What Does A Marketing Director Do?

WHAT DOES A MARKETING DIRECTOR DO?

Published: Jul 1, 2025 - The Marketing Director leads the strategic development and implementation of new products, services, and marketing programs aligned with market trends and customer needs. This role involves collaborating with cross-functional leaders to ensure commercial, technological, and portfolio strategies are synchronized, while overseeing annual business planning, market segmentation, and resource prioritization. In a dynamic business environment, the director also manages and coaches a high-performing team, driving talent decisions and aligning workforce planning with organizational goals.

A Review of Professional Skills and Functions for Marketing Director

1. Marketing Director Roles and Responsibilities

Growth Marketing: Own growth marketing strategy and inform customer-facing experience across acquisition and retention.
Go-to-Market Planning: Develop a go-to-market plan for business launch, including budget, forecast, efficiency targets, and channel selection.
Dashboard Development: Build, maintain, and develop dashboards for measuring and sharing results on business-critical KPIs related to growth and own achievement of weekly and monthly KPIs.
Paid Advertising Campaigns: Together with the traffic manager, plan, execute, and lead paid campaigns across advertising channels (currently running on Facebook, Instagram, and YouTube), and look for new channels to acquire leads.
Organic Traffic Strategy: Together with a social media marketer, plan, execute, and lead programs that drive high-quality organic traffic.
Campaign Optimization: Always look for ways to increase the efficiency and results of marketing campaigns across all channels.
Creative Collaboration: Together with the Creative Director, copywriter, and funnel builder, develop advertising assets, landing pages, emails, and reporting needed to manage these at launch and beyond.
Ad Channel Management: Own management and results of ad channels post-launch, including budgeting, reporting, and efficiency optimization.
Revenue Forecasting: Collaborate with the leadership team to forecast and plan company revenue growth.
Team Management: Hire, manage, maintain, and develop a team of driven, highly engaged individuals to manage marketing channels.

2. Nationwide Marketing Director Duties and Roles

Marketing Strategy: Research, advise, construct, and plan a marketing strategy following the corporation's strategy and goals, encompassing communication, brand, product, and digital marketing.
Distribution Planning: Create and implement a strategy for organizing distribution channels and sales routes.
Market Research: Investigate the market and competitors, and then propose appropriate solutions.
Product Positioning: Manage reasonable policies, prices, and promotions to position the company's products in the market.
Marketing Budgeting: Marketing activity planning and budgeting.
Department Management: Organize, assign, and control Marketing department activities (PR activities - communication, events, design, PR advertising, SEO, digital marketing).
Cross-Department Collaboration: Collaborate with the directors of other departments to develop a suitable strategy for marketing and business activities in general.

3. Online Marketing Campaign Director Responsibilities and Key Tasks

Strategic Campaign Management: Deal with overall high-level strategic planning and management of online campaigns on YouTube, Facebook, Instagram, etc.
Team Leadership: Report to the VP of Campaigns, have a chance to hire and develop new team members, and lead by example.
Client Communication: Communicate with clients at senior levels and build long-lasting relationships.
Cross-Team Collaboration: Collaborate with the founding, sales, and BI teams to individualize the client approach and offering.
Data-Driven Optimization: Use the research, campaign performance metrics, and data to improve the setups.

4. Marketing Director Roles and Details

Brand Strategy: Responsible for the brand strategy, defining strategic goals, positioning new and existing brands/products to seek new business opportunities with new brands or to grow existing brands in the short, medium, and long term to achieve the strategic goals of the marketing division.
Marketing Planning: Develop, plan, and implement, test, evaluate, analyse, improve objectives, strategy (distribution, advertising, pricing, product proposition), 360 communication campaigns for current and new brand/product positioning, budget for marketing activities (including market research).
Business Leadership: Responsible for general leadership related to the business mission and strategies of the company, including priority setting, the motivation of employees, and the definition and clarification of goals, as well as day-to-day operations such as the hiring and supervision of employees.
Performance Management: Establish and monitor team members' performance and development goals, assign accountability, set objectives, establish priorities, and conduct annual performance appraisals.
Creative Communication: Build, develop, and implement creative ideas - communicate for brands to reach consumers most impressively so that they remember advertising, brand benefits, and from there, create a buying desire to increase sales volume for the company.

5. Marketing and Communications Director Key Accountabilities

Project Portfolio Management: Manage and direct a portfolio of projects, working closely with program managers to ensure successful client delivery.
Communications Strategy: Oversee the development of communications engagement strategies and implement strategic marketing tactics in support of campaigns, programs, and events.
Media and Audience Research: Lead media, industry, and audience research to develop compelling, accurate, and targeted advertising and marketing plans.
Marketing Strategy Evaluation: Collaborate with the media buying team to develop marketing strategies and evaluate the performance of digital and out-of-home advertising campaigns.
Communications Measurement: Assist project teams with conducting measurement activities to evaluate the effectiveness of communications efforts towards achieving intended outcomes.
Task and Milestone Management: Oversee management of business line tasks and milestones, including forecasting for a portfolio of projects.
Project Quality Assurance: Provide project quality assurance and help ensure conformance to defined project requirements.
Client Communication: Facilitate routine, ongoing communications with identified federal points of contact for the duration of the work.
Sub-Contractor Management: Effectively manage sub-contractor relationships, teaming agreements, and staffing requirements.
Process Improvement: Recommend procedure changes to management and coordinate leadership engagement activities to maintain efficient and effective processes.
Relationship Building: Build and foster relationships with federal partners and internal team members.
Business Development: Perform business development and capture activities in alignment with the strategic communications and marketing portfolio.
Federal Contract Utilization: Utilize the established network of contracts across federal agencies to inform business development opportunities.
Business Development Lifecycle: Manage the full life cycle of business development pursuits from the qualification of opportunities to the submission of a proposal.
Teaming Partner Development: Identify potential teaming partners and cultivate those relationships to support new business opportunities.
Opportunity Capture: Support identification, qualification, and capture of strategic communications and marketing opportunities across various federal agencies, including the Departments of Veterans Affairs, Defense, and Transportation, National Science Foundation, Office of Personnel Management, and more.
Recruiting Management: Manage full cycle recruiting process for technical and non-technical candidates, ensuring a positive candidate experience.

6. Marketing Director General Responsibilities

Marketing Department Leadership: Lead and oversee the development of the marketing department while working closely with management to create an effective and efficient marketing strategy.
Campaign Management: Organize and manage the strategic and tactical execution of marketing campaigns, including PPC, SEO, Direct Mail, Social, and Outbound Call/Text.
Analytical Reporting: Effectively track results through analytical reporting and analysis.
Performance Strategy Meetings: Hold meetings with management to review performance, strategize, and budget.
Vendor Relationship Management: Manage all 3rd party vendor relationships.
Marketing Plan Execution: Research, develop, and execute a marketing plan for investor self-aggregation.
Lead Generation Support: Support lead generation through the use of various CRM software.
Virtual Assistant Management: Manage Virtual Assistants.
Sales Support: Provide administrative support to the Sales/Acquisitions team, including contract database management, client relationship efforts, and pipeline maintenance.
Event Organization: Organize company meetings and major events.

7. Marketing Director Role Purpose

Performance Marketing Analysis: Analyze and track performance marketing metrics.
Client and Partner Collaboration: Collaborate with internal and external clients and partners.
Marketing Budget Management: Manage marketing budget and show project ROI.
Marketing Goal Setting: Set all marketing goals and objectives to increase company revenue.
Marketing Strategy Management: Plan, implement, and manage all marketing strategies with a focus on lead and demand generation.
OKR Development: Develop and maintain OKRs for the marketing efforts and outcomes.
Cross-Team Collaboration: Work with sales, sales development, and customer success teams to utilize marketing processes as support for their activities.
Annual Marketing Planning: Create and present the annual marketing plan and strategy.
Data-Driven Decision Making: Use data and reports to make evidence-based decisions and deliver accurate revenue projections.
Campaign Execution: Design, plan, and execute effective marketing campaigns, closing the gaps between vision and execution.
Sales Strategy Development: Develop sales strategies and matrices for analyzing sales performance.

8. Marketing Director Essential Functions

Marketing Staff Oversight: Overseeing marketing department staff, including department meetings, individual goal-setting, and regular 1-on-1 check-ins.
Marketing Strategy Development: Evaluating and developing the marketing strategy and a marketing plan.
Marketing Efforts Coordination: Planning, directing, and coordinating marketing efforts.
Marketing Communication: Communicating the marketing plan.
Demand Research: Researching demand for products and services.
Competitor Research: Taking responsibility for competitor research.
Pricing Strategy Development: Working with company executives to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
Customer Identification: Identifying potential customers.
Promotion Development: Developing promotions with buy-in from clinical service providers.
Budget and Finance Management: Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment, and profit-loss projections.
Advertising Campaign Management: Developing and managing advertising campaigns, including direct mail, email newsletters, CPM/CPC advertising, social media, and content marketing.
Brand Building: Building brand awareness, positioning, and corporate partnerships.
Sales Support: Supporting sales and lead generation efforts.
Project Coordination: Coordinating marketing projects from start to finish.
Event Collaboration: Collaborating with the Ops team on organizing company conferences, trade shows, and major events.

9. Marketing Director Additional Details

Credit Application Growth: Drive credit applications to RightRide branches across the country.
Strategic Planning: Develop and execute strategic plans as a part of the Senior Leadership Team.
Brand and Traffic Strategy: Work with the dealerships to develop strategies and tactics to build the brand and drive traffic to dealerships’ websites to increase conversion and increase credit applications.
Campaign Review: Review marketing campaigns executed by the assigned marketing team.
Marketing Team Management: Manage marketing teams day to day duties.
Campaign Execution: Execute campaigns using a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, social media, lead generating campaigns, and performance analysis.
Website Optimization: Ensure website content and structures are optimized to convert target groups.
Partnership Building: Build strategic relationships and partnerships.
CRM Utilization: Assist in the proper use of the CRM system at the dealership level.
Marketing Planning and Budgeting: Work with the dealerships to develop monthly marketing plans and budgets.
Performance Monitoring: Monitor and evaluate performance to ensure funds are being allocated wisely.
Campaign Performance Analysis: Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
Remarketing Strategy: Develop and oversee remarketing strategies.
Consumer Behavior Analysis: Analyze consumer behaviour and adjust e-mail and advertising campaigns accordingly.

10. Marketing Director Roles

Measurement Strategy: Lead the definition, build, and management of the measurement strategy and framework, with a strong focus on continual improvement to drive adoption.
Data Accuracy: Fully accountable for the accuracy and validity of the reporting and measurement data, working with business partners in sales and I&T.
Insight Roadmap Development: Build and own a roadmap of continual advancement to improve instant insight and enable storytelling around impact data.
Executive Reporting Support: Play a critical role in enabling the leadership team to report performance insight to their executives in the form of extracts, reports, and executive summaries.
Requirement Gathering: Gather measurement and reporting requirements from key Marketing and business stakeholders to identify key inputs into the measurement strategy.
Performance Leadership: Provide strong leadership and recommendations in performance measurement and refined dashboards as the company integrates marketing teams and transforms into one.
Reporting Request Management: Manage daily reporting requests and enquiries, including creating monthly and quarterly CMO reporting packs.
Report Design: Design and build reports using the enterprise Business Intelligence reporting tool - Power BI and/or SAP Cloud Analytics, with a strong focus on user-centric design.
Report Testing and Validation: Conduct testing and user validation of reports before release.
Stakeholder Engagement: Lead the communication and strong engagement across regions, affiliates, and group functions.
Insight Generation: Use data to generate valuable and actionable insights to be shared with stakeholders to measure success against agreed objectives and KPIs.
Analytics Collaboration: Work collaboratively with the Insights and Analytics team to support data modelling and data warehousing requirements.
Health Management: Support the Demand Centre by managing lead and opportunity health with regions and countries through the creation and use of exception reports.
Process and Data Recommendations: Provide recommendations on process, data, and behavioural changes needed to support reporting requirements.
Issue Troubleshooting: Responsible for troubleshooting and solving issues aligned with Sales Operations, e.g., checking number alignment between Power BI and SFDC.
Reporting Rollout Planning: Support the creation of a reporting rollout plan and communications plan for stakeholders to promote the adoption of reports, including the sharing of successes.
Relationship Building: Build strong relationships with regional and global colleagues.
Measurement Culture Development: Drive a culture of measurement through training and knowledge sharing.
Measurement Tracking: Conduct ongoing tracking of measurement effectiveness.
Data Preparation: Support data acquisition, integration, and preparation to enable automated reporting.
Marketing Measurement: Continuously look for ways to make improvements on how the company measures marketing activities.
Tool Research: Research and recommend best practice tools that could enhance and automate the measurement capability.

11. Marketing Director Tasks

Client Pitching: Pitch presentations to new and existing clients.
Client Management: Client management and engagement.
Marketing Strategy Setting: Quarterly/annual marketing review and strategy setting.
Campaign Project Management: Project management of campaigns and outputs required from the team to deliver.
Tactic Optimization: Evaluate, optimise, and course-correct on the tactics used to ensure the goals required are achieved, including the use of Facebook/Instagram Ads and Google Ads.
Campaign Management: Create content, set up Google Ads, and manage campaigns.
Business Growth Contribution: Contribute to business growth, creating blogs and videos to share expertise, to engage with potential clients, and attend networking events to establish rapport with local business networks.
Marketing Team Management: Manage the Marketing Team, assisting with HR functions, and training.

12. Growth Marketing Director Details and Accountabilities

Brand Messaging Strategy: Come up with the overall brand/messaging for the company’s products, through industry and customer research, and develop a strategy to position Industry Arts brands and to communicate its positioning clearly and effectively across channels.
Customer-Centric Messaging: Develop messaging that resonates with customers and differentiates the company from the competition.
Messaging Testing: Test messaging to continuously refine it and improve its impact.
Email Campaign Performance: Improve the performance of email marketing campaigns.
Funnel Content Marketing: Drive users through the funnel with content marketing, lead nurturing, and automated email campaigns.
Creative Supervision: Supervise the team to develop new email creatives and landing pages based on sound insight from prior performance and testing.
Customer Database Management: Manage customer database and test audiences to drive conversions and improve hygiene, and deliverability.
Advertising Spend Allocation: Allocate spend across the right advertising channels and help implement proper tracking to monitor results, continuously testing and optimizing creative, budget, and targeting.
Paid Acquisition Development: Develop paid acquisition channels by leveraging data and creativity through testing and experimentation.
Growth Tactic Exploration: Explore new channels and tactics to drive growth.
Social Media Growth Strategy: Develop goals and advise on strategies for growing the social media audience and engagement.
Content Marketing Strategy: Guide content marketing strategy, use competitive analysis, keyword research, analytics, and analogous businesses to drive effective content creation that engages and converts customers.
Team Development: Drive effective professional development, performance management, and retention of marketing team members.
Product Launch Support: Help conceptualize and launch new products and marketing growth initiatives.
Strategic Partnership Sourcing: Source and facilitate new strategic partnerships with other brands and organizations.

13. Marketing Director Overview

Brand Creative Management: Create and manage the development of brand creative and communications for Wall Street Journal events and professional memberships.
Team Mentorship: Manage and mentor marketing managers and associates to produce strategic, creative assets and campaigns.
Team Advocacy: Be a champion of the team along with the VP of Marketing.
Cross-Functional Collaboration: Work as part of a cross-functional team with News, Innovation, Partnerships, Ad Sales, Legal, Sales, and Marketing.
Internal Communication Facilitation: Help facilitate communication and collaboration with internal partners.
Event Planning and Troubleshooting: Plan for and anticipate potential challenges and troubleshoot early to ensure each event’s success.
Brand Consistency Assurance: Ensure consistency and connection with the overall Wall Street Journal brand.
Creative Brief Writing: Work with creative teams and write briefs that inspire and drive best-in-class work.
Channel Marketing Planning: Partner with the direct marketing/audience development team on marketing plans that leverage multiple channels, including social, video, mobile, display, search, content marketing, CRM, etc.
Strategic Development: Create strategies based on competitive set, event trends, consumer analytics, audience reach, frequency of promotions, CPMs, impact of media, and more.
Consumer Insight Utilization: Leverage consumer insights into the acquisition and retention of members.

14. Marketing Director Job Description

Marketing Organization Leadership: Leadership European marketing organization, further centralized in line with the new strategy ‘One Europe, One Brand’.
Team Support: Support and coach the European marketing organization that reports directly.
Local Team Leadership: Leads the local European marketing teams.
Strategic Project Leadership: Lead the strategic projects at the European level.
Execution Coaching: Lead, support, and coach the European team in the execution.
B2B2C Strategy: Advise on and implement the European marketing B2B2C strategy for 1-3-5 years for all product groups.
Marketing Budget: Set up, follow-up, and end responsibility over the total European marketing budget (Europe and local entities).
Plan and Budget Approval: Approve the European and local plans and set their budget.
Initiative Alignment: Align the local initiatives with the European view and create synergies across countries.
Cross-Department Coordination: Align in close contact with the European Product Management team to guarantee that the communication and cooperation between the departments are continuous and up-to-date.
Reporting and Feedback Setup: Set up a concrete and clear reporting, follow-up, and feedback of the projects and ongoing activities.
Team Communication: Be a member of the European management team and communicate on the marketing projects and budget evolution.
Corporate Marketing Alignment: Support corporate Group level in marketing matters and align with the other regions in the Group (TR, USA, Emerging markets).
Event Responsibility: Take end responsibility for large European fairs and events.
Market Trend Monitoring: Follow the European market trends in B2B and B2C in the windows and doors market and take the necessary initiative to make sure that Deceuninck Europe is following and involved.

15. Marketing Director Functions

Marketing Engagement: Engage as a core team member within the External Affairs team focused on the organization's marketing and communications needs.
Brand Advocacy: Act as a passionate advocate to ‘own’ The Yard brand and ensure that its principles and standards are consistently met across all business and communications platforms.
Brand Guidelines: Prepare guidelines, roll out, and monitor the adoption of brand updates throughout the BNYDC organization.
Team Leadership: Build and manage a high-performing marketing team within the External Affairs group.
Vendor Management: Craft and manage a team of external consultants and vendors needed to execute multiple creative assignments on behalf of BNYDC.
Campaign Execution: Lead the creation of actionable and impactful campaigns to lease real estate and support the business functions of The Yard.
Content Workflow: Guide development, streamline processes, and establish tools for the production of content and marketing materials across all BNYDC departments.
Content Strategy: Build and manage a robust content marketing strategy across multiple channels and mediums, including video, social media, tenant experience app, infographics, white papers, and live events.
Asset Management: Establish and implement a clear system of internal organization for existing photos and usage permissions.
KPI Reporting: Develop, measure, and report against KPIs to establish priorities, drive results, and determine mechanisms to improve results.
Marketing Planning: Assist internal BNYDC teams with the development of annual marketing plans and budgets.

16. B2C Marketing Director Accountabilities

User Acquisition Strategy: Lead the design and development of B2C user acquisition and retention strategies.
Channel Effectiveness Analysis: Identify the effectiveness of different acquisition channels through testing, analytics, and optimization.
KPI Achievement: Consistently achieve KPIs, including app downloads, orders per game, order sizes, cart abandonment rate, user churn, etc.
Cross-Team Collaboration: Work closely with the VP of Marketing, Social Media Specialist, Graphic Designer, and Content Lead to align strategies and execution of communication plans.
Brand Ambassador Management: Lead the brand ambassador campaigns and messaging to ensure maximum value from these relationships.
Email Marketing: Design and execute segmented B2C email marketing for user engagement.
Loyalty Program Development: Develop and execute loyalty programs to drive up CLTV and increase transaction revenue.
Performance Analysis: Provide ongoing analysis of the performance of various acquisition channels, communication channels, and engagement strategies with a focus on continuous improvement.
App Traffic Analysis: Analyze and understand app traffic data to identify key opportunities for achieving higher conversion rates.

17. Marketing Director Job Summary

Product Development: Lead the design, development, and implementation of new product and service development, deployment to the market marketing programs.
Market Trend Tracking: Lead the update and tracking of industry trends, customer/segmentation evolution, and customer needs to ensure the business is relevant and competitive.
Tech Resource Allocation: Drive technology resource allocation and research trials, implementing strategic marketing plans into technology priorities.
Strategy Alignment: Ensure that the strategic marketing and technology are aligned with commercial needs.
Business Planning: Conduct Annual Business planning, including identifying and defining where to play (segments) and how to win (marketing activities), and the new product services and solutions budget.
Sales Collaboration: Collaborate with the sales leaders to ensure portfolios deliver value to the customer.
Team Leadership: Develop plans and deliver results in a fast-changing business or regulatory environment, while leading and developing a team of experienced professionals and supervisors, coaching and making decisions related to talent management, hiring, performance, and disciplinary actions.
Staff Alignment: Collaborate with managers and supervisors in the organisation to ensure staff selections align with current and future needs.

18. Marketing Director Responsibilities

Marketing Implementation: Implements marketing strategies, tactics, and programs by planning and facilitating activities to deliver meaningful results.
Project Management: Responsible for project management, deadlines, resources, and budgets.
Brand Alignment: Ensures that marketing activities align with brand strategy, identifies and realizes cost-saving opportunities.
Problem Resolution: Assess and resolve problems that may arise during the mandate.
Program Evaluation: Applies appropriate and analytical measures in the preparation of standard reports to measure the effectiveness of programs.
Partnership Development: Takes advantage of opportunities for a partnership solution.
Team Management: Manages the activities of direct subordinates to ensure the timely achievement of departmental objectives, following regulatory policies, standard business procedures, and practices.

19. Marketing Director Details

Customer Strategy Development: Work in partnership with the Customer, Channel, and Product teams to develop a customer-centric contact strategy and personalised marketing model that will create more targeted, real-time, and relevant customer interaction and so drive NPS, engagement, and commercial growth.
Lifecycle Strategy Leadership: Lead the development of a strategy that orchestrates multiple customer initiatives around a life-cycle management approach that optimises value over time.
Journey Planning: Develop a codified approach to journey planning and lead the development of the strategy and tactical deployment of marketing journeys.
Contact Principles Definition: Define and iterate appropriate contact principles to ensure contact across the customer base optimises customer and commercial objectives.
Data-Driven Enablement: Work in partnership with stakeholders across Marketing to support the development and activation of tools and technologies to better enable data-driven activities.
Media Strategy Planning: Media strategy and channel planning.
Channel Planning Process: Shape and define a process for integrated channel planning to drive breakthrough media-neutral thinking, and ensure the optimum media choices and allocation of funds to meet campaign objectives.
Campaign Strategy Development: Develop disruptive media-neutral campaign strategies to support brand objectives for the UK business, and work closely with the Marketing Leadership team to provide breakthrough and highly integrated channel recommendations to support brand advertising campaigns.
Media Plan Partnership: Work in partnership with the Customer and Product teams to develop disruptive and highly effective media-neutral channel plans to support and drive business growth and achieve commercial KPIs.
Communications Vision Setting: Set a strategic and inspiring vision for the integrated marketing communications model for the firm that fully aligns with the Customer Strategy, marketing, and brand strategies.
Stakeholder Influence: Influence and partner with senior stakeholders to ensure the vision is adopted across the bank.
Agency Collaboration: Work with third-party agencies (e.g., media agency, creative agency) to ensure they are effectively contributing to and aligned with the strategy.
MarComms Planning: Partner with the Marketing Strategy team to develop the Marketing Communications MTP/STP plans and act as the MarComms lead for the annual/quarterly planning and demand management process.
Messaging Strategy: Work in partnership with the MLT and agency partners to define clear and compelling messaging strategies to achieve customer and brand objectives.
Creative Brief Development: Lead the development of inspiring and insight-driven creative briefs that drive excellence in creative output.
Comms Centre Excellence: Act as a Centre of Excellence for strategic communications planning within the UK business.
Strategic Innovation: Promote innovative and breakthrough strategic thinking within the broader marketing community.
Talent Culture Building: Build a high-performance culture and working environment that attracts and retains game-changing talent that will transform the business, delivering a change in culture and mindset that drives the company to be truly collaborative and customer-obsessed.
Stakeholder Relationship Management: Manage relationships with key stakeholders across the business to ensure their needs are understood and met, and to ensure buy-in to communications.
Agency Relationship Management: Manage relationships with partnership agencies, ensuring that the company receives the highest quality service.
Customer Insight Alignment: Work closely with the agencies to develop their knowledge and understanding of customers and the bank.
Internal Comms Coordination: Manage the relationship with Internal Communications to ensure close coordination between customer and staff brand communications.
Succession Planning: Ensure effective succession plans are in place and talent is managed effectively.
Team Development: Lead and develop direct reports and the team, as well as support, guide, develop, coach, and provide inspiration to staff at all levels.

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