WHAT DOES A MARKETING DO?

Published: Jun 27, 2025 - The Marketing Professional identifies customer needs and develops strategies to promote products or services effectively. This role combines research, creativity, and data analysis to build brand awareness and support business growth. The individual aligns business objectives with consumer behavior to deliver measurable results across multiple marketing channels.

A Review of Professional Skills and Functions for Marketing

1. Marketing Account Manager Duties

  • Project Planning: Lead the planning and implementation of projects
  • Scope Definition: Facilitate the definition of project scope, goals, and deliverables
  • Task Definition: Define project tasks and resource requirements
  • Project Development: Develop full-scale project plans
  • Team Coordination: Assemble and coordinate project staff
  • Budget Management: Manage project budget and resource allocation
  • Timeline Scheduling: Plan and schedule project timelines
  • Progress Tracking: Track project deliverables using appropriate tools
  • Team Leadership: Provide direction and support to the project team

2. Administrative Assistant Corporate Marketing Details

  • Presentation Preparation: Prepare a monthly PowerPoint presentation for Sales Strategy Meetings
  • Report Creation: Create and prepare various reports
  • Website Maintenance: Assist in maintaining the company website by coordinating and updating promotions, loading photos and proofing other web-related marketing
  • Material Proofing: Proof marketing materials for accuracy, both printed and digital
  • Social Reporting: Assist Communications/Social Media Director with social media results reports and post social reviews
  • Pinterest Management: Create and maintain Pinterest boards
  • Listing Administration: Oversee and administer the Multiple Listing Service
  • Event Coordination: Assist and coordinate the Annual Meeting Awards
  • Promotion Support: Assist in the coordination of Realtor Promotions
  • Agenda Preparation: Prepare department meeting agendas
  • Invoice Processing: Process marketing invoices and assist in the budget process

3. EAS Marketing Administrator Responsibilities

  • Department Coordination: Coordinate between departments
  • Brief Management: Ensure all Marketing and Trade Marketing creative briefs have relevant information filled out
  • Request Tracking: Traffic all creative requests to ensure they’re done on time
  • Documentation Coordination: Coordinate with Marketing, Trade Marketing, Compliance and Supply Chain to ensure supporting documentation for packaging development is in order
  • Status Communication: Communicate project statuses, milestones, and any unexpected difficulties to relevant stakeholders
  • Content Creation: Create content for Marketing and Trade Marketing projects, both online (e.g., website copy) and offline (e.g., packaging copy)
  • Copy Proofing: Review, edit and proof copy documents for the copy and design approval process
  • Guideline Application: Apply brand guidelines and EAS Sales and Marketing Guidelines to all created content
  • Project Support: Support for special projects
  • Project Execution: Planning, executing, and closing projects

4. Marketing Automation Analyst Job Summary

  • Campaign Automation: Create, build, test and manage automated marketing campaigns and programs such as lead nurture and trigger-based
  • Email Execution: Create and execute basic email campaigns
  • Form Management: Create and manage forms including best practice design, proper function, submission success and tracking, working closely with the marketing and design team
  • List Management: Manage contact list uploads and segment health
  • Performance Tracking: Track and report the performance of marketing automation campaigns
  • Workflow Implementation: Build campaigns based on workflows designed by digital strategists and project managers
  • Data Controls: Develop controls on all data inputs and outputs to drive data cleanliness
  • Campaign Reporting: Assist in the plan development, tracking, and reporting of campaign performance
  • Data Analysis: Report on metrics of campaigns/nurtures/emails, provide data analysis and provide recommendations on how to improve or increase engagement
  • Testing Optimization: Deliver performance improvements via ongoing testing and results to provide continued learning

5. Marketing Assistant Accountabilities

  • Membership Handling: Handle applications for VIP membership
  • CRM Management: Input/update data in the CRM system
  • Inquiry Follow-up: Follow up daily enquiries from branches, VIP and customers
  • Data Reporting: Retrieve data from the database and prepare reports for analysis
  • Inventory Monitoring: Monitor usage and inventory of POSM
  • Supplier Liaison: Liaise with suppliers for quotations
  • Issue Coordination: Work with various internal parties regarding VIP membership, rewards program or system issues
  • Administrative Services: Provide clerical and administrative services including filing, photocopying and scanning
  • Invoice Handling: Handle invoices and payments
  • Program Support: Support any ad-hoc tasks related to the loyalty program or marketing activities

6. Marketing Associate Functions

  • Project Guidance: Guide essential digital marketing projects across multiple products
  • Market Support: Support the brand team on go-to-market planning and execution
  • Brand Consistency: Ensure brand consistency across channels
  • Workflow Management: Manage asset-sharing and communication workflows with partners
  • Initiative Leadership: Lead own initiatives to help achieve regional and global goals
  • Insight Development: Develop and share relevant insight on player behaviour and sentiment
  • Campaign Analysis: Manage reporting/analysis of campaigns and partnerships
  • Partner Relations: Maintain relationships with executive agency partners

7. Digital Marketing Consultant Job Description

  • Revenue Growth: Drive revenue and grow accounts
  • Department Collaboration: Collaborate with creative and other departments to ensure the delivery of great work
  • Goal Achievement: Achieve the client’s marketing goals
  • Resource Efficiency: Ensuring profitability and efficiency while utilizing company resources
  • Client Communication: Dedicated proactive monthly communication with clients through monthly meetings and calls
  • Report Distribution: Send out monthly reports
  • Client Advising: Work with the team to provide relevant recommendations and advice for clients
  • Account Review: Reviewing the performance of accounts consistently
  • Client Response: Responding to phone and email communication from clients in a timely, professional manner
  • Client Advocacy: Advocate for and problem-solve for clients
  • Client Education: Educate clients on effective marketing strategy/best practices
  • Request Fulfillment: Work with the internal team to complete client requests

8. Marketing Content Writer Overview

  • Content Creation: Turns curiosity into content that provides value and increases engagement
  • Message Development: Asks probing questions to capture a key message and can tell a compelling and concise story that brings the message to life
  • Expert Interviewing: Proactively interviews internal subject matter experts and clients to develop case studies, white papers, articles for publications, and other thought leadership-based content
  • Industry Research: Research industry, competitor, and client information to clearly express and position problems, benefits, and differentiators
  • Content Editing: Providing feedback to other contributors and editing other writers’ content
  • SEO Optimization: Optimizing content for search engines and lead generation
  • Longform Writing: Contributing to long-form content projects such as ebooks
  • Blog Analysis: Conducting analytical projects to improve blog strategies/tactics
  • Audience Growth: Growing blog subscribers and converting visitors into leads

9. Marketing Coordinator Details and Accountabilities

  • SEO Optimization: Work with digital agencies to optimise content for SEO
  • Website Management: Manage brand websites, including the upload of all content via the CMS system
  • Social Management: Build and manage the company’s social media profiles and presence including community management of social channels, LinkedIn, Instagram, Twitter, Google, and Facebook
  • Initiative Reporting: Report on marketing initiatives, working closely with agencies
  • Engagement Growth: Increase followers and engagement on social channels
  • Automation Optimization: Optimise marketing automation and lead-nurturing processes with the use of the Salesforce platform
  • Email Campaigns: Manage various email campaigns, including template designs, calls-to-action, and content
  • Media Outreach: Connect with influential media outlets and journalists to place stories about company news and other initiatives
  • Event Placement: Secure speaking spots at industry and relevant events
  • Press Collaboration: Collaborate with prominent members of the company, including executives, to craft and pitch press releases and thought leadership columns

10. Marketing Copywriter Tasks

  • Email Copywriting: Writes engaging marketing emails, landing pages, product descriptions, titles, and headlines using proper grammar, voice, and style
  • Multichannel Copywriting: Creates copy for multiple teams, including e-commerce promotions, book launches, online courses, events, memberships, mobile apps, and other future product lines
  • Messaging Strategy: Develops messaging strategy suggestions by reading relevant book chapters, listening to audio products, and/or watching product videos to identify the most engaging approaches
  • Content Curation: Curates and extracts excerpts from products to promote sales and customer engagement
  • Newsletter Writing: Writes, edits, and proofreads in-house newsletters
  • Content Proofing: Proofreads marketing emails and print/web copy for messaging strategy, style, and grammar
  • Deadline Management: Ensures all deadlines are met, and communicates openly with the Senior Copywriter and Content Manager about priorities, challenges, etc
  • Style Compliance: Stays up to date with industry best practices, changes to the brand style guide, and Hay House's evolving voice
  • Project Support: Performs a variety of administrative duties in support of projects and the web/marketing teams

11. Marketing Designer Roles

  • Brand Development: Collaborate with a global brand agency to expand detailed brand guidelines and principles
  • Campaign Support: Support Marketing Manager in developing creative campaign ideas and adapting these across channels, alongside the Content Executive and Copywriter
  • Sales Collateral: Collaborate with the Sales team to build out a full suite of effective and impactful sales collateral across events, digital and print
  • Experience Materials: Develop guest experience and operations materials to enhance each journey
  • Executive Support: Support the CMO and CEO in developing materials to support brand expansion
  • Print Quality: Manage and ensure quality with print materials and finishing
  • Production Briefing: Develop photo and film briefs and attend shoots
  • Asset Management: Own the DAM (Digital Asset Management) platform and processes selection to ensure a meticulous approach

12. Marketing Director Additional Details

  • Strategy Implementation: Evaluating, creating, and implementing a top-class and global marketing strategy
  • Lead Generation: Lead generation, B2B, and B2C
  • Campaign Oversight: Oversee marketing content and campaigns and website
  • Team Leadership: Lead a small marketing team, coaching and mentoring
  • Performance Analysis: Ensure campaigns perform well, ROI and data analysis
  • Idea Generation: Generate new ideas and board meetings for NPD
  • Target Alignment: Work towards business objectives and targets
  • Trend Analysis: Market trends/competitor analysis

13. Marketing Engineer Essential Functions

  • Client Support: Assist clients with any incoming requests via phone or email
  • Workflow Management: Manage and maintain a steady workflow during the fulfillment process
  • Domain Processing: Process domain transfers, domain registrations and the configuration of DNS domain admin access
  • Account Setup: Obtain relevant account information for Email and Google
  • Analytics Configuration: Set up Google Analytics and tracking pixels
  • Website Maintenance: Utilize WordPress to perform maintenance of client websites, including uploading content, photos, and videos
  • Technical Support: Act as a technical resource in a team environment
  • Content Posting: Build and post approved content (data, pictures, and/or videos) on company websites and social media network sites/pages
  • SEO Submission: Submit all maintained websites to search engines such as Google, Yahoo! and Bing to optimize page rankings, modifying websites to suit search engine rankings and directory submissions

14. Marketing Executive Role Purpose

  • Content Preparation: Prepare product marketing and advertising content
  • Copywriting Support: Support with copywriting and content production in general
  • Social Management: Manage social media accounts
  • Branding Support: Support with branding tasks and initiatives
  • Event Execution: Support with event management and execution
  • Brand Compliance: Ensure the team and other departments adhere to branding guidelines
  • Competitive Analysis: Research and analyze the competitive landscape and work with Insights and Innovations
  • Payment Coordination: Prepare paperwork for payments and activities and coordinate with Finance and Accounting
  • Performance Reporting: Prepare reports to track performance and relevant marketing metrics for the Marketing Manager
  • Vendor Management: Work with vendors/suppliers and manage the quality of production as committed

15. Head of Marketing General Responsibilities

  • Process Management: Accountability for the end-to-end marketing processes
  • Campaign Execution: Accountability for the execution of marketing campaigns across the workforce resourcing division
  • Cross-Functional Alignment: Ensuring cross-functional cohesion between marketing and operations that drives retention and growth across the customer base
  • Stakeholder Engagement: Build strong internal stakeholder relationships to understand key business challenges and opportunities, ensuring marketing are aligned and supporting divisional objectives
  • Product Launches: Lead new product marketing launches
  • Attraction Strategy: Develop strategies to boost candidate attraction and placement activities
  • Experience Optimization: Own and optimise customer experience metrics and customer journeys
  • Brand Strengthening: Ensuring that they have strong and positive brands that translate into healthy levels of customer acquisition and retention
  • Digital Coordination: Work with the digital team to ensure all digital materials are built and optimised across products and services
  • Team Management: Manage the team to ensure projects, campaigns and strategic goals are delivered

16. Marketing Lead Key Accountabilities

  • Digital Planning: Develop effective and efficient digital marketing plans in channels
  • Campaign Execution: Spearhead the strategic and tactical execution of consumer-facing marketing campaigns from driving awareness and traffic, to acquisition and conversion
  • Client Marketing: Collaborate with Business Development and merchant success teams to create comprehensive marketing plans for key clients
  • Partner Support: Work closely with the merchant success team to support partners’ success
  • Budget Planning: Own the local budget planning of all channels such as Facebook/Google, social media, search, and event
  • Consumer Insights: Continually gain insights on local consumer trends and the activities of competitors, adjusting the marketing plan
  • Performance Tracking: Understand key marketing performance metrics and tracking tools to provide campaign results, analyses and forecasts and report to senior management regularly

17. Marketing Manager Roles and Details

  • Strategy Development: Developing a marketing strategy, planning, executing and reporting
  • Brand Development: Assisting with brand development
  • Campaign Management: Campaign planning and management (through Hubspot)
  • Ad Allocation: Paid ad spend and allocation
  • Website Integration: Develop a website and Hubspot integration
  • Automation Building: Building Hubspot automation and developing pipelines
  • Content Creation: Copywriting and content creation
  • Social Engagement: Social engagement, building brand awareness and finding promotional opportunities

18. Senior Marketing Officer Responsibilities and Key Tasks

  • Partner Relations: Work and maintain relationships with partners (clients, press, media for a specific market segment)
  • Social Presence: Develop experience in social media presence for the company on a variety of social media platforms, especially Facebook, Twitter, YouTube, Instagram and all channels
  • Content Editing: Create, write and edit content of social media marketing, press releases and profiles for specific projects
  • Plan Management: Prepare and handle the annual marketing plan and marketing budget with the Brand Manager
  • Event Promotion: Enhance the online marketing initiatives for events
  • Creative Coordination: Communicate with the graphic designer to create the advertising poster and promotions
  • Sales Planning: Plan to make growth sales, create and organize events
  • Supplier Coordination: Coordinate with suppliers about all inbound products

19. Marketing Specialist Duties and Roles

  • Campaign Collaboration: Collaborate with research, conferences and regional marketing partners to identify regional campaigns and content for targeted audiences
  • Content Customization: Understand the prospect’s key priorities and Gartner sales’ needs and create regionally targeted content
  • Translation Management: Manage the translation production process for digital content from English into Japanese
  • Content Review: Review content and review with Gartner Research and Advisory experts
  • SEO Writing: Write and edit high-performing SEO content in Japanese that adheres to Gartner style guidelines and standards
  • Content Publishing: Publish content on a web platform
  • Performance Analysis: Analyze content performance and adapt the editorial calendar and strategy based on results
  • Campaign Management: Manage content campaigns and promotions across platforms
  • Material Coordination: Coordinate sales materials and additional content translations with regional marketing management
  • Trend Identification: Identify new digital marketing trends and insights and make recommendations for the best investment tactics

20. Marketing Strategist Roles and Responsibilities

  • Market Research: Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creation
  • Goal Setting: Set specific marketing goals that align with the overall direction and business goals
  • Campaign Development: Develop and maintain digital campaigns to increase web traffic
  • Outcome Tracking: Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI
  • Opportunity Identification: Research the market to identify new opportunities
  • Idea Generation: Generate innovative ideas to promote the brand and products
  • Business Case: Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans
  • Customer Feedback: Use customer feedback to ensure client satisfaction
  • Brand Alignment: Ensure brand alignment to increase brand awareness and equity

21. Marketing Writer Duties

  • Content Creation: Creating B2B content for the market
  • Strategy Development: Working with Content Director and Account Manager to develop content strategy for Montreal-based clients that’s aligned with client objectives
  • Content Planning: Playing an active role in content planning activities for clients
  • Cross-Functional Collaboration: Planning and development of high-quality content through cross-functional collaboration with internal and external (client) teams (e.g., interviews with subject matter experts)
  • Content Alignment: Ensure content created follows content best practices and is aligned with client objectives
  • SEO Optimization: Optimizing content according to SEO
  • Idea Generation: Staying up-to-date with developments and generating new ideas to draw the audience’s attention
  • Influencer Management: Assist with the management of blogger and influencer initiatives
  • Forum Coordination: Partner with Marketing to stay informed on all upcoming forums and symposiums and release writing pieces accordingly
Relevant Information
What Does An Assistant Marketing Manager Do?
What Does A Channel Marketing Specialist Do?
What Does A Chief Marketing Officer Do?
What Does A Digital Marketing Intern Do?