• Increase brand engagement across platforms by developing and refining content strategies, relying on data, experience, and analytics to measure and establish goals for exposure
• Develop and implement a content strategy specific to each platform, ensuring brand consistency and alignment with company messaging
• Lead content creation and implementation, ensuring we post unique yet on-brand content
• Oversee a team of skilled social media professionals, scaling the team to meet evolving business priorities
• Inspire a culture of empowerment in an environment that is agile and fast-paced, and foster this new way of thinking across business
• Establish the influencer model to connect with target audiences, increase the number of shares, likes, comments, etc. and positively affect engagement scores
• Stay up-to-date on emerging social media trends, assess new social platforms and opportunities, and make proactive and informed recommendations to leadership to evolve alongside the social climate
• Collaborate with insights, public relations, store operations, merchandising, creative and marketing planning to stay connected to business priorities and communicate social strategy
• Develop, manage and implement a B2C Digital Consumer engagement platform and 360 consumer-centric Social Media strategy that extends contact with consumers beyond the point of purchase.
• Develop growth and engagement strategies in order to expand the Company’s digital presence, review new tools and keep the company at the forefront of development in digital marketing
• Provide timely performance reports to key stakeholders extracted from backend data and using Google Analytics
• Work closely with the Brand team and communication agency to develop and create content on all social media platforms that will build an audience and ensure consumer engagement, closely monitor Social Media metrics and suggest corrective actions if needed
• Work closely with the Digital Consumer Associate to develop a comprehensive B2B & B2C CRM strategy that will allow us to build an automated customer and consumer journey
• Define budget requirements for proposed programs and initiatives, manage the budget assigned to the programs and initiatives

Skills: Content Strategy Development, Team Leadership, Social Media Expertise, Influencer Marketing, Data-Driven Insights, Consumer Engagement Strategy, Cross-Department Collaboration, Budget Management

• Manage display, video and paid social plans from media, audience and creative planning through to delivery and post-campaign analysis
• Develop and deliver effective and best-in-class digital marketing plans, working collaboratively with various in-house and external partners to achieve agreed critical metrics
• Deliver commercial targets set out for activity and always keep sight of critical metrics
• Develop the digital marketing creative strategy to ensure advertising compliments the planned media activity, aligns with other RTMs and adheres to digital best practice
• Collaborate with other Digital channel owners (Display, Search, Affiliates, Email, Merchandising), making recommendations to improve Digital Marketing performance across the entire sales funnel and deliver agile campaigns that can react to market and business demands
• Lead and manage customer audience segmentation and targeting by product, supporting the development of automation and personalization within marketing plans
• Develop test and learn plans and push for innovation and best practice across all areas of activity, balancing the need for innovation vs focusing on achieving the KPIs
• Embrace opportunities to work on projects that contribute to channel and team goals
• Lead all aspects of finance administration and run quarterly budgets, raising and balancing quarterly purchase requests
• Collaborate closely with the e-commerce team to influence and keep tabs on best customer sales journeys, conversion optimization and building of tailored pages where vital
• Be an advocate for the channel, staying on the pulse of industry trends and helping the wider teams to understand the channel's contribution, dependencies and opportunities

Skills: Digital Marketing Strategy, Campaign Management, Collaboration, Creative Strategy, Cross-Channel Optimization, Audience Targeting, Innovation, Budget Management

• Lead digital media plan and Digital capability building
• Execution plan and content development to support the strategy
• Integration of different digital platforms
• Utilization of paid/own/earned media
• Maximize synergy with brand/CRM/ethical teams
• Ensure compliance with company approval process & related guidelines relating to digital asset development
• Overall planning and executing digital marketing programs
• Develop digital campaign development flow & process from planning to briefing to execution.
• Clearly develop R&R in the process.
• Proactively build an extensive network with digital vendors and agencies for any potential cooperation opportunity
• Ensure an effective & ongoing tracking system in place to improve campaign effectiveness on Budget and KPI management
• Review and identify best practices in related & adjacent categories, local & around the world, and share with the team on a regular basis.
• Explore and identify joint business planning workshops with key digital vendors.
• Proactively build an extensive network with digital vendors to identify the best fit in accordance to the brand’s requirements.
• Stay on top of global & local digital trends to explore the best digital opportunities

Skills: Digital Media Planning, Content Development, Platform Integration, Paid/Owned/Earned Media, Cross-Functional Collaboration, Compliance Management, Campaign Execution, Vendor Network Building

• Plan, develop, and implement digital marketing initiatives.
• Manage relationships with digital marketers at assigned retail accounts and corresponding internal account managers and assigned product line teams.
• Create and manage work back schedules, track key milestones, traffic creative assets and analyze reporting, effectively managing projects from start to finish.
• Manage campaign schedule around key seasonal and promotional events.
• Analyze results against KPIs, always seeking ways to optimize.
• Optimize customer experience on retailer websites including detail page content, brand pages, and digital placements with quality content, including but not limited to videos, rich media, ratings and reviews.
• Manage digital marketing budgets to maximize return on ad spend across tactics and retailers.
• Manage product launches for assigned product lines including oversight of asset creation, implementation of enhanced content (via Syndigo) on detail pages and submission of new product(s) for ratings and reviews (via Bazaarvoice Sampling).
• Ensures consistent content with the 3C’s (character, connection, craftsmanship)
• Manages social influencer visits and partnerships, creating unique and inspiring content creation opportunities.
• Contracts, tracking deliverables, hosting influencers on-property
• Assists Director of Public Relations with curation of target influencer list
• Develop strategies that increase audience size and social engagement rate annually and target ‘best in class’ example submissions with the corporate DNA marketing team
• Produces and submits monthly social media reporting document(s)
• Regular social media engagement response and addresses negative comments within one business day
• Remains up-to-date on new social media platform launches, new features of current platforms, industry trends, and best practices

Skills: Digital Marketing Strategy, Relationship Management, Project Management, Campaign Optimization, Customer Experience Optimization, Budget Management, Product Launch Management, Influencer Marketing and Social Engagement

• Website management on mobile, desktop, and tablet platforms
• Maintains all current website content consistent with company and property DNA standards, updating copy and content consistently
• Visionary for photography, video, content and website copy
• Evolution of the website to support all FSH&R and Resort campaigns to grow web engagement, optimization, conversions, and direct bookings
• Monitors and updates all landing pages, micro-sites, and executes campaign timelines
• Cross-link strategy to drive engagement and direct bookings
• Maintains and supports supplemental Resort website(s) and integrative opportunities to ensure seamless integration between sites and offerings
• Responsible for updating photography in image library
• Manages user-generated content and curation platform
• Supports the Director of Marketing with digital marketing campaigns including PPC, organic search, social media advertising, keywords, email marketing, and other digital campaigns
• Manages online reputation including photography and content, as well as maintains accuracy of pace in response and follow-up for positive and negative reviews
• Primary on engagement and follow-up and can be creative to use guest feedback to create new content for hotel engagement opportunities
• Assures all sites are up to date and optimized for reputation performance
• Leads hotel operating teams to engage, train, and fulfill defined obligations of growth in reputation audience size and engagement consistent with hotel goals
• Supports Director of Public Relations on social media content and engagement strategy for Resort marketing campaigns
• Creates monthly content calendar aligned with the marketing and PR plan ensuring imagery and copy are consistent with FSH&R and Resort goals and guidelines

Skills: Website Management, Content Consistency, Creative Direction, Website Optimization, Campaign Management, Cross-Link Strategy, Reputation Management, Digital Marketing Support

• Lead email campaign creation and marketing automation inclusive of tooling, creative development, segmentation and list building, execution, and campaign optimization
• Collaborate with teams to create compelling email campaigns to improve content discovery and re-engagement for customers, support upcoming launch events, and execute seasonal promotional offers
• Write effective creative briefs and partner with external creative agencies to produce best-in-class creative assets while employing industry best practice
• Continually improve the effectiveness of the program by maximizing engagement metrics (open rate, click thru rate, conversion)
• Build audiences and customer segmentation, deliver deep insights through data analysis and behavioral retargeting, and track email list quality and health
• Deep dive into data, create dashboard that monitors and measures results, and deliver reports that drive decision making to optimize future campaigns
• Develop high-impact A/B testing (layout, format, frequency, and copy) to continually improve email performance
• Assist with marketing copy writing
• Creates in the moment content during key Resort events and marketing initiatives
• Supports Director of Marketing and Director of Public Relations in the execution of Resort’s integrated marketing plan
• Participates in internal department marketing meetings
• Aids in the submission of content to internal and external communication channels as it relates to social media or curated content
• Assists with the creation of presentation materials for marketing and budget presentations, internal meetings, and owners' meetings
• Maintain Local Mailing List Manager (if the Resort decides to use this as a marketing tool)

Skills: Email Campaign Creation, Collaboration, Creative Briefing, Performance Optimization, Audience Segmentation, Data Analysis, A/B Testing, Marketing Copywriting

• Work with brand management, sales and key product stakeholders to develop digital strategies for Ocuco brands across the globe
• Campaign set up, management and optimisation across search engines (primarily Google)
• Implement conversion, traffic and engagement campaigns for individual events in the marketing calendar
• Set up prospecting and retargeting campaigns using custom audiences
• Use A/B split testing methods to establish best performing ad creatives, copy and targeting
• Ensure that the campaign budget is used as effectively as possible to maximise returns
• Work collaboratively with the marketing and design team to ensure the best quality creatives and copy are used for campaigns and are regularly updated
• Report on the performance and effectiveness of campaigns and ongoing tests using advanced Google analytics settings
• Manage and grow the digital marketing team
• Manage the development of the new website, and apps
• Maintain and deliver website content, in accordance with brand/web best-practices.
• Build content strategies focused on earning organic search traffic (SEO) with strong understanding on user intends
• Create and curate a marketing plan
• Create new website pages & landing pages (for desktop, mobile & tablet devices) to meet stakeholder needs.
• Develop new web workflows to support business development strategies.

Skills: Digital Strategy, Campaign Management, Conversion Optimization, Audience Targeting, A/B Testing, Budget Management, Collaboration, SEO and Content Management

• Develop a Strategic Roadmap for storefront experience and own its full lifecycle including planning, execution and iteration.
• Work closely with global product teams and cross-functional stakeholders to test and implement new features and influence the global customer-facing roadmap based on Prime Video Japan’s requirements and priorities.
• Collaborate with Prime Video marketing internal stakeholders to amplify new integrated campaign activities using storefront placements that create immersive and exciting customer experiences.
• Optimize the marketing and merchandising activities through frequent testing and data analysis, documenting and presenting the results to cross-functional leaders.
• Identify opportunities to develop and implement automation products and processes taking inputs from cross-functional stakeholders.
• Track, measure and optimize audience engagement with service focusing heavily on impression and conversion metrics and be the owner of the in-app performance.
• Create, schedule, and quality check individual campaigns and tests that own on the Prime Video JP storefront placements across devices to ensure successful delivery, execution and post-implementation reviews.
• Become an expert on storefront product, platform and service capabilities, being able to understand and explain complex dependencies and constraints.
• Monitor and optimize user journeys, proposing and implementing creative and technological solutions to support patient acquisition, conversion and retention.
• Support stakeholder teams to evaluate and execute web content requests.
• Identify and execute opportunities to improve the customer experience, SEO, UX and CRO
• Curate marketing lists for different business segments, and be in charge of constant communication to these segments using email marketing and CRM tools
• Reporting to Marketing Director to develop effective digital marketing direction and strategies for the assigned brands
• Planning and execution of search (SEA/SEO), content, video, display & social media campaigns
• Working closely with an external agency
• Manage external agencies to drive brand strategy

Skills: Strategic Roadmap Development, Cross-functional Collaboration, Campaign Optimization, Automation Implementation, Audience Engagement, Campaign Execution, User Experience and Optimization, Digital Marketing Strategy

• Leading a team of 3 internally as well as agency partners for digital marketing execution
• Building strong relationships across internal and external departments to ensure delivery of the digital strategy & continuous improvement of the digital space
• Creating and owning the digital strategy, including campaigns, paid search & social, Google Ads & affiliate marketing
• Planning the budget and executing effective control of campaigns across digital channels
• Working with the team on day-to-day website operations, including landing pages, customer journey optimization, conversion rate optimization and AB testing on-site
• Deep diving into data and looking at key metrics and performance of eCommerce & Digital campaigns, and sharing insights with the wider business at weekly sales meetings
• Alongside the team, managing the online launch of new products & ranges
• Working closely with third-party agencies to project manage any functionality upgrades/tech enhancements on the site
• Working closely with the Head of Digital to deliver online growth, customer awareness & consideration
• Manage marketing budget and achieve ROI
• Drive marketing communications based on consumer insights
• Analyse consumer data, conduct marketing research and category analysis to identify potential opportunities
• Training of marketing teams
• Managing the full digital marketing funnel, including awareness, engagement, and conversion tactics that build excitement and long-term brand affinity.
• Setting annual customer growth plan based on deep analysis and understanding of acquisition channels. 

Skills: Team Leadership, Cross-functional Collaboration, Digital Strategy, Budget Management, Website Optimization, Data Analysis, Product Launches, Marketing Communications

• Manage the day-to-day operations of HubSpot Marketing and CRM including promotional emails, campaign set up, drip and nurture, landing pages and lists targeted at existing customers.
• Focus on revenue expansion and revenue growth by driving engagement, retention, and loyalty for both newly registered and long-time customers
• Be the lead engagement marketing POC for BGC and work closely with Product Management on content creation, reporting, and campaign execution.
• Scaling existing customer onboarding and engagement programs
• Provide monthly metrics reports and insights and be able to pull and analyze marketing data on engagement, activation and expansion within the customer base using HubSpot, Google Analytics, etc.
• Use analytics to identify weaknesses and make recommendations on how to improve across channels.
• Execute assigned projects in areas such as analytics implementation, data integration, tag management, qualitative data, etc.
• Create and own budget, strategy, implementation, tracking, analysis and optimization of paid campaigns across Google AdWords, Bing AdCenter, LinkedIn, Twitter, remarketing and display for HireRight. 
• Manage external digital agencies and vendors for this domain.
• Manage and develop strong, collaborative relationships with Business Partners across the organization to ensure marketing initiatives meet eCommerce launch and in-store deadlines.
• Partner with other marketing team members to support integrated campaigns and advise on the best use of digital tactics to support objectives.
• Coordinate with the content manager on the scope and direction of content creation.
• Work with the product and sales team leaders to understand business objectives and revenue goals, as part of the strategy development process.
• Create landing pages and other conversion opportunities for campaigns and/or lead-generation efforts
• Proactively stay on top of digital marketing trends and news, to inform future growth strategies and opportunities.

Skills: HubSpot Marketing Management, Revenue Growth, Cross-functional Collaboration, Customer Onboarding, Data Analysis, Paid Campaign Management, Vendor Management, Digital Marketing Trends

• Excellent writing, presentation, organizational and communications skills, with a strong sense of quality and a creative mindset
• Ability to adapt to the style, tonality and vernacular of the current “voice” of employee and consumer-facing social mediums consistent with the Four Seasons brand identity
• Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities
• Have demonstrated knowledge of mobile, emerging and social media applications
• Good understanding of digital, digital commerce and social landscape, trends and consumer behavior
• Good knowledge of the media landscape, constant ability to learn and reapply best practices across industries
• Passionate attitude to marketing and digital
• Well-developed interpersonal skills, organized, structured thinking, decisive, detail and action-oriented
• Project management skills
• Fluent in English (oral and written)
• Energy, enthusiasm, and proven experience in producing digital content and digital best practices, preferably with a membership organization.
• Knowledge and experience in running digital marketing campaigns.

Qualifications: BA in Marketing with 5 years of Experience

• Proven working experience in digital marketing B2B or B2C and campaign execution
• Ability to anticipate future issues and ability to anticipate and identify business needs that can drive value
• Experience leading and managing marketing databases, email, social media and/or display advertising campaign
• Knowledge of website analytics tools
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement
• Strong influencing, networking and team-building skills and the ability to motivate and empower others
• Proven ability to successfully manage multiple projects in a dynamic environment with a sense of urgency
• High level of self-awareness and self-reflection
• Excellent verbal and written communication skills in German and English
• Proficiency in MS Office, PowerPoint, Outlook and Salesforce
• Excellent organizational skills

Qualifications: BA in Digital Marketing with 4 years of Experience

• Demonstrated knowledge/experience of Google Analytics, SEM, SEO Google Ads, Facebook Business Manager, Pixels and Ads Manager
• Exceptional attention to detail and time management skills
• Collaborative team player who enjoys a fast-paced work environment
• Strong creative skills and a keen eye for detail.
• Experience using web content management systems, and commercial solutions.
• Experience developing and managing social media campaigns across channels such as Twitter, Facebook, LinkedIn, and Instagram
• Experience of photography and creating/editing images, using packages such as Adobe Photoshop.
• Knowledge of web design and reporting skills
• Experience with content management
• Critical thinker and problem-solving skills
• Great interpersonal and communication skills
• Experience and extensive knowledge of digital mediums including major social media networks, media, current technology and related applications.
• Fluency in Spanish both spoken and written.

Qualifications: BS in Business Administration with 6 years of Experience

• Experience managing content-heavy websites or eCommerce
• Experience working on Agile/Scrum development team
• Strong understanding of Scrum Agile principles
• Expertise in JIRA and Confluence
• Broad digital marketing subject matter expertise
• Experience with business and technical requirements analysis and business process modeling
• Experience managing all PM activities, including preparing project status reports, taking meeting minutes, tracking approvals, change management, stakeholder management, communications, planning, benefits tracking
• Experience with an enterprise content management system (experience with AEM a plus)
• Current Scrum Product Owner certification from a recognized certification provider
• Strong knowledge of current and emerging CTV, OTT, Programmatic, and Social Media platforms in LATAM territory.
• International experience buying and optimizing digital media.
• Digital media certifications a such as Google, Facebook, Twitter, etc.
• Must be proactive and focused, detail-oriented, self-motivated, results-driven, and able to manage multiple priorities and projects simultaneously in a fast-paced environment.
• Comprehensive understanding of how social media impacts brands and how it relates to delivering business objectives.

Qualifications: BA in Communications with 6 years of Experience

• Experience in acquisition-first digital media buying and management.
• An in-depth understanding of key industry metrics and the ability to recognize how they drive the business (e.g. CPC, CTR, CPA, CVR, CPM, ARPU, and Quality Score).
• Ability to analyze and interpret data to make recommendations based on analysis and expertise.
• Experience with managing external agencies or vendors.
• Tech savvy and experienced in using digital marketing tracking and management tools. e.g. Facebook Business Manager, Display and Video 360 (DV360), YouTube, Yahoo! Gemini, GDN, and Brightroll DSP.
• Direct experience in ad trafficking, ad operations, and pixel management.
• Prior experience working with a department budget and managing expenditures.
• Knowledgeable about current marketing trends, advertising tactics, and CPA business models.
• Familiarity with Online Analytics platforms, preferably Adobe Analytics.
• Ability to collaborate with peers, vendors, and external agencies.
• Ability to make decisions and solve problems while working under pressure.
• Strong, clear and straightforward analytical, verbal and written communication and presentation skills.
• Ability to communicate with all levels of management and company personnel.
• Meticulous attention to detail with the ability to think strategically.
• Advanced knowledge of Excel (pivot table, V-looks ups).
• Ability to maintain confidentiality.

Qualifications: BS in Advertising with 7 years of Experience

• Proven prioritization and organizational skills with the ability to manage multiple projects and tasks simultaneously while working with a sense of urgency.
• Deadline-driven with the ability to manage all phases of a large project independently in a dynamic, fast-paced environment.
• History of working with managers and directors while showing sound judgment and initiative to accomplish job duties.
• Knowledgeable of modern digital marketing tools, design and user experience (UX) best practices and agile marketing principles.
• Demonstrated skills in SEO and search engine marketing (SEM) techniques and an understanding of intersections.
• Expert at making recommendations and managing and fostering change.
• Track record of analyzing and interpreting data to make recommendations.
• Ability to measure and report on key performance metrics while partnering with the analytics team, to make data-based decisions that improve channel performance.
• Confidence when presenting complex information at the executive level.
• Solid attention to detail balanced with a focus on the client using honesty, integrity and ethics.
• Proficient with Microsoft Word, Excel, PowerPoint and Outlook.
• Effective written and spoken English communication skills with all levels of an organization.
• Knowledgeable about marketing B2C (Business to Consumer).
• Experience marketing B2B (Business to Business) with a focus on small to medium size businesses.
• Knowledge of cable, internet, mobile, and telecommunications products and services.

Qualifications: BA in Public Relations with 5 years of Experience

• Experience in social media management with a large consumer-facing brand.
• Ability to manage the implementation of a strategic campaign within the social media space.
• Deep-rooted understanding of an ever-changing digital landscape and advanced experience in project management.
• Experience with the digital production process and the technical nature of developing digital marketing initiatives.
• Ability to collaborate and manage platforms and tools used by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups.
• Knowing how to plan and having the ability to manage timelines.
• Knowledge in key areas of marketing (social media, content marketing, digital marketing)
• Know how to plan, create and implement a marketing strategy.
• Understand the key measurement tools available.
• Developing social presence and advocating brands effectively.
• Stay current in marketing trends and news e.g. Google/Facebook updates and changes in algorithms.
• Strong understanding of the sports-related industry and consumer.
• Ability to succeed in an ever-changing and complex organization with minimal daily direction.
• Strong presentation and communication skills.
• Skills in MS Office applications ( Outlook, Excel, Word and PowerPoint).

Qualifications: BS in E-commerce with 6 years of Experience

• Fluent in English and French
• Strong experience of e-commerce performance marketing channels (PPC, SEO, Email, Social, Affiliates, Re-marketing, Mobile, etc)
• Experience in the retail sector, preferably in fashion, OR experience working in a digital agency for retail customers
• Working knowledge in MS Office, including a good command of Excel
• Excellent communication and relationship building skills
• Strong analytical skills, including a track record in leveraging data to generate insights to feed into marketing campaigns
• Creative and innovative thinking with ability to drive accelerated business growth
• Ability to organise and prioritise own workload with minimal supervision
• Ability to work in a multi-cultural setting
• Proven ability to educate teams and peers on complex media and measurement concepts.
• Demonstrated adaptive communication approach and success in navigating various audiences, styles, and cultural nuances.
• Proficiency in Microsoft Office programs such as Word, Excel, PowerPoint, and Outlook.
• HTML/CSS experience
• Strong inter-personal/inter-departmental relationship management.
• Experience in Content Creation and Digital Marketing

Qualifications: BA in Media Studies with 5 years of Experience

• Passionate about the digital landscape and social media and knowledgeable about the features and functionalities of emerging platforms as well as more traditional outlets
• Extremely organized with great attention to detail
• Ability to work on multiple projects at once and prioritize according to team goals and needs
• Passionate about user experiences
• Interdisciplinary approach to problem-solving
• Ability to transition between the creative and analytical sides of marketing
• Strong creative vision for social and website content creation and ideation that will resonate with readers and followers, including recognizing good aesthetics and staying abreast of trends
• Extensive knowledge of digital media including social media platforms, content creation, and email marketing
• Ability to work on multiple projects at once, project manage and work autonomously
• Understanding of SEO and SEM and best practices is a plus
• Strong writing skills and ability to adapt to the brand’s tone of voice
• Knowledge of the reading community and passion for books

Qualifications: BS in Graphic Design with 4 years of Experience

• Demonstrable experience leading and managing email, PPC, SEO and programmatic display advertising campaigns
• Knowledge across Content (including video) and Social Media as well as current online marketing concepts, strategy and best practice
• Solid knowledge of website analytics tools. (eg Google Analytics)
• Up to date with the latest trends and best practices in online marketing and measurement
• Hands-on experience deploying and integrating Pardot and have a deep understanding of it’s functionality and edges.
• Proven ability to look across multiple systems and multiple data sources to define and optimize success metrics.
• Passion about operational excellence and process improvement in marketing with a deep interest in building a best in class operations framework.
• A data-driven approach with an eye on process optimization and change management.
• Ability to lead multiple projects at the same time in a fast-paced environment.
• Excellent written and oral communication skills that provide the necessary context, analysis, and recommendations to drive action and accountability from local and remote teams.
• Have time management skills to effectively handle multiple assignments at one time.
• Skilled in the use of computers, adapts to new technology, keeps abreast of changes, learns new programs quickly, and uses computers to improve productivity.
• Be a collaborative team player but able to work independently.
• Excellent time management skills.

Qualifications: BA in Journalism with 7 years of Experience