What Does A Marketing Assistant Do?

WHAT DOES A MARKETING ASSISTANT DO?

Published: Jul 3, 2025 - The Marketing Assistant supports the Managing Director in developing marketing plans and strategies, and acts as the main point of contact for client account management, ensuring clear communication of campaign objectives and timely project delivery. This role involves coordinating with design and digital teams, managing client meetings, preparing presentations, and maintaining strong client and supplier relationships. The assistant also handles tasks such as researching promotional products, ordering print materials, and assisting with packing and posting.

A Review of Professional Skills and Functions for Marketing Assistant

1. Marketing Assistant Essential Functions

Brand Marketing: Administer all aspects of the brand marketing initiatives.
Asset Production: Produce and publish essential brand assets, including photography and graphics.
Project Management: Undertake ad-hoc marketing projects.
Strategic Support: Support the creative and commercial strategies for brands.
Digital Publishing: Publish digital content to fans and customers and nurture a digital community of followers and influencers.
Marketing Execution: Support the senior management team in executing marketing plans for each brand.
Product Photography: Photograph products from the brand collections for use on the website and social media.
Photo Editing: Resize photographic assets for publishing and organise retouching.
Graphic Design: Create digital graphic content for social media, partner websites, and sales tools.
Campaign Coordination: Coordinate location-based campaign shoots using photographers, models, and stylists.
Asset Management: Keep all sales and marketing assets up to date and organised.

2. Marketing Assistant Additional Details

Content Planning: Plan, source, compose, and schedule visual and written content for each brand.
Community Outreach: Outreach to brand fans, influencers, and ambassadors to cultivate the online community.
PR Coordination: Coordinate potential PR opportunities and partnerships.
Social Media Advertising: Administer paid social media campaigns and monitor performance.
Social Media Reporting: Create monthly social media reports to track engagement and follower growth.
eCommerce Operations: Assist in the day-to-day functionality, administration, and operations of Shopify websites.
Customer Service: Ownership of online customer service enquiries.
Logistics Coordination: Liaise with the warehouse team to manage stock and order fulfilment.
Content Publishing: Publish and administer content on the brand, eCommerce, and partner websites.
Web Development Support: Resolve any layout and functionality issues with an external web developer.
Project Assistance: Assist with launching new future eCommerce projects.
Web Analytics: Report monthly on key website metrics.
Showroom Management: Administer the Online Showroom, listing new products and collections for retailers to access.
Sales Event Coordination: Coordinate sales showrooms and partner retail/activation events.
Email Marketing: Produce and circulate email campaigns to retailers.
Asset Management: Collate digital assets, samples, and sales tools and provide access.

3. Marketing Assistant Role Purpose

Retail Support: Responsible for providing retail sales, marketing, and customer service experience that is intended to improve the profitability of clients and retail partners.
Customer Communication: Communicate well with customers.
Customer Presentation: Present the customers with products and services tailored to their needs.
Order Processing: Process orders in a fast-paced environment.
Product Knowledge: Provide knowledgeable answers to questions about products, pricing, and availability.
Cross-functional Collaboration: Work with internal departments to meet customers' needs.
Customer Issue Resolution: Work with customers to resolve product returns, shipping inquiries, and order status questions.
Order Support: Help purchase order process.
Order Submission: Purchase order submission.

4. Marketing Assistant General Responsibilities

Marketing Expertise: Complete knowledge of marketing systems, techniques, and a deep understanding of clients' products and services
Visual Merchandising: Define, design, and implement a visual merchandising strategy for the marketing campaigns
Brand Strategy: Help develop strategies for building the brand, marketing, and sales events
Client Relationship Management: Build and maintain client relationships
Product Inquiry Response: Answer questions about products or the company
Sales Closing: Ask questions to understand customer requirements and close sales
Marketing Administration: Support marketing administrative tasks (presentation preparation, marketing stock-related management, consolidation, and coordination with other counterparts and divisions)

5. Marketing Assistant Key Accountabilities

Campaign Support: Support the Mall Marketing team with planning and execution of brand marketing campaigns for key events like Brands Festival, big campaign partners, etc
Stakeholder Coordination: Coordinate across internal stakeholders (e.g., business development, other marketing functions such as social media, communications, and more) to drive campaign execution
Visual Collaboration: Collaborate with graphic designers to produce visuals for brand marketing campaigns
Calendar Management: Maintain the mall asset calendar and coordinate across departments/functions to ensure optimal execution
Data Analysis: Lead data analysis for campaign performance and conduct market intelligence

6. Marketing Assistant Roles and Details

Social Media Management: Manage social media posts, including Instagram, Facebook, Pinterest, TikTok, and blog content
Product Photography: Create product pictures (shooting, editing, cropping background)
Content Curation: Curate and search posts (lifestyle posts)
Copywriting: Take responsibility for copywriting (internal and PR)
Media Editing: Edit images and videos for social media and websites
Website Support: Be in charge of website and content assistance
Content Planning: Grid ideation and organization
Community Engagement: Engage with comments on social media channels
Influencer Relations: Deal with influencers and build a relationship with them
Social Media Strategy: Bring a strategy to social media channels with up-to-date with social media trends
Social Customer Service: Customer service via social media
Event Support: General assistance with events and exhibitions
Team Support: General assistance to the management team

7. Junior Digital Marketing Assistant Responsibilities and Key Tasks

Landing Page Optimization: Creating landing pages for both products and clients, then tracking these form submissions and optimizing for a greater conversion rate
Campaign Planning: Meetings with the Managing Director and marketing team to discuss current client campaigns, events, and brainstorm the next big idea for the business
Ad Copywriting: Creating ad copy for a client’s new pump, which is not actually that different than every other pump
Data Segmentation: Pulling a list of everyone who is x, but not y, but only if they’re z
Client Communication: Providing exceptional customer service when liaising with clients on their campaigns and reporting
Ad Campaign Management: Running a handful of niche retargeting Google Ads and paid social media campaigns both for clients and products, then testing and optimising different creative and targeting options
Conversion Tracking: Figuring out how to track user behaviour and then linking these through as conversions on ad campaigns
Sales Planning: Creating sales plans and scheduling EDMs for magazines
Website Maintenance: Taking responsibility for updating websites

8. Marketing Assistant Duties and Roles

Administrative Support: Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities
Product Compliance: Define product compliance standards, follow up with renewals associated with product launch, maintenance, etc.
Certification Support: Support and provide the right information on when local certification processes are required
Marketing Logistics: Ensure all marketing items are sufficient and perform orders
Procurement Handling: Handle Purchase Request/Order/Sample Requisition Forms
Data Management: Update spreadsheets, databases, and inventories with statistical, financial, and non-financial information
Email Management: Be in charge of the general email account of Legrand and perform regular replies or delegations
Sales Support: Support the sales team for product quality concerns and liaise with the production team accordingly
Regulatory Registration: Ensure different product lines are registered with the various required authorities
Event Assistance: Assist in the organization of promotional events and traditional or digital camps

9. Marketing Assistant Roles and Responsibilities

Cross-functional Collaboration: Work directly with the MDS Marketing, Sales, and Clinical team, and cross-functional business units to successfully carry out the duties of the Marketing Assistant role
Marketing Support: Provide administrative and marketing support to the MDS sales, clinical, and marketing teams
Content Development: Provide support and assistance in planning, developing, producing, and delivering marketing and communications materials
Resource Approval Management: Oversee the approval of marketing, sales, and clinical resources via Veeva Vault for Medical, Legal, Regulatory, and Branding review
Graphic Design: Design and localise marketing materials using graphic design software (InDesign, Photoshop, and/or Illustrator) and the BD image library
Email Campaign Management: Manage and produce customer email campaigns through Marketo and Salesforce.com
Digital Asset Management: Maintain centralised marketing records electronically using ShowPad, including product brochures, customer communications, and related materials
Vendor Coordination: Liaise with external vendors and providers such as market research companies, business consultants, and digital agencies
Vendor System Management: Vendor system management through creation and licensing
Invoice Processing: Generate POs and process invoices using BuySmart
Sample Request Handling: Request samples through SharePoint and demo samples, working cross-functionally with the Quality Managers
Logistics Coordination: Coordinate shipping of samples, marketing materials, and/or collateral to BD customers, sales, and clinical associates, and tender boards
Inventory Control: Control and track inventory of MDS samples and brochures located in the Macquarie Park office
Brand Compliance: Maintain the BD brand elements across all physical and digital marketing materials produced
Administrative Assistance: Assist with any other administrative/marketing style task as requested by the MDS team
Ethical Compliance: Ensure activities of the MDS portfolio are consistent with the BD core values and comply with relevant Acts, legal demands, and ethical standards
Quality Compliance: Adhere to the requirements of the Quality Management System

10. Marketing Assistant Roles

Guerrilla Marketing: Innovative guerrilla marketing ideas and their proposed flow of execution
Physical Campaign Planning: Focus on ideas for physical marketing campaigns
Creative Advertising: Come up with innovative ideas for engaging ads/campaigns and increasing the exposure of Bits
Campaign Execution Planning: Draft the execution plan for the campaigns (method, costs, etc.)
Campaign Analysis: Track the success and impact of the campaign to provide key insights and data
Promotional Research: Conduct marketing promotional work to determine the potential of products and services
Campaign Development: Develop and implement innovative marketing campaigns
Customer Engagement: Be in charge of customer engagement

11. Marketing Assistant Tasks

Marketing Strategy Support: Support the Managing Director in evaluating and establishing the marketing plans and strategy
Campaign Communication: Communicate campaign objectives, timelines, and deliverables to clients, and provide instructions for use or promotion
Brief Preparation: Preparing briefs for the design team
Client Meeting Management: Plan and manage client meetings, online and in-person
Account Management: Serve as the lead point of contact for all client account management matters
Client Relationship Building: Build and maintain strong, long-lasting client relationships
Trusted Advisor Development: Develop trusted advisor relationships with key accounts and suppliers
Project Communication: Liaise with the digital team to communicate project statuses to clients
Solution Delivery: Ensure the timely and successful delivery of solutions according to customer needs and objectives
Progress Tracking: Keep track of and communicate the progress of jobs with clients
Presentation Preparation: Prepare WIP presentations for client meetings
Product Research: Research suitable promotional products and put together a catalogue of choices to present to clients
Print Ordering: Order print material and point of sale
Logistics Assistance: Label and assist with packing and posting

12. Marketing Assistant Details and Accountabilities

Client Management: Client-facing, working with senior stakeholders on ad campaigns
Budget Monitoring: Carrying out daily budget checks to ensure spending falls in line with the agreed strategy
Ad Optimization: Take responsibility for optimising adverts
Brief Response: Responding to briefs on time and to specification
Client Communication: Responding to clients and client service contacts within appropriate time scales
Tool Proficiency: Learning about all relevant tools and technology and becoming a competent user

13. Digital Marketing Assistant Overview

Keyword and Audience Research: Conducting keyword and audience research on a range of channels
Data Analysis: Producing monthly reports, analysing data, and presenting findings and recommendations
Industry Insight Sharing: Working with the other Digital Marketing Assistants to proactively present industry ‘interest pieces’ to the wider agency team
Process Management: Ensuring processes are followed, and any barriers and issues are calmly resolved, and ensuring all tasks are delivered to schedule and budget
Campaign Setup: Supporting and managing the setup of client campaigns across a broad range of channels, including Facebook, Instagram, TikTok, Pinterest, Google, and YouTube
Content Creation: Producing engaging content pieces for clients across a range of verticals, from ad copy to blog posts
Brand Growth: Growing the Agency brand through blog posts, content outreach, and PR opportunities

14. Marketing Assistant Job Description

Competitor Intelligence: Gather and report back on competitor intelligence weekly, and generate actions
Market Intelligence: Gather and report back on industry/market intelligence weekly, suggesting content for news stories and feeding insight into the relevant department
Marketing Analysis: Analyse the marketing activities and create benchmarks
Reporting: Collate quarterly activity reports for manufacturer reviews
Sales Opportunity Identification: Identify opportunities to sell marketing space
Industry Collaboration: Work closely with Solar Energy UK industry body to keep close to policy and trends, sharing information internally
Digital Support: Support the Digital Executive in web updates and ad campaigns
Proofreading: Take responsibility for proofreading content
Event Contribution: Contribute to internal and external events and training
Content Sharing: Consider the International Marketing teams and share content ideas
Marketing Administration: General marketing admin support

15. Marketing Assistant Functions

Email Marketing: Create and write email marketing campaigns
Social Media Campaigns: Create, write, and manage social media campaigns
Social Media Management: Manage social media accounts and develop key data to show what is working and what isn’t
Blog Writing: Create interesting blog posts in ‘voice’
Website Content Management: Manage, create, and update website content
eCommerce Management: Manage an eCommerce website, including uploading products and writing creative descriptions
Database Management: Manage and update a customer database, and learn how to use the database easily, i.e., new technology or platforms
In-store Marketing: Assist with in-store marketing and point of sale design
Marketing Process Development: Help to develop business marketing processes to improve sales

16. Digital Marketing Assistant Accountabilities

Campaign Management: Independently build and run campaigns to drive app activity for new and existing users
KPI Optimization: Optimise against core business KPIs, alongside identifying growth opportunities through detailed campaign knowledge
Campaign Tracking: Ensure proper tracking of campaigns during setup and reporting
Objective Delivery: Ensure delivery of daily campaign objectives
Third-party Reporting: Manage reporting with a third-party provider
Cross-functional Collaboration: Collaborate with Brand and Production teams to deliver consistency through all channels
Creative Strategy: Identify new creative opportunities within social and display channels
Budget Monitoring: Monitor and manage the platform budgets, reporting back to the team on pacing and performance
Performance Analysis: Prepare analyses to provide insights to the wider team

17. Digital Marketing Assistant Job Summary

Social Media Strategy: Plan and manage all social media strategy across all key social platforms, including Instagram, Facebook, LinkedIn, TikTok, and YouTube
Social Media Management: Create content, community management, scheduling, and reporting across all platforms
Influencer Relations: Establish influencer programs, forging relationships with industry contacts to encourage and expand awareness of the brand
Content Calendar Management: Establish and maintain a social media calendar
Content Production: Produce, source, and publish social media content, including videos, as well as manage external agencies to deliver on social media plans
Account Monitoring: Daily monitoring and reporting of assigned accounts, responding to queries and comments
Campaign Analysis: Analyse and report regularly on campaign activity
SEO Management: Manage website content, SEO, Google campaigns, etc.
Content Creation: Blog writing and content creation of company catalogues and promotional material
Email Marketing: Create digital marketing emails and promotional campaigns
Creative Design: Create small design and creative projects
Event Marketing Support: Assist the organisation in marketing events and activities

18. Marketing Assistant Responsibilities

Direct Mail Marketing: Deliver marketing collateral via direct mail for existing subscriptions via retention and reactivation mailings, briefing the design team, copywriting, and proofreading
Internal Communication: Produce and deliver internal marketing briefings
Data Analysis: Accountable for analysis and reconciliation, collating data, measuring player behavior, and producing summary reports for review
Customer Support: Assist in query handling from Contact Centre and Customer Services
Stock Management: Be in charge of stock ordering and management
Purchase Order Processing: Purchase order raising and reconciliation
Administrative Support: Manage administrative duties
Online Marketing Support: Assist with online marketing solutions

19. Content Marketing Assistant Details

eCommerce Monitoring: Day-to-day monitoring of listings across all eCommerce channels in the country
Product Listing Management: Ensuring each marketplace has all product listings with up-to-date information
Customer Insight Analysis: Liaising with the customer support team to identify consumer patterns and needs
Customer Issue Resolution: Responding and resolving customer issues in a professional and friendly manner to ensure top ratings and statuses are maintained
SEO Content Management: Keeping content factual and ensuring that keywords are optimised to maximise traffic
Sales Coordination: Liaising closely with the marketing team to maximise sales revenue

20. Digital Marketing Assistant Duties

Digital Strategy Development: Work with the Head of Acquisition Marketing to create and implement digital marketing strategies
Campaign Management: Create, optimise, and manage digital marketing campaigns through the use of Facebook, Pinterest, LinkedIn, and Google
Performance Monitoring: Monitor and report on the results of digital marketing efforts, including successes and shortcomings
Lead Generation: Execute ArchiPro’s B2B lead generation efforts using highly comprehensive online acquisition systems
Sales Alignment: Work alongside the Sales teams to ensure that lead generation efforts are aligned with sales efforts
Market Trend Analysis: Analyse trends in the marketing industry and keep leadership aware of the latest developments
Marketing Administration: Undertake daily marketing administrative tasks to ensure the functionality and coordination of the Acquisition Marketing team’s activities

21. Marketing Assistant Essential Functions

Market Research: Assist with research, including market research, competitor analysis, and buyer research
Content Creation: Assist with content creation, such as blogs, tutorials, social media, emails, graphics, and videos
Content Scheduling: Assist with the implementation of scheduling content, scheduling ads
Performance Reporting: Assist with performance measurement, creating and maintaining weekly and monthly reports
Stakeholder Communication: Communicate with relevant stakeholders and maintain alignment between departments
Campaign Implementation: Assist in implementing marketing campaigns
Marketing Project Support: Undertake ad-hoc marketing projects

22. Marketing Assistant Additional Details

Campaign Implementation: Assist in implementing marketing campaigns
Digital Marketing: Undertake digital marketing projects
Presentation Development: Create and present marketing presentations to clients
Administrative Support: Manage administrative duties
Digital Strategy Consulting: Identify opportunities for clients to use digital technology to enhance their overall marketing mix and maximize target engagement
Sales Support: Assist with customer and sales requests, such as samples, images, and collateral materials
Social Media Support: Provide support to social media efforts
Material Distribution: Assist in the distribution or delivery of marketing materials
Content Support: Assist with monthly blogging and newsletters
Training Support: Assist with the preparation and delivery of training materials

23. Marketing Assistant Role Purpose

Campaign Support: Support the Marketing and Sales departments of Valtech Switzerland on various digital marketing campaigns and initiatives
Brand Strategy: Support the Valtech business in developing strategies and tactics to increase the known presence of Valtech within Switzerland, increasing qualified business to door
Stakeholder Collaboration: Support various internal senior business stakeholders to develop and drive both internal and external marketing campaigns focused on the activity of Valtech Switzerland (MD, Head of Sales, COO, HC, etc.)
Content Creation: Create and produce valuable and engaging content for the website and blog that attracts and converts the target groups
Communication Writing: Support the business through content creation and writing of external and internal communication in German and English
Performance Reporting: Support measuring and reporting the performance of marketing campaigns, gaining insight, and assessing against marketing/business goals
Team Collaboration: Collaborate with other members of the sales and marketing team to develop, create, build, and run innovative marketing campaigns and initiatives for the benefit of Valtech Switzerland

24. Marketing Assistant General Responsibilities

Purchase Order Management: Create and track all purchase orders for the marketing department
Invoice Processing: Process invoices on time and liaise with suppliers and finance on any issues
Media Spend Tracking: Maintain accurate monthly media spends by market, campaign, and media type
Budget Reporting: Prepare month-end budget reports for Marketing, PR, and Joint Advertising teams
Diary Coordination: Diary management and coordination of internal and external meetings
Meeting Support: Issue minutes and agendas, and travel management
Administrative Support: Weekly reporting, filing, letter writing, and general department admin duties
Document Dictation: Dictate letters/documents
Project Assistance: Carry out ad-hoc requests and projects

25. Marketing Assistant Key Accountabilities

Social Media Management: Create and manage the company's social media efforts
Product Listing Maintenance: Help to maintain product listings on Amazon and other online portals
Trade Show Coordination: Coordinate and travel to trade shows in the country and abroad, demonstrating products to prospective buyers
Customer Research: Research and identify potential customers throughout the world
Marketing Proposal Development: Create and customize marketing proposals in the designated area
Marketing Suggestions: Make suggestions for brochures, product videos, or other marketing initiatives
Website Maintenance: Help to maintain the website, videos, and brochures
Sales Support: Assist the Sales Manager with presentations on customer correspondence

26. Marketing Assistant Roles and Details

Client Interaction: Attend events to speak with clients
Client Representation: Represent some of the largest clients on the Fortune 500 list
Professional Development: Attending seminars for learning purposes
Sales Transactions: Be a point of sales transaction
Customer Communication: Inform customers about discounts and special offers
Data Collection: Collect data to give back to the client
Event Support: Assist in the running of the events on a day-to-day basis
Email Marketing: Set up email marketing campaigns within a top-tier platform
Cross-team Coordination: Coordinate with the Marketing and Merchandising teams to ensure all communications are on-brand, accurate, relevant, and timely
Content Creation: Create innovative and engaging content, driving customer acquisition, retention, and reactivation
KPI Achievement: Push boundaries and exceed KPIs and objectives
Campaign Optimization: Review the performance and optimize campaigns

27. Marketing Assistant Responsibilities and Key Tasks

Influencer Outreach: Reach out and communicate with influencers, and set partnerships
Team Support: Fully support a team in all marketing activities
Project Assistance: Support and assist the Head of Marketing in organizing various projects
Trend Monitoring: Watch marketing trends in the crypto industry and suggest ideas for marketing improvement
Content Writing: Help write and edit content for the marketing channels
Market Research: Assist with market research activities
Data Analysis: Evaluate data and create reports on key metrics to monitor campaign efficiency and analyze trends
Marketing Data Review: Gather and review marketing data from various channels

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