Job Summary: 

• Prioritize target industries, micro-segments, and audiences to ensure the company is reaching the right people
• Analyze the competition to fine-tune the approach for differentiated messaging
• Develop appropriate and compelling value propositions for the target end markets aligned with customer buyer journeys
• Collaborate with the business unit sales and operational leaders to identify and execute new lead generation campaigns, including email marketing, event management, SEM/SEO, and social media
• Utilize marketing best practices and internal processes to execute marketing plans
• Define both goals and KPIs (Key Performance Indicators) with a plan to report the most critical metrics.
• Undertake SEO audits, and recommendations for increasing rankings and traffic, and report on competitor research, analyzing Domain Authority, Site structure, and SEO techniques
• Maintain and update records of marketing KPIs and results of campaigns
• Maintain a thorough knowledge of search ranking and optimization factors and key algorithm updates
• Analyze and report on customer journey data and measure and report on the sector’s marketing effectiveness across all channels with a focus on maximizing ROI and new client acquisition

Skills on Resume: 

• Industry Prioritization (Hard Skills)
• Competitive Analysis (Hard Skills)
• Value Development (Hard Skills)
• Team Collaboration (Soft Skills)
• Lead Generation (Hard Skills)
• KPI Tracking (Hard Skills)
• SEO Optimization (Hard Skills)
• Journey Analysis (Hard Skills)

Job Summary: 

• Develop branded marketing materials such as social posts, blogs, and web copy that are professional and well-written
• Run social media accounts and respond to inquiries
• Effective graphic designs via Canva or similar
• Create a past client raving fans campaign.
• Manage the NHL Carolina Hurricanes Account
• Order various branded merchandise

Skills on Resume: 

• Content Creation (Hard Skills)
• Social Media Management (Hard Skills)
• Customer Engagement (Soft Skills)
• Graphic Design (Hard Skills)
• Campaign Creation (Hard Skills)
• Account Management (Hard Skills)
• Merchandise Ordering (Hard Skills)
• Brand Communication (Hard Skills)

Job Summary: 

• Manage and expand social media presence
• Post 3x a week to RPC Instagram and Facebook
• Post to Railyard Art Project (RAP) Instagram
• Update Facebook events
• Maintain and update the website with new and consistent information, at least twice a month
• Create colorful, appealing, informative, and on-brand flyers for events
• Write press releases and articles
• Assist Executive Director, other staff, and volunteers with planning, managing, and implementing End of Year Fundraising Campaign and Promotional/Outreach Campaigns
• Onsite Railyard Park event, programming, and horticulture assistance.
• Assist in the planning, marketing, and coordination of large events and ongoing programs
• Lead large groups of adults and/or youth in various gardening tasks or tours of the park
• Sit on the RAP committee and attend monthly meetings

Skills on Resume: 

• Social Media Management (Hard Skills)
• Content Posting (Hard Skills)
• Website Maintenance (Hard Skills)
• Flyer Design (Hard Skills)
• Press Writing (Hard Skills)
• Event Coordination (Hard Skills)
• Team Collaboration (Soft Skills)
• Group Leadership (Soft Skills)

Job Summary: 

• Support enterprise-level clients and lead 6-7 direct reports
• Strategize, create, and support full funnel marketing campaigns, from impression to qualified lead to enrollment
• Support team with media planning, execution, and optimization for key campaign touchpoints via paid, earned, and owned channels
• Manage multi-million-dollar budget
• Partner with external marketing agencies and cross-functional internal teams

Skills on Resume: 

• Client Support (Soft Skills)
• Team Leadership (Soft Skills)
• Campaign Strategy (Hard Skills)
• Media Planning (Hard Skills)
• Budget Management (Hard Skills)
• Campaign Optimization (Hard Skills)
• Agency Partnership (Soft Skills)
• Cross-functional Collaboration (Soft Skills)

Job Summary: 

• Oversee all demand gen marketing functions
• Lead rapid experimentation of new channels, campaigns, creative, incentives, and approaches to build scalable channels
• Plan campaigns/efforts/launches with a cross-functional team, including management of paid marketing, SEO, and PR agencies.
• Own partner marketing and generate leads through ongoing and quarterly partner marketing activity, including field partner requests, prioritizing workflow, and identifying new opportunities
• Content development and testing, coordinating and collaborating with partner stakeholders and internal resources, copy editing, content gathering, and management
• Establish performance metrics and tracking systems for regular analysis and reporting.
• Work closely with the internal data analyst to ensure proper reporting and measurement of all marketing campaigns
• Build financial forecasts and projections that relate to the cost and return on investment for experiments, both large and small.
• Provide thought leadership, strategic insight, and clear communication (written and verbal) to the team and the organization on the company’s growth strategy.
• Be the expert on FundThrough’s prospective customers in each partner segment on how they buy and their buying criteria, and use this knowledge to inform the growth strategies
• Ensure the team is maximizing the impact of all growth experiments by maintaining organized playbooks, automated systems, and dashboards that track the states and thresholds related to each experiment.
• Be in constant communication with team members via Slack, Google Meet, and other means.

Skills on Resume: 

• Demand Generation (Hard Skills)
• Channel Experimentation (Hard Skills)
• Campaign Planning (Hard Skills)
• Partner Marketing (Hard Skills)
• Content Development (Hard Skills)
• Performance Tracking (Hard Skills)
• Financial Forecasting (Hard Skills)
• Strategic Communication (Soft Skills)

Job Summary: 

• Provide leadership for and management of the Marketing Department.
• Lead and develop the Marketing team members.
• Formulate and execute marketing plans and budgets.
• Develop and oversee promotions, including advertising and promotional campaigns, as well as all research functions.
• Responsible for brand image and all internal and external communications.
• Ensure professional business relations exist with members and marketing vendors.
• Manage vendor relations and contracts.

Skills on Resume: 

• Department Leadership (Soft Skills)
• Team Development (Soft Skills)
• Marketing Planning (Hard Skills)
• Campaign Management (Hard Skills)
• Brand Management (Hard Skills)
• Business Relations (Soft Skills)
• Vendor Management (Hard Skills)
• Contract Management (Hard Skills)

Job Summary: 

• Design and execute organic and paid customer acquisition campaigns across a wide variety of channels, including search, social, and display marketing.
• Optimize campaigns to maximize new customer yield while meeting or exceeding target LTV to cost ratios.
• Design and rapidly iterate customer acquisition landing pages and funnels to drive campsite bookings on the website and app.
• Create and activate an influencer marketing community.
• Implement, test, and manage affiliate marketing channels.
• Propose and test strategies to maximize customer LTV through initial booking, upsells, and the retention and conversion of first-time customers into repeat customers.
• Test and determine customer acquisition costs for offline acquisition channels, such as highway billboards.
• Set up and manage email marketing and retargeting campaigns to retain and reactivate customers.
• Work as a member of the team to determine the overall company brand and voice.
• Analyze and track performance marketing metrics
• Collaborate with internal and external clients and partners
• Manage marketing budget and show project ROI

Skills on Resume: 

• Acquisition Campaigns (Hard Skills)
• Campaign Optimization (Hard Skills)
• Landing Page Design (Hard Skills)
• Influencer Marketing (Hard Skills)
• Affiliate Marketing (Hard Skills)
• LTV Strategy (Hard Skills)
• Offline Acquisition (Hard Skills)
• Email Marketing (Hard Skills)

Job Summary: 

• Lead and grow the Marketing team
• Manage the overall marketing department, including Content, Social, PR, Website, Creative, and Analytics
• Develop and execute a marketing strategy to drive brand awareness, engagement, and investments
• Lead digital marketing efforts to improve user acquisition through SEO, SEM, Paid Social, Email, Newsletters, and Blogs
• Manage editorial calendar, including blogs, social media posts, white papers, infographics, and emails

Skills on Resume: 

• Team Leadership (Soft Skills)
• Department Management (Hard Skills)
• Marketing Strategy (Hard Skills)
• Digital Marketing (Hard Skills)
• User Acquisition (Hard Skills)
• SEO SEM (Hard Skills)
• Content Management (Hard Skills)
• Editorial Planning (Hard Skills)

Job Summary: 

• Work with PH2 leaders to build and implement PH2 marketing solutions, including digital marketing and brand awareness, in line with the business strategy
• Manage the strategic direction of go-to-market strategies and tactical execution plans for PH2, including campaign ROI analysis and driving efficiencies
• Work closely with sales leadership to drive MGLs to support overall revenue targets
• Develop demand gen campaigns across digital, live, and virtual events, advertising, content, and partner programs
• Recommend new products and market opportunities, and prepare business cases based on market research, competitors, and business intelligence
• Direct market research and product design activities in conjunction with other business functions
• Manage, own, and ensure a seamless brand experience for PH2, including sales collateral, website, design library, and customer resources
• Manage the marketing budgeting process to ensure resources are optimally allocated, used, and tracked, including brand, performance, insights, events, and partnerships
• Collaborate with and manage commercial relationships with external agencies
• Measure, report, and optimise marketing performance
• Lead, coach, and build a high-performing team to enable learning, development, and capability uplift.
• Understand each team member’s skills, drivers, and aspirations, and work with them ongoing basis to develop, raise capability, and build a career path and progression plan
• Enhance the team’s effectiveness by taking ownership of team issues and goals.
• Create a culture of empowerment, collaboration, and accountability through consistent employee engagement.

Skills on Resume: 

• Marketing Solutions (Hard Skills)
• Strategy Execution (Hard Skills)
• Sales Collaboration (Soft Skills)
• Demand Generation (Hard Skills)
• Market Research (Hard Skills)
• Brand Management (Hard Skills)
• Budget Management (Hard Skills)
• Team Development (Soft Skills)

Job Summary: 

• Manage the overarching brand and customer proposition strategy for the bank across all business and service lines, updating and implementing changes
• Oversee and safeguard all aspects of the bank's brand image and messaging to include brand identity, stakeholder communications, including website and social media, advertising and PR activity, event management and sponsorships, and activities in respect of the Bank's corporate social responsibility strategy
• Develop, agree, and implement a marketing communications plan to support the Bank's strategic and operational objectives
• Oversee the day-to-day handling of social media platforms
• Manage and facilitate social media communities by generating and publishing content, responding to reviews, posts, and developing discussions
• Plan and execute all digital marketing campaigns

Skills on Resume: 

• Brand Strategy (Hard Skills)
• Brand Management (Hard Skills)
• Stakeholder Communication (Soft Skills)
• Marketing Planning (Hard Skills)
• Social Media Management (Hard Skills)
• Community Engagement (Soft Skills)
• Content Publishing (Hard Skills)
• Digital Campaigns (Hard Skills)

Job Summary: 

• Set digital marketing goals and objectives (Instagram, Twitter, SMS, etc.).
• Plan, implement, and manage marketing strategy and suggest improvements.
• Coordinate in-store and external marketing events for all brands
• Develop and execute a promotional calendar with leadership and brand partners
• Determine KPIs for the marketing department, track KPIs regularly, and present reports to stakeholders
• Implement and manage SEO programs and contractors
• Own and execute a content and marketing strategy for all brands to ensure the organization’s marketing strategy is in line with overall strategic priorities and financial goals.
• Design, plan, and execute effective marketing campaigns, including creative.
• Develop and maintain marketing budget in partnership with the FP&A Director of Finance
• Researching demand for products and services.
• Take responsibility for competitor research.
• Work with marketing and customer success teams to achieve optimal customer satisfaction and net promoter scores.
• Contribute to customer reward program and loyalty-based incentive strategy and analysis.
• Partner with manufacturing and cultivation brands on budget spend and partnership incentives to drive sales and brand recognition.
• Support sales and advertising contractors for retail, manufacturing, and cultivation to ensure optimal brand acceptance and success.
• Assess and improve e-commerce strategy and development.
• Develop appropriate channels for upward feedback and communication from retail, cultivation, manufacturing teams, and business unit leadership.
• Attend marketing conferences and educational programs.
• Stay up-to-date with the latest best practices and contribute to the overall growth of the company.

Skills on Resume: 

• Digital Goal Setting (Hard Skills)
• Strategy Management (Hard Skills)
• Event Coordination (Hard Skills)
• Promotional Planning (Hard Skills)
• KPI Tracking (Hard Skills)
• SEO Management (Hard Skills)
• Content Strategy (Hard Skills)
• Budget Management (Hard Skills)

Job Summary: 

• Provide subject matter expertise in Specialty Technologies, including Power and Analog applications, CMOS image sensors, RF devices, and new emerging materials such as wide band gap semiconductors
• By leveraging technical leadership and global market position, establish credibility in Specialty Technologies, and secure strong support for solutions at key customers
• Provide pre-sales technical marketing support to the account team, sales, integration, and process specialists to maximise business with these customers
• Understand the n+1 and n+2 roadmaps and five-year business plans of key customers in Specialty Technologies
• Understand and communicate Specialty Technologies' research trends and government investment plans in the country to maximize the company's visibility of long-term technology and investment cycles
• Communicate this VoC and technology trend information to key stakeholders in the company via the Specialty Technologies CFT to ensure that the company is prepared with solutions to meet the longer-term needs of Specialty Technologies customers in the country
• Work with other key stakeholders in the company to help define business cases that illustrate the projected return from technical developments and investments that support this future readiness
• Represent the Company Research within the Specialty Technologies CoE and CFT
• Represent the company at key industry events and technical conferences relating to Specialty Technologies in the country
• Develop a strong technical and business connection with key strategic customers and, by doing so, become a trusted and valued resource that can support the company’s business growth objectives as well as the customer's strategic business objectives

Skills on Resume: 

• Technical Expertise (Hard Skills)
• Technical Leadership (Soft Skills)
• Pre-sales Support (Hard Skills)
• Roadmap Analysis (Hard Skills)
• Trend Communication (Soft Skills)
• Stakeholder Engagement (Soft Skills)
• Business Case Development (Hard Skills)
• Industry Representation (Soft Skills)

Job Summary: 

• Lead the market insights with key stakeholders to analyze and uncover the insights with respect to customers, competitors, industry, etc., and translate into actionable input to the strategy, marketing, and sales-related plan.
• Regularly update and maintain the market insights database, and based on the market insight, create and maintain the customer segmentation to identify the addressable market and develop the 4P marketing strategy with the key stakeholders.
• Analyze the market share performance and provide guidance, support, and monitor the sales and service team for opportunities and an action plan to achieve the target performance matrix.
• Manage the NPS program and provide analysis and drive the implementation of the remediate action plan to improve customer satisfaction.
• Manage the marketing budget to ensure appropriate ROI.
• Manage brand positioning in different product lines and different markets
• Develop a marketing communication strategy and plan to communicate consistent brand values and images to build brand awareness
• Develop an innovative digital marketing strategy, including content management and social media, that drives consumer awareness, engagement, and purchase
• Manage promotional campaign, exhibition, conference, etc., for new product launch, existing promotional activities, etc., to drive interest, leads, and sales
• Build relationships with the media
• Manage the company storyline to communicate internally and externally to create engagement and affinity with the company and the brands.
• Liaise with internal and external communication efforts with the HQ Corporate Communication.
• Manage corporate events

Skills on Resume: 

• Market Insights (Hard Skills)
• Customer Segmentation (Hard Skills)
• Performance Analysis (Hard Skills)
• NPS Management (Hard Skills)
• Budget Management (Hard Skills)
• Brand Positioning (Hard Skills)
• Communication Strategy (Hard Skills)
• Media Relations (Soft Skills)

Job Summary: 

• Drive a cohesive brand strategy including positioning, messaging, targeting, tactics, and timelines.
• Lead development of the annual brand marketing plan 
• Lead multi-channel brand campaigns across TV, OLV, OOH, radio, web, digital, and social.
• Establish goals, develop media plans, deliver creative, and report out on results.
• Partner with Creative to launch compelling work that builds brand identity in-market.
• Refine and execute brand positioning across 3 channels - Direct, Agents, and Partners, and ensure brand standards are adhered to across tactics.
• Develop and maintain a dashboard of metrics to help the entire organization understand brand performance. 
• Analyze customer data to identify new opportunities, strengths, and weaknesses. 
• Oversee the Product Marketing team in developing a go-to-market strategy for new products, customers, and channels. 
• Oversee the Consumer Insights team to deepen customer understanding and drive integration of insights across the company.  
• Oversee the Brand team to execute on brand and performance campaigns, manage owned social channels, enhance website look and feel, and drive influencer strategy.
• Work with media to establish campaign plans and analyze results
• Work with the People Team to build out the employer brand strategy 
• Coach, guide, and inspire the Brand Marketing team

Skills on Resume: 

• Brand Strategy (Hard Skills)
• Campaign Leadership (Hard Skills)
• Media Planning (Hard Skills)
• Creative Development (Hard Skills)
• Brand Positioning (Hard Skills)
• Performance Analytics (Hard Skills)
• Go-to-market Strategy (Hard Skills)
• Team Coaching (Soft Skills)

Job Summary: 

• Designing and implementing comprehensive marketing strategies
• Planning and executing campaigns for corporate promotion, various business ventures, the launch of new product lines, etc.
• Maintaining a high caliber of company brands and marketing materials
• Working with Product Managers to initiate market research studies and analyze the findings
• Gathering and organizing information to plan advertising campaigns and negotiating advertising contracts
• Working with department heads or staff to discuss topics such as budgets, contracts, marketing plans, and the selection of advertising media
• Monitoring marketing progress and performance
• Supervising the Marketing team and providing guidance and feedback to other marketing professionals
• Managing overall marketing budgets and allocating resources among projects
• Directing the hiring of advertising, promotions, and marketing staff and overseeing their daily activities

Skills on Resume: 

• Marketing Strategy (Hard Skills)
• Campaign Execution (Hard Skills)
• Brand Management (Hard Skills)
• Market Research (Hard Skills)
• Advertising Planning (Hard Skills)
• Budget Management (Hard Skills)
• Performance Monitoring (Hard Skills)
• Team Supervision (Soft Skills)

Job Summary: 

• Oversee all marketing campaigns to promote the company with a creative vision, understanding of company values, and business leadership skills
• Define marketing strategies to support the company’s overall strategies and objectives
• Lead and drive marketing communication, ensuring clear and powerful messages about the product and brand are delivered to the target market
• Responsible for the planning, implementation, and management of all marketing strategies.
• Develop marketing plans and campaigns, manage the execution, including promotional campaigns, PR, and other marketing efforts across channels (digital, press, etc.)
• Analyze market trends and the success of marketing campaigns, create reports, and implement improvements
• Implement marketing strategies across a variety of media platforms

Skills on Resume: 

• Campaign Oversight (Hard Skills)
• Strategy Definition (Hard Skills)
• Marketing Communication (Hard Skills)
• Campaign Planning (Hard Skills)
• Campaign Execution (Hard Skills)
• Trend Analysis (Hard Skills)
• Performance Reporting (Hard Skills)
• Media Implementation (Hard Skills)

Job Summary: 

• Work with the Head of Marketing, Asia and Emerging Markets, to build a 3-5 year roadmap for the Asia Region, including the presentation and ownership of the marketing plan by sub-region.
• Understand TR AEM products and brand in the region to translate and develop powerful best-in-class customer messaging.
• Connect and build a strong working relationship with Leadership, Sales, and Proposition leads, as well as other marketing leaders within AEM.
• Identify and connect with key industry partners to establish promotional partnerships
• Own and deliver against the lead generation program, ensuring agreed lead and marketing attributed sales targets are met.
• Report against targets and support the delivery of overall performance reporting
• Follow all internal Policies and Procedures and make recommendations for improvement.
• Consistently demonstrate and uphold the company's values and Code of Conduct.

Skills on Resume: 

• Roadmap Planning (Hard Skills)
• Customer Messaging (Hard Skills)
• Relationship Building (Soft Skills)
• Partnership Development (Soft Skills)
• Lead Generation (Hard Skills)
• Performance Reporting (Hard Skills)
• Process Improvement (Hard Skills)
• Values Adherence (Soft Skills)

Job Summary: 

• Ensure that the country's Digital and Delivery Plans are aligned with market-level and DL Business, Marketing, and Corporate Communication plans
• Assist market teams in establishing key targets for growth to support the Velocity Plan.
• Drive accountability of targets and deliverables at both the market and DL level
• Reinforce a consumer-centric culture across all markets, ensuring consistent execution of the growth priorities into executable tactics.
• Evaluate campaign results and promotional effectiveness. 
• Identify unfavorable business circumstances and pursue opportunities to course correct expeditiously
• Identify commonalities across country marketing strategies generally, as well as Digital and Delivery specifically, in order to maximize resources and drive business results.
• Continually drive the brand strength in Latin America by working closely with DL leadership to identify and deliver mutually agreed-upon business goals. 
• Generate deep consumer engagement and demand.
• Incorporate consumer insights and relevant market research to further the brand leadership in the region.
• Develop business strategies to increase long-term volume and sales growth, work with DLs to explore opportunities in Digital and Delivery beyond
• Advise market leadership/DL Partner in the development of country business plans and specific business issues, and request (provide guidance and feedback on QBRs, Business Reviews, Phase 1 and Phase 2 business plans)
• Identify and provide necessary resources to assist the country in all phases of its job.
• Represent and convey local market needs and concerns to Corporate functions.
• Provide actionable input and collaborate with global teams to identify benchmarking opportunities, synergies, and standard methodologies.
• Ensure markets’ Digital and Delivery leads participate and contribute towards knowledge sharing platforms and global strategic forums.
• Organize and coordinate relevant Digital and Delivery committees/meetings/video conferences that encourage and reward the sharing of ideas, learning, tools, and resources.
• Support the development of the Marketing, Digital, and Delivery leadership in the markets by building strong relationships among DL’s, local leadership, functional counterparts in the markets or at the segment level, agencies, suppliers, and staff to achieve maximum performance
• Build relationships with relevant agencies and suppliers to facilitate local and/or pan-regional programs
• Ensure compliance with agreements and rules of engagement established in alliance agreements within the zone
• Exercise Brand stewardship responsibility to ensure all creative assets and materials, TV and radio ads, printed, digital, and social media, POP, merchandising, and owned media channels represent the brand in an appropriate and relevant manner.

Skills on Resume: 

• Plan Alignment (Hard Skills)
• Growth Targeting (Hard Skills)
• Accountability Management (Soft Skills)
• Consumer-Centric Culture (Soft Skills)
• Campaign Evaluation (Hard Skills)
• Opportunity Identification (Hard Skills)
• Brand Leadership (Hard Skills)
• Relationship Building (Soft Skills)

Job Summary: 

• Design, direct, and lead the D&D Global marketing and communications strategy (internal and external) by developing and implementing integrated programs that are aligned with overall growth objectives and advance the growth pillars
• Own D&D market and customer analytics.
• Provide an understanding and insights into market size, customer segments, prospect segments, and opportunities based on leveraging marketing data, analytics, and insights, as well as partnering with the BU strategy and product management organization.
• Lead cultural transformation communication strategy to reach and engage all levels in the organization.
• Manage the strategy development and oversee the flawless execution of global/regional/local marketing campaigns and programs across the mix, from advertising and promotions to high-touch, in-person customer experiences (including customer events and trade shows) to cutting-edge digital marketing.
• Drive digital strategy, eCommerce, sales, and marketing automation implementation in partnership with the Communications Solutions (CS) segment marketing team.
• Bring digital thinking and capabilities to advance the effectiveness and productivity of D&D’s marketing and communications programs.
• Oversee the development and implementation of Digital Marketing processes, eCommerce initiatives, and distribution marketing programs with strategic partners to drive revenue and growth in partnership with the CS segment marketing team.
• Be responsible for brand portfolio management and brand experience across all marketing and customer, sales, and employee touch points, aligning with corporate frameworks.
• Manage the application of brand standards across the segment
• Advise marketing and business leadership on the application of standards.
• Manage brand plans for newly acquired brands.
• Collaborate with Engineering, Product Management, and Sales to ensure promotional plans support and drive brand growth.
• Drive a close partnership with the channel marketing team to better support business growth in distribution, including driving programs and ROI to proactively drive sales.
• Work closely with other Business Unit marketing colleagues, the CS Segment, and Corporate Marketing Teams to leverage shared strengths and resources, implement corporate-wide best practices, and be the point of contact for D&D for all Marketing and Communication-related matters.
• Build and develop a high-performing marketing organization, with an emphasis on talent development and building required capabilities and competencies.

Skills on Resume: 

• Strategy Leadership (Hard Skills)
• Market Analytics (Hard Skills)
• Customer Insights (Hard Skills)
• Transformation Communication (Soft Skills)
• Campaign Management (Hard Skills)
• Digital Strategy (Hard Skills)
• Brand Management (Hard Skills)
• Talent Development (Soft Skills)

Job Summary: 

• Responsible for the development and execution of a strategic integrated marketing and communications plan that promotes products, services, and events. 
• Manage the marketing and communications programs for membership, certification, events, and education products sold to both individuals and corporations across the continuum of healthcare. 
• Rely heavily on all forms of digital marketing for products, services, and events, with a sound understanding of traditional marketing. 
• Support the CEO and Senior Vice President with responsibility for all branding and execute the content strategy (videos, photos, emails, LinkedIn, Facebook, webinars, podcasts, etc.), including oversight of design, production, and distribution for all departments.
• Drive greater awareness and engagement in programs by managing the association’s primary website and managing the digital advertising program promoting products, services, and events. 
• Interact with all levels of management and work very closely with all departments and staff.
• Develop, manage, advise, and execute strategic, integrated marketing plans for all departments in cooperation with product line owners.
• Recommend and advise departments on new tactics to promote greater member and industry engagement and lead generation, and sales through marketing activities.
• Lead efforts to reach new markets and increase market share for existing products and services, as well as launch new products with go-to-market strategies.
• Collaborate with the leadership team to develop and execute against a comprehensive digital strategy, and serve as managing editor for the website, including the creation and review of content for the website.
• Manage email campaigns and all digital marketing, including digital advertising for all products, services, and events.
• Oversee media and creative for all advertising, including print, digital display, search, and paid social advertising
• Develop digital display and paid search advertising plans and creative to drive lead generation and event registration, ensuring high ROI and low cost-per-acquisition
• Ensure that all creative supports the association's brand and strategy
• Create additional digital engagement opportunities around all events.
• Manage presence at trade shows, including booth design and all collateral materials to maximize presence, sales leads, and member/ engagement.
• Responsible for content strategy (video, photo, text, and social cards) for all digital platforms.
• Manage and produce webinars and podcasts to promote products and services and generate sales leads.
• Develop or review infographics, presentations, and other marketing materials that help do a better job of engaging members and the healthcare industry in the mission.
• Responsible for communications strategy,  member and stakeholder communications, business communications, and public relations efforts to generate significant earned media.
• Manage social media channels, including Twitter, Facebook, LinkedIn, YouTube, Vimeo, and Instagram, with assistance from communications professionals.
• Achieve alignment/understanding across multiple stakeholders regarding strategy and direction
• Study and analyze marketing results and other analytics to determine the most efficient spending of resources to grow sales leads, sales, and engagement, and report regularly.
• Manage the internal marketing team and external agencies.

Skills on Resume: 

• Integrated Planning (Hard Skills)
• Program Management (Hard Skills)
• Digital Marketing (Hard Skills)
• Content Strategy (Hard Skills)
• Website Management (Hard Skills)
• Stakeholder Collaboration (Soft Skills)
• Lead Generation (Hard Skills)
• Team Management (Soft Skills)