MARKETING ASSISTANT SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Jul 3, 2025 - The Marketing Assistant has prior experience in supporting marketing campaigns, conducting market research, and coordinating promotional activities. This role demands strong skills in content creation, social media management, and the use of tools such as Google Analytics, Canva, and CRM software. The assistant also demonstrates the ability to multitask in fast-paced environments, communicate effectively with cross-functional teams, and maintain keen attention to detail.

Essential Hard and Soft Skills for a Standout Marketing Assistant Resume
  • Social Media Management
  • Market Research
  • Event Coordination
  • Content Creation
  • Data Analysis
  • Campaign Management
  • Website Maintenance
  • Email Marketing
  • Report Generation
  • CRM Management
  • Team Collaboration
  • Project Support
  • Client Communication
  • Problem Solving
  • Relationship Building
  • Stakeholder Communication
  • Time Management
  • Initiative Taking
  • Flexibility Adaptability
  • Customer Service

Summary of Marketing Assistant Knowledge and Qualifications on Resume

1. BS in Business Administration with 3 years of Experience

  • A proactive personality who can work independently under deadlines
  • A good communicator and team player
  • An organized person with attention to detail and skills in project coordination, time management, and multi-tasking
  • Understanding of Vietnam and the broader ASEAN business environment
  • Interest in B2B marketing and the region’s legal, tax, and business environment
  • Experience with professional content development and email marketing
  • Fluent in English (both written and spoken), conversational Vietnamese
  • Be enthusiastic, detail-oriented, proactive, and curious to learn.
  • Ability to work in a fast-paced, detail-oriented environment to deliver marketing campaigns to a high standard

2. BA in English with 5 years of Experience

  • Experience working as an Executive Assistant
  • Highly organized, detail-oriented, and professional
  • Strong computer skills (PowerPoint, Excel, Word, Outlook, Concur, and Market (SAP)
  • Ability to successfully juggle multiple projects and priorities
  • Proven ability to remain flexible and composed in a fast-paced environment
  • Self-starter who is proactive and takes initiative
  • Excellent interpersonal skills
  • Excellent verbal and electronic communication skills
  • Must be a team player
  • Working knowledge of social media platforms and best practices
  • Must have a love of movies, TV, and general entertainment

3. BA in Communication Studies with 1 year of Experience

  • A strong drive and be keen to learn and grow 
  • Social media/influencer obsessed - must be on all of the main social platforms and love to keep up with all the latest trends
  • Ability to work under pressure and to deadlines
  • A keen interest in the influencer marketing world and the value it adds to brands from macro - micro influencers
  • Highly organised and motivated to grow both the brand and skills
  • A positive team player to work across integrated marketing projects in a close-knit team
  • Microsoft Word, PowerPoint, and Excel proficient
  • Strong written skills and attention to detail
  • A positive team player with excellent organisational skills
  • A love of all things fashion and jewellery
  • Willing to always go the extra mile

4. BA in Journalism with 3 years of Experience

  • Strong attention to detail for artwork briefing and proofreading
  • Experience in managing and sorting a large volume of data with intermediate/ advanced Excel skills
  • Strong communication skills for briefing external agencies effectively
  • An ability to work remotely
  • Proven project management experience
  • Experience in working with external agencies (marketing)
  • Ability to multitask effectively in a fast-paced environment
  • Excellent problem-solving skills
  • Excellent organizational and time management skills

5. BA in Marketing with 2 years of Experience

  • A true social media native with experience in social media or content creation.
  • Strong in the understanding of marketing via social channels
  • Working knowledge of Adobe Creative Suite, including Photoshop and video editing software
  • A keen creative eye and good photography skills
  • Experience with Social CMS and listening tools
  • A confident copywriter with a flair for social captions and excellent grammar
  • Capable of working within a pressurized environment to meet tight deadlines
  • Confident and positive with a solution-oriented outlook
  • Detail-oriented with good time management skills

6. BA in Public Relations with 4 years of Experience

  • Highly organized and solutions-oriented
  • Proactive, self-managed, self-starter who strives for excellence
  • Comfortable in navigating conflict
  • High-energy, people-focused
  • Google Drive proficiency, including Slides, Sheets, Docs, Calendar
  • WordPress and/or Copywriting proficiency
  • Experience with Trailhead Marketing Cloud
  • Must hold Google Analytics Certification/Google Ads Certifications, Facebook Business Manager - Facebook Blueprint
  • Experience working with Adobe Creative Cloud, including InDesign, Photoshop, Illustrator
  • Canva and Microsoft proficiency

7. BS in Statistics with 3 years of Experience

  • Enthusiastic, optimistic, focused, and motivated
  • Detail-oriented, self-starter, and creative
  • Strong organizational, interpersonal, and analytical skills
  • Thorough working knowledge of Microsoft Word, Excel, and PowerPoint, Adobe Illustrator, InDesign, and Photoshop.
  • Experience with HTML 5, web design, and Salesforce.com 
  • Strong written and verbal communication skills
  • Good collaborative skills, including the ability to make connections and build relationships within and outside of marketing
  • Ability to navigate change and uncertainty

8. BA in Communication Studies with 1 year of Experience

  • Good understanding of office management and marketing principles
  • Proficient in MS Office (Word, Excel, PowerPoint).
  • Strong analytical and organization skills with attention to detail
  • Solution-oriented, self-motivated, results-oriented
  • Social media enthusiast who is familiar with various static and animated shareable formats.
  • Good command of written and spoken English and coordination skills.
  • Growth mindset and being strong in self-development.
  • Demonstrable ability to multitask and adhere to deadlines

9. BS in Economics with 2 years of Experience

  • Intermediate expertise in Adobe Creative Suite - InDesign, Illustrator, Photoshop, Microsoft Word, PowerPoint, and Excel
  • Graphic design experience
  • Excellent written and verbal communication skills
  • Ability to work well with others under strict deadlines
  • Highly detail-oriented, self-motivated, creative, enthusiastic, and flexible
  • Well-organized with a customer-oriented approach
  • Enjoy solving problems and be proactive with strong initiative
  • Love taking on difficult client issues and finding creative solutions.
  • Capability to undertake accurate and efficient office processes

10. BA in Film and Media Arts with 1 year of Experience

  • Highly motivated candidate with a genuine interest in marketing
  • Strong communicator who is confident liaising at all levels
  • Able to work both independently and as a team player
  • Experience using the Adobe suite and Mac software
  • Ability to maintain and edit websites
  • Proficient and experienced using all social media platforms as a marketing tool
  • Talented and creative graphic designer
  • Ability to work in a fast-paced, target-driven administrative/creative office
  • Computer literate with good proven competency in MS Office, CMS systems, email marketing platforms (CRM systems and Photoshop).

11. BA in International Relations with 4 years of Experience

  • Working knowledge of CMS
  • Proven Site Merchandising experience
  • Strong organizational skills that reflect the ability to perform and prioritize multiple tasks seamlessly
  • Detail-oriented, well-organized, excellent time management, and reliable
  • Ability to learn quickly and adapt to new processes and software
  • Ability to juggle a variety of initiatives and adjust to changing timelines and priorities
  • Self-motivated and takes initiative
  • Highly resourceful team player, with the ability to also be extremely and effectively independently accountable.
  • Excellent coordination and people skills, including the ability to establish and maintain working relationships with management, members of the team, leadership of other companies, as well as with other public and private organizations.
  • Ability to communicate effectively with cross-functional teams
  • Ability to handle confidential information with discretion.
  • Superior skills in Microsoft Office (Outlook, Word, Excel, and PowerPoint) and Adobe Acrobat
  • Experience in fashion and/or eCommerce
  • Experience working with a CMS tool to launch marketing site assets and promotions
  • Experience working with Product and Engineering
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