MARKETING COMMUNICATIONS SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Jun 30, 2025 - The Marketing Communications Professional leads the development and execution of strategic marketing communications that align with brand objectives and enhance stakeholder engagement. This role utilizes strong skills in content creation, public relations, and campaign management to deliver clear, compelling messages across digital and traditional platforms. This position also applies market research and analytics to optimize outreach efforts, ensuring consistent brand voice and measurable impact.

Essential Hard and Soft Skills for a Standout Marketing Communications Resume
  • Content Creation
  • Email Marketing
  • Campaign Execution
  • Social Media Management
  • Strategy Development
  • Marketing Planning
  • Data Analytics
  • Copywriting Skills
  • Graphic Creation
  • Media Planning
  • Team Coordination
  • Media Relations
  • Strategic Communication
  • Brand Alignment
  • Internal Communication
  • Cross-Functional Work
  • Audience Insight
  • Stakeholder Coordination
  • Consistent Messaging
  • Campaign Support

Summary of Marketing Communications Knowledge and Qualifications on Resume

1. BA in Marketing with 5 years of Experience

  • Experience in graphic design, marketing, communications, advertising, or a related field
  • Be a member of AMA (American Marketing Association), AIGA (American Institute of Graphic Arts), or other professional organizations
  • Previous marketing and design experience via portfolio
  • Strong strategic and analytical thinker with exceptional communication skills and a creative sensibility in typography, composition, and hierarchy to convey concepts effectively and persuasively for a variety of audiences
  • Power user with print and web production proficiency in Adobe Creative Suite, particularly InDesign, Illustrator, and Photoshop
  • Experience using Adobe Premiere Pro and Adobe After Effects for video production
  • Working knowledge of event management and event app building platforms such as Cvent and Attendify
  • Advanced DSLR photography and videography skills
  • Proficient in Microsoft Office 365 applications, with preferably working knowledge of SharePoint and Power BI
  • Intermediate or advanced expertise in website content management, analytics, and email marketing systems, preferably WordPress, Google Analytics, and Mailchimp
  • Strong aptitude in social media, including influencer marketing, and its intersection with traditional media and consumer perceptions
  • Familiarity with task management tools such as Asana

2. BA in Digital Media with 3 years of Experience

  • Strong understanding of social media (Facebook, Twitter, Instagram, YouTube, LinkedIn), digital marketing, and web analytics.
  • Strong writing skills with an attention to detail and brand consistency.
  • Ability to communicate with a variety of constituents in a professional and welcoming manner.
  • Ability to manage multiple deadlines and prioritize projects.
  • Self-starter with ability to work independently or as part of a team.
  • Knowledge of the Microsoft Office suite (Word, Excel, Outlook), and experience with WordPress
  • Graphic design skills with familiarity with the Adobe Creative Suite
  • Knowledge of special events and media relations
  • Experience working with designers, printers, and other communications vendors

3. BA in Advertising with 1 year of Experience

  • Introductory knowledge of marketing, public relations, brand management, advertising, and social media management.
  • Familiarity with social media strategies and platforms
  • Hardworking and dedicated with the ability to multitask and take initiative
  • Strong writing skills with the ability to take direction and absorb information quickly
  • Experience working with content creation
  • Ability to work as a team member as well as independently
  • Proficiency in graphic design software
  • Able to handle multiple projects and to prioritize effectively.
  • An ability to work as a team member as well as independently
  • Excellent verbal and written communication skills
  • Proficiency in Graphic Design

4. BA in International Relations with 5 years of Experience

  • Good understanding of marketing and communication principles to include consumer marketing, research, public relations and internal and external communication.
  • Able to exercise good judgment, demonstrates effective critical thinking skills
  • Flexible, able to prioritize and address multiple responsibilities concurrently
  • An ability to work effectively under stress and frequently changing job requirements/situations
  • Ability to work successfully with other members of the leadership team and medical staff
  • Excellent written and verbal communication skills using appropriate levels of English to effectively communicate with target audiences
  • Knowledge of print, radio, and television, digital media, and demonstrated success in media relations
  • Understanding of basic graphic standards and design
  • Strong project management skills
  • Ability to prioritize and meet multiple deadlines
  • Must maintain regular, consistent, and punctual attendance

5. BA in Public Relations with 4 years of Experience

  • Experience in a marketing execution role.
  • Strong email marketing, design, and copywriting experience.
  • Competence in Adobe Creative Suite/Cloud.
  • Experience producing content for B2B demand generation and thought leadership.
  • Experience in social media management and proven growth
  • Ability to create and manage multiple marketing projects each month.
  • Track record of managing contractors.
  • Performance-driven and knowledge-hungry with a teachable mindset and willingness to accept and apply feedback.
  • Competent in a sales CRM, GSuite products, and efficient in email and Slack.
  • Experience with business intelligence or online dashboard software.

6. BA in Communication Studies with 2 years of Experience

  • Relevant experience in the fields of marketing, branding, or advertising
  • Excellent writing, communication skills, and a creative flair
  • Good organisational, analytical, planning, and time-management skills
  • Prior experience at a digitally native vertical brand
  • Familiarity with search engine optimization and running social media campaigns
  • Good eye for design and layout
  • Strong command of spoken and written language in Bahasa Indonesian

7. BA in Media Studies with 10 years of Experience

  • Experience in executive communications, including employee communication, marketing, public relations and/or journalism
  • Strong verbal, written, and visual communication skills, with the ability to clearly articulate complex issues and deliver compelling information to both internal and external audiences
  • Passion for communications, creativity, and storytelling, including the utilization of new channels, strategies, multimedia and other tools, is effective to inform and engage people
  • Proven track record in developing communication plans and landing key messages for both internal and external audiences at all levels, with diverse cultures and languages
  • Proven track record in strategic communications support of senior leaders, including developing executive-level presentations, content, and overall exec communications support
  • Strong organizational skills, cross-organizational collaboration, and examples of balancing competing projects and priorities in a fast-paced environment
  • High interpersonal awareness, ability to impact and influence, and behaving with both a customer-obsessed mindset, while maintaining a team-first attitude
  • Experience developing listening systems and measuring the impact and effectiveness of communications, adjusting communications plans
  • Exceptional attention to detail to ensure accuracy in all deliverables.
  • Experience managing teams of external resources (vendor management, delivery, and oversight)
  • Understanding of Microsoft’s solutions, including customers and the partner ecosystem
  • Business maturity and experience working with senior executives
  • Eye for graphic design and multi-media creative (PowerPoint, Sway, videos, etc.)
  • Strong cross-group collaboration skills and ability to drive coordination across all levels and stakeholders
  • Ability to manage multiple communication projects simultaneously and drive strong work-back plans
  • Thrive in a fast-paced, ambiguous environment and adapt plans and approaches in real-time
  • Experience working in Enterprise Businesses

8. BA in Journalism with 7 years of Experience

  • Public relations/corporate communications in the built environment experience
  • Content development and media relations experience
  • Marketing and business development experience
  • Excellent organisational skills, including the ability to deliver against competing priorities and the ability to manage multiple concurrent projects
  • A positive, enthusiastic, and flexible attitude towards delivering results
  • Keen to work in a challenging, multinational environment
  • Excellent communication and interpersonal skills
  • Excellent written and verbal English, including strong writing skills
  • Experience in engineering consultancy

9. BS in Graphic Design with 2 years of Experience

  • Experience using website content management software (i.e., WordPress)
  • Experience and proficiency in managing social media channels (Facebook, Twitter, Instagram, etc.)
  • Proficiency in email communication platforms
  • Experience using graphic design tools (i.e., Photoshop, Illustrator, and other Adobe Creative Suite products)
  • Experience handling multiple content formats (text, images, video, and audio)
  • Experience with Final Cut Pro and/or After Effects, Microsoft Moviemaker
  • Experience with Pardot Marketing and Lead Management, and Salesforce CRM systems

10. BA in Business Administration with 3 years of Experience

  • Experience using content management systems (CMS) and email management systems.
  • Experience in Energy or Energy efficiency program delivery.
  • Experience developing education and outreach materials, media outreach and/or PR/Advertising
  • Experience working in a fast, multi-tasking environment.
  • Detail-oriented, precise and responsive to feedback.
  • Excellent verbal, interpersonal and written communication skills.
  • Strong analytical, problem-solving and decision-making capabilities.
  • Ability to multitask in a fast-paced environment.
  • Superior interpersonal skills, including courtesy, professionalism, and a cooperative attitude.
  • Proficiency in MS Office Applications (Word, PowerPoint, Outlook, Excel).
  • Ability to be flexible to handle multiple priorities.
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