• Manage all aspects of paid digital marketing initiatives, with a focus on Google and Bing Ads
• Collaborate on the development of effective landing pages, incorporating the latest digital marketing best practices
• Manage and implement paid social media marketing strategies
• Write ad copy for SEM campaigns
• Conduct research and analyze the competitive landscape, highlighting potential opportunities
• Measure and report on the performance of digital marketing initiatives and campaigns
• Track progress regularly and assess against goals (KPIs and ROI)
• Take action to improve results
• Regularly review, develop, and implement new strategies to optimize marketing spend and performance, and meet business goals
• Research and stay current on digital marketing trends best practices and emerging technologies, while providing applicable insights and recommendations for the adoption

Skills: Digital Marketing Management, Google/Bing Ads, Landing Page Optimization, Social Media Strategy, SEM Ad Copywriting, Competitor Analysis, Performance Reporting, Strategy Optimization

• Develop the omni channel (online and offline) digital marketing strategy
• Orchestrate customer journey maps for optimized customer engagement, with a deep understanding of Content Marketing
• Develop and synthesize content to enable an optimized inbound demand strategy for highly qualified intent audiences
• Build and own the digital foundations and operations to ensure field marketing teams can easily leverage digital marketing strategies.
• Own, measure, and report on the full spectrum of digital activity including paid media, social, and web analytics. 
• Define goals and assess success against key KPIs e.g., ROI, CPA, CTR
• Enable regional digital marketing programs
• Assist with the execution across digital marketing channels, including SEO/SEM, and Review/Comparison websites to ensure competitiveness
• Relationship with media vendors and coordination with regional and core teams in-house driving media strategies

Skills: Omni-channel Strategy, Customer Journey Mapping, Content Marketing, Inbound Demand Strategy, Digital Operations Management, Digital Performance Reporting, Regional Marketing Enablement, Media Vendor Relations

• Work with UK-based company directors and US-based sales team to deliver a robust digital marketing strategy.
• Create B2C and B2B content to achieve business goals and objectives.
• Plan regional and seasonal digital marketing and social media campaigns.
• Research and preparing new business presentations.
• Employ online marketing analytics to gather information from websites and social media.
• Update and maintain databases.
• Take responsibility for working with a PR agency.
• Effectively communicate plans and metrics regularly to the leadership team
• Improve organic performance of website by way of site optimization, SEO, SEM, and content creation
• Guide, mentor and develop a growth team across multiple disciplines of growth and campaigns
• Keep up to date with consumer and marketing trends and advancements in technology.

Skills: Digital Strategy, Content Creation, Campaign Planning, Business Research, Marketing Analytics, Database Management, PR Collaboration, Team Development

• Plan and execute digital marketing strategies based on client goals and objectives
• Daily client communication on advertising strategy and campaign performance
• Monitor and analyze the effectiveness of marketing strategies
• Travel for client consultations monthly
• Develop and manage website content
• Consult with clients on processes and industry best practices
• Translate data from campaign performance results and create an easy-to-understand and actionable narrative for clients
• Coordinate cross-functional teams to ensure the success of campaign delivery, performance, and execution
• Generate a consistent flow of market quality leads from mature existing opportunities by developing, executing, and optimizing lead nurture and lead scoring model
• Develop and maintain relationships to purchase and/or sell leads through providers and affiliate marketing partners

Skills: Digital Strategy Execution, Client Communication, Campaign Analysis, Client Consultation, Website Content Management, Data Translation and Reporting, Cross-functional Coordination, Lead Generation and Nurturing

• Bring digital marketing expertise to clients, with a focus on digital advertising and everything related.
• Function as a “subject-expert” within the whole organization
• Build lasting relationships with key client stakeholders and sponsors
• Collaborate with amazing digital experts across disciplines to innovate and create great solutions
• Support the Deloitte Digital team in creating responses to client opportunities and RFPs (requests for proposals)
• Be part of international projects, traveling across Europe and further
• Execute continuous A/B testing and optimizing workflows based on results.
• Be in daily contact with clients and colleagues in cross-functional teams.
• Deliver key business results such as driving customer acquisition, increasing up&cross-sell activities, churn reduction, and increasing ROI.
• Analyze web, CRM, and digital marketing results and create suggestions for further improvement and optimization across channels.

Skills: Digital Marketing, Client Relationship Building, Cross-disciplinary Collaboration, RFP Support, International Project Management, A/B Testing, Communication, Data Analysis and Optimization

• Work closely with customer stakeholders to assess digital marketing maturity
• Carry out visioning workshops
• Discover pain points and digital marketing needs
• Create a roadmap for digital marketing transformation
• Carry out Discovery and Definition exercises for digital marketing initiatives
• Understand business objectives, and facilitate brainstorming sessions
• Work closely with creative agencies/marketing teams to understand requirements
• Take responsibility for product evaluations and recommendations, and detailing requirements
• Collaborate with creative agency and brand marketing during the lifecycle of projects
• Take responsibility for carrying out CoE activities
• Participate in pre-sales by understanding requirements, defining proposal-level functional scope, and proposing a winning approach
• Present capabilities and proposals to customers, as well as create presales-level presentations

Skills: Marketing Assessment, Visioning, Pain Point Analysis, Roadmap Creation, Discovery Exercises, Business Understanding, Agency Collaboration, Pre-sales Support

• Build contacts with potential clients to create new business opportunities.
• Follow-up, team meetings, monitoring the progress.
• Research organizations and individuals online (especially on social media) to identify new leads and potential new markets.
• Research the needs of other companies and learn who makes purchasing decisions.
• Follow up on prospective clients/lead database updates.
• Make cold calls, emails, and connections for new business leads.
• Maintain knowledge of all product and service offerings of the company.
• Follow company guidelines and procedures for the acquisition of customers, submission of tenders/proposals, etc.
• Maintain fruitful relationships with existing customers.
• Understand technical systems and be an expert in closing deals.
• Handle Social Media Profiles
• Prepare SOW/SRS, other presentations, reports, etc.

Skills: Business Development, Lead Generation, Market Research, Client Outreach, Cold Calling, Product Knowledge, Relationship Management, Proposal Preparation

• Report on client KPIs and share relevant insights
• Set up campaign objectives and monitor their execution
• Stay up to date with the latest tools and methods - and share that knowledge with colleagues and clients
• Guide clients and ensure that they pursue digital marketing opportunities
• Work in close collaboration with the client, on-site if necessary
• Take the lead in translating and setting up the marketing and content calendar with clients
• Develop and execute new ideas proactively, based on data and insights
• Execute and translate the strategy, from KPIs to tactics
• Lead social media strategy to drive engagement and positive sentiments within the social space by ensuring the postings/content on all social platforms are fresh and relevant.
• Take responsibility for optimizing the social media spends
• Collaborate with the Customer Service and Corporate Comms teams to ensure queries and any social media crisis incidents are managed/responded to on time
• Collaborate with the agency department to ensure any misrepresentation of brands on social media by agencies is dealt with within a timely manner

Skills: Client KPI Reporting, Campaign Management, Digital Marketing Tools, Client Guidance, Marketing Calendar Development, Data-Driven Strategy, Social Media Strategy, Cross-Department Collaboration

• Lead the marketing, digital, and brand directorate to implement a strategic marketing communications plan that ensures organizational priorities are at the forefront of activities
• Lead on the delivery of multi-channel marketing campaigns, with a particular emphasis on digital channels
• Work with stakeholders across the organization, including fundraising, to deliver integrated campaigns that drive donor engagement and offer opportunities for fundraising teams to drive donation conversion
• Support the wider organisational digital maturity project
• Responsibility for line managing a team of 12
• Champion collaborative working within the directorate
• Oversee reporting and analytics to ensure opportunities for continuous improvement are identified and actioned
• Build campaign/landing pages and other light applications (Learning the basics in HTML, CSS, JavaScript, SQL)
• Operate Marketing Automation software, including building workflows and campaign management.
• Plan and implement digital customer journeys
• Support the analysis and optimization of digital advertising campaigns with an omnichannel touch (Display, Programmatic buying, Social, SEM)

Skills: Strategic Marketing Leadership, Multi-channel Campaign Management, Stakeholder Collaboration, Digital Maturity Support, Team Management, Collaborative Working, Reporting and Analytics, Marketing Automation

• Conduct market research through techniques such as A/B testing to guide the marketing strategy.
• Develop and implement digital advertising campaigns to increase brand awareness, website traffic, and sales.
• Manage project staff, timelines, and budgets.
• Work with Product, Marketing, Strategy, and Operations teams, to build a differentiated customer experience from app install, to application, to first engagements and beyond
• Review and proofread all digital content such as blogs, social media content, advertisements, and website copy.
• Identify areas of opportunity in the marketing playbook to drive customer funnel conversion, and continuously add and experiment with new connection points while solidifying proven channels.
• Supervise and manage all digital activities including websites, e-commerce, and social media.
• Monitor and interpret digital analytics.
• Generate and present digital marketing reports and analyses for feedback.
• Build weekly, monthly, and quarterly lead generation targets in concert with operations managers and deliver market-qualified leads per agreed targets
• Manage, track, report, and present program budgets by channel-campaign costs, performance, and ROI through the lead lifecycle

Skills: Strategic Marketing Leadership, Multi-channel Campaign Management, Stakeholder Collaboration, Digital Maturity Support, Team Management, Collaborative Working, Reporting and Analytics, Marketing Automation

• Passion for contributing to a sales team with a positive mindset
• Superior business acumen related to new media, digital interactive initiatives, and social media
• Driven by practical results, opportunities to learn, and opportunities to assist others with intention
• Understand that achieving goals is the expectation of the job
• Effective relationship-building, customer service, communication, and negotiation skills
• Digital media sales working experience
• An excellent understanding of TV and media plans, advertising marketplace, and key competition
• The ability to quickly recover from adversity
• Ability to effectively communicate, build rapport, and relate well to all kinds of people
• Must have a professional appearance

Qualifications: BA in Communications with 3 years of Experience

• Work experience executing and/or leading at-scale performance marketing programs for digital agencies or client marketing organizations
• Ability to think quickly and critically on a broad range of digital marketing topics across various verticals
• Ability to communicate with senior marketing leaders and C-level executives
• Strong focus on customer acquisition
• Experience managing performance marketing channels (e.g. Search, Programmatic, Social, Affiliate, Email, conversion rate optimization, etc.)
• Experience managing CLM (e.g., managing customer data, segmentation, and driving personalization of owned channels)
• Demonstrated aptitude for analytics
• Proven record of leadership in a work setting and/or through extracurricular activities
• Ability to work collaboratively in a team environment and effectively with people at all levels in an organization
• Ability to communicate complex ideas effectively, both verbally and in writing, in English and the local office languages

Qualifications: BA in Digital Marketing with 4 years of Experience

• Experience with Google Tag Manager or Adobe Target
• Experience working with Google Analytics
• Knowledge of software development standards, coding standards, and best practices.
• Experience in front-end development with skills in JavaScript, HTML, jQuery, and JSON.
• Excellent written skills, in English, for writing to technical and non-technical users.
• Experience in producing reference manuals, developer guides, and/or code samples.
• A strong team mentality and an ability to work independently.
• Knowledge of Single-Page application development.
• Knowledge of Mobile and Cross-Platform development.
• Experience with Google Tag Manager, Google Analytics API, and Google Analytics Measurement Protocol.

Qualifications: BA in Marketing with 6 years of Experience

• Experience managing digital marketing campaigns
• Experience in customer and account management
• Hold Google Analytics, Google Ads, and Microsoft Ads Certified
• Proficiency in Google Suite and Microsoft Office Applications (especially spreadsheets)
• Experience working in Adobe Photoshop and Illustrator
• Experience working with HTML, CSS, and JavaScript
• Experience with Facebook and YouTube advertising
• Problem-solving skills and a result-oriented mindset
• Excellent analytical skills and reporting skills
• Stress-resistant with the ability to deliver high-quality work, quickly, in a dynamic organization under time pressure

Qualifications: BA in Sociology with 2 years of Experience

• Professional experience relevant to MarTech/AdTech
• Strong technical background with experience in analytics implementation, data management tools implementation and operation, Ad serving/AdOps, etc.
• Working knowledge with Data Management Platforms, like Adobe Audience Manager, Salesforce DMP, etc.
• Ability to translate business requirements into KPIs and product/technical solutions
• Previous experience in project sales as well as project management in top-tier clients
• Experience coordinating and communicating with internal and external stakeholders
• High proficiency in English and Spanish
• Strong team player with solid analytical and problem-solving skills
• Curiosity and ability to generate creative ideas
• Ability to work in ambiguous environments with excellent communication skills

Qualifications: BA in Business Administration with 5 years of Experience

• Ability to effectively impart digital advertising knowledge to clients and internal sales staff
• Working knowledge of new media, digital advertising solutions, social media, and digital content creation
• Hands-on experience developing new businesses as a skilled negotiator and motivator
• A proven track record of sales success in the digital space
• Passion for leading and contributing to a sales team with a positive mindset
• Effective relationship-building, customer service, communication, and negotiation skills
• Strong understanding of the changing landscape of integrated sales and marketing
• Digital sales experience and familiarity with the TV and/or cable sales environment
• Sports sponsorship sales, broadcast, cable, or television management experience
• Ability to present to clients via video calls and comfortable on video for meetings both internal and external

Qualifications: BA in E-commerce with 6 years of Experience

• Experience in performance marketing, managing and reporting on key metrics and ROI
• Proven campaign management and delivery of digital marketing campaigns preferably from a financial services background
• Experience in using analytics tools like Adobe
• A good understanding of what motivates a customer to consider and then go on to buy Life Insurance Direct
• Ability to develop innovative yet functional solutions
• An ability to work independently using own initiative to establish facts, consider the options, and communicate solutions in keeping with business objectives.
• A team player who takes an active part in delivering the overall team objectives and can communicate clearly and confidently with internal colleagues and external agencies.
• Ability to influence, and communicate clearly, persuasively, and effectively with other business areas when drafting and submitting marketing communications for sign-off.
• An understanding of the regulatory requirements impacting digital marketing of Financial Services products and Brand standards

Qualifications: BA in Media Studies with 2 years of Experience

• Multichannel direct-to-consumer marketing experience
• Extensive experience as a Digital Marketing or e-commerce specialist
• An in-depth experience in Google Ads, Google Analytics, Google AdWords, Google Analytics/Event Tracking, AMS
• An in-depth experience in Facebook Ad Manager, Email and SMS Marketing, SEO and SEO Tools, SEM and SEM Tools, PPC
• Solid experience with Funnels, Conversion Optimization, and Pixel Implementation and management.
• Strong use of analytics, user research, and business cases to drive decisions and improve products
• Deep knowledge of the user journey across multiple devices as well as how social channels work and how best to leverage them to help the company grow
• Strong user experience sensibilities and familiarity with platform UI best practices
• Demonstrated use of analytics, user research, and business cases to drive decisions and improve products
• An ability to operate under tight deadlines while maintaining multiple projects in a fluid and ambiguous environment
• Ability to take a data-driven, structured approach to any challenge starting from inception through the execution and post-mortem stages

Qualifications: BA in Advertising with 7 years of Experience

• Experience in the IT domain with proven work experience in the digital marketing space
• Experience in varied digital marketing engagements like consulting(strategy)/implementations/operations etc., with part of at least 2-3 sizeable digital marketing enablement engagements
• Must be up-to-date on the latest trends in digital marketing and well-versed in areas like CRM, SEO, Social media marketing, email marketing, etc.
• Experience in working with digital/creative agencies and ability to work across globally distributed virtual teams
• Experience in managing and contributing to pre-sales activities like proposal creation and presentations
• Played customer-facing roles and sound experience in handling customers independently
• Expertise in understanding customer needs (stated and unstated) and providing possible alternatives
• Ability to build and maintain strong customer, partner, and team relationship
• Strong interpersonal, communication, and presentation skills with solid analytical skills and data-driven thinking
• Experience working with agile tools like JIRA for requirements management
• Experience working as a proxy product owner to represent and support geographically distributed development teams in project lifecycle including requirement estimation, verification, and validation

Qualifications: BA in Economics with 10 years of Experience

• Hands-on working experience in using Oracle Marketing Cloud (including the journey builder, creation of campaigns, segments, integration, configuration, and advanced automation features)
• Strong understanding of Marketing Cloud architecture and knowledge of the wider cloud ecosystem
• Experience analyzing business requirements, delivering design and estimate, development, testing, and production deployment of solutions for digital marketing or marketing cloud  
• Highly organized, self-motivated, proactive, and able to plan
• Proficiency with marketing automation best practices, lead management, and performance reporting
• Experience in conducting training for business users
• Experience in working in the Telco or eCommerce industry
• Ability to analyze and understand complex problems
• Ability to explain technical information in business terms
• Ability to communicate clearly and effectively, both verbally and in writing

Qualifications: BA in Graphic Design with 3 years of Experience