WHAT DOES A CHIEF MARKETING OFFICER DO?
Published: July 24, 2024 - The Chief Marketing Officer is responsible for defining, establishing, and implementing the company's marketing strategy to boost the reCommerce brand's growth. This role leads all media interactions, industry events, and public relations initiatives, while also overseeing comprehensive marketing operations. The officer ensures consistent communication of the brand’s vision and values and manages the development of the company’s website.
A Review of Professional Skills and Functions for Chief Marketing Officer
1. Chief Marketing Officer Duties
- Budget Management: Craft a budget and manage the team to a tightly planned P&L and KPIs
- Team Leadership: Directly manage marketing and paid media team
- Data Analysis: Present insights on performance, and use data to inform decisions for improvement
- Strategic Planning: Establish a roadmap for revenue-driving growth through strategic planning and forecasting
- Channel Development: Establish new channels for ad diversification
- Database Expansion: Implement creative ideas for database growth
- Technology Management: Organize and manage all strategic technology related to marketing such as affiliate, referral, reviews, SMS, and email
- Content Development: Build brand organically through creative scalable content
- Customer Analytics: Use customer analytics (e.g., customer behavior, campaign results) to develop go-to-market activities
- Product Positioning: Position the products clearly and effectively in the minds of the target audience and engage with that audience to generate increased revenue
2. CMO Details
- Cooperation: Working alongside the other co-founder
- Vertical Ownership: Owning end-to-end marketing verticals across Digital Marketing, Creative, Public Relations/Communications, and User Experience Design departments
- Strategic Marketing: Responsible for developing, implementing, and executing strategic marketing
- Program Management: Managing various cross-functional marketing programs and initiatives with a focus on sales & revenue management
- Budget Management: Managing the entire marketing budget and plans
- Campaign Ownership: Taking ownership of campaigns and budget allocation
- Fundraising Partnership: Partnering with the co-founder to help raise funds for the organization
- Expertise Role: Act as the product disease expert working closely with relevant teams to identify safety trends
- Regulatory Interaction: Interact with local and regional regulatory authorities supporting clinical trial-related matters
- Pipeline Development: Develop the growing pipeline with a mixture of new products and licensed product indications
- Relationship Building: Establish new and existing relationships with Key Opinion Leaders and stakeholders
3. Chief Marketing Officer Responsibilities
- Strategy Development: Works with campus leaders to develop and promote marketing strategies for student recruitment, fundraising events, campaigns, web presence, departments, students, and media connections.
- Unit Establishment: Develop a sustainable marketing and communications business unit within the College, including the development of policies and procedures to guide the Office of Marketing and Communications function, ensure community-wide brand cohesion, and provide understood systems for the development, production, and dissemination of all print and digital marketing assets.
- Media Relations: Identifies, cultivates, and maintains active media and public relations contacts, marketing, and advertising relationships and opportunities.
- Leadership Role: Serves on the President's Cabinet, meeting weekly with the President, Vice Presidents, and other senior leadership.
- Expertise Contribution: Bringing expertise in branding, storytelling, and positioning to the primary decision-making body of the College.
- Crisis Management: Maintains a comprehensive Crisis Communications Plan for the College.
- Crisis Communication: Acting as the primary point of contact for the public and the press in times of crisis, emergency, or severe weather.
- Content Management: Develops and manages content of the College's primary website as an online hub for Cornish's broad array of stakeholders.
- Partnership Development: Pursues partnerships with individuals, organizations, and institutions that help to position Cornish as a thought leader, an innovator, and a new model of higher arts education.
- Trend Awareness: Maintains knowledge of the latest trends, technologies, channels, and tools.
- Budget Management: Develops and manages budget relative to responsibilities.
4. CMO Accountabilities
- Strategy Implementation: Clearly define, establish, and implement the company’s marketing strategy.
- Brand Growth: Drive company growth through awareness of the reCommerce brand and its service solution.
- Public Relations Leadership: Lead all media coverage and appearances, industry events, seminars, and other public relations outreach.
- Communications Oversight: Oversee outbound customer-facing communications across the reCommerce website, blog, and social channels.
- Marketing Operations: Oversee all marketing operations, including internal communications.
- Brand Communication: Ensure all employees are updated on key company messages and clearly understand reCommerce’s brand vision and values.
- Website Leadership: Lead all website design and implementation.
- Talent Management: Identify talent needs, hire and manage.
5. Chief Marketing Officer Overview
- Regional Promotion: Promoting the National Capital Region by developing and implementing integrated strategic communications and marketing plans advancing the Partnership’s brand identity.
- Strategy Development: Developing and delivering an immediate-impact strategy to accelerate the Partnership as the ‘go-to’ thought leader nationally and globally around inclusive growth and each one of the Partnership’s initiative areas.
- Innovative Communication: Creating innovative approaches to communicating the work of the Partnership, including marketing and public relations campaigns for Partnership initiatives, in order to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers.
- Event Management: Designing and managing a high volume of virtual and in-person events to drive the Partnership’s global ‘thought-leadership’ position and reputation.
- Influential Networking: Leverage the convening power of member company CEOs to highlight contributions to the region.
- Digital Strategy: Serving as a critical digital strategist for the Partnership to ensure robust utilization of all platforms available for effective communication and convening opportunities.
- Product Development: Internal thought leader as the Partnership develops new products, services, and revenue strategies leveraging the most modern digital technologies and platforms.
- Media Relations: Acting as chief spokesperson with demonstrated skill and comfort in proactively building relationships with top tier reporters and editors, and in successfully positioning subject matter with the media to achieve high-impact placements.
- Narrative Shaping: Working with the policy and program teams, along with external advisors and resources as needed, to shape the narrative around key regional issues, launch new Partnership initiatives, and expand efforts to be the leading voice throughout the Capital Region on the economy.
- Stakeholder Engagement: Develop relationships with Partnership Board Members and their communications and public affairs teams.