• Proactively maintain, update and facilitate website and LinkedIn content
• Craft messaging and content for website
• Craft the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• Monitor and engage in relevant social discussions about company, competitors, and industry
• Creation of PowerPoint presentations and sales quotes
• Collect and summarize marketing and sales data
• Prepare marketing report by merging marketing performance data with sales data
• Run regular social promotions and campaigns and track success
• Assist with the production of artwork, sourcing images and checking copy
• Coordinate the production of marketing assets (brochures, new website content, emails, social media)
• Establish and maintain a consistent corporate image throughout all services, promotional materials, educational tools and events.
• Ensure the day-to-day execution and timely implementation of all marketing initiatives
• Oversee and coordinate mailing lists
• Optimize marketing automation through email, content, and social channels
• Manage email marketing campaigns through Hubspot
• Support sales teams with leads and hot lists to call down
• Create original content for syndication on blog and social media platforms
• Tracking of reviews and ratings and coordination with customer service

Skills: Content Management, Social Media Strategy, Engagement Monitoring, Data Analysis, Presentation Design, Campaign Management, Artwork Coordination, Corporate Branding

• Create, curate and manage on-brand, on-trend content to appeal to the Benefit consumer (images, video, Live, written, etc.)
• Design or rework digital assets for use in Canadian market
• Moderate and initiate “engaged” social conversations
• Monitor social networks for potential PR opportunities and customer care issues
• Analyze the performance of posts and campaigns to continually optimize content
• Track metrics and create reports for campaigns/promotions/social media/etc.
• Identify opportunities to serve Benefit fans and customers with NEW beauty and non-beauty content
• Identifying partnership opportunities (paid and earned)
• Support with contractual agreements and liaising with talent and/or management
• Execute unique and memorable product sends and events
• Help build and manage meaningful relationships
• Design trips and experiences that exemplify the brand’s DNA
• Assist with onboarding new influencers into the brand
• Lead Influencer marketing analytics using Global quarterly reports and social media tools providing commentary on performance and recommended action plans in a timely manner
• Stay up-to-date on media platform trends, capabilities and educate team on emerging opportunities
• Work closely with Global Digital counterparts and similar markets to share best practices and learnings
• Identify strategic brand partners & plan co-promotional activities to help improve Benefit’s reach.
• Ensure Benefit voice is communicated throughout all digital activities, with a focus on laughter and fun

Skills: Campaign Reporting, Content Strategy, Partnership Development, Contract Management, Event Planning, Relationship Management, Experience Design, Influencer Marketing Analytics

• Create, test and execute all email campaigns across the customer lifecycle and maintain a strong reporting schedule
• Work closely with vendors and brand partners to coordinate promotions and deliver to agencies and partners
• QA all digital content to ensure it aligns with City Beach branding guidelines and tone of voice
• Ecommerce coordination including website material creation, communication materials and landing page curation
• Assist with on-site search functionality and product merchandising through key optimisation factors i.e. margin, popularity, product lifecycle
• Reporting and analytics for online content activities as well as campaign analysis and competitor research
• Utilize digital strategies to amplify offline activations, events & contests
• Create FB ads pages for in-store events and promote to fans with targeted posts
• Think outside the box and proactively introduce new ideas or suggestions to improve processes
• Update the Digital Marketing Calendar
• Tracking and reporting of Salesforce Marketing Cloud Newsletters and A&B tests
• UX and UI testing of potential bugs on website and further touchpoints
• Weekly social media sentiment analysis & monthly performance analysis of organic posts using social media management tool
• Website and content performance tracking, using Google Analytics, Google Search Console & Searchmetrics
• Administration tasks invoicing and purchase order creation, product order creation & coordination, budget management
• E-commerce tool (Profitero) management
• Coordinating the translation process with an external agency
• Reporting platform issues to digital agency or IT department

Skills: Digital Marketing Strategy, Facebook Advertising, Creative Thinking, Calendar Management, Salesforce Proficiency, UX/UI Testing, Social Media Analysis, Google Analytics

• Facilitate Tweetstorms, Facebook LIVE events, user-generated content campaigns, and other digital projects.
• Develop new and better tools to encourage audiences to generate and share content of own that IW can feature on websites and push online.
• Manage live digital interaction during organizational events (live tweet, Instagram posting, etc.)
• Assist in composing weekly digital reporting and post-project and campaign analytics in IW Internal News.
• Manage the email and text messaging content calendar, and help determine weekly schedules for sends.
• Stage and send weekly newsletters, policy center monthly newsletters, and other project/campaign correspondence like small-dollar fundraising, event invitations, engagement, and advocacy emails in MailChimp.
• Manage email database, including segmentation, tags, and groups.
• Stage and send Mobile Insider text message correspondence. Maintain opt-in list hygiene and health, and help come up with strategies and tactics to grow Mobile Insider subscriber lists.
• Help track and analyze digital analytics and use the information gained to test and improve digital content and the user experience to fine tune a consistent high-quality experience across digital platforms.
• Support the SDMA and Investor Relations staff in monitoring small-dollar fundraising campaigns and tracking donations pull analytics from small-dollar fundraising campaigns, analyze fundraising figures, and prepare weekly reports.
• Manage the influx of messaging through social media
• Create Marketing plans, track and report on progress to plan
• Working with content creators to update and maintain content on the website
• Work closely with lawyers and business development managers on list development and segmentation
• Tracking, reporting, and communicating results and metrics behind direct email communications
• Executing direct email communications to relevant list segments using the firm’s direct email system

Skills: SMS Marketing, Data Analysis, Fundraising Campaign Management, Social Media Management, Marketing Strategy Development, Progress Tracking, Content Management, User Experience Optimization

• Assist in designing and executing marketing strategies that support IW business objectives.
• Helping establish goals and tactics supporting development of content and creative materials evaluation and analysis and reporting.
• Support the team in developing, launching, and monitoring the results of digital engagement, educational, advocacy, small-dollar fundraising, message testing, misperception-correcting, and other campaigns.
• Administer online advertising strategies and placement for IW content experiences, projects, and campaigns including but not limited to ads on Facebook, Google Ads, Google Ad Grants, Ad Roll, YouTube, or other ad placements platforms and continuously monitor ad performance.
• Provide daily and weekly updates on performance and recommendations for improving performance.
• Identify and fix issues with ads in real time.
• Execute a targeted lead generation ad strategy to grow IW’s subscriber base.
• Assist the Digital Media Director in execution of campaigns to drive public engagement on social media help curate digital graphics/memes for social media and ads throughout the campaigns.
• Help explore a strategy for Snapchat, Pinterest, TikTok, and/or other platforms help manage new platforms so IW messages reach Millennial audiences.
• Monitor social media #hashtags and counter with IW information or RT if a like-minded message.
• Record notable social media mentions and maintain a detailed digital reporting and tracking spreadsheet.
• Managing the firm’s general information email box and directs emails to appropriate individuals
• Preparing tracking reports that monitor usage and trend information including website, direct email, and social media properties
• Video editing and production
• Support in quality assurance efforts by reviewing and testing marketing campaigns before launch
• Support the E-marketing Manager by crafting marketing briefs for planned digital campaigns
• Coordinate and communicate digital marketing efforts with external partners

Skills: Online Advertising, Performance Monitoring, Lead Generation, Campaign Management, Social Media Strategy, Platform Management, Data Tracking, Reporting

• Optimize existing PPC accounts with appropriate campaigns, ad groups, ads, and keywords to best drive customer results
• Present new ideas, social media strategies to clients and the Account Team
• Monitor the effectiveness of campaigns via report measurement tools and offer alternative solutions for ultimate results
• Continuously improve digital accounts with a proactive mindset by capturing and analyzing the appropriate data/metrics, insights and best practices, and then acting on the information
• Understand clients’ needs and objectives and work closely with them or the Account team throughout campaigns, often daily
• Manage communication with Account Team and/or client and clearly communicate client requests using tracking (workflow) software carefully reviewing/proofing and confirming that changes were completed
• Manage administrative and campaign work to ensure that consistency of the production process and that deadlines and internal budgets are met on time and on budget
• Work with BMG team and customers to define social media and digital advertising plan and objectives
• Prepare for and attend client and internal meetings, and present reports, so Google Ads accounts can be managed efficiently
• Complete and stay on top of certifications for the Google Ad Networks
• Implement SEO/SEM best practices for BMG and its customers
• Conduct periodic keyword research, technical and content audits and competitor analysis
• Optimize web content to increase traffic and improve SEO
• Capture and analyze Analytics data and insights and then acting on the information
• Assist other Account Team members in daily tasks
• Present, alongside BMG staff, campaign ideas and budgets to the client
• Present creative work to BMG Account team and/or clients

Skills: Client Relationship Management, Communication, Project Management, Social Media Planning, Presentation Skills, Google Ads Certification, SEO/SEM Optimization, Keyword Research

• Plan, develop and deliver dynamic content and advertising frameworks for use across digital assets (social media and online advertising platforms) that drive sales and increase influence and presence for B2B and B2C marketing campaigns, within agreed timelines
• Manage the like, share and comment functions of social media channels including Twitter, Facebook, LinkedIn, Instagram on a day-to-day basis to increase SM footprint 
• Be responsible for increasing the following and presence of social media assets by creating outstanding content that engages and resonates with audience, creating brand equity and generating sales
• Utilise a range of digital marketing techniques including paid search, SEO and PPC
• Track Google analytics and provide insights
• Create and set up Remarketing/Retargeting Facebook Funnels for users who’ve interacted with Google Ads
• Take a data-driven approach using analytics and data to measure results and inform social media strategy
• Deliver frequent weekly and monthly reports on social media actions, engagement, learnings and results
• Provide SEO analysis and recommendations to drive sales 
• Seek out search engine, social media and digital marketing industry trends
• Define project scope and timeline in collaboration with project stakeholders.
• Maintain updated project plans for all current assignments.
• Manage client social media ad budgets, making adjustments to ensure KPIs are hitting goals
• Work daily with internal partners to understand the cadence and impact of promotions, influence unique promos by channel, and coordinate all assets needed to create campaigns
• Partner closely with external vendors, including external managers of Affiliate, Store Locator, Local SEO, Digital Shopping, Search, and Display advertising, to communicate all campaign and promotional plans, and creative assets
• Run daily and ad hoc reports, analyzing campaign data, and finding areas for optimization

Skills: Remarketing Strategy, Data Analysis, Reporting, SEO Optimization, Industry Trend Research, Project Management, Budget Management, Cross-functional Collaboration

• Planning and supporting day to day execution of global affiliate programs. 
• Including new affiliate recruitment and onboarding. 
• Building relationships with affiliates and publishers and sourcing and booking exposures across all markets.
• Provide design assets to all affiliates and publishers on regular basis.
• Sending regular affiliate communications to publishers on a weekly and monthly basis. (including banner, text links and offers uploads).
• Collating and supporting affiliate coverage reporting on weekly and monthly basis.
• Planning and supporting day to day execution of PPC optimisation (including PPC competitor monitoring. 
• Regularly updating PPC agency on strategies and onsite events.
• Spot checking PPC campaigns globally in Google & Bing to ensure Hunter brand is always represented in compelling way and within brand guidelines.
• Planning and supporting global display campaign optimisation (including banner and asset uploads).
• Collating and supporting on-display coverage reporting on weekly and monthly basis.
• Assisting with SEO roadmap, reporting and onsite content optimisation
• Management of global Digital Marketing calendar
• Create and traffic ads daily using Facebook and Instagram ad buying interface, with strong attention to detail & ensuring client ads are without error
• Participate in weekly check-in calls with clients and senior managers, reporting on specific initatives or overall account performance
• Build client reports and internal account analyses that are both performance & creative development-driven
• Work closely with creative team to brainstorm and script social media ads, drawing on client needs and input where possible
• Familiarize yourself with client products & come up with promotional strategies on social media

Skills: Affiliate Reporting, PPC Optimization, Competitor Monitoring, Display Campaign Management, SEO Strategy, Digital Marketing Calendar Management, Social Media Advertising, Client Reporting

• Onboarding new employee with the methodology behind the work process, technical onboarding & support for the tools and platforms the company uses to deliver the solutions
• Preparing project and process documentation on every aspect of the job
• Organizing meetings and managing databases
• Employer branding and initiative in digital marketing efforts
• Design of social media posts
• Handling the company’s social media accounts
• Direct sales and continuous efforts into increasing the brand’s reputation in the UK)
• Setting up reports through the platforms and ability to analyze them
• Drafting & design of Promotional marketing proposals newsletters, brochures
• Preparing letters, presentations, reports and proposals
• Delegating, monitoring and reporting on the work of Operative staff
• Assistance in managing office budgets liaising with staff suppliers and clients, building up a database of vendors for the company
• Implementing and maintaining procedures/office administrative systems/ support whilst onboarding with software methodologies and functionalities
• Actively participating, delivering ideas and solutions when attending meetings with senior management
• Brainstorming and solution of problems in the day to day functioning of the company
• Analyze existing project management tools and identify alternative approaches for future scalability.
• Carrying out operational tasks in relation to online campaigns, tools, apps, product catalogue and websites in general, including working within CMS, running meetings with stakeholders, maintaining product catalogue information within given deadlines.
• Coordinating launches of the new digital initiatives in dialogue with both Global Marketing department in HQ and with all local markets, including creating master pages, supporting CMS activities, evaluating campaigns, or even helping in uploading the videos.

Skills: Project Documentation, Database Management, Employer Branding, Social Media Management, Digital Marketing Analysis, Promotional Design, Report Preparation, Vendor Management

• Work directly with key partners and vendors across the direct to consumer touchpoints: Email Marketing, Paid Media, and e-Commerce
• Identify new opportunities to improve digital presence and customer experience across the digital customer journey
• Maintain email calendar that includes newsletter content, audience information, subject lines and preheaders, disclaimers, and any creative notes pertinent to the process
• Maintain digital ad calendar and ensures its alignment with email, website, social media, and in-store campaigns
• Improve all KPIs: deliverability, open rate, click rate, conversion rate, opt-out rate, revenue, as well as specific business goals around individual campaigns.
• Identify and build segmentation strategies, A/B testing opportunities and other efforts to optimize email performance
• Brief copy and design teams of all marketing emails on a weekly and monthly basis
• Code and deploy all marketing emails through ESP
• Own comprehensive daily, weekly, monthly reporting of all, performance, CRM and email KPIs
• Work cross-functionally to support other business units such as Trade and Contract with specific email campaigns

Skills: Email Calendar Management, Digital Ad Coordination, KPI Optimization, Segmentation Strategy, Team Briefing, Email Coding and Deployment, Performance Reporting, Cross-functional Collaboration

• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram and other social media platforms and best practices
• Strong writing and editing skills
• Strong organizational and oral communication skills
• Understanding of SEO and web traffic metrics
• Critical thinker and problem-solver
• Effective interpersonal and leadership skills
• Highly self-motivated, flexible, and resourceful
• Familiarity with Adobe Suite, MS Office, Salesforce, OpenAsset
• Able to give and receive constructive criticism
• Strong graphic design and layout skills
• Experience in A/E/C marketing 
• Knowledge of and experience in working with Content Management Systems (preferably in a global and e-commerce context), ideally with the use of basic HTML
• Knowledge of analytical and graphic editing tools 

• Experience related experience in digital marketing.
• Experience working in a member organization, in environmental conservation or on political campaigns a plus.
• Demonstrated knowledge of online adverting paid social, search, and display.
• Superior communications and political savvy, and excellent time management, and organization skills. 
• Creative thinking and problem solving. 
• Attention to detail.
• Ability to work in a dynamic environment, coupled with strong initiative and willingness to take on projects and run with them.
• Proficiency in Microsoft Office Suite 
• Basic knowledge of HTML/CSS is desirable, as is familiarity with various CRM databases and reporting tools. 
• Experience with a mass mailer program like Engaging Networks, Convio, BSD Tools, Salsa, MailChimp, Constant Contact
• Proven hands-on work experience with social media management
• Hands on experience in content management and solid knowledge of SEO, keyword research and Google Analytics
• Excellent copywriting skills and the ability to deliver creative content (text, image and video)
• Proactive self-starter who is inquisitive and resourceful, comfortable with analytics and able to multitask
• Attention to detail and good time-keeping skills

Qualifications: BA in Business Administration with 5 Years of Experience

• Experience in digital, web and social media marketing
• Strong knowledge of social media platforms
• Strong knowledge of SEO/SEM
• Strong working knowledge of Content Management Systems
• Exceptional project management skills
• Experience with building landing pages
• Exceptional communication skills
• Strong writing background, with the ability to write on-brand copy on tight deadlines.
• Experience with photography, videography, and other visual content creation
• Exceptional multi-tasking skills and work ethic
• Ability to deliver results independently and collaboratively
• Team player who can also work well independently
• Genuine interest in and passion for the cannabis industry and social media 
• Self-starter who is adaptive to change, tight deadlines, and can work with a sense of urgency

Qualifications: BA in Communications with 4 Years of Experience

• Experience in an agency or marketing team role, managing social media campaigns and strategy.
• Experience in managing Google AdWords and SEO
• Experience in planning and executing content calendars
• Competent in ads manager across social media channels
• Copywriting skills with the ability to work alongside the creative team
• Creative flair and interest in brand communication appreciated
• Experience in creating and directing ecommerce performance strategy
• High level of planning, organisation, and communication, with the ability to work under pressure.
• Knowledge of Adobe Suite 
• Experience supporting digital marketing programs and campaigns
• Experience with CRM marketing for content management, blogging, emails, and lead capture
• Understanding of outbound marketing programs and concepts
• Strong communicator, using online collaboration and communication tools such as Microsoft Teams
• Marketing automation experience with SEO and SEM (Google AdWords, Analytics)
• Social media experience, promoting services through Twitter, LinkedIn, and YouTube

Qualifications: BA in Digital Media with 2 Years of Experience

• Proven working experience in project management in the web, digital, content, e-commerce or related field
• Experience in Search Engine Optimization
• Understanding of dashboard reporting and conversion funnels in Google Analytics
• Knowledge of campaign tracking best practice, from impressions to conversion
• Stability and consistency under pressure and the ability to juggle multiple priorities and shifting deadlines.
• Utilize data to analyze and optimize processes
• Proactive problem solver with the ability to work independently
• Able to positively influence others to achieve results that are in the best interest of the organization
• Willingness to propose new ideas, think creatively, and take risks in order to learn and grow the web and interactive media.
• Excellent writing and communication skills
• Excellent project management skills with experience in project management platforms, Basecamp, JIRA, or similar.
• Knowledge and experience working with Salesforce and Pardot 
• Acquisition and growth marketing background 
• Task and time management skills, with the ability to juggle several demands and deadlines at once

Qualifications: BA in Marketing with 3 Years of Experience

• Digital marketing experience
• Hands-on experience with web CMS, marketing automation, event management and social media marketing platforms, preferrably Sitecore, Marketo, Cvent and Hootsuite. 
• Experience with Google webmaster tools, site governance tools 
• Basic understanding of product development and operations
• Self-motivated, able to work with minimal supervision but operate as part of a healthy, high performing team
• Detail-oriented, action-oriented and results-focused
• Solid time management and prioritization skills
• High level strategic thinking, written and verbal communications skills
• Exceptional interpersonal and relationship management skills to nurture positive relationships with a wide range of internal and external stakeholders
• Ability to effectively manage agencies and contractors
• High level of experience producing EDMs and SMS marketing
• Familiar with Google Ads, GDN, YouTube ads, Facebook campaigns, Taboola ads, etc.
• Experience with HubSpot and Salesforce

Qualifications: BA in Advertising with 3 Years of Experience

• Effective written and verbal communication skills.
• Excellent analytical and problem-solving skills.
• Strong organization and prioritization skills in order to coordinate between multiple projects.
• Ability to easily adapt and come up-to-speed quickly across various channels to support immediate team needs
• Capacity to be agile and pivot appropriately when challenged with new information or evolving circumstances
• Desire to join a high-profile, results-oriented, and dynamic team
• Proven ability to establish and leverage relationships built on trust
• Ability to bring humor and positive energy to the team
• Extremely detail-oriented and sales-oriented
• Extremely organized and great at managing deadlines
• Ability to work well with a team and under pressure
• Experience in Digital Marketing

Qualifications: BA in Business Administration with 2 Years of Experience

• Facebook experience/ digital marketing, agency or D2C brand
• Experience working with Google Analytics, Google Adwords, Facebook Business Manager. 
• Experience in Youtube, Pinterest, TikTok, Snapchat, Twitter advertising
• Ability to create reports, tables, and charts with Excel
• Understanding of marketing funnel and digital marketing tactics
• Excellent communication (both verbally and written) with a Client Service orientation
• Experience working with cross-functional teams to obtain common goals.
• Self-starter with a strong ability to multitask, detail oriented, can work independently, follow instructions, and work on a deadline.
• Experience in marketing.
• Must have Google Ads, Google Analytics, and SEO experience.
• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills.
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines.

Qualifications: BA in Communications with 3 Years of Experience

• Excellent communication skills both in person and digitally.
• Exceptional attention to detail
• Be organized and a great multi-tasker.
• A humble, down-to-earth attitude about learning and asking questions in order to grow and contribute to process, projects and strategies.
• Ability to take ownership of a task and carry it through to the finish line.
• Possess the flexibility to respond smoothly to changing deadlines and priorities.
• Be process-focused, with the ability to execute multiple complex projects at once.
• Be a team player who is prepared to collaborate and work closely with a vibrant and creative team.
• Be inbound marketing certified (via HubSpot).
• Have an understanding of basic digital marketing and website-building related terms and strategies like: Blogging
• Familiarity with quantitative and qualitative data collection
• Creative thinking skills
• Able to use current social media platforms.

Qualifications: BA in Digital Media with 5 Years of Experience

• Experience in a fast-paced marketing environment
• Experience with Facebook’s Business Manager and Creator Studio platform
• Proficiency in Adobe Creative Cloud applications (Photoshop, Illustrator, After Effects and InDesign)
• Basic HTML and CSS
• Google Analytics reporting experience
• Experience in paid social media advertising
• Excellent written skills and a strong eye for design
• Familiarity with the OETA programs and service offerings
• Knowledge of online media workflows, environments, and digital asset management systems
• Strong passion for SEO, SEM, and digital content
• Strong analytical and critical thinking skills
• Strong written and verbal communication skills
• Ability to work well in teams
• Strong PowerPoint (Google Slides) creation skills
• Experience working in marketing

Qualifications: BA in Marketing with 2 Years of Experience