. Manage and assign all work requests within JIRA.
• Assist on integrated campaigns across global sites, providing the working team with project plans and timely updates.
• Gain consensus across the integrated campaigns, negotiate tight deadlines and unite teams with a single campaign vision and voice
• Work with multiple departments to create necessary content and imagery, and leverage existing digital channels to distribute campaign content to the desired target market.
• Oversee content publishing process for all digital content for integrated campaigns
• Exercise project management best practices for all campaigns, ensuring proper project initiation, coping, execution, measurement and proactive communication.

Digital Marketing Manager Knowledge and Experience:

• Bachelor’s degree in related field or equivalent professional experience.
• Direct experience in ad trafficking, ad operations, and pixel management.
• Prior experience working with a department budget and managing expenditures.
• Knowledgeable about current marketing trends, advertising tactics, and CPA business models.
• Knowledge and/or experience with HTML, CSS and web content management.
• Working knowledge of computer software such as JIRA, WordPress, and Adobe Experience Manager.
• Bonus: Marketo, InVision, Asana and Google Analytics.
• Knowledge of web best practices and disciplines including UX, SEO and demand generation
• Must be able to work effectively both as a team member and independently.

Digital Marketing Manager Details:

• Establish marketing goals based on past performance and projected market forecasts
• Plan and oversee the production of electronic advertising through multiple platforms for the advancement of the organization, our programs, and our cause.
• Develop and manage content calendar for marketing strategies
• Execute advertising and eCommerce campaigns to support TWR strategic marketing plans working within the established budgets.
• Acts as a project manager to ensure timely media placements and coordination of production/materials deadlines, in addition to, project expense management.
• Work with the Executive team to identify visual asset needs and coordinate all photo and video shoots as needed.
• Establish the social media calendar, remaining on brand and within our designated parameters
• Measures and reports impact and ROI of all social media initiatives
• Reviewing and approving all sales and marketing initiatives, tools and programs to support and enhance all programs

Digital Marketing Manager Qualifications:

• Bachelor’s degree, preferably in marketing, advertising or a related field
  
• Excellent communication and leadership skills
• Excellent project management, follow up, and organization skills
• Firm knowledge of website analytics tools
• Proven experience in identifying a target audience, and creatively devising tactics and strategies for marketing campaigns that engage, educate, and motivate.
• Current knowledge of best practices, strategies, and industry standards related to social media
• Ability to work and lead cross-functionally in a fast-paced organization
• Nonprofit marketing experience, or some form of cause-marketing experience
• Passionate and knowledgeable about Foster Care and sensitivities of the population we serve
• Familiar with the following applications: Google Suite, Google Ads, Google Analytics, Facebook Marketing, Spreadsheets, HubSpot, Asana and Slack

Duty and Role of Digital Marketing Manager:

• Take full ownership of the company’s online presence and digital experiences and seek to maximise opportunities through a variety of innovative online activity
• Provide the marketing function with the technical expertise to drive digital campaigns and automation
• Develop our online advertising campaigns including PPC, display, affiliate, EDM, social and re-marketing to increase quality traffic to the website
• Monitor, review and improve the results of digital marketing campaigns, ensuring cross channel integration and alignment
• Work with in-house team and external agencies to ensure cost efficiencies and that digital projects are delivered to timelines agreed
• Support on creating a seamless customer experience across all digital platforms and tools
• Identify and develop new reporting tools that support in the execution, monitoring and reporting of marketing activity
• Carry out monthly digital competitor analysis and audits, reporting findings to the team, proactively offering suggestions to improve our position in the marketplace
• Support marketing team with key initiatives and priorities

Experience and Qualification of Digital Marketing Manager:

• A minimum of three years’ experience in a similar role, preferably within a B2B environment
• Solid experience of managing multiple websites and web-related projects
• Track record in managing digital marketing campaigns across social and SEM platforms to deliver tangible results
• Strong knowledge of automation, digital workflows, online UX and reporting
• Sound experience of using leading web development and content management tools and demonstrable expertise of web analytics tools
• Positive attitude and unfazed by complex multi-tasking
• Ability to work in a fast-paced environment and ability to work to deadlines
• Strong stakeholder management- internal and external
• Strong organisational skills and attention to detail
• Strong communication skills - verbal and written

Functions and Responsibilities of Digital Marketing Manager:

• Develop email B2B and B2C email campaigns - with a focus on automated sequences.
• Strategize and execute for LinkedIn, Facebook, Google and new digital channels 
• Establish best practices and cement marketing campaign operation process and documentation
• Develop the implementation of A/B testing protocols and procedures through the use of creatives, copy and ad tech solutions
• Develop persona based content strategy and also manage B2B social media campaigns
• Build and execute digital roadmaps for both B2B and B2C audiences through the collaboration with cross functional teams and government agencies
• Build performance marketing reports for analysis and to share insights 
• Evolve ad tech ecosystem and on-site pixel governance for PayIt properties globally via Google Analytics, Firebase, Google Tag Manager, and other ad tech solutions
• Determine and maintain standardization structures across digital tracking (UTM codes, ad accounts, etc.)

Ability, Knowledge and Experience Digital Marketing Manager:

• 2+ years of managing and optimizing digital channels to drive efficient campaigns and a consistent brand voice
• Experience in marketing automation platforms and email tools, Marketo experience is a plus.
• Experience creating marketing content in multiple mediums and experience managing B2B social media platforms
• Subject matter expert on digital channels including Paid Social, Facebook, Google, Email, and other digital channels
• Strong problem-solving and ability to analyze information and make data driven recommendations
• Basic knowledge of marketing operations and ad tech
• Must have an appetite to acquire new knowledge and skills quickly and independently
• Good project management skills with proven ability to complete complex projects on time
• Ability to work and lead cross functional teams

Digital Marketing Manager Roles:

• Research to identify new product and services opportunities that match our core competencies; 
• Develop and provide marketing materials to support all product and service sales efforts including those of our sister companies and distributors.
• Establish product, service and product development priorities based on projected results considering overall short and long term returns against the assets and resources expended. 
• Provide web production support on Adobe AEM CMS as back-up for the AARP Rewards team.
•  Responsibilities to include coordination of on-page assets, newsletters, internal newsletter, paid search, sponsored links, and content marketing. 
• Support internal communications, marketing, training, motivational and incentive development efforts
• Identify and implement procedures and systems to ensure marketing support functions are consistent and as efficient as possible while meeting internal and external customer needs.

Digital Marketing Manager Qualifications:

• Digital marketing experience 5+ years
• Strong organizational skills
• Top interpersonal skills to operate effectively cross-department and within team
• Strong written and verbal skills
• Strong analytical capabilities including delivery of insights and results
• Experience with an enterprise-based CMS (AEM, Premium WordPress, Drupal as examples)
• Experience with online games, mobile games a plus

Digital Marketing Manager Duties and Roles:

• Project management experience; plan, execute and manage all new website and maintenance activities with internal and external (vendor) teams, including requirement definition, content strategy, and KPI development
• Act as a liaison for marketing between business units and information technology to help manage communications and creative workflow for new and ongoing product releases
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Measure and report performance of all digital marketing campaigns, and assess against goals (KPIs) and conversion growth
• Proactively identify and execute on opportunities to optimize digital content
• Engage and collaborate with account, business and creative staff on website enhancements
• Work collaboratively with marketing and external teams to identify areas for new content and product marketing growth opportunities
• Assist digital marketing team with strategic implementation of SEO, Paid search Social Media and Email Marketing campaign principles
• On-site regular attendance and punctuality are essential functions of the job.

Digital Marketing Manager Experience and Educations:

• A BS or BA degree in marketing, business management, media communications, journalism, or related fields preferred.
• PMP certification is a plus.
• 7+ years of experience in the digital marketing space
• 3-5 years' experience managing direct and indirect teams
• 3+ years' experience in a product marketing or project management role
• 3+ years' experience working with analytics reporting (IE: Google Analytics, Adobe, Omniture, Tableau, BlueKai)
• 2+ years' experience with SEO strategy implementation
• 2+ years' experience with paid search management using Google Ads
• Deep understanding of digital media platforms including websites, blogs, marketing automation software and enterprise content management systems (CMS)
• Some familiarity with social media publishing platforms (Sprout, Hootsuite, SEM Rush, Facebook, Twitter, LinkedIn, Instagram) is a strong plus
• Hands on familiarity with HTML email coding, is a strong plus
• A nuanced thinker who can simplify technical or complex concepts into easily consumable and relatable ideas
• Strong verbal and written communication skills
• Working knowledge of Microsoft Office products (Word, Excel , PowerPoint)

Digital Marketing Manager Duties:

• Overall planning and trading of a small department to deliver sales, markdown, terminal stock and profit plans.
• Drive user and revenue growth utilizing and integrating all digital channels, including SEO, Search, Paid Social, Affiliates, Email, Content Marketing
• Management and optimisation of significant digital marketing budget in line with consumer and commercial goals
• Drive efficiency of marketing spend, optimizing media and advertising programs to company revenue and gross profit.
• Develop and manage impactful and efficient digital advertising content across platform, with a focus on paid social and search.  
• Lead the relationship with digital agencies, driving direction and performance
• Management of affiliates and digital partnership marketing
• Lead and inspire a high performing team Identify and leverage data to develop and optimise digital marketing program
• Development and ongoing management of digital marketing analytics and performance reports across channel
• Develop and optimise SEO Work in partnership with marketing departments to deliver promotional and seasonal campaigns
• Ongoing analysis of consumer and commercial patterns to optimise digital

Digital Marketing Manager Educations:

• Solid experience in a digital marketing role
• Retail digital marketing experience in: E-commerce, Beauty or Fashion Experience managing and optimising large digital media budgets in a fast-paced retail environment
• Previous experience in driving usage and revenue growth through an integrated digital channel mix
• Previous experience in launching, optimising, and driving sell-through of product through omni-channel digital
• Previous experience in paid social e-commerce - in particular Facebook and Google Ads
• Experience in Search Campaigns and SEO
• Strong knowledge of analytic platforms in particular Google Analytics
• Data-driven with demonstrated ability to use insights to formulate and optimise digital marketing initiatives to drive sell-through and growth
• Experience in developing and building one-to-one digital marketing channels and initiatives
• Experienced in building growth across international markets
• Experience in channel plan
• Strong leadership and management skills.

Role of Digital Marketing Manager:

• Manage all retail website activities including product listings and content management
• Identify and develop opportunities for sales growth and low performing areas of product and the site
• Develop and implement SEO and PPC strategies with agencies
• Managing existing website content and ensure relevance and accuracy
• Web analytics, Google AdWords, SEMrush, Google Analytics
• Own all social media accounts including planning, content creation and managing paid ad campaigns
• Develop the marketing calendar with events and campaigns to support growth
• Work on digital PR with agencies and write engaging articles and content (onsite/offsite copy)
• Drive digital campaigns delivering attractive ROI
• Driving targeted email marketing activity through dotdigital.
• Development and implementation of innovative Digital Marketing Campaigns across Social, Email, PPC for a brand-new division
• On-going analysis and optimisation for digital channels, i.e. Social, Onsite, Brand campaign PPC
• Innovate and present new marketing platforms and strategies.
• Be happy to help expand the marketing team, line manage new staff, e.g a junior marketing executive.
• Create and manage the full digital marketing strategy, and overall direction.
• Assist with the creative of photoshoots and marketing campaigns
• Prepare and manage annual budgets for the Marketing department.
• Liaise and manage external agencies for PR and SEO adhering to budget and performance KPI’s
• To be considered for the position, you must be able to multi-task and able to cope under the pressure of a fast-paced environment.

Experience of Digital Marketing Manager:

• Bachelor’s degree in computer science or a related field
• Experience with digital tools including Google Analytics, adwords, email marketing
• Experience of Magento preferred but not essential
• Running social ad campaigns
• In depth knowledge and experience in PPC & SEO and working with agencies
• Highly analytical
• Exceptional organisational skills
• Experience working in Digital marketing in a B2C & B2B environment preferred but not essential
• Broad digital marketing subject matter expertise
• Experience with business and technical requirements analysis and business process modeling
• Current Scrum Product Owner certification from a recognized certification provider

Digital Marketing Manager Tasks and Details:

• Building a digital marketing function from the ground up
• Running world class data-driven marketing campaigns across an array of channels
• Building and maintaining a consistent pipeline of leads
• Measuring and reporting on key marketing projects and forming strategic recommendations
• Managing our social media accounts and fostering a growing community of Hadean customers
• Optimising our website to deliver increased traffic, downloads and conversion rates 
• A flair for designing and executing effective, data driven campaigns

Digital Marketing Manager Skills, Ability and Experience:

• Ability to grow audiences via social media
• Ability to grasp complicated tech and critically analyse difficult B2B marketing challenges within this space
• Data analysis and interpretation
• Proficiency in platforms such as Google Ads etc
• Hubspot (or equivalent) expertise
• Excellent written and communication skills
• Experience working in deep tech / SaaS / B2B
• Understanding of distributed computing and cloud technologies
• Critical thinking / problem solving

Duties and Responsibilities:

• Project managing the SEO improvements on the website, including working with external consultants and managing a pipeline of development requirements
• Project managing the website improvements, and roll-out of new features, including working with external agencies to manage a pipeline of work.
• Creating new products on our Shopify website, maintaining stock levels by liaising with internal and external teams.
• Developing & maintaining our blog, including working with internal and external copywriters including proof-reading content before publishing.
• You'll be suggesting growth opportunities and product ideas and pushing the founders on what we can accomplish.
• You’ll get to work alongside a nice little internal creative team with a videographer/photographer, graphic designer, and a bit of copywriting support too!

Experience and Qualifications:

• A minimum of 2 years of experience in a similar marketing manager / eCommerce role.
• Extensive knowledge of building marketing campaigns, strategies & eCommerce.
• Experience with Klaviyo, Shopify Plus, Google Analytics, SEMrush, Hotjar & Subscriptions is a plus.
• Driven and ambitious and proactive with the initiative to drive new ideas.
• Proven track record & results in your previous position.
• Impeccable written and verbal communication.
• Impeccable interpersonal skills and the ability to build meaningful relationships.
• Have the ability to work under pressure.
• Works well in a rapidly changing and fast-moving environment.
• Works well with a team, while also being hands-on with the ability to work independently.
• Results-oriented and brand focused.
• Sounds like you’d be a good fit? Well check out what we provide our passionate people
• An organization that is experiencing incredible growth.
• An organization with an entrepreneurial mindset and a fast-paced environment.
• Coffee on Cue Beans, spirits on-demand, and at-cost whisky & gin for staff.
• Parking on-site (first-in, first-served).
• A flexible work from home policy and casual work environment.

Role of Digital Marketing Manager:

• Ensuring that all search marketing activity is executed on time and in full, delivering compelling messaging to customers and signed off by relevant stakeholders
• Working with Marketing Planning to ensure that advertising content is reflective of the Customer and Media plan
• Continual awareness of competitor activity to ensure understanding of the market and ability to make recommendations to help make improvements
• Ensuring that customers are at the core of our thinking and strategy
• Actively participate in a high performing, engaged team – championing team work and contributing to team tasks
• Develop and hone expertise in search and content marketing, helping develop skills across the business
• Continually reviewing processes to ensure we drive down cost and operational waste to maximise return on investment
• Line management of copywriters who supports the Online team and wider Marketing Communications team.

Experience and Education of Digital Marketing Manager:

• Experience and technical expertise in SEO, PPC and digital display - senior roles either within agencies or in-house, preferably with a retail background
• SEO/PPC and wider digital marketing knowledge
• Advanced user of Google Analytics and Doubleclick
• Understanding of search strategy within wider marketing channels
• Strong numerical, presentation and verbal skills; a clear communicator and influencer
• Passionate and committed to delivering great quality work driving commercially beneficial results
• Must be highly organised and efficient, with the ability to prioritise workload and flex to the changing needs of the business - this is a very fast-paced and dynamic environment in a highly competitive market
• Ability to build strong internal and external relationships at all levels with the ability to influence
• Customer first in their thinking with a positive, solution-focused attitude
• Experience of working in a fast paced environment with lots of change
• A driven self-starter as well as a collaborative team player
• An experienced line manager

Digital Marketing Manager Accountabilities:

• Own and execute digital marketing and acquisition strategy for a variety or paid and owned channels including but not limited to; paid search, paid social, display, and web.
• Write ad and landing page copy for campaigns; participate in website reviews.
• Participate in developer marketing data deep dives; create reports using Adobe Analytics, and Marketo and provide insights to manager and team.
• Work with email marketing manager to develop nurture programs for new leads acquired through acquisition campaigns.
• Partner with marketing operations to develop necessary reporting mechanisms and data integrations needed to support digital marketing efforts.
• Partner with regional teams and paid search agencies to ensure the successful execution of paid search strategy and achievement of goals; manage paid acquisition budget.

Digital Marketing Manager Educations and Qualifications:

• Bachelor’s Degree in Marketing or a related field
  
• Experience managing all PM activities, including preparing project status reports, taking meeting minutes, tracking approvals, change management, stakeholder management, communications, planning, benefits tracking
• Minimum 5+ years of digital marketing experience specializing in paid search, SEO, and media buying
• Minimum 3+ years experience with Marketo (or equivalent marketing automation tool such as Hubspot, Eloqua, or Pardot)
• Minimum 3+ years B2B or developer marketing experience
• Experience with Adobe Analytics and Adobe Experience Manager
• Excellent written and verbal communication skills
• Experience with an enterprise content management system (experience with AEM a plus)

Digital Marketing Manager Details and Tasks:

• Interact with enterprise customers to deliver integrated marketing programs.
  
• Manage projects from concept to delivery including requirements gathering, campaign strategy and budget development, project kick-off, weekly internal and external communications, project management, and working with a cross-functional internal team to deliver the program.
• Lead market landscape analysis, develop personas, and prospect/account engagement paths.
• Drive multiple projects and be responsible for deadlines and deliverables. Thrive in a fast-paced, multi-project fluid environment.
• Orchestrate email nurture campaigns, including planning, content creation, segmentation, testing, execution, reporting, and optimization.
• Track campaign performance and develop weekly, monthly, and quarterly presentations analyzing digital performance, and pulling insights.
• Optimize campaigns based on data-driven recommendations.
• Evaluate the audience, offers, messaging, creative, deliverability, open rates, click-through rates, and conversion.
• Strategy and project management experience ideally at a digital marketing agency

Digital Marketing Manager Ability, Experience and Eudcations:

• Experience creating integrated marketing programs that utilize an omnichannel structure to drive results
• Experience running B2B social lead gen campaigns, content syndication, publisher programs, programmatic media, email nurture including ABM, virtual events, webinars, partners co-marketing a big plus
• Experience creating and delivering customer presentations
• Organized, structured and detail-oriented
• Proficient in using project management and collaboration tools such as Slack, Asana, Monday, Wrike, etc.
• Experience using analytics tools such as Google Analytics, Adobe Analytics, Tableau, etc.
• Experience with Marketing Automation platforms such as Hubspot, Marketo, Eloqua, etc.
• Passion and an eye for good user experience design
• Excellent oral and written communication skills; ability to clearly communicate ideas, decisions, and reasoning to a non-technical audience is vital
• Ability to travel on occasion
• Bachelor's Degree in liberal arts, business or communications

Digital Marketing Manager Duties and Roles:

• Own digital inbound lead targets to enable repeatable and predictable growth.
• Develop our paid and owned digital channels, iterating through experiments and analysis.
• Integrate digital campaigns into our CRM and marketing automation on Hubspot to ensure streamlined marketing campaigns and reporting.
• Work with the wider Marketing team to ensure consistent and effective promotion of content.
• Work closely with the Sales team to ensure swift follow-up and qualification of inbound leads.
• Tracking and reporting on KPIs.

Digital Marketing Manager Qualifications and Requirements:

• Minimum 3-4 years of experience in a B2B Digital Marketing/Growth role (ideally in a start-up environment).
• Proven track record of experimentation and successfully driving growth.
• Experience of running PPC, paid social and SEM campaigns.
• You have knowledge of marketing automation and CRM software - HubSpot is a bonus.
• Experience of combining digital marketing data, including Google Analytics, for reporting purposes.
• Highly motivated and results-driven.
• Data-driven and analytical.
• An excellent command of the English language.
• A keen eye for attention to detail.
• Self-starter and ability to work autonomously with self-imposed deadlines.

Responsibility and Function of Digital Marketing Manager:

• Develop and implement multichannel and digital / data strategy whilst leveraging on digital technology to improve patient, physician and employee experience across our key therapeutic areas.
• Explore, develop, implement and evaluate Digital innovation solutions that address customer needs. Brainstorm new and creative growth strategies
• Co-create with key stakeholders to build partnerships and collaborations. 
• Serve as interface with the global and local Brand teams on Project Planning and delivery management.
•  Lead the execution of the digital strategy in partnership with third party agencies
• Measure and report performance of all digital marketing campaigns, and assess against goals. 
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch point
• Lead the delivery of multiple projects across a variety of creative and marketing channels, including print and digital media. 
• Lead the localization, execution of global Multichannel Marketing and existing digital tools across the organization.
• Develop and coordinate project plans across the design, development and production stages of a project to support the successful delivery within the set goals.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Skills and Experience of Digital Marketing Manager:

• Have experience in Digital Marketing in the Healthcare / Pharmaceutical business.
• Strong analytical skills and data-driven thinking
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Demonstrate experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Learn, try and apply new digital solutions and media (e.g. DTC) Customer Experience Dynamic campaign management
• Min 3-5 years relevant experience Integrated Channel Management [‘selecting right channel for right tactic’] Channel metrics & CRM systems.

DMM Duty and Role:

• Develop, execute and maintain a brand strategy and marketing strategy for each product drop
• Research, conceptualize, create and schedule dynamic editorial and social fashion content that promotes audience interaction. 
• Content to be used for the brand website and social media channels as well as to provide assets to the PR team. 
• Content to include video, animations, written and digital imagery
• Raise the fashion authority of Peachy Den by developing a roster of new collaborators
• Develop, execute and maintain seasonal content calendars, including the 360 Communications calendar and social media calendars work analytically in planning wider marketing initiatives aligning special projects with key brand objectives
• Oversee all brand communication ensuring to maintain tone of voice
• Upload & maintain all products within our website. Make recommendations on potential changes to the website & social media content to enhance customer experience and drive sales.
• Prepare copy and visuals for customer comms such as monthly newsletters and new product launches
• Create engaging ads on socials to maximize audience reach - you will have expertise in identifying consumer target groups for ads
• Oversee daily, weekly and monthly content, paid media and email reporting and evaluation
• Propose and help create fresh opportunities, unique content, brand partnerships and messaging that achieves cut-through in a crowded market to set the brand apart and staying ahead of the curve
• Discovering newness and staying up-to-date with digital technology, emerging platforms and trends
• Be a brand ambassador on and offline - building relationships with customers, prospective customers and industry professionals
• Ensure projects are completed with high quality, on schedule and on brand

DMM Ability, Knowledge and Experience:

• Excellent knowledge and appreciation of the fashion, culture and arts landscape
• Proven experience creating high quality, engaging content with a good eye for visuals
• Demonstrate a passion for and understanding of Peachy Den to help build the brand personality
• Full of positive energy with excellent communication and relationship-building skills
• Excellent written and verbal English, excellent copywriting skills
• Excellent Photoshop or equivalent skills Proficient using Adobe Suite, InDesign or equivalent digital design platforms to edit/prepare images for web
• Excellent knowledge of Mailer systems, Facebook Business Manager, gif making and video editing
• Working knowledge of Microsoft Office (Especially Excel and PowerPoint)
• Extensive knowledge of emerging digital platforms
• Ability to identify and track relevant community metrics – core understanding of website traffic, and online customer engagement metrics
• Entrepreneurial - We’re ambitious about our growth, so you need to be flexible and adaptive in an environment of change and uncertainty
• Solutions focused approach

Functions of Digital Marketing Manager:

• On an ongoing basis, measure and report performance of all marketing activities, and assets against goals, identify trends and insights, and optimize plans based on these insights.
• Develop strategy for executing paid campaigns that drive click through, revenue, trial and visitation.
• Strategize, establish and grow relationships with key influencers in digital space, such as bloggers, high profile followed personalities, entertainers, etc.
• Lead community engagement and involvement efforts.
• Manage ongoing email campaigns with regular updates on performance of all email campaigns (open rate, click through, conversions, etc)
• As well as, support other key marketing efforts as needed.
• Create and provide analytics on the success of marketing initiatives and our return on investments?
• Develop innovative and new ideas that move the property forward in terms of social media photography and video
• Responsible for maintenance, engagement and growth strategy of all social media platforms, including but not limited to Facebook, Twitter, Snapchat, YouTube, Instagram as well as, new/emerging platforms.
• Work closely with Internet Marketing to integrate social media into online brand campaigns.
• Train leadership on mobile and social media techniques and share best practices to more effectively engage employees and management on mobile and social media sites.
• Develop strategy and implement marketing campaigns across online OTA sites and other third-party review sites
• Online (Facebook, Paid Search, SEO) and offline (print, out of home) marketing and media planning and execution.
• Devise strategies to drive online traffic to the company website; track conversion rates and making improvements to our online sources.
• Collaborate with restaurant operations managers in positive online review collection and monitoring of reviews as well as provide performance updates on the success of this initiative in each location.
• Partner with the advertising team to ensure alignment between digital and traditional media.
• Serve as the liaison between Human Resources, Catering and Special Event Sales and other departments as it relates to mobile and social media efforts.

Qualifications of Digital Marketing Manager:

• Bachelor's degree in related field with 1-3 years Graphic design experience required.
• Expert use of Adobe Platforms- Photoshop, Indesign, Acrobat, etc.
• Expert use of Social Media Analytics: Facebook, Instagram, Twitter
• Powerful Knowledge of Email marketing platforms (Fishbowl, MailChimp, Constant contact)
• Meticulous attention to detail with the ability to think strategically.
• Advanced knowledge of Excel (pivot table, V-looks ups).
• Ability to maintain confidentiality.
• Experience marketing B2B (Business to Business) with a focus on small to medium size businesses.
• Knowledge of cable, internet, mobile, and telecommunications products and services.
• Strong, clear and straightforward analytical, verbal and written communication and presentation skills.
• Ability to communicate with all levels of management and company personnel.

Duty and Responsibility:

• Managing the direction & output of the in-house Marketing & Ecommerce team
• Responsible for Digital Marketing strategy and updating the Marketing calendar
• Planning & creation of Marketing campaigns collaborating with Creative Director
• Working with external partners for the web platform to maintain & develop the sites, which will include hands-on troubleshooting as required
• Management of PPC via Google, Bing & Paid Social Media campaigns via 3rd party supplier
• Responsible for Email Strategy, maintaining and improving open & conversion rates
• Identify risk/opportunities to sales plans and collaborate with cross functional teams to develop action plans to achieve financial goals
• Recap and review sales performance, online analytics, customer data and other KPIs to formulate actionable insights that actively drive Online trade
• Constant monitoring of websites, to ensure appropriate products are online and merchandised in line with brand and customer expectations; identifying product opportunities
• Reporting to the Managing Director you will also participate in weekly trade meetings, produce website performance reports and analysis for management trading meetings
• Project manage new website and brand launches as well as new season launches
• Share results and best practice leanings with the wider cross functional organisation
• The company is looking for a hands-on all-rounder, able to task with the team, as well as direct them.

Experience and Educations:

• Experience in running in-house photoshoots both model & cut-outs preferred, though not essential
• Team Management & development experience; able to present facts, opinions and proposals persuasively to colleagues.
• The company is looking for an experienced, knowledgeable and confident online trading specialist, ideally in the fashion retail environment.
• Educated to degree level preferable
• Grounded commercial experience within an account management capacity, coupled with an understanding of the inner workings of a P&L
• Advanced data analytics, problem solving, process/project management and communication skills
• Strategic Awareness & Thinking - Develops new ideas, considers potential outcomes and develops action plans.
• A passion for achievement; integrity and drive with a strong desire to make things happen

Digital Marketing Manager (DMM) Roles:

• Updating the company’s website.
• Managing the digital marketing efforts of the company.
• Designing marketing materials.
• Implementing designs into interactive systems.
• Prior experience or studies in design and digital marketing.
• Entrepreneurial spirit and work ethic, taking ownership and driving results.

Digital Marketing Manager (DMM) Skills, Ability and Requirements:

• High-energy personality with superior time management skills.
• BA or equivalent, in design, marketing, or similar required.
• 4+ years’ experience in acquisition-first digital media buying and management.
• An in-depth understanding of key industry metrics and the ability to recognize how they drive the business (e.g. CPC, CTR, CPA, CVR, CPM, ARPU, and Quality Score).
• Demonstrated ability to manage multiple projects — work prioritization, planning, and collaboration with peers in a cross-functional setting
• Strong writing skills.
• Ability to analyze and interpret data to make recommendations based on analysis and expertise.
• Experience with managing external agencies or vendors.
• Tech savvy and experienced in using digital marketing tracking and management tools. e.g. Facebook Business Manager, Display & Video 360 (DV360), YouTube, Yahoo! Gemini, GDN, and Brightroll DSP.

Digital Marketing Manager Duties and Functions:

• Opportunity to be an integral part of an organization on the cutting edge of technical innovation, that is known for extraordinary results 
• A fast-paced environment where each day brings different challenges/opportunities and exposure to the latest business technologies 
• Mentorship and support from Senior Leadership 
• Writing and editing content that converts to sales and aligns with the content calendar
• Continuously growing your expertise by staying on top of best practices, trends, and new features within tools (e.g. SEO, SEM, Hubspot etc.)
• Fully configuring and building processes for Hubspot, and handling all aspects of setting up, managing, and optimizing campaigns, lead scoring, and lead nurturing in the system
• Understanding our business, solutions, and customers so that content is relevant 

Digital Marketing Manager Knowledge and Experience:

• Ability to work with a team of caring professionals who truly value teamwork 
• Competitive salary and benefits
• Using your deep knowledge and digital marketing experience as well as your prioritization skills, attention to detail, analytical nature, and creativity for building a content calendar of digital marketing campaigns across multiple channels
• Thriving in our fast-paced, ever-changing, collaborative environment, and assisting in other marketing, customer support, and company activities as needed.
• Experience executing digital marketing campaigns in a marketing role (B2B tech environment a plus)
• Bachelor’s degree (marketing, business, or communications emphasis) preferred, but not required
• Relevant digital marketing certifications a big plus (especially HubSpot)