WHAT DOES A MARKETING INTERN DO?

Published: Jun 27, 2025 - The Marketing Intern supports the marketing team in executing campaigns by conducting market research, creating promotional content, and analyzing performance metrics. This role involves collaborating with cross-functional teams to coordinate events, manage social media channels, and assist in customer outreach efforts. The intern also gains hands-on experience in digital marketing strategies and brand communication within a fast-paced environment.

A Review of Professional Skills and Functions for Marketing Internship

1. Marketing Intern Responsibilities and Key Tasks

  • Customer Review Analysis: Research customer reviews, with a specific focus on lower ratings (i.e., 3 stars and below), and provide relevant responses
  • Cross-Functional Collaboration: Liaise with Dell Product Group, Quality Control, and other support teams for reviews where the team is unable to find relevant information
  • Dashboard Creation: Create dashboards weekly with an executive summary as well as insights on key products using assigned tools
  • Digital Analytics: Support the digital strategy team in reporting and analytics for social media, web, and paid media campaigns
  • Issue Management: Manage the tracking, prioritization, and segmentation of issues and opportunities, with the ability to synthesize and distill complex issues
  • Trend Reporting: Identify and issue reports on emerging or urgent global topics and trends
  • Digital Marketing Support: Assist with other digital marketing tasks

2. Marketing Internship Roles and Details

  • Launch Support: Support Marketing Manager in all launch-related initiatives and communication, including research, packaging, product development, launch presentations, and information to sales.
  • Media Planning: Brief the media and local agencies and manage the development and execution of integrated media plans, adaptation, and development of creative assets for TV, digital, and promotional programs
  • Program Evaluation: Analyze programs and activities against their objectives to evaluate and report back on the impact on the business
  • Performance Analysis: Complete regular performance analysis using all available research (AC Nielsen scan data, Precima, etc.), as well as competitive analysis.
  • Data Analysis: Provide fact-based analytical information to support consumer and customer initiatives and to drive portfolio profitability and growth.
  • Execution Support: Support the overall marketing execution strategy (including administration) as defined by the Marketing Manager.
  • Agency Coordination: Coordinate all initiatives with external agencies (media buying, PR, social media, artwork, etc.)
  • Sales Enablement: Develop presentations, tools, sell sheets, and cycle kit materials for the retail sales team.
  • Administrative Support: Perform administrative responsibilities associated with the brand portfolio (e.g., code requests).
  • Budget Management: Responsible for budget management.

3. Marketing Intern Key Accountabilities

  • Project Support: Assisting in related marketing projects
  • Stakeholder Coordination: Coordinating with several internal and external stakeholders
  • Agency Liaison: Attending agencies' briefings and following up on execution
  • Launch Support: Following up on ground marketing launches/activations
  • Meeting Management: Attending marketing calls, maintaining minutes, and action points

4. Marketing Intern General Responsibilities

  • Influencer Management: Influencer outreach and management
  • Product Launch Support: Assist with product launches and arrange product send-outs
  • Campaign Development: Develop and create social media campaigns and strategies
  • Channel Growth: Assist with the growth and engagement of social media channels
  • Promotion Execution: Organise and execute competitions, collaborations, and content promotion
  • Performance Analysis: Analyse the overall effectiveness and performance of campaigns to make informed decisions
  • Team Collaboration: Contribute to weekly planning meetings

5. Marketing Intern Role Purpose

  • Project Assistance: Assist Brand Managers on key projects and plans
  • Internal Branding: Help to facilitate and improve internal branding via different channels
  • Content Production: Produce branded content campaigns and landing pages for campaigns
  • Media Support: Assist in different (social) media and video productions
  • Presentation Development: Assist in the development of presentations, research, and analysis, and coordinate activations
  • Sub-Project Ownership: Have ownership over sub-projects
  • Campaign Planning: Plan online and offline campaigns to engage the community
  • Tool Utilization: Use software and SaaS in the execution of tasks

6. Marketing Internship Essential Functions

  • Task Support: Assist the marketing team in daily tasks
  • Content Translation: Translate documents and develop copies for marketing materials
  • Social Media and PR: Support the team to create and post social media content, media monitoring, and make press releases
  • KOL Management: Maintain a relationship with KOLs
  • Campaign Support: Support the team in handling digital campaigns on several online platforms
  • Content Preparation: Support in research, prepare detailed content for marketing execution plans
  • Market Research: Support in market research and finding valuable insights about the target audience

7. Marketing Intern Additional Details

  • Competitive Analysis: Responsible for pulling and compiling competitive insights
  • Reporting Support: Help summarize digital reporting and assist with creative trafficking and asset delivery
  • Administrative Support: Assist with coding and entering media invoices, scheduling vendor meetings, etc.
  • Media Assistance: Provide ongoing support to the media team for ad hoc projects, creative performance evaluation
  • Trend Monitoring: Follow and report social trends, promising influencers/content channels on the internet
  • Content Ideation: Brainstorm creative content ideas for social

8. Marketing Intern Roles

  • Marketing Planning: Be responsible for developing marketing plans that will help grow the business
  • Project Leadership: Lead special assignments that will provide solutions for the brand
  • Data Analysis: Analyze and form creative connections between varied data sources to identify trends in the brand, and present recommendations based on learnings
  • Project Ownership: Own multiple projects critical to the success of the Brand team
  • Leadership Development: Learn from talented leaders from both Brand Management and other functions to develop skills to become a future business leader
  • Cultural Engagement: Gain an understanding and be a part of the company’s engaged and diverse culture

9. Marketing Intern Tasks

  • Marketing Support: Assist the Global Marketing team in key areas such as market and customer activation, market strategy, sales and channel excellence, product and technology management, and strategic pricing
  • Project Assistance: Provide support on all aspects of special projects and initiatives
  • Strategic Contribution: Help deliver results towards Henkel's strategic priorities of increasing agility, accelerating digitalization, and driving sales growth
  • Program Participation: Take an active role in the intern program, including group project work, facilitating lunch and learns, and interviewing a variety of functions at Henkel aligned to future interests to gain an understanding of the function
  • Event Coordination: Assist the Events Manager in the organization and execution of major international trade shows and conferences
  • Material Development: Coordinate, in cooperation with internal and external stakeholders, the creation and rollout of marketing material, e.g., marketing demos, digital and print visuals, etc
  • Event Marketing Support: Support the event marketing team in day-to-day activities, such as internal events coordination, internal communication, etc

10. Marketing Internship Details

  • Content Creation: Content creation and curation to reinforce the organisation's competitive advantage, key messages and brand, including design of graphics and written copy for social media posts, including creation and management of promotional activities like giveaways
  • Email Marketing: Idea email campaigns and creation of EDMs from EDM templates provided
  • Campaign Management: Implement marketing activities, including project coordination and management of campaigns on suitable platforms and channels (online, offline, etc.)
  • Social Media Monitoring: Plan and monitor the ongoing company presence on social media
  • Market Research: Conduct market research and analysis to evaluate trends, brand awareness, and the competition
  • Influencer Management: Influencer management and monitoring
  • Budget Tracking: Budget preparation and expenditure tracking
  • Stakeholder Coordination: Work closely with key departments and external partners on marketing-related projects, ensuring the delivery of quality work and achievement of business targets in an effective and timely manner
  • Administrative Support: Provide administrative support
Relevant Information
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