WHAT DOES A CHIEF MARKETING OFFICER DO?

Updated: May 26, 2025 - The Chief Marketing Officer is responsible for defining, establishing, and implementing the company's marketing strategy to boost the reCommerce brand's growth. This role leads all media interactions, industry events, and public relations initiatives, while also overseeing comprehensive marketing operations. The officer ensures consistent communication of the brand’s vision and values and manages the development of the company’s website.

A Review of Professional Skills and Functions for Chief Marketing Officer

1. Chief Marketing Officer Duties

  • Budget Management: Craft a budget and manage the team to a tightly planned P&L and KPIs
  • Team Leadership: Directly manage marketing and paid media team
  • Data Analysis: Present insights on performance, and use data to inform decisions for improvement
  • Strategic Planning: Establish a roadmap for revenue-driving growth through strategic planning and forecasting
  • Channel Development: Establish new channels for ad diversification
  • Database Expansion: Implement creative ideas for database growth
  • Technology Management: Organize and manage all strategic technology related to marketing such as affiliate, referral, reviews, SMS, and email
  • Content Development: Build brand organically through creative scalable content
  • Customer Analytics: Use customer analytics (e.g., customer behavior, campaign results) to develop go-to-market activities
  • Product Positioning: Position the products clearly and effectively in the minds of the target audience and engage with that audience to generate increased revenue

2. CMO Details

  • Cooperation: Working alongside the other co-founder
  • Vertical Ownership: Owning end-to-end marketing verticals across Digital Marketing, Creative, Public Relations/Communications, and User Experience Design departments
  • Strategic Marketing: Responsible for developing, implementing, and executing strategic marketing
  • Program Management: Managing various cross-functional marketing programs and initiatives with a focus on sales & revenue management
  • Budget Management: Managing the entire marketing budget and plans
  • Campaign Ownership: Taking ownership of campaigns and budget allocation
  • Fundraising Partnership: Partnering with the co-founder to help raise funds for the organization
  • Expertise Role: Act as the product disease expert working closely with relevant teams to identify safety trends
  • Regulatory Interaction: Interact with local and regional regulatory authorities supporting clinical trial-related matters
  • Pipeline Development: Develop the growing pipeline with a mixture of new products and licensed product indications
  • Relationship Building: Establish new and existing relationships with Key Opinion Leaders and stakeholders

3. Chief Marketing Officer Responsibilities

  • Strategy Development: Works with campus leaders to develop and promote marketing strategies for student recruitment, fundraising events, campaigns, web presence, departments, students, and media connections.
  • Unit Establishment: Develop a sustainable marketing and communications business unit within the College, including the development of policies and procedures to guide the Office of Marketing and Communications function, ensure community-wide brand cohesion, and provide understood systems for the development, production, and dissemination of all print and digital marketing assets.
  • Media Relations: Identifies, cultivates, and maintains active media and public relations contacts, marketing, and advertising relationships and opportunities.
  • Leadership Role: Serves on the President's Cabinet, meeting weekly with the President, Vice Presidents, and other senior leadership.
  • Expertise Contribution: Bringing expertise in branding, storytelling, and positioning to the primary decision-making body of the College.
  • Crisis Management: Maintains a comprehensive Crisis Communications Plan for the College.
  • Crisis Communication: Acting as the primary point of contact for the public and the press in times of crisis, emergency, or severe weather.
  • Content Management: Develops and manages content of the College's primary website as an online hub for Cornish's broad array of stakeholders.
  • Partnership Development: Pursues partnerships with individuals, organizations, and institutions that help to position Cornish as a thought leader, an innovator, and a new model of higher arts education.
  • Trend Awareness: Maintains knowledge of the latest trends, technologies, channels, and tools.
  • Budget Management: Develops and manages budget relative to responsibilities.

4. CMO Accountabilities

  • Strategy Implementation: Clearly define, establish, and implement the company’s marketing strategy.
  • Brand Growth: Drive company growth through awareness of the reCommerce brand and its service solution.
  • Public Relations Leadership: Lead all media coverage and appearances, industry events, seminars, and other public relations outreach.
  • Communications Oversight: Oversee outbound customer-facing communications across the reCommerce website, blog, and social channels.
  • Marketing Operations: Oversee all marketing operations, including internal communications.
  • Brand Communication: Ensure all employees are updated on key company messages and clearly understand reCommerce’s brand vision and values.
  • Website Leadership: Lead all website design and implementation.
  • Talent Management: Identify talent needs, hire and manage.

5. Chief Marketing Officer Overview

  • Regional Promotion: Promoting the National Capital Region by developing and implementing integrated strategic communications and marketing plans advancing the Partnership’s brand identity.
  • Strategy Development: Developing and delivering an immediate-impact strategy to accelerate the Partnership as the ‘go-to’ thought leader nationally and globally around inclusive growth and each one of the Partnership’s initiative areas.
  • Innovative Communication: Creating innovative approaches to communicating the work of the Partnership, including marketing and public relations campaigns for Partnership initiatives, in order to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers.
  • Event Management: Designing and managing a high volume of virtual and in-person events to drive the Partnership’s global ‘thought-leadership’ position and reputation.
  • Influential Networking: Leverage the convening power of member company CEOs to highlight contributions to the region.
  • Digital Strategy: Serving as a critical digital strategist for the Partnership to ensure robust utilization of all platforms available for effective communication and convening opportunities.
  • Product Development: Internal thought leader as the Partnership develops new products, services, and revenue strategies leveraging the most modern digital technologies and platforms.
  • Media Relations: Acting as chief spokesperson with demonstrated skill and comfort in proactively building relationships with top tier reporters and editors, and in successfully positioning subject matter with the media to achieve high-impact placements.
  • Narrative Shaping: Working with the policy and program teams, along with external advisors and resources as needed, to shape the narrative around key regional issues, launch new Partnership initiatives, and expand efforts to be the leading voice throughout the Capital Region on the economy.
  • Stakeholder Engagement: Develop relationships with Partnership Board Members and their communications and public affairs teams.

6. Chief Marketing Officer Tasks

  • Data Management: Mastering data and data management platforms
  • Brand Repositioning: Re-positioning the corporate brand for a digital world
  • Community Empowerment: Empowering communities and audience development
  • Talent Acquisition: Attracting and retaining the right skill sets for digital marketing transformation
  • Partner Identification: Identifying potential new agency and consulting partners to augment efforts
  • Employee Engagement: Improving internal employee virtual-first digital and social engagement
  • Culture Building: Building a culture behind the brand promise
  • ROI Modeling: Creating a P2P model and proving ROI
  • Strategy Alignment: Aligning marketing strategy with marketing technology
  • Content Crafting: Crafting compelling, contextually relevant content
  • Tech Foresight: Getting ahead of the latest disruptive technologies
  • Messaging Strategy: Operationalizing current positioning and messaging strategy

7. Chief Marketing Officer Roles

  • Market Messaging: Continually review and refine the company’s market messaging and positioning to align with the market conversation.
  • Influencer Outreach: Leverage customers, partners, and influencers such as analysts, thought leaders, media, and industry associations with targeted messaging and awareness campaigns.
  • Market Driven: Drive a market-driven approach to customer needs, partner needs, product launches and new market introductions.
  • Content Production: Produce compelling product marketing and sales enablement materials.
  • Partner Marketing: Provide marketing support for the development of key partner relationships including Microsoft, other CRM and ERP providers such as Salesforce and SAP, and leading commerce players such as Adobe/Magento, and global system integrators.
  • Thought Leadership: Establish the company as a thought leader both internally and externally.
  • Spokesperson Role: Play a leadership role as company spokesperson.
  • External Communications: Drive the company’s external communications including press releases and media relations.
  • Marketing Influence: Build marketing influence into all of PROS communication.
  • Lead Generation: Define and drive effective lead generation activities including digital and direct field marketing that target top-of-the-funnel programs to fuel pipeline growth for the sales organization.
  • Buyer Focus: Focus on the buyer’s journey to produce not only leads into the pipeline but also track through to revenue for the business, including a focus on lead conversion efficiency.
  • Data Insights: Ensure marketing systems infrastructure and data provide the right insights to support consistent growth.

8. Chief Marketing Officer Additional Details

  • Event Management: Ensure internal and external events are run smoothly and positively promote the PROS brand.
  • Budget Management: Manage a multifaceted marketing budget to achieve strategic goals in an efficient and fiscally responsible way.
  • Performance Reporting: Establish key performance indicators and provide consistent reporting against marketing objectives, including forward-looking business insights.
  • Marketing Efficiency: Drive efficiency in marketing efforts.
  • Expense Control: Frugally manage expenses versus budget across demand generation and marketing operations, focusing on productivity and scalability.
  • Talent Development: Attract and develop strong talent.
  • Team Building: Build and structure a marketing team that efficiently executes overall and go-to-market strategies.
  • Inclusive Environment: Help create an inclusive, dynamic working environment that fosters growth within marketing and across the organization.
  • Strategic Collaboration: Participate with executives in defining the company’s overall strategy.
  • Sales Alignment: Collaborate with sales leaders on demand generation strategies and targets.
  • Sales Enablement: Partner with sales enablement to support and train field organizations.

9. Chief Marketing Officer Essential Functions

  • Strategy Development: Works with campus leaders to develop and promote marketing strategies for student recruitment, fundraising events, campaigns, web presence, departments, students, and media connections.
  • Unit Management: Develops a sustainable marketing and communications business unit within the College, including policies and procedures to ensure brand cohesion and manage print and digital marketing assets.
  • Media Relations: Identifies, cultivates, and maintains active media, public relations, marketing, and advertising contacts and opportunities.
  • Leadership Participation: Serves on the President's Cabinet, providing expertise in branding, storytelling, and positioning to senior leadership decision-making.
  • Crisis Management: Maintains a comprehensive Crisis Communications Plan and acts as the primary public and press contact during crises.
  • Website Management: Develops and manages content for the College's primary website, serving as an online hub for stakeholders.
  • Partnership Building: Pursues partnerships that position the College as a thought leader, innovator, and new model in arts education.
  • Trend Awareness: Maintains knowledge of the latest trends, technologies, channels, and tools.
  • Budget Management: Develops and manages budgets relative to responsibilities.

10. Chief Marketing Officer Role Purpose

  • Plan Execution: Lead development and execution of annual Marketing & Communications plans on time to deliver agreed KPIs.
  • Team Coaching: Coach and motivate Marketing teams to deliver consumer promotions, campaigns, and restaurant experience initiatives.
  • Agency Collaboration: Ensure agency partners work collaboratively with each other and the Chatime Group team.
  • Process Management: Ensure communication timelines, budgets, and KPIs are agreed upon and adhered to for each activity.
  • Social Coordination: Collaborate with Social & PR Manager to amplify campaigns through social channels and meet KPIs.
  • Brand Compliance: Ensure all campaigns align with Chatime & Goobne Brand Model and guidelines.
  • Competitive Monitoring: Monitor and evaluate competitor activity and trends.
  • Strategic Recommendation: Recommend actions to keep brands ahead of competitors.
  • Process Improvement: Promote best practices and continuously improve marketing processes and procedures.
  • Budget Management: Manage all activities within agreed budgets.
  • Relationship Building: Build relationships with Chatime worldwide Marketing teams to share ideas and best practices.
  • Value Promotion: Actively demonstrate and encourage Chatime Group values of Brave, Real, Inclusive & Curious.

11. Chief Marketing Officer General Responsibilities

  • Growth Planning: Contribute insights and recommendations to shape and execute the annual integrated growth plan based on U.S. business objectives.
  • Market Analysis: Leverage market data, customer insights, competitive intelligence, and channel trends to craft aggressive annual Marketing plans for the U.S. business.
  • Brand Stewardship: Serve as a passionate advocate and gatekeeper for Hiscox U.S. brand equity.
  • Brand Monitoring: Monitor marketplace and customer perceptions to assess if brand positioning or value proposition needs refinement.
  • Brand Consistency: Ensure all communications reflect consistent brand standards and build a long-term brand growth plan.
  • Strategy Definition: Define marketing strategies supporting overall company strategies and objectives.
  • Team Leadership: Lead, guide, coach, and inspire an international marketing team (10+), attracting and retaining top talent.
  • Budget Management: Manage and control marketing budget execution.
  • Brand Positioning: Design and coordinate strategic positioning and branding initiatives.
  • Operations Planning: Plan and organize marketing functions and operations across verticals and regions to project the company’s unique voice.

12. Chief Marketing Officer Roles and Details

  • Strategic Support: Support achievement of short- and long-term strategic objectives and continued growth of marketing activities.
  • Strategy Development: Drive strategy with executive team through business analysis, market research, forecasting, and trend analysis to optimize sales, expand markets, improve supply, and create partnerships.
  • Market Expansion: Focus on market expansion and increase visibility among target audiences and stakeholders.
  • Sales Alignment: Partner with sales leaders and teams to align marketing tactics with sales activities and revenue generation, penetrating new market segments.
  • Marketing Leadership: Lead marketing strategy implementation and research to support sales teams in understanding customer requirements and improving performance and distribution channels.
  • Pricing Strategy: Provide insight on optimal pricing by collaborating with sales, operations, finance, and product management to understand product economics and profit levers.
  • Product Strategy: Own product direction and strategy by understanding existing and planned products and services.
  • Product Roadmap: Use client and market input to refine product roadmap and deliver a best-in-class customer experience.
  • Partnership Building: Build and execute long-term strategies for profitable partnerships aligned with lead generation and strategic goals.
  • Team Building: Build and lead a talented marketing team that collaborates with other departments to achieve company goals.
  • Customer Insight: Implement customer advisory boards and focus groups to strengthen strategy, establish thought leadership, and refine the product roadmap.
  • Quality Assurance: Ensure quality and safety checks align with company policies and regulatory requirements.

13. Chief Marketing Officer Responsibilities and Key Tasks

  • Goal Setting: Set strategic marketing goals and objectives.
  • Brand Strategy: Plan, implement, and manage global marketing and brand strategy.
  • Campaign Execution: Design, plan, and execute effective marketing campaigns based on agreed quality, scope, and time.
  • Annual Planning: Create and present the annual marketing plan and strategy.
  • KPI Tracking: Determine KPIs for the marketing department and track performance regularly.
  • Budget Management: Create annual marketing budget and monitor performance.
  • Data-Driven: Embrace data-driven marketing to make the best decisions.
  • Collaboration: Work closely with business development and other stakeholders to improve customer experience and increase business.
  • Market Analysis: Collect and analyze information from clients and partners to improve marketing decisions and increase brand loyalty.
  • Research Coordination: Conduct, supervise, and coordinate marketing research, staying up to date with industry developments.
  • Tech Awareness: Stay current with the latest developments in marketing technologies and platforms.
  • Industry Engagement: Attend industry-specific expos, marketing conferences, and educational events.

14. Chief Marketing Officer Duties and Roles

  • Strategic Planning: Develop annual and strategic plans, aligning marketing investments, programs, and KPIs to growth strategy and business goals.
  • Brand Ownership: Own Pennington’s global brand and deliver it to make Pennington a household name for target audiences.
  • Marketing Strategy: Create and execute integrated marketing and communications strategies, including positioning, messaging, and corporate narrative.
  • Thought Leadership: Develop Pennington’s thought leadership platform and content to increase differentiation and market leadership.
  • Media Relations: Drive steady media coverage with top-tier national and trade publications, leveraging existing contacts and relationships.
  • Budget Control: Craft and manage a tightly planned budget, P&L, and KPIs.
  • Team Management: Directly manage the marketing and paid media team.
  • Data Insights: Present performance insights and use data to inform decisions for improvement.
  • Revenue Growth: Establish a roadmap for revenue-driving growth through strategic planning and forecasting.
  • Channel Diversification: Establish new channels for advertising diversification.
  • Database Growth: Implement creative ideas for database growth.
  • Tech Management: Organize and manage all strategic marketing technology such as affiliate, referral, reviews, SMS, and email.
  • Content Building: Build brand organically through creative, scalable content.

15. Chief Marketing Officer Roles and Responsibilities

  • Operations Management: Manage day-to-day operations of the marketing team as applicable.
  • Budget Planning: Build and execute an annual budget with Executive Leadership.
  • Partnership Building: Collaborate with cross-functional partners and build new strategic partnerships to deliver best-in-class service during growth.
  • Marketing Innovation: Present innovative marketing recommendations to build customer awareness and drive KPIs.
  • Brand Execution: Build and drive best practices for marketing look, feel, and brand execution across all platforms, including campaigns and seasonal promotions.
  • Campaign Management: Engineer data-led brand campaigns and oversee them end-to-end.
  • Social Management: Oversee management of social media platforms including Facebook and Instagram.
  • Content Coordination: Organize photoshoots to collect upcoming content.
  • Trend Analysis: Provide forward-thinking ideas based on boutique fitness industry marketing trends and analytics.
  • Performance Analysis: Analyze statistics across social media and marketing platforms to achieve top results.
  • Product Marketing: Lead product marketing and visual merchandising on the retail floor.
  • Executive Collaboration: Meet with executives to plan and adjust marketing strategies based on member activity and goals.

16. Chief Marketing Officer Duties

  • Marketing Oversight: Oversee firm-wide marketing and business development initiatives.
  • Program Development: Design, develop, and implement the firm’s marketing program, including strategic initiatives for business generation and brand enhancement.
  • Communications Strategy: Advance the firm’s strategic communications to enhance brand position and manage public relations consultant relationships.
  • Business Analysis: Proactively analyze and track business development opportunities, adjusting strategy to increase effectiveness.
  • Advertising Management: Manage the firm’s advertising program, refining strategies to reach target audiences effectively.
  • Digital Oversight: Oversee management of the firm’s website, blogs, and social media channels.
  • Collateral Management: Oversee development and maintenance of client pitch materials, attorney bios, practice descriptions, and other promotional content.
  • Project Management: Work with attorneys to evaluate, strategize, and implement marketing and business development projects, including BD initiatives and media appearances.
  • Sponsorship Evaluation: Evaluate BD sponsorship opportunities and coordinate communications with event organizers to maximize sponsorship value.
  • Event Management: Oversee planning and execution of client seminars, webinars, conferences, and firm-sponsored events.
  • Software Management: Oversee and evaluate marketing software tools such as Vuture, InterAction, and experience databases.
  • Team Supervision: Supervise marketing staff and workflow, administer the marketing budget, and manage marketing vendors.

17. Chief Marketing Officer Responsibilities

  • Program Leadership: Lead development and execution of marketing programs to drive memberships and franchise sales.
  • Trend Strategy: Develop strategies to anticipate global trends and position Snap/9Round/Other brands as industry leaders.
  • Data Forecasting: Use multiple data sources to forecast and model business performance.
  • Performance Monitoring: Monitor and assess lead indicators to make predictive business adjustments.
  • Brand Positioning: Monitor industry and consumer trends to competitively position and maintain the brand(s).
  • Stakeholder Communication: Partner with executive leadership to craft and communicate the brand story to key stakeholders.
  • Capability Integration: Integrate and align full marketing capabilities around short- and long-term strategies.
  • Budget Management: Develop and manage integrated marketing budget from allocation to reconciliation.
  • Result Control: Ensure effective control of marketing results and take corrective actions to meet objectives within budget.
  • Brand Protection: Lead marketing initiatives to define, protect, and develop Snap/9Round brands and related IP.
  • Event Planning: Plan and execute Snap Fitness annual convention.
  • Team Leadership: Lead marketing and international leaders to develop and execute integrated brand programs, promotions, product launches, and media support.

18. Chief Marketing Officer Functions

  • Opportunity Identification: Identify significant long-term opportunities based on research, analysis, and strategic market direction.
  • Market Assessment: Assess market requirements including opportunity size, competitive analysis, target customers, and product needs.
  • Market Representation: Represent the market voice through qualitative and quantitative feedback from clients and partners.
  • Go-to-Market: Define and manage comprehensive go-to-market strategies including positioning, launch, PR, sales, and partner materials.
  • Product Launch: Manage the product launch process.
  • Team Coordination: Coordinate and manage cross-functional teams to deliver world-class products.
  • Executive Collaboration: Actively contribute as a member of the Lift Brands executive team.
  • Subject Support: Provide subject matter support to the executive team.
  • Marketing Leadership: Provide leadership and direction to marketing teams, international leaders, and vendors.
  • Relationship Building: Develop productive relationships with internal and external partners.
  • Performance Management: Lead direct reports to ensure performance, engagement, and results.
  • Culture Building: Build a positive, fun, and accountable team culture.

19. Chief Marketing Officer Overview

  • Team Leadership: Own, manage, and grow the Marketing & Customer Experience teams globally across all products.
  • Customer Acquisition: Leverage 1M+ customers and global partnerships to drive customer acquisition and product adoption.
  • Partnership Development: Develop partner relationships with Samsung, WalMart, and retailers in LatAm, Africa, and SE Asia, focusing on community marketing and cultural integration.
  • Process Improvement: Identify opportunities to improve execution, develop/adopt processes and tools, and drive change management.
  • Strategic Execution: Balance strategic thinking with pragmatism to get things done.
  • Executive Collaboration: Work directly with CEO, COO, and leadership to define, launch, and drive operational initiatives.
  • Cross-functional Leadership: Lead cross-functional, cross-regional initiatives delivering impactful business outcomes.
  • Marketing Strategy: Develop, create, implement, and measure total marketing strategy.
  • Brand Leadership: Lead marketing across brand strategy, creative, content, media, analytics, communications, PR, social, KOL, livestream, onsite, and offline marketing.
  • Campaign Management: Lead Integrated Marketing Plan process and collaborate with commercial and product teams on campaigns and launches.
  • Strategic Partnerships: Identify new strategic partnerships to strengthen the brand.
  • Sales Leadership: Lead the marketing solutions team to deliver advertising sales revenue.
  • P&L Ownership: Full ownership of marketing P&L, including budget and advertising sales revenue.
  • Cross-functional Collaboration: Collaborate with regional marketing, commercial, traffic, product, customer care, logistics, HR, and finance teams.

20. Chief Marketing Officer Roles

  • Channel Strategy: Determine channels, customer segments, and messaging for a dual-sided marketplace.
  • Digital Engagement: Create systems and levers driving digital conversations across social and online environments.
  • Vertical Strategy: Set strategies for endemic and new verticals, challenging assumptions with data.
  • Team Building: Build and grow a growth-minded marketing team as a business partner and translator to product, engineering, and sales.
  • Acquisition Optimization: Optimize product-led acquisition, onboarding, and retention across web and in-app experiences.
  • Experimentation Analysis: Facilitate experimentation and analysis to optimize experiences, increase conversion, and product engagement.
  • Growth Goals: Set growth marketing goals with leadership, achieve revenue targets and KPIs, and improve onboarding and lifecycle experiences through experimentation.
  • KPI Ownership: Own and drive marketing KPIs and growth objectives.
  • Data Marketing: Drive a data-driven, growth hacking marketing approach with a test-and-learn ethos.
  • Team Leadership: Recruit, lead, and inspire a high-performing, data-driven marketing team.
  • Brand Leadership: Lead brand development, marketing strategy, plans, and execution across the marketing catalogue.

21. Chief Marketing Officer Essential Functions

  • Brand Leadership: Provide leadership and strategic brand oversight to safeguard the 4-H brand proposition.
  • Growth Planning: Develop and implement an operational growth plan aligned with strategic objectives and clear measurables.
  • Brand Awareness: Drive growth and awareness of the 4-H brand in Canada through key events and initiatives.
  • Business Intelligence: Steward development of business intelligence systems and research to enable informed decision making.
  • Fundraising Growth: Grow financial resources with an emphasis on unrestricted funding to support 4-H operations.
  • Business Development: Lead Sponsorship/Business Development team in developing annual business plans exceeding revenue and sales goals.
  • Marketing Leadership: Oversee Marketing and Communications team in developing annual plans exceeding marketing goals.
  • Partnership Cultivation: Strengthen stakeholder relationships and lead cultivation of strategic partnerships.
  • Budget Management: Manage budgets and meet revenue goals for associated departments.
  • Corporate Communications: Collaborate with CEO on corporate communications, public relations, and issues management.
  • Executive Support: Perform additional duties as assigned by the CEO.
  • Representation: Represent 4-H positively to stakeholder groups as delegated by the CEO.

22. Chief Marketing Officer General Responsibilities

  • Lead Generation: Build a lead generation machine to drive merchant acquisition.
  • KPI Development: Develop and implement KPIs to measure marketing spend efficiency and effectiveness.
  • Competitor Monitoring: Monitor and benchmark competitors’ marketing activities.
  • Channel Presence: Ensure strong presence across all traditional and digital marketing channels.
  • Omni-channel Strategy: Create and execute highly creative omni-channel marketing strategies focusing on product, digital communications, social, PR, and advertising.
  • Goal Setting: Set marketing goals and objectives with a strong focus on ROI.
  • Performance Tracking: Establish and track KPIs, managing regular performance reviews with the growing team.
  • Value Proposition: Develop and validate value propositions for all products and relevant stakeholders.
  • Team Growth: Build and grow an in-house specialist marketing team.
  • Growth Management: Drive growth through acquisition, retention, product marketing, brand management, and content production across all markets and channels.
  • Marketing Strategy: Develop informed marketing strategy and lead teams to achieve short- and long-term goals, establishing Every as a category leader.
  • Team Leadership: Manage and coach a marketing and content team of 10+, building the team in line with growth trajectory to deliver massive business growth.
  • Channel Ownership: Own all existing marketing channels and identify/test new channels to activate full-funnel marketing from awareness to retention and loyalty.

23. Chief Marketing Officer Responsibilities and Key Tasks

  • Go-to-Market: Create and own the go-to-market strategy for new products and features.
  • Goal Setting: Set clear objectives and goals, define target audiences, develop marketing and communication strategies, and measure adoption.
  • Customer Research: Conduct customer research and apply insights to initiatives.
  • Brand Messaging: Deliver clear and consistent messaging that resonates with and motivates target audiences.
  • Public Relations: Promote the company as an innovator and oversee outbound customer-facing communications across the website, blog, and social channels.
  • Customer Advocacy: Represent the voice of the customer internally, providing insights to product, design, UX, engineering, and leadership teams.
  • Team Mentorship: Lead and mentor a growing marketing team across product marketing, partner marketing, content, and brand.
  • Partner Relations: Nurture key partner relationships, align goals, and drive adoption through co-marketing efforts.
  • Team Building: Build a marketing department by identifying talent needs, hiring, and managing a high-performing integrated team.
  • Strategy Definition: Clearly define, establish, and implement the company’s marketing strategy.
  • Brand Growth: Drive company growth through awareness of the reCommerce brand and service solutions.
  • Media Leadership: Lead media coverage, appearances, industry events, seminars, and PR outreach.
  • Communication Oversight: Oversee outbound customer-facing communications on website, blog, and social channels.
  • Operations Management: Oversee marketing operations and internal communications to align employees with brand vision and values.

24. Chief Marketing Officer Roles and Responsibilities

  • Brand Definition: Define what the Jetson and Jettie brands stand for, including unique attributes versus competitors.
  • Brand Voice: Create the brand voice and communication style across different customer channels.
  • Brand Positioning: Formalize brand definition through a clear positioning document for internal and external alignment.
  • Go-to-Market: Create and own a go-to-market strategy for existing and new products by setting objectives, researching audiences, developing strategies, executing plans, and measuring adoption.
  • Campaign Management: Plan, implement, and optimize large-scale customer acquisition, activation, retention, and referral campaigns across digital and traditional channels.
  • Process Building: Build strategic multi-channel marketing processes to enhance team efficiency and prioritize initiatives by expected outcomes, risks, and resources.
  • Experimentation Leadership: Lead rapid experimentation of new channels, campaigns, creative, incentives, and approaches to build scalable solutions.
  • Audience Targeting: Utilize advanced targeting strategies and creative testing to improve customer response rates across all channels.
  • Partnership Growth: Drive relevant partnerships with clear growth objectives and outcomes.
  • Data Analytics: Partner with business insights experts to analyze marketing performance and adjust strategies.
  • Feedback Leadership: Lead dissemination of audience intelligence and data to the product development team.
  • Self-Education: Maintain commitment to continuous self-education on ad optimization and customer acquisition strategies.
  • Media Leadership: Lead media efforts across brand and performance campaigns, optimizing cross-media budgets for ROI.
  • Media Supervision: Supervise media investment across key acquisition channels including SEM, Paid Social, Display, Content Marketing, and Video.
  • Team Management: Manage Director of Content Production, Graphic Designer, and Marketing Coordinator, collaborating extensively with cross-functional platform team members.

25. Chief Marketing Officer Details

  • Demand Generation: Build a proven, repeatable, efficient demand generation function that fills the top of the funnel.
  • Campaign Optimization: Optimize campaigns and sales development activities to achieve MQL and SQL targets.
  • Sales Management: Manage the Sales Development organization and optimize opportunity creation processes.
  • Growth Strategy: Develop a scalable growth strategy, measure performance against goals (ROI, KPIs), and adjust activities accordingly.
  • Pipeline Growth: Create a repeatable methodology to exponentially grow the sales pipeline.
  • Go-to-Market: Collaborate cross-functionally to define go-to-market strategy including pricing, positioning, competitive intelligence, and events.
  • Product Strategy: Work with product teams to establish long-term product strategy and roadmap based on customer needs and market requirements.
  • Product Innovation: Partner with product and engineering to create differentiated ITAM technology solutions leveraging performance and innovation.
  • Content Creation: Build a content engine producing high-quality market surveys, webinars, whitepapers, case studies, blogs, videos, etc.
  • Digital Marketing: Drive digital marketing positioning including website localization, SEO, SEM, and digital campaigns.
  • Event Management: Plan, organize, and execute marketing events such as prospect/customer events, conferences, and exhibitions.
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