Updated: May 26, 2025 - The Chief Marketing Officer drives innovative growth strategies and optimizes performance by leveraging trends and insights to support customer acquisition and nurturing. Oversees the planning and execution of Snap Fitness annual conventions, ensuring a cohesive calendar of brand-aligned programs and promotions. Provides leadership and support across the marketing team, fostering strong relationships with internal and external partners to build a positive and accountable team culture.


Tips for Chief Marketing Officer Skills and Responsibilities on a Resume
1. Chief Marketing Officer, Black & Veatch Corporation, Overland Park, KS
Job Summary:
- Analyzes and controls all costs associated with the Bank’s marketing campaigns.
- Identifies areas for potential cost reductions whenever possible.
- Develops and works with lines of business on CX & Customer Journey Mapping process.
- Collaborates on Product Strategy and Development for retail, commercial, mortgage & treasury.
- Creates and develops reporting and analytics for monthly dashboard, KPI's and ROI models.
- Coordinates internal and public communication of OceanFirst Bank Foundation activities.
- Negotiates with media partners to guarantee advantageous contracts.
- Provides coaching, guidance, leadership and expertise to staff.
- Creates development opportunities and ensures necessary training and tools are provided.
- Ensure timely and meaningful performance management is administered to all team members.
- Utilizes CRM to create user journeys and use multichannel campaigns to build relationships.
Skills on Resume:
- Cost Optimization (Hard Skills)
- CX Strategy (Hard Skills)
- Product Development (Hard Skills)
- Data Analytics (Hard Skills)
- Strategic Communications (Soft Skills)
- Media Negotiation (Soft Skills)
- Leadership Development (Soft Skills)
- CRM Marketing (Hard Skills)
2. Chief Marketing Officer, Cambridge Health Alliance, Malden, MA
Job Summary:
- Develop and execute original marketing strategies and overall marketing campaign
- Manage product lines and pricing strategies
- Oversee all marketing functions including: strategy, brand architecture, positioning, corporate marketing, advertising, communication, relations (public, media and investors)
- Full responsibility for marketing budget and expenditures
- Direct marketing research / competitive analysis and generate market awareness
- Manage and coach a high-performing marketing team
- Grow a hardware/SaaS business and the ability to work with consumers, middle markets, and enterprise level customers across a diverse range of industries
- Lead in the quarterly and annual planning of company objectives
Skills on Resume:
- Marketing Strategy (Hard Skills)
- Product Pricing (Hard Skills)
- Brand Management (Hard Skills)
- Budget Oversight (Hard Skills)
- Market Analysis (Hard Skills)
- Team Leadership (Soft Skills)
- Business Growth (Hard Skills)
- Strategic Planning (Hard Skills)
3. Chief Marketing Officer, Girls For Technology, Hartford, CT
Job Summary:
- Marketing contribution to the revenue growth across the division
- Customer engagement and customer lifetime value
- Market and Industry Research to support the long-term growth of the Division
- Customer Insight and analysis
- New customer acquisition strategies and alignment with the sales function
- Product proposition and positioning
- Create a best-practice marketing environment
- Develop brand guidelines and a marketing charter
- Lead social media, set up a customer insights team, and build strategic agency relationships.
- Conduct pricing research and competitor comparison
- Develop and monitor digital marketing budgets
Skills on Resume:
- Revenue Growth (Hard Skills)
- Customer Engagement (Soft Skills)
- Market Research (Hard Skills)
- Customer Insights (Hard Skills)
- Acquisition Strategies (Hard Skills)
- Product Positioning (Hard Skills)
- Brand Development (Hard Skills)
- Digital Marketing (Hard Skills)
4. Chief Marketing Officer, Ann Arbor YMCA, Ann Arbor, MI
Job Summary:
- Implement Marketing activities to achieve the best efficiency monthly/ quarterly/ yearly.
- Negotiate and find support partners according to the business plan and budget.
- Lead, train and develop a team of staff in the marketing department
- Build human resources, recruitment plan, and training plan to develop marketing department capacity.
- Plan to organize training of MKT staff monthly, quarterly and annually.
- Manage the staff of the Marketing department to perform according to the plan
- Manage Marketing Department activities
- Review and evaluate activities of the marketing department
- Track and evaluate the working process of employees, then propose a suitable income regime for employees
- Report the work according to the scope of functions and assigned tasks.
Skills on Resume:
- Marketing Efficiency (Hard Skills)
- Partner Negotiation (Soft Skills)
- Team Leadership (Soft Skills)
- HR Development (Soft Skills)
- Staff Training (Soft Skills)
- Performance Management (Soft Skills)
- Activity Review (Hard Skills)
- Process Evaluation (Hard Skills)
5. Chief Marketing Officer, Centricity Research, Columbus, GA
Job Summary:
- Lead strategy and plans for execution
- Manage a small team of marketers and continue to grow a wider marketing team through Associate-level positions
- Assess and manage an annual marketing budget
- Manage the relationship with any outsourced marketing activities
- Develop and oversee the implementation of brand strategy
- Continually review changes to the market, trends and the activities of competitors, adjusting the marketing plan
- Report on the effectiveness of marketing campaigns using pre-determined KPIs
- Social Media Campaigns:
- Develop content and write copy for use across all platforms and in customer communications to drive engagement and retention - including blogs, email campaigns, social media, website, marketing materials and communications
- Manage social media articles and posts across all brand platforms
Skills on Resume:
- Strategic Leadership (Hard Skills)
- Team Management (Soft Skills)
- Budget Management (Hard Skills)
- Vendor Relations (Soft Skills)
- Brand Strategy (Hard Skills)
- Market Analysis (Hard Skills)
- Campaign Reporting (Hard Skills)
- Social Media Management (Hard Skills)
6. Chief Marketing Officer, Frontline Wildfire Defense, Jackson, WY
Job Summary:
- Perform research on current benchmark trends and audience preferences
- Manage and refine the organisation’s social media presence
- Set specific objectives and report on ROI
- Communicate with industry professionals and influencers via social media to create a strong network
- Prioritise opportunities for engagement based on business case and data, and measure progress using KPIs.
- Develop key performance metrics to improve websites’ activity, functionality, and user experience.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Effectively set targets and key metrics to reach
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Skills on Resume:
- Market Research (Hard Skills)
- Social Media Management (Hard Skills)
- ROI Analysis (Hard Skills)
- Network Building (Soft Skills)
- Data-Driven Engagement (Hard Skills)
- Website Optimization (Hard Skills)
- Campaign Analysis (Hard Skills)
- Customer Experience Analysis (Hard Skills)
7. Chief Marketing Officer, YMCA, Jacksonville, FL
Job Summary:
- Develop and maintain a strategic plan for business growth
- Drive a culture of innovation through the identification of customer and market problems to be solved.
- Instill VOC discipline across the Offering Management teams to ensure that investments are aligned to real customer needs.
- Build Offering Management expertise, centered around portfolio lifecycle management, understanding and influencing financial outcomes and roadmap development.
- Drive pricing culture and processes to deliver business OI goals.
- Portfolio analysis, assessment, and rationalization to identify revenue and growth plans by market and offering segment
- Partner General Managers to develop and deliver a long-term portfolio strategy for their business.
- Own and implement 8020 strategy across the business.
- Identification and evaluation of inorganic growth strategies including acquisitions, alliance, licensing, and partnership opportunities linked to the strategic plan.
- Demonstrate a knowledge of sensor-led markets, specifically in Healthcare, but also across Industrial, Aerospace, Transportation and Vision sectors.
Skills on Resume:
- Strategic Planning (Hard Skills)
- Innovation Leadership (Soft Skills)
- Customer-Oriented Strategy (Hard Skills)
- Offering Management (Hard Skills)
- Pricing Strategy (Hard Skills)
- Portfolio Analysis (Hard Skills)
- Partnership Development (Soft Skills)
- Inorganic Growth Strategy (Hard Skills)
8. Chief Marketing Officer, Loan Factory, Orlando, FL
Job Summary:
- Ensuring appropriate marketing collateral, training and launch events are developed for both internal and external customers.
- Develop and build a world class demand generation strategy & team
- Develop and implement comprehensive marketing plans focusing on growing sales and increasing profitability including a robust digital marketing strategy
- Work with General Managers to develop forward looking product/service plans that enable profitable growth into the future
- Identification of cross-selling opportunities that fully utilize the breadth of Honeywell’s product and service offerings across all businesses
- Develop and implement all marketing department standards, policies and procedures
- Hire, assess, develop, and grow marketing talent globally and build world class marketing capabilities, processes and tools
- Lead, develop and grow a team of marketing heads for Performance, CRM, Brand and Influencer marketing
- Define overall marketing strategies as well as rapidly growing budget and drive the execution to deliver business and brand growth in international markets
- Conduct campaigns with the Marketing team across various channels (Paid Social, Offline, OOH, Native Ad, TV etc.) and with sticky creative concepts (in-house creative team and external campaign agencies)
- Build a strong brand by making numbers driven brand growth decisions
- Be responsible for in-house asset production
Skills on Resume:
- Collateral Development (Hard Skills)
- Demand Generation (Hard Skills)
- Marketing Planning (Hard Skills)
- Product Strategy (Hard Skills)
- Cross-Selling (Hard Skills)
- Policy Implementation (Hard Skills)
- Talent Management (Soft Skills)
- Campaign Management (Hard Skills)
9. Chief Marketing Officer, Hanley Center Foundation Inc, West Palm Beach, FL
Job Summary:
- Manage and upgrade a highly efficient marketing team.
- Set up marketing goals and objectives (product promotion, communication, branding, growth…)
- Implement long-term marketing strategy and ensure it reflects the company unique tone
- Developing a consistent brand, by creating the key messages, presentations and other marketing materials that can be leveraged to tell the company story
- Increase the traffic on the website and the volume of first timers and repeaters
- Lead the execution of a multi-channel demand generation strategy and of all lead generations programs
- Set up efficient process and organization & generate quality leads across social networks and online platforms
- Implement the best tools to improve the customer acquisition
- Follow up and analyse the outcomes of the global marketing strategy: set up KPIs for the marketing team
- Benchmark the market and competition to make sure bring up new ideas and share latest news
Skills on Resume:
- Team Management (Soft Skills)
- Goal Setting (Hard Skills)
- Strategy Implementation (Hard Skills)
- Brand Development (Hard Skills)
- Traffic Growth (Hard Skills)
- Demand Generation (Hard Skills)
- Process Optimization (Hard Skills)
- Performance Analysis (Hard Skills)
10. Financial Analyst II, CMO, Save the Chimps, Fort Pierce, FL
Job Summary:
- Responsible for tracking, analyzing and reporting financials for the Global Access, Value & Economics, Professional Education & Program Services and Global Public Affairs organizations
- Support quarterly expense forecast, annual budget planning and month-end close
- Support the development of insightful dashboards to influence key business decisions
- Develop and maintain capacity models and efficiency metrics to support resource allocation decisions
- Create and maintain value-added insights and key operational KPIs for senior executives
- Provide financial support for KindHeart’s SIOP process
- Collaborate and liaise with corporate and regional FSO teams on relevant timeline and deliverable communication to ensure alignment and transparency between CMO org and regions
- Proactively identify and execute process improvements by leveraging best practices, standardization, and automation to scale routine activities
- Ad hoc data discovery and analysis
Skills on Resume:
- Financial Reporting (Hard Skills)
- Budget Support (Hard Skills)
- Dashboard Development (Hard Skills)
- Capacity Modeling (Hard Skills)
- KPI Analysis (Hard Skills)
- Financial Support (Hard Skills)
- Cross-Team Collaboration (Soft Skills)
- Process Improvement (Hard Skills)
11. Chief Marketing Officer, Habitat for Humanity, Vero Beach, FL
Job Summary:
- Develops a fully integrated marketing approach for all traditional (Print, Radio, Direct Mail, TV, etc.) and digital marketing strategy plan, which includes SEO, Organic, PPC, Social, Website, A/B Testing - including execution, tracking and monitoring.
- Creates strategic marketing direction that favorably promotes all services and products of the Bank within budget and according to the Bank’s policies and procedures.
- Directs customer and public communications to consistently promote the Bank’s brand message and community commitment.
- Develops and recruits a highly efficient team of marketing professionals with the talent necessary to successfully execute on all digital marketing efforts.
- Provides strategy and support for bank-wide digital banking customer adoption initiatives.
- Develops and obtains all customer analytics, lead generation analytics (website analytics, social media analytics, SEO, email, channel), and competition analytics.
- Analyzes the data to make critical decisions.
- Manages social media and content strategy according to compliance and brand expectations.
- Manages website content, strategy and design.
- Establishes and monitors budgets.
Skills on Resume:
- Integrated Marketing (Hard Skills)
- Strategic Direction (Hard Skills)
- Brand Communication (Hard Skills)
- Team Development (Soft Skills)
- Digital Strategy (Hard Skills)
- Analytics Management (Hard Skills)
- Content Strategy (Hard Skills)
- Budget Management (Hard Skills)
12. Chief Marketing Officer, Empath Health, Clearwater, FL
Job Summary:
- Define, measure and report the performance of all paid marketing channels/campaigns and assess against ROI and KPI goals including CTR, enquiries volume and leads to sales conversion and drive continuous improvements (C/R%, wastage, etc.)
- Develop a scalable growth strategy through marketing channels (including first and third parties publishers) and tools while also evaluating other channels to further audience reach
- Own and efficiently scale a six figure monthly budget, allocating spending and optimising a blend of channels to hit growth targets efficiently, while thinking long term and being resourceful (enquiry volume, quality, etc.)
- Manage customer segmentation strategy and develop smart attribution modelling, ensuring we reach the right audience with the right message, at the right place and time
- Manage an existing team of 2, while consistently evaluating new ways to increase efficiency and grow the team
- Work with analytics (BI+Data) team to lead marketing analytics and ROI analysis for campaigns and channels while executing robust optimisation and A/B testing programs
- Partner with the product, tech and data science teams to create differentiated solutions that leverage performance media and/or new innovations in marketing technology to develop new leads types, introduce new channels and new ways of reaching customers (voice, VR, connectivity, etc.)
- Measure the performance of all activities and campaigns, assess them against goals (ROI, KPI) and adjust strategy & activities to achieve them
- Provide on-going reporting, develop actionable insights, test and learn approach to new initiatives
Skills on Resume:
- Performance Analysis (Hard Skills)
- Growth Strategy (Hard Skills)
- Budget Management (Hard Skills)
- Segmentation Strategy (Hard Skills)
- Team Leadership (Soft Skills)
- Marketing Analytics (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
- Campaign Optimization (Hard Skills)
13. Chief Marketing Officer, Harry Chapin Food Bank of Southwest Florida, Fort Myers, FL
Job Summary:
- Lead the development and execution of the annual Marketing & Communications Plans on time and in full to deliver agreed Marketing and Business KPIs.
- Coach and motivate the Marketing teams to deliver the consumer promotions, Marketing campaigns and T-Brewery and other various Restaurant Experience initiatives
- Ensure agency partners work collaboratively with each other and the Chatime Group team.
- Ensure that communication process timelines are agreed and adhered to, budgets are agreed and monitored and that KPIs are set for each activity.
- Work collaboratively with the Social & PR Manager who will lead the development of the social strategy
- Ensure that campaigns are amplified through that channel and agreed KPIs are delivered.
- Ensures that all campaigns and initiatives are executed in line with Chatime & Goobne Brand Model and Brand guidelines.
- Monitor and evaluate competitor activity and trends.
- Recommend actions to ensure brands and are ahead of the competitive set.
- Promote best practice within the Marketing department and constantly look to improve process and procedures.
- Manage all activity to agreed budgets.
- Build relationships with Chatime worldwide Marketing teams to share ideas and best practise.
Skills on Resume:
- Marketing Execution (Hard Skills)
- Team Coaching (Soft Skills)
- Agency Collaboration (Soft Skills)
- Budget Monitoring (Hard Skills)
- Social Strategy Oversight (Hard Skills)
- Campaign Management (Hard Skills)
- Brand Compliance (Hard Skills)
- Competitive Analysis (Hard Skills)
14. Chief Marketing Officer, Ann Arbor YMCA, Ann Arbor, MI
Job Summary:
- Define, champion and deliver effective brand marketing strategy throughout the omni-channel experience
- Lead strategic brand positioning and awareness in a highly competitive environment
- Drive marketing creative look, feel and execution for the brand across all vehicles
- Lead, nurture and champion new, out-of-the-box thinking that results in breakthrough ideas to lead the brand forward
- Drive loyalty strategy to build customer awareness and engagement
- Build community and experiential retail strategy that will activate the mission in a significant way, e.g. reimagining how women and girls connect and fuel each other as part of a broader lifestyle and community platform
- Ensure creative is compelling and remains on brand while clearly articulating core brand attributes and points of differentiation to drive sales
- Lead product marketing and visual merchandising to support Bullseye product strategy
- Lead brand advertising, PR and partnerships
- Owner of overall marketing budget ($100M+)
- Define the vision and strategies for the overall brand and serve as a key voice into commercial planning process
- Lead, coach and develop a team of high performing, results oriented marketing professionals
Skills on Resume:
- Brand Strategy (Hard Skills)
- Brand Positioning (Hard Skills)
- Creative Direction (Hard Skills)
- Loyalty Strategy (Hard Skills)
- Community Engagement (Soft Skills)
- Creative Oversight (Hard Skills)
- Product Marketing (Hard Skills)
- Team Leadership (Soft Skills)
15. Chief Marketing Officer, Plant Street Studios, Winter Garden, FL
Job Summary:
- Produce, publish and promote ad campaigns across social media and website that is tailored to the local market.
- Creating an end to end ad campaigns and content
- Take global content and adapt to the local ANZ market with relevance across email, ad server and social media platforms
- Drive the short-term and long-run digital marketing strategy agenda, gaining support and buy-in across the business
- Manage lead generation for the ANZ market
- Manage the Marketing calendar across ANZ with appropriate seasons in mind
- Use extensive content marketing knowledge to help optimise digital content to consistently improve search engine visibility.
- Provide key marketing support for the development, execution and optimisation of ongoing lead nurturing campaigns to keep brand top of mind and drive conversions.
- Create social media paid ad campaigns, optimising, reviewing and presenting analytics.
- Work closely with the Marketing Manager to manage content schedules that are aligned to company goals and objectives as well as regular content reviews.
Skills on Resume:
- Ad Campaign Production (Hard Skills)
- Content Localization (Hard Skills)
- Digital Strategy (Hard Skills)
- Lead Generation (Hard Skills)
- Marketing Calendar (Hard Skills)
- Content Optimization (Hard Skills)
- Campaign Management (Hard Skills)
- Content Coordination (Hard Skills)
16. Chief Marketing Officer, Serenity Lane, Coburg, OR
Job Summary:
- Lead the development and execution of marketing programs that will drive memberships and franchise sales.
- Develop strategies to meet anticipated global trends and position Snap/9Round/Other owned brands as industry leaders.
- Use multiple data sources to forecast and model business performance
- Monitor and assess lead indicators of business performance to know when to make predictive adjustments
- Monitor industry and consumer trends to position and maintain the brand(s) competitively.
- Partner with executive leadership to craft and communicate the brand story to key stakeholders (consumers, franchisees, employees, Board of Directors, etc.)
- Integrate and align the full marketing capabilities around a short- and long-term marketing strategy.
- Develop and manage an integrated marketing budget from allocation to reconciliation.
- Ensure effective control of marketing results and take corrective action to guarantee that achievement of marketing objectives falls within budget/goal.
- Lead all marketing initiatives related to defining, protecting, and developing the Snap/9Round brands and related intellectual property.
Skills on Resume:
- Program Execution (Hard Skills)
- Strategic Development (Hard Skills)
- Performance Forecasting (Hard Skills)
- Trend Monitoring (Hard Skills)
- Brand Positioning (Hard Skills)
- Stakeholder Communication (Soft Skills)
- Marketing Integration (Hard Skills)
- Budget Management (Hard Skills)
17. Chief Marketing Officer, Bricker Graydon LLP, Ohio
Job Summary:
- Brainstorm new and creative growth strategies
- Identify trends and insights, and optimise spend and performance based on the insights support the businesses customer acquisition and nurture strategies
- Snap Fitness annual convention planning and execution.
- Lead the marketing team and international marketing leaders to develop and execute a fully integrated calendar of brand-right programs, promotions, product introductions, and media support.
- Be an active and contributing member of the Lift Brands executive team.
- Provide subject matter support to the executive team.
- Provide leadership and direction to all marketing team members, international leaders, and marketing vendors.
- Develop productive relationships with internal and external partners.
- Lead direct reports to ensure performance, engagement, and results.
- Build a positive, fun, and accountable team culture that team members want to be part
Skills on Resume:
- Growth Strategies (Hard Skills)
- Trend Analysis (Hard Skills)
- Event Planning (Hard Skills)
- Integrated Marketing (Hard Skills)
- Executive Collaboration (Soft Skills)
- Team Leadership (Soft Skills)
- Partnership Development (Soft Skills)
- Team Culture (Soft Skills)
18. Chief Marketing Officer, Medmark Treatment Centers, Towson, MD
Job Summary:
- Focus on strategic priorities which include growing Lovense’s online business in core markets, increasing digital marketing footprint, and developing a distinctive brand.
- Develop content strategy and demonstrate expertise in driving digital content across multiple channels and platforms, including building and implementing end-to-end marketing campaigns.
- Demonstrate a solid understanding of the various aspects of content generation - how it is created, how to optimize, and how to best apply it to break through the noise to deliver a distinctive brand.
- Lead the planning, development, and execution of Lovense Life community platform, Mirror Life VR game, and email newsletter.
- Evaluate new opportunities, partnerships, and promotions to enhance brand.
- Develop creative copy and brainstorm new ideas to drive the business forward
- Work closely with the wider Marketing team on print, video, email, and social campaigns.
- Collaborate with other Marketing Managers to ensure strong support in program adoption, quality, and knowledge sharing.
- Evaluate and integrate new opportunities in alignment with the Global Marketing Plan.
- Act as an escalation point for Marketing-related questions and requests with customers and other external/internal stakeholders.
Skills on Resume:
- Strategic Growth (Hard Skills)
- Content Strategy (Hard Skills)
- Content Optimization (Hard Skills)
- Platform Development (Hard Skills)
- Opportunity Evaluation (Hard Skills)
- Creative Copywriting (Hard Skills)
- Campaign Collaboration (Soft Skills)
- Stakeholder Management (Soft Skills)
19. Chief Marketing Officer, CorePower Yoga, Denver, CO
Job Summary:
- Coordinate with the General Director and the Board of Directors to develop a Marketing strategy for the whole company
- Collect, analyze and evaluate market information gives recommendations and recommendations
- Building a marketing strategy for the whole company following the business plan and MKT budget from time to time.
- Forecast of pharmaceutical industry market trends: Image, brand ... according to the business plan and strategic goals of the company.
- Develop short, medium and long-term marketing plans according to the Business Strategy in each stage.
- Personal Brand Management according to the business plan and regulations of the Company.
- Market research, coordinate with manufacturers to develop designs, develop new products according
- Build and manage the marketing department
- Make regular plans (yearly/ quarterly/ monthly) for the marketing department
- Develop an overall marketing strategy, direct the detailed construction of each brand and channel monthly/ quarterly/ yearly.
Skills on Resume:
- Marketing Strategy (Hard Skills)
- Market Analysis (Hard Skills)
- Trend Forecasting (Hard Skills)
- Strategic Planning (Hard Skills)
- Brand Management (Hard Skills)
- Product Development (Hard Skills)
- Team Management (Soft Skills)
- Plan Execution (Hard Skills)
20. Chief Marketing Officer, United Way of Greater Houston, Houston, TX
Job Summary:
- Lead the marketing function of new methods and online products & services.
- Work closely with the CEO, Tech & Product teams to ensure that the online services are fully optimized for the target segments.
- Plan and oversee all online marketing campaign strategies, including social media channels.
- Direct investment in customer and market research including ongoing Customer Satisfaction Indexes, such as Net Promoter Score (NPS).
- Work with the Head of Sales to ensure all activity is coordinated with marketing including new sales, retention of existing customers, and key accounts.
- Work closely with content to encourage lead generation and generate content targeted to priority customer segments.
- Develop systems and processes to maximize first-time & subsequent renewal rates.
- Develop ideas for product development and new products & services
- Lead and agree on the marketing strategy through market, customer and competitor analysis.
- Conceive and implement budget spend on marketing services to maximize ROI in agreement with the businesses.
Skills on Resume:
- Online Marketing (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
- Campaign Strategy (Hard Skills)
- Customer Research (Hard Skills)
- Sales Coordination (Soft Skills)
- Lead Generation (Hard Skills)
- Process Optimization (Hard Skills)
- Budget Management (Hard Skills)
21. Chief Marketing Officer, GreenWave Technologies Inc., Austin, TX
Job Summary:
- Define, measure and report the performance of all paid marketing channels/campaigns and assess against ROI and KPI goals including CTR, enquiries volume and leads to sales conversion and drive continuous improvements (C/R%, wastage, etc.)
- Develop a scalable growth strategy through marketing channels (including first and third-party publishers) and tools while also evaluating other channels to further audience reach
- Own and efficiently scale a six-figure budget, allocating spending and optimizing a blend of channels to hit growth targets efficiently, while thinking long term and being resourceful (enquiry volume, quality, etc.)
- Manage customer segmentation strategy and develop smart attribution modelling, ensuring we reach the right audience with the right message, at the right place and time
- Manage an existing team of 2, while consistently evaluating new ways to increase efficiency and grow the team
- Work with analytics (BI+Data) team to lead marketing analytics and ROI analysis for campaigns and channels while executing robust optimization and A/B testing programs
- Partner with the product, tech and data science teams to create differentiated solutions that leverage performance media and/or new innovations in marketing technology to develop new leads types, introduce new channels and new ways of reaching customers (voice, VR, connectivity, etc.)
- Measure the performance of all activities and campaigns, assess them against goals (ROI, KPI) and adjust strategy & activities to achieve them
- Provide ongoing reporting, develop actionable insights, test and learn approach to new initiative
- Lead all website design and implementation
- Identify talent needs, hire and manage
Skills on Resume:
- Marketing Analytics (Hard Skills)
- Growth Strategy (Hard Skills)
- Budget Management (Hard Skills)
- Customer Segmentation (Hard Skills)
- Team Leadership (Soft Skills)
- Attribution Modelling (Hard Skills)
- Channel Optimization (Hard Skills)
- Talent Management (Soft Skills)
22. Chief Marketing Officer, Blue Horizon Solutions LLC, Portland, OR
Job Summary:
- Develop, manage & mentor brand, growth and customer teams into a best-in-class organization that is inspired to deliver against marketing & company goals on a daily basis.
- Give team members the tools, guidance and confidence that will create progressive career tracks for each individual contributor
- Build a strategic marketing plan with innovative campaigns that are driven by performance and influencer marketing, creative, online & offline efforts, brand & direct marketing, as well as community building
- Develop a comprehensive cross-platform digital engagement strategy that encompasses social, loyalty, and in-store experience and ultimately drives significant new customer and revenue growth
- Collaborate cross-functionally with various internal teams such as creative, product, engineering etc., to help the organization define the marketing message and digital tools, paid media, related to store design, online and mobile ordering, in-store activation and loyalty programs
- Partner closely with the creative team to develop and deliver on creative strategy in line with overall brand values in order to increase brand visibility and awareness to drive audience reach and maximize revenue
- Develop & manage the marketing budget through comprehensive demand plans that allow for optimization to ensure activities are effective, efficient and deliver successful ROI metrics
- Apply both analytical diligence and consumer behavior intuition to identify unique, compelling opportunities to put the Ritual brand and product stories in front of new audiences
- As a key part of the executive management team, the CMO will drive and foster true partner relationships across peer groups and business functions
- Guide the business’s overall marketing strategy and cultivate its public image to gain market share and inspire confidence in clients and customers
- Design and lead the implementation of integrated multi-channel go-to-market (GTM) strategies with the goal of delivering revenue-positive programs and tactics
- Collaborate, build and maintain strong partnerships with the key product, marketing, and sales stakeholders, developing and delivering successful integrated marketing programs
- Analyze and leverage substantial internal data sets to understand performance, adapt to changing behaviors, and evolve strategic direction
Skills on Resume:
- Team Mentorship (Soft Skills)
- Strategic Planning (Hard Skills)
- Creative Strategy (Hard Skills)
- Digital Engagement (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
- Budget Management (Hard Skills)
- Data Analysis (Hard Skills)
- Stakeholder Partnership (Soft Skills)
23. Chief Marketing Officer, Maple Leaf Innovations, Burlington, VT
Job Summary:
- Drive marketing forecasting and planning to optimize registration and subscription conversions across all channels
- Actively partner and collaborate with cross-functional team leads including Demand Marketing, Product Marketing, Brand, Lifecycle, Enablement, Advertising, and Creative, to ensure GTM plans align with the company’s strategic objectives
- Cultivates and encourages culture based on teamwork, collaboration and intellectual curiosity
- Possesses and appreciates the experience of striking the right balance between the data and creativity of marketing
- Developing Pluang as a purpose-driven brand, and activating the asset such that its purpose permeates all touchpoints.
- Build the brand, develop the positioning against the competitor landscape and achieve the desired brand differentiation
- Maintain regular interaction with the Board and Leadership Team (LT), both to align marketing strategy with the Board’s direction but to also build the Board’s and LT’s marketing capability and understanding of ‘the possible’.
- Own and effectively execute long-term marketing plans and short-term tactical activities to achieve business outcomes in client acquisition and client retention/engagement.
- Support the Product team in communicating the value propositions to clients, including content ideation, marketing collaterals and toolkits.
- Create and execute the company’s Performance Marketing strategy, including email marketing, search marketing (SEO and PPC), conversion rate optimization, content marketing, programmatic marketing, etc
- Act as the voice of the customer and guide the company in organizing around the customer’s needs including conducting client research and applying insights to other initiatives.
- Support Pluang through partnering with fellow LT members on marketing needs, eg helping HR create a compelling pitchbook/value proposition for hiring.
- Attract, manage and mentor an effective marketing team that can collectively balance a data-driven mindset with creative spark.
- Ensure the marketing team is able to effectively participate in cross-functional squads with growth, product and data teams, and implement ‘agile’ best practices
- Manage the output and performance of teams
Skills on Resume:
- Forecast Planning (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
- Team Leadership (Soft Skills)
- Brand Positioning (Hard Skills)
- Board Alignment (Soft Skills)
- Performance Marketing (Hard Skills)
- Customer Insight (Hard Skills)
- Agile Implementation (Hard Skills)
24. Chief Marketing Officer, Silverline Digital Agency, Boise, ID
Job Summary:
- Lead, mentor, and inspire a high-performing, quantitative - yet super creative - world-class marketing organization.
- Evaluate and actively enhance the existing marketing function
- Immediate emphasis on performance marketing capabilities, marketing analytics, and acquisition.
- Report performance to senior leadership on a weekly, monthly, and quarterly basis, highlighting opportunities or trends for continuous improvement.
- Drive a digital roadmap designed to significantly impact marketplace liquidity, from acquisition to engagement and retention across two-sided marketplaces.
- Define, share and implement all CRM marketing strategies and programs that improve personalization and optimize consumer experience along with all wedding planning touchpoints.
- Create and manage strategic retention and life-cycle management strategies (Email, CRM, SMS) to deepen engagement to maximize consumer LTV.
- Maximize supply-side value and mitigate churn through strategic leadership of customer marketing program and marketing technology stack.
- Accountable for defending and improving the company’s market position in existing markets while expanding into new markets.
- Achieve share of wallet leadership in a highly competitive category.
- Oversee the planning, development, and execution of a $50M+ growth marketing budget, with an attributable results-oriented approach.
- Build on leading mindshare for both consumer (B2C) and vendor (B2B)constituents, ensuring that brands are the default destination for both.
- Foster a culture of ROI, data-driven decision-making, and organizational excellence.
Skills on Resume:
- Team Leadership (Soft Skills)
- Performance Marketing (Hard Skills)
- Marketing Analytics (Hard Skills)
- Digital Roadmap (Hard Skills)
- CRM Strategy (Hard Skills)
- Retention Management (Hard Skills)
- Market Expansion (Hard Skills)
- Data-Driven (Soft Skills)
25. Chief Marketing Officer, Oakwood Media Group, Richmond, VA
Job Summary:
- Lead all aspects of the company’s marketing initiatives, including demand generation (online and offline), brand, creative, product marketing, content marketing, communications/PR, events, insights, and analytics.
- Develop an overarching modern marketing strategy to drive continued rapid revenue growth.
- Implement a strong brand awareness program to expand recognition through media, influencer, and analyst relations (where appropriate.)
- Selectively target industry events to build brand awareness and drive lead generation &retention.
- Build a strong product marketing function focused on comprehensive data gathering and analysis of customer pain points & buyer journey.
- Develop an efficient lead/demand generation engine that drives marketing qualified leads for both enterprise and mid-size customers.
- Build and lead a world-class marketing organization by developing talent, hiring well, and scaling the team to meet aggressive ROI-driven goals.
- Work collaboratively with the Chief Revenue Officer to ensure optimal pipeline creation and conversion.
- Working with the executive team, align target markets to the corporate strategy, including market verticals, geographies, and sizes of target companies.
- Establish success metrics and allocate resources to optimize performance and growth.
- Lead digital marketing efforts across paid social, paid search, SEO, programmatic, affiliate, mobile/app, OTT, video, emerging, and cross-channel dynamics
- Lead Marketing Analytics teams to drive iterations of media mix modeling, utilizing data to inform decisions to drive the company’s businesses.
- Continuously drive improvements to the company’s marketing measure, technology, and success metrics by managing day in and day out testing-and-learning plans to continuously optimize media investments.
Skills on Resume:
- Marketing Strategy (Hard Skills)
- Brand Awareness (Hard Skills)
- Lead Generation (Hard Skills)
- Product Marketing (Hard Skills)
- Team Development (Soft Skills)
- Market Alignment (Hard Skills)
- Digital Marketing (Hard Skills)
- Media Analytics (Hard Skills)
26. Chief Marketing Officer, Sunrise Biotech Partners, Madison, WI
Job Summary:
- Propose and set a Marketing Strategy across channels and target audiences, with input from lead team.
- Lead the Content Creation strategy.
- Communicate the narrative and value to its community via planning, writing and editing educational content.
- Lead community-building initiatives.
- Community-building programs to expand the developer community, the non-technical community, and new geographies
- Lead Social Media Strategy and execution across all channels.
- Point of contact and build strong 1:1 relationships with key individuals and contributors around the community.
- Lead the content writers team and the community managers team.
- Be the main point of contact, answer questions, plan strategy, and build KPIs to measure and improve the marketing efforts.
- Work cross-functionally with marketing and development teams to launch new products, features, and campaigns throughout the community.
- Plan and run events and hackathons online/offline for the technical and non-technical communities.
- Manage the relationship and strategy with any external marketing or PR agencies.
Skills on Resume:
- Marketing Strategy (Hard Skills)
- Content Creation (Hard Skills)
- Community Building (Soft Skills)
- Social Media (Hard Skills)
- Relationship Management (Soft Skills)
- Team Leadership (Soft Skills)
- Cross-Functional (Soft Skills)
- Event Planning (Hard Skills)
27. Chief Marketing Officer, Crestview Manufacturing Co., Spokane, WA
Job Summary:
- Lead full-funnel acquisition, retention and lifecycle marketing across all performance marketing channels (paid social, paid search, SEO, affiliates and email) and expand channel strategy.
- Optimize the media mix globally.
- Optimize performance for all the digital marketing channels, achieve marketing goals and KPIs.
- Build financial forecasts based on different budget scenarios and report on results.
- Lead the pricing and revenue analysis disciplines evolving dynamic pricing model by market.
- Partner with local country leadership and centralized creative, PR and content teams to scale the levers that drive meaningful business impact (acquisition, referral and customer LTV).
- Own the marketing and advertising tech roadmap
- Partner with the product team to prioritize the needs of the marketing team.
- Partner with the data team to manage marketing analytics and insights tools to drive performance across the full funnel.
- Build, develop and grow a global team of highly skilled performance marketers.
- Lead with vision, clarity, and collaboration to empower teams, in marketing and cross-functionally, to drive performance.
Skills on Resume:
- Full-funnel acquisition (Hard Skills)
- Media optimization (Hard Skills)
- Financial forecasting (Hard Skills)
- Pricing analysis (Hard Skills)
- Cross-functional partnership (Soft Skills)
- Marketing technology (Hard Skills)
- Data analytics (Hard Skills)
- Team leadership (Soft Skills)
28. Chief Marketing Officer, Horizon Data Analytics, Raleigh, NC
Job Summary:
- Design and implement a new marketing and brand strategy, focusing on Syntropy’s brand, positioning and growth in the blockchain and enterprise spaces, which would allow for short term targets to be achieved and for successful long-term foundations to be laid.
- Collaborate with the Executive Team on key initiatives and strategy for overall Syntropy’s vision and success
- Develop and lead strategic enterprise product positioning efforts to effectively communicate the product value and its edge over the competitors.
- Create and execute B2B Go-to-Market strategies to drive the effectiveness of positioning, launch, demand and adoption.
- Drive brand awareness and customer acquisition, increase the community/customer engagement and affinity.
- Grow and lead Syntropy's Marketing function in line with current needs and strategic plans.
- Collaborate with third parties, suppliers, and creative agencies to ensure that projects are completed and goals are achieved.
- Come up with creative and persuasive ways of increasing the exposure to Syntropy externally, and successfully implement these ideas.
- Work together with the Head of Growth and the team to align goals and future plans.
- Work together with the Content team to ensure that the messaging is consistent across all channels and touchpoints with audiences.
Skills on Resume:
- Brand strategy (Hard Skills)
- Executive collaboration (Soft Skills)
- Product positioning (Hard Skills)
- Go-to-Market (Hard Skills)
- Customer acquisition (Hard Skills)
- Team leadership (Soft Skills)
- Creative collaboration (Soft Skills)
- Messaging consistency (Hard Skills)
29. Chief Marketing Officer, Pinecrest Financial Services, Little Rock, AR
Job Summary:
- Lead the development of long-term strategic planning initiatives for the destination.
- Serve as the main point of contact for third-party consultants and oversee the implementation of approved plans.
- Oversee the hiring, training and professional development for Marketing and Communications staff and play a key role in optimizing SMTT culture and operations.
- Lead the development, global deployment and ongoing refinement of destination brand experiences, tools, and assets.
- Develop key performance indicators and present results of programs and campaigns to stakeholders.
- Maintain communication and effective relationships with the Board of Directors, Tourism Marketing District Committee, City staff, stakeholders, internal clients, and colleagues.
- Identify and leverage trends, market research and data analytics to take appropriate action and measure success.
- Evaluate and negotiate contracts with advertising agencies, public relations firms, consultants, and publishers.
- Oversee strategy, creative development, production, and maintenance of digital marketing vehicles including santamonica.com, content, SEO/SEM, email marketing efforts and social media.
- Evaluate cooperative partnership opportunities through Brand USA, Visit California, Los Angeles Tourism & Convention Board, and other tourism offices.
- Collaborate with Business Development team to develop marketing strategies for international tourism and meetings/conference business.
- Develop and continually optimize the Visitor Marketing budget and SMTT annual
- Operations plan.
- Represent SMTT on industry and community boards and committees.
Skills on Resume:
- Strategic planning (Hard Skills)
- Stakeholder communication (Soft Skills)
- Team development (Soft Skills)
- Brand management (Hard Skills)
- Data analytics (Hard Skills)
- Contract negotiation (Hard Skills)
- Digital marketing (Hard Skills)
- Budget optimization (Hard Skills)
30. Chief Marketing Officer, Apex Consumer Goods, Salt Lake City, UT
Job Summary:
- Fully responsible for marketing strategy and planning of the Company.
- Perform marketing research and identify suitable channels to penetrate new and existing markets.
- Develop marketing strategies and execution plans to raise brand awareness, digital audience growth, and expand the customer base.
- Develop and manage marketing and promotional materials, including company profile, product catalog, brochure and PowerPoint presentations.
- Develop and execute creative product promotion content and campaigns on social media platforms, including Facebook and Search Engine Marketing.
- Manage marketing budget in digital marketing (SEM).
- Monitor the advertising agency for the overall marketing implementation.
- Work with the Parent Company in Japan for subsidiary marketing activities.
Skills on Resume:
- Marketing strategy (Hard Skills)
- Market research (Hard Skills)
- Content development (Hard Skills)
- Social media (Hard Skills)
- Budget management (Hard Skills)
- SEM management (Hard Skills)
- Agency coordination (Soft Skills)
- Google analytics (Hard Skills)
31. Chief Marketing Officer, Summit Energy Solutions, Des Moines, IA
Job Summary:
- Prepare overall Marketing Strategy
- Establish the marketing budget and track performance.
- Develop specific programs of work, with quantifiable objectives to measure results
- Leverage data and analytics to drive insights, redirect business intelligence strategy
- Build brand awareness and develop brand guidelines and standards to ensure that all communications align with the brand.
- Commission market research and understand the scale of opportunity
- Acquire reliable and comprehensive data on sales and customer experience & develop lead generation/nurturing programs
- Use & further develop CRM (Customer Relationship Management) systems
- Drive digital marketing (HHP gratefully enjoys a $40K/month Google ad grant).
- Take responsibility for the look and content of the website(s) and social media outlets, maximising visitor conversion e.g. SEO
- Communicate regularly with other departments and executives, reporting on marketing activity
- Manage a marketing team and provide guidance, motivation and mentoring
- Contribute to product development
- Use analytics to drive product development.
Skills on Resume:
- Marketing strategy (Hard Skills)
- Budget tracking (Hard Skills)
- Data analytics (Hard Skills)
- Brand management (Hard Skills)
- Market research (Hard Skills)
- CRM systems (Hard Skills)
- Team management (Soft Skills)
- Cross-department communication (Soft Skills)
32. Chief Marketing Officer, Redwood Marketing Strategies, Eugene, OR
Job Summary:
- Establish and execute a global marketing and brand strategy that propels SmartRent’s growth to gain market share and brand awareness/loyalty.
- Design and lead the implementation of integrated multi-channel go-to-market (GTM) strategies with the goal of delivering revenue-positive programs and tactics
- Collaborate, build and maintain strong partnerships across the organization to develop and deliver successful integrated marketing programs
- Drive marketing forecasting and planning to optimize growth across all channels
- Build and scale the marketing organization.
- Develop and implement a long-term plan for marketing team structure, enablement, and growth.
- Leverage the existing network to continue to build a world-class marketing team.
- Increase brand awareness and recognition and drive customer loyalty
- Create a data-driven, results-oriented culture in Marketing that delivers consistent, year-over-year results that contribute to the Company’s growth.
- Align PR/Communications efforts to support the marketing and brand strategy
- Create a product roadmap and oversee the development of new products
- Set KPIs and communicate/report regularly to the board on marketing activity and progress
- Develop segmentation, competitive analysis/market
Skills on Resume:
- Brand strategy (Hard Skills)
- Go-to-Market (Hard Skills)
- Cross-functional collaboration (Soft Skills)
- Marketing forecasting (Hard Skills)
- Team building (Soft Skills)
- Data-driven culture (Hard Skills)
- PR alignment (Hard Skills)
- KPI reporting (Hard Skills)
33. Chief Marketing Officer, Silver Springs Apparel, Charleston, SC
Job Summary:
- Lead the brand’s global marketing strategy and evolution, continuing to think differently about how marketing can accelerate the growth of the company.
- Set higher goals that are ambitious but realistic for self and team, geared to organizational objectives.
- Focus on new business opportunities (identified through consumer segmentation models and other) that enable business targets to be exceeded.
- Translate broad marketing strategies into clear, specific objectives and plans for units and individuals.
- Create marketing plans that address specific segments or contrast local market with other locations or segments.
- Collaborate and openly debate with the Marketing team and other cross-functional leaders to manage projects, solve problems, discuss challenging issues, or learn more about critical issues as a group.
- Delegate roles thoughtfully to free to work at a more strategic level.
- Collaborate with the Marketing team to establish clear, challenging performance goals and metrics for the year.
- Design a performance management process to monitor projects and deliver results that exceed expectations.
- Periodically review the team’s progress against plans, focusing attention beyond the project to the full year or more.
- Objective-wise, the CMO will be a brand visionary who will serve as a dynamic, progressive and innovative force in the company, driving awareness and sales.
- Assess, evaluate, and improve the quality of metrics including brand metrics, engagement metrics, and ROI.
- Continue to raise the bar in terms of disruptive, out-of-the-box marketing concepts and platforms.
- Provide inspirational leadership for the Marketing team.
Skills on Resume:
- Global marketing (Hard Skills)
- Goal setting (Soft Skills)
- Market segmentation (Hard Skills)
- Strategic planning (Hard Skills)
- Cross-functional collaboration (Soft Skills)
- Performance management (Hard Skills)
- Innovative leadership (Soft Skills)
- Metrics evaluation (Hard Skills)
34. Chief Marketing Officer, Beacon Technologies Group, Lincoln, NE
Job Summary:
- Owning the entire marketing strategy across customer tiers and sales channels including international markets and with a particular focus on customer acquisition and shop management including onsite marketing, and conversion rate optimization
- Developing and leveraging technical marketing infrastructure towards product, steering and organization
- Optimizing ROI for a high seven-digit marketing budget
- Creating a healthy culture of collaboration and inclusion, led by example in line with the company values, where people can fulfil potential and actively manage their performance
- Help establish a shared understanding of Erudit’s key audiences.
- Understand Erudit’s existing content landscape and establish priorities.
- Develop and execute a content strategy to generate B2B marketing qualified leads.
- Collaborate with teams to identify content needs and quantify impact.
- Analyze content performance to help guide and optimize future content development.
- Establish Erudit AI as a thought leader in the space via content.
- Launch and manage outsourced content relationships for e-books, whitepapers, infographics, paid ads, social media posts, emails, etc.
Skills on Resume:
- Marketing strategy (Hard Skills)
- Technical marketing (Hard Skills)
- ROI optimization (Hard Skills)
- Collaborative culture (Soft Skills)
- Audience understanding (Hard Skills)
- Content strategy (Hard Skills)
- Performance analysis (Hard Skills)
- Vendor management (Soft Skills)
35. Chief Marketing Officer, Crestpoint Engineering Services, Akron, OH
Job Summary:
- Set marketing goals and objectives
- Plan, implement and manage marketing strategy
- Contribute to the overall growth of the company
- Review and manage content marketing strategy
- Determine KPIs for the marketing department
- Keep the marketing budget in check
- Track KPIs on a regular basis and present reports
- Work with sales and development and customer success teams
- Create and present the annual marketing plan and strategy
- Use data and reports to make evidence-based decisions
- Analyze the company's marketing strategy and suggest improvements
- Stay up to date with the latest technology
- Stay up to date with the latest best practices
- Attend marketing conferences and educational programs
- Design, plan and execute effective marketing campaigns
Skills on Resume:
- Marketing goals (Hard Skills)
- Strategy management (Hard Skills)
- Content marketing (Hard Skills)
- KPI tracking (Hard Skills)
- Budget management (Hard Skills)
- Cross-team collaboration (Soft Skills)
- Data-driven decisions (Hard Skills)
- Campaign execution (Hard Skills)
36. Chief Marketing Officer, Blue Ridge Software Labs, Asheville, NC
Job Summary:
- Drive product marketing with end-to-end responsibility and define what the future of Swan looks like together with the product team
- Evangelize Swan’s use cases by refining marketing positioning and product messaging based on what resonates with the customer base
- Scale strong existing word of mouth and brand awareness in France to the whole of Europe
- Collaborate with internal stakeholders to optimize the impact of marketing measures, e.g. with Sales, Product, Business Intelligence and HR
- Build and manage a strong Marketing team to achieve growth objectives
- Develop strategies to implement changes to processes
- Contribute to and may lead complex projects across functions and interacts effectively with other team members and CMO representatives
- Interact with multiple functional areas both in the company and at CMO sites to ensure project operations run smoothly and manufacturing issues are addressed
- Contribute to and may lead technical investigations and assessments of deviations
- Oversee and contribute to the completion of all technical and operational activities related to maintaining clinical and commercial product supplies
- Execute statistical design of experiments (DoE) studies to evaluate formulations and process prior to transfer and during scaled production at CMOs
- Lead activities at manufacturing sites, including project timelines, resolving issues, onsite troubleshooting and providing overall technical support.
- Define requirements for and review master batch records.
Skills on Resume:
- Product marketing (Hard Skills)
- Marketing positioning (Hard Skills)
- Brand awareness (Hard Skills)
- Cross-functional collaboration (Soft Skills)
- Team management (Soft Skills)
- Process improvement (Hard Skills)
- Project leadership (Soft Skills)
- Technical troubleshooting (Hard Skills)
37. Chief Marketing Officer, Horizon Wellness Partners, Duluth, MN
Job Summary:
- Set the global marketing strategy and relevant goals and objectives that contribute directly to the overall growth of the company.
- Lead a globally distributed marketing team to success.
- Determine KPIs for the Marketing Department, regularly tracking and reporting on progress against these KPIs.
- Oversee Product Marketing- (GTM, product adoption, market feedback to have input for the roadmap and beyond).
- Participate in the company’s Product & Sales strategy, contributing Market vision and opportunity.
- Ensure the organization's message is distributed across channels and to targeted audiences in order to meet sales objectives.
- Drive marketing initiatives that have demonstrable ROI for the business and help build the brand.
- Act as a key partner in the service of sales strategy, able to prove how each marketing initiative drives a clear ROI (lead generation).
- Oversee sales/organization enablement, creating and delivering the materials and training to ensure the organisation is effectively delivering on pitch and vision.
- Bring into the company a clear market analysis and insights to understand where we can achieve a competitive advantage.
- Have a good understanding of what happens on the ground to ensure optimal impact of positioning.
- Stay up to date with the latest technology and best practices to help influence company strategy.
- Design, plan and oversee the execution of effective marketing campaigns & content marketing.
Skills on Resume:
- Global strategy (Hard Skills)
- Team leadership (Soft Skills)
- KPI tracking (Hard Skills)
- Product marketing (Hard Skills)
- Market insights (Hard Skills)
- ROI measurement (Hard Skills)
- Sales enablement (Hard Skills)
- Campaign management (Hard Skills)
38. Chief Marketing Officer, Northgate Publishing House, Fargo, ND
Job Summary:
- Evaluate agency partnerships to maximize cost and effectiveness
- Lead, train and mentor a global team of industry-leading Marketing and Communication experts
- Drive investor relations communications and messaging by partnering with internal stakeholders and external media outlets
- Evaluate and strengthen brand positioning relating to sales growth, competitive positioning and an employer of choice
- Develop and execute a public relations strategy that cultivates strong relationships with media representatives and agencies to create opportunities for growing the thought leadership position of the company and its solutions in the security industry
- Develop strong relationships with internal stakeholders while ensuring high communication, project management and results
- Create unique and effective strategic marketing and branding initiatives to assist divisional and corporate revenue and gross profit goals
- Manage the strategic direction for crisis communication, media relations, executive messaging, social media, brand positioning, internal and external communication strategies
- Identify and execute short- and long-term communications strategies and tactics to support the company in achieving profits, growth or other goals of the organization
- Develop metrics and execute consistent review and analysis of data to measure the effectiveness, impact and engagement of communications and marketing programs and special projects
- Partner with stakeholders on the execution of regional organizational change management plans, devising strategies to counter resistance and align stakeholders to the overall strategic direction of the organization
Skills on Resume:
- Agency evaluation (Hard Skills)
- Team mentoring (Soft Skills)
- Investor relations (Hard Skills)
- Brand positioning (Hard Skills)
- Public relations (Hard Skills)
- Stakeholder management (Soft Skills)
- Crisis communication (Hard Skills)
- Data analysis (Hard Skills)
39. Chief Marketing Officer, Canyon Ridge Hospitality, Cheyenne, WY
Job Summary:
- Developing and executing multi-channel plans to drive new member acquisition, determining the optimal channel mix, creative message and budget allocation
- Specifically manage all above the line media and manage direct reports who will manage all external digital media (e.g., Paid Search) and all Amazon surfaces acquisition.
- Using a range of tactics to drive from awareness to conversion.
- Managing a significant annual budget and member forecast including media spend allocation.
- Managing relationships with media agencies and vendors.
- Driving the growth of Prime member base, and maintaining high engagement levels across multiple benefits of the program
- Partnering with Finance, Analytics and Data Science to define and measure success.
- Analyzing marketing performance reports and making proactive recommendations for changes.
- Leading the overall tracking, forecasting and communication of related success metrics.
- Responsible for brand strategy and making rhubarb the first financial lifestyle brand that users love
- Build a data-driven marketing department that leverages analytics to evaluate campaign, content and channel performance to drive marketing ROI
- Drive operational efficiency of the team by defining relevant processes and tools to operate at scale
- Build up, lead and mentor a team of marketing professionals
Skills on Resume:
- Multi-channel planning (Hard Skills)
- Budget management (Hard Skills)
- Agency management (Soft Skills)
- Member acquisition (Hard Skills)
- Data analytics (Hard Skills)
- Performance tracking (Hard Skills)
- Brand strategy (Hard Skills)
- Team leadership (Soft Skills)
40. Chief Marketing Officer, Lakeside Automotive Group, Springfield, IL
Job Summary:
- Building up and driving the implementation of product launch strategies
- Designing a general marketing strategy and driving the company’s marketing activities
- Initially, hands-on implementation of the typical online marketing activities
- Analysis of the marketing activities and drawing conclusions for a data-based growth strategy
- Building up and managing a marketing team, providing leadership and direction
- Establishing and developing relationships with external partners, media and other stakeholders
- Providing strategic advice to the CEO and further management team froma marketing perspective
- Set a high-level marketing strategy and roadmap, get leadership buy-in, and drive execution.
- Solidify a productive and efficient organizational structure - hire, grow, mentor and develop a healthy, efficient and collaborative team
- Build and maintain strong working relationships with cross-functional partners to ensure clarity and alignment around brand direction, key strategic decisions, and business performance
- Lead quarterly and annual planning including guiding the marketing strategy, budget, and staffing requirements
- Dive into an analysis of customer insights to improve customer understanding, strengthen customer acquisition and retention efforts, enhance targeted marketing campaigns, and drive key business strategies
Skills on Resume:
- Product launches (Hard Skills)
- Marketing strategy (Hard Skills)
- Data analysis (Hard Skills)
- Team leadership (Soft Skills)
- Stakeholder relations (Soft Skills)
- Strategic advising (Soft Skills)
- Cross-functional collaboration (Soft Skills)
- Customer insights (Hard Skills)
41. Chief Marketing Officer, Ironwood Construction LLC, Billings, MT
Job Summary:
- Define the overall structure of the marketing team.
- Accountable for all activities and performance of the marketing department.
- Create, support and be accountable to the company-wide Marketing budget.
- Oversees the Public Relations, Content, SEO, SEM, Performance Marketing, CRM, Brand Marketing, Industry Events and Marketing Operations.
- Monitors and approves of all strategies applied by each team in order to ensure the efficiency and effectiveness of these teams, which leads to the achievement of the marketing department’s goals and objectives.
- Facilitates the achievement of the business’s overall objectives and targets.
- Plays a mentorship role to key marketing department personnel, assisting in the execution of duties upon request, ensuring constant growth in professional skills.
- Integral to expanding the Marketing Team to hire and retain highly effective marketing professionals.
- Plays the leading role in strategy formation within the department, reviewing and approving all strategies in application by all teams.
- Initiates and implements measurable strategies that aid in driving the business’s revenue goals and increasing awareness at all levels of the business’s reach.
- Develops marketing plans that reach target segments promptly and effectively and dispenses them to relevant marketing teams for adoption.
- Vast customer outreach reflecting the targeting, segmentation and value proposition development of the business.
- Mobilizes the communications in launching strategies.
Skills on Resume:
- Team structuring (Hard Skills)
- Budget accountability (Hard Skills)
- Marketing oversight (Hard Skills)
- Strategy approval (Hard Skills)
- Mentorship role (Soft Skills)
- Talent acquisition (Soft Skills)
- Revenue generation (Hard Skills)
42. Chief Marketing Officer, Summit View Logistics, Missoula, MT
Job Summary:
- Ensures clear communication within the marketing department
- Ensure alignment and efficiency of efforts For example, with the sales department in reaching for the business’s targets and objectives.
- Works closely with the data analysts in measuring marketing programs and campaign results and adjusting these programs for continuous success.
- Plays a leading role in ensuring the establishment of a first-class web presence
- Drive aggressive awareness for the business and significantly assist in the acquisition and retention of the business’s customers.
- Evaluates online marketing performance and leads the marketing team in creating excellent web and social media presence.
- Awareness of the business/brand needs to propagate quickly.
- Plays a leading role in the development of innovative campaigns
- Increase the quality of spectators with a view to turning them into loyal customers.
- Builds awareness to ensure that the business is seen as a thought-leader in the field or market, building and leveraging connections
- Ensure market influencers within the business’s industry and aware of and support the brand.
- Lead to increased awareness of the brand in the market, thereby attracting potential customers.
- Responsible for the continuous development of the business’s unique and compelling voice, which also aids in building awareness, uniqueness, relevance, esteem and reputation, among target customers.
- Communicated creatively and dramatically in order to attract as much attention
Skills on Resume:
- Clear communication (Soft Skills)
- Cross-department alignment (Soft Skills)
- Data measurement (Hard Skills)
- Web presence (Hard Skills)
- Customer acquisition (Hard Skills)
- Brand awareness (Hard Skills)
- Innovative campaigns (Hard Skills)
- Creative communication (Soft Skills)
43. Chief Marketing Officer, Crystal Bay Foods Inc., Duluth, MN
Job Summary:
- Leads the creation of inspiring designs, content, and campaigns
- Build the business’s brand, eventually driving acquisition and revenue.
- Rally efforts within the marketing department and beyond
- Ensure that the brand’s standards are maintained across all channels including Net at Work partners.
- Establishing meaningful business relationships on behalf of the business
- Leverages and broadens the business’s reach and impact by leveraging cause marketing partnerships.
- Establishes strong relationships with market influencers as well as media outlets.
- Marketing department and the stakeholders and in this position
- Executes innovative stakeholder communication strategies in order to inform the relevant parties about activities and accomplishments of the department and its programs.
- Design stakeholder communication plans that motivate further cohesion within the business.
- Compiling and presenting reports on marketing program/campaign performance and the results achieved.
- Provides ongoing analysis and forecasts through reporting conducted by the marketing teams.
Skills on Resume:
- Design leadership (Hard Skills)
- Brand building (Hard Skills)
- Team rallying (Soft Skills)
- Brand standards (Hard Skills)
- Business relationships (Soft Skills)
- Partnership leverage (Soft Skills)
- Stakeholder communication (Soft Skills)
- Performance reporting (Hard Skills)
44. Chief Marketing Officer, Cedar Grove Financial Advisors, Helena, MT
Job Summary:
- Lead and be accountable for turning the company’s vision and story into concrete strategy and tactics, employing an editorial calendar to harmonize brand messaging across each of the company’s key verticals and channels
- Tie strategies and tactics to tangible business goals, from the ideation stage through post-mortem, and hold team accountable to constant improvement based on the measurable and visceral results of each campaign
- Build a clear view and understanding of the brand’s target customers, and how they’re segmented by vertical, geography, and occasion, and tailor the brand marketing program to reach the appropriate target at the right time on the right platform
- Create an environment and process for compelling, authentic brand storytelling to come to life
- Understand the appropriate time for brainstorming and iteration, and when it’s time to get out of the clouds and take decisive action
- Keep a long-term strategy and plan at the forefront, guided by the brand’s north stars, and keep the team working ahead of schedule rather than scrambling reactively, reserving time to be nimble in the moment
- Ensure that Marketing works cohesively in the fabric of the whole Luke’s organization, and that the company at large understands the brand’s plans, goals, and messaging
- Choose and support external partnerships (firms, independent contractors, suppliers, and brand partners) that are true to the brand
- Foster healthy long-term relationships and commitment to shared goals, increasing brand awareness and positive sentiment
- Providing hands-on leadership to build and motivate a top-performing team
- Ensure the team has the tools, organization, and vision to all work in concert towards the same goal
- Build and manage a defined budget in a company committed to responsible spending behavior and financial sustainability
Skills on Resume:
- Brand strategy (Hard Skills)
- Goal alignment (Soft Skills)
- Customer segmentation (Hard Skills)
- Storytelling environment (Soft Skills)
- Decisive action (Soft Skills)
- Cross-functional cohesion (Soft Skills)
- Partnership management (Soft Skills)
- Budget management (Hard Skills)
45. Chief Marketing Officer, Apex Innovations LLC, Boise, ID
Job Summary:
- Keep a constant eye on the future and the next step for the team, department, and company to grow and achieve more.
- Manage all aspects of marketing including branding, content, social, acquisition, PR, and Insights
- Design and manage a sizable social and web-based client acquisition budget and strategy
- Leverage analytics to evaluate campaign, content and channel performance and to drive marketing ROI
- Track & Measure key KPIs and marketing budget
- Develop global go-to-market strategies and plans
- Forecast hiring needs and recruit world-class marketing talent to build out a global team
- Provide leadership and guidance to the eam under responsibility, with a strong emphasis on team building, coaching and developing both direct reports and nonmanagerial members
- Overall marketing strategy to support business growth objectives
- Responsible for its day-to-day implementation
- Implement and execute performance marketing
Skills on Resume:
- Future planning (Soft Skills)
- Marketing management (Hard Skills)
- Budget strategy (Hard Skills)
- Data analytics (Hard Skills)
- KPI tracking (Hard Skills)
- Go-to-Market (Hard Skills)
- Talent recruitment (Soft Skills)
- Team coaching (Soft Skills)
46. Chief Marketing Officer, Oak Hill Communications, Albany, NY
Job Summary:
- Grow the Network through external marketing efforts, with an eye towards proving ROI of marketing resources
- Increase engagement through internal marketing efforts
- Increased promotion of both essential member benefits that drive retention and XYPN service lines that increase revenue per member
- Test, test, and test again, always improving upon marketing and sales initiatives to most effectively leverage resources and budget
- Always be prepared to prove the ROI of sales and marketing initiatives
- Consider data best friend, using it to inform decisions about how to best spend sales and marketing dollars and most effectively allocate sales and marketing resources
- Successfully lead, manage, and hold accountable the members of XYPN’s growing Sales and Marketing teams
- Serve on XYPN’s Executive Team with an eye towards growth and an understanding of how decisions will impact team's ability to achieve XYPN’s long-term goals
- Manage an advertising budget of $300,000, evaluate new ways to increase efficiency and, of course, ROI
- Oversee a strategy to grow XYPN’s brand awareness and maintain brand consistency
Skills on Resume:
- Network growth (Hard Skills)
- Internal marketing (Hard Skills)
- Revenue growth (Hard Skills)
- Continuous testing (Hard Skills)
- Data-driven (Hard Skills)
- Team management (Soft Skills)
- Executive collaboration (Soft Skills)
- Budget management (Hard Skills)
47. Chief Marketing Officer, Valley Forge Enterprises, Harrisburg, PA
Job Summary:
- Working closely with Brand Manager and Brand Creative teams in setting short and long term brand strategies and creative visions for each of brands
- Help manage the implementation of these strategies and track brand-by-brand performance in close coordination with the Brand Manager teams
- Designing and implementing marketing strategies for each of the Brands and the overall Recom platform to ensure we maximize sales flow and conversion rates for all of products.
- Focused on Amazon initially, but also extends to broader global omnichannel retail channels as the platform continues to grow
- Assist in the branding of the Recom Brands platform, including website and general public relations
- Inspire and manage a growing team of Brand Creative and Marketing experts.
- Providing the leadership and mentorship
- Work with founders and other senior leaders in Recom in helping define and implement the overall platform strategy
- Working with M&A team to help with diligence on potential brand acquisitions and working with the M&A team to provide recommendations
- Investment Committee and views on where we believe these brands can be optimized
Skills on Resume:
- Brand strategy (Hard Skills)
- Performance tracking (Hard Skills)
- Marketing strategy (Hard Skills)
- Omnichannel retail (Hard Skills)
- Team leadership (Soft Skills)
- Mentorship skills (Soft Skills)
- Strategic collaboration (Soft Skills)
- M&A analysis (Hard Skills)
48. Chief Marketing Officer, Redwood Tech Solutions, Bismarck, ND
Job Summary:
- Develop and lead the group’s brand marketing strategy
- Ensure the successful execution of various marketing activities
- Drive the Niro value proposition across the group, embedded in the products and sales strategy.
- Analyze the results from market research and personas to make better marketing
- Plan and design comprehensive online and offline marketing campaigns
- Fill and grow the leadership pipeline with high-quality leads
- Monitor the Marketing budget and ensure good ROI for each marketing investment.
- Drive and improve digital marketing
- Improve brand awareness and manage brand positioning
- Define and improve the KPIs for the marketing department and adjust strategy & activities to achieve them
- Business partner to the sales team and key management team members to drive the performance of the group.
Skills on Resume:
- Brand strategy (Hard Skills)
- Campaign execution (Hard Skills)
- Value proposition (Hard Skills)
- Market analysis (Hard Skills)
- Lead generation (Hard Skills)
- Budget monitoring (Hard Skills)
- Digital marketing (Hard Skills)
- Sales partnership (Soft Skills)
49. Chief Marketing Officer, Pine Valley Electronics, Topeka, KS
Job Summary:
- Develop, implement and manage the marketing strategy to support the company’s overall business objectives.
- Define and execute customer acquisition and retention strategies by effective media mix and PR activities.
- Develop brand strategies and ensure consistency of execution.
- Communicate marketing plans with all involved teams and individuals.
- Inspire and engage with the teams across the business to plan and execute best-in-class marketing campaigns.
- Responsibility for the assigned marketing budget.
- Seek options to maximize revenue and return on customers.
- Lead the marketing team with creative, strategic and commercial acumen, set up clear plans to take the business to the next level.
- Review the performance of the team and set up personal development plans for each member.
- Deliver the assigned marketing KPIs.
Skills on Resume:
- Marketing strategy (Hard Skills)
- Customer acquisition (Hard Skills)
- Brand consistency (Hard Skills)
- Team communication (Soft Skills)
- Budget responsibility (Hard Skills)
- Revenue maximization (Hard Skills)
- Team leadership (Soft Skills)
- KPI delivery (Hard Skills)
50. Chief Marketing Officer, Silver Pine Analytics, Eugene, OR
Job Summary:
- Set-up and expand the community of users, engaging prospects and Customers with constant managing campaigns and constant community animation
- Expand the use of services, especially by using the cooperation characteristics of products
- Set up and expand the ecosystem of partners, co-developing marketing campaigns
- Research and develop knowledge around user experience and needs
- Build and lead a marketing team, to be two steps ahead of Customers' expectations
- Allow the organization to learn from Customers.
- Research and support product and services design and evolution, bringing the Customer perspective into the company’s products and processes.
- Strategic brand builder and marketer with exceptional creativity and out-of-the-box thinking skills
- Strategist and implementer who ensures every current or potential customer touchpoint encourages them to engage with and ultimately transact with one of the products.
Skills on Resume:
- Community management (Hard Skills)
- Partner ecosystem (Hard Skills)
- User research (Hard Skills)
- Team leadership (Soft Skills)
- Customer insight (Hard Skills)
- Product support (Hard Skills)
- Creative strategy (Hard Skills)
- Customer engagement (Soft Skills)