Job Summary: 

• Monitoring competitor price 
• Maintaining and developing in-house systems and reporting
• Taking responsibility for data modelling and analysis
• Creating reports and presentations for the senior team
• Reviewing Customer Satisfaction survey results against other internal measures, such as sales and profit performance, for the leadership team
• Supporting sustainability projects such as the Business Benchmark on Animal Welfare, the Scottish Deposit Return Scheme, and the Fight Against Food Waste
• Market analysis (i.e., penetration analysis, estimated performance by geography, competitor basket analysis, and shopper trends)
• Monitoring the competitor landscape
• Monitoring market research publications and industry news, and coordinating customer contact lists to support the work of research agencies
• Coordinating and analytically supporting projects led by the Competition and Market Authority and other governmental bodies
• Championing diversity and inclusion, ensuring everyone feels welcome at Booker
• Complying with all company policies and procedures
• Working proactively with colleagues and suppliers whilst managing stakeholders' expectations

Skills on Resume: 

• Competitor Monitoring (Hard Skills)
• Data Analysis (Hard Skills)
• Report Creation (Hard Skills)
• Performance Review (Hard Skills)
• Sustainability Support (Soft Skills)
• Market Analysis (Hard Skills)
• Project Coordination (Soft Skills)
• Diversity Advocacy (Soft Skills)

Job Summary: 

• Monitor the effectiveness of each digital acquisition channel, based on agreed KPIs
• Measure the impact of each channel on the user’s final conversion step
• Apply appropriate analysis on the digital campaigns' delivery and help towards achieving the label’s objectives
• Identify poor-performing business areas or campaigns, the possible causes, and propose potential solutions
• Analyse how reallocation of budgets per acquisition channels can affect the overall marketing results
• Assist and support the conversions through the monitoring of website analytics, user journeys, and conversion metrics
• Understand and evaluate the transactional data and how it ties back to certain user types and campaigns
• Conduct regular audits on the site to identify conversion opportunities
• Understand the conversion funnel, its different visitor types, and their intentions
• Optimize new and existing digital deals

Skills on Resume: 

• Channel Monitoring (Hard Skills)
• KPI Analysis (Hard Skills)
• Campaign Evaluation (Hard Skills)
• Problem Solving (Soft Skills)
• Budget Analysis (Hard Skills)
• Conversion Support (Hard Skills)
• Data Interpretation (Hard Skills)
• Site Auditing (Hard Skills)

Job Summary: 

• Join a marketing team of about 10, under a senior Digital Marketing Manager, to assist with the day-to-day digital marketing efforts across web, email, and social media
• Work within the Pardot email marketing platform to become the resident expert within the software, working closely with the internal Salesforce administrator
• Coordinate and execute email marketing campaigns, including SEO efforts, and conduct A/B testing to optimize performance
• Edit existing email templates, create new email marketing templates, create landing pages, and lead capture forms
• Help maintain firm website and intranet via CMS system and various media applications
• Interface with web developers and designers to ensure the timely implementation of new web functionality and ongoing website maintenance
• Prepare marketing analytics reports that analyze and summarize the performance of campaigns
• Assist with the marketing content calendar, coordinating digital campaigns
• Interface with the design team to conceive and implement various digital marketing collateral
• Create programs that nurture prospects through the marketing funnel, resulting in qualified leads for sales
• Assist with social media efforts (LinkedIn, YouTube, Twitter, etc.)
• Review digital materials for accuracy and timeliness of content

Skills on Resume: 

• Digital Marketing (Hard Skills)
• Pardot Expertise (Hard Skills)
• Email Campaigns (Hard Skills)
• Template Creation (Hard Skills)
• Website Maintenance (Hard Skills)
• Team Coordination (Soft Skills)
• Analytics Reporting (Hard Skills)
• Content Review (Soft Skills)

Job Summary: 

• Assist in the development of original video/podcast content for blog, social media channels, and website.
• Assist with the planning and execution of content marketing campaigns for community member retention and engagement.
• Assist with SEO, SEM, and Paid Search.
• Participate in company social media/health event efforts.
• Work with the internal team, marketing staff, and others to increase member recruitment and engagement.
• Identify and research PR opportunities and report to the Marketing Director with the value proposition.
• Manage and work closely with the marketing staff to develop content calendars for original content production and marketing.
• Participate in weekend health events.
• Work closely with Senior management to execute strategies for Podcast, Blog, and Original Content.
• Assist in the development of campaigns around national health awareness initiatives.

Skills on Resume: 

• Content Creation (Hard Skills)
• Campaign Planning (Hard Skills)
• SEO SEM (Hard Skills)
• Event Participation (Soft Skills)
• Member Engagement (Soft Skills)
• PR Research (Hard Skills)
• Content Scheduling (Hard Skills)
• Strategy Execution (Soft Skills)

Job Summary: 

• Assists the marketing director in maintaining a consistent corporate image for the bank and represents the bank in various civic and community development events to further enhance the bank’s image and develop additional business. 
• Serves as the bank's in-house SEO expert and is the primary owner of the bank's website, and is responsible for providing leadership, working closely with the technical teams, designers, and developers, and overseeing site performance. 
• Evaluates SEO recommendations provided by the digital marketing agency and implements associated content updates on the website and any associated digital channels.
• Manages and posts content to the bank’s social media pages and other social channels that resonate with and engage target audiences. 
• Manages the bank’s local search listings and third-party location pages, regularly audits page data, and updates to ensure clients and prospects can easily find bank locations online.
• Identifies and troubleshoots bugs and tests website enhancements and conceives, approves tests, and designs functional enhancements in compliance with the bank's change management control procedures. 
• Identifies KPIs and evaluates new channels, proposes creative digital strategies to the marketing team while managing the digital marketing budget.
• Develops training materials, documentation, and reporting and trains marketing team members on digital marketing best practices and social media tools, analyzes campaign performance metrics and makes recommendations, evaluates emerging technologies, and provides thought leadership and perspective for adoption.
• Provides supervision to and directs the activities of their employees, performs supervisory tasks such as performance appraisals, disciplinary actions, and interviewing candidates for employment, develops work schedules, and provides necessary training and coaching.

Skills on Resume: 

• Brand Management (Soft Skills)
• SEO Expertise (Hard Skills)
• Content Updates (Hard Skills)
• Social Media (Hard Skills)
• Local Listings (Hard Skills)
• Website Testing (Hard Skills)
• Digital Strategy (Soft Skills)
• Team Supervision (Soft Skills)

Job Summary: 

• Planning digital marketing campaigns to maximise value delivery within budgetary constraints.
• Managing digital marketing campaigns to ensure delivery is aligned with client expectations.
• Constructing and optimising digital advertising campaigns using a variety of online advertising tools and mediums, including search, social, mobile, and video.
• Developing and implementing content marketing campaigns to leverage and promote content across organic channels, supported by paid spend.
• Configuring email marketing campaigns to build and capitalise upon the value of email database lists and custom audiences.
• Maximising conversion rates and optimising the user experience of client websites and other online marketing channels.
• Constructing high-quality SEO campaigns to maximise the performance of client websites in organic search.
• Utilising website content management systems to implement ad-hoc changes in response to client requirements.
• Configuring web analytics to accurately track relevant metrics, including goal completions that align with campaign objectives.
• Reporting to clients on campaign progress, performance, and upcoming priorities.

Skills on Resume: 

• Campaign Planning (Hard Skills)
• Campaign Management (Hard Skills)
• Ad Optimization (Hard Skills)
• Content Marketing (Hard Skills)
• Email Marketing (Hard Skills)
• Conversion Optimization (Hard Skills)
• SEO Campaigns (Hard Skills)
• Web Analytics (Hard Skills)

Job Summary: 

• Develop a holistic online customer engagement plan in the region (building platform awareness, increasing customer activation, etc.).
• Execute customized, regional eCommerce marketing campaigns (campaign setup, execution, and optimization).
• Develop customized, regional marketing assets (video, poster, testimonial, etc.) for dealers.
• Lead the media management and evaluate media investment effectiveness
• Align with the CISD marketing team on regional marketing initiatives to ensure cross-team synergy.
• Analyze the customer's online behavior, capture customer insights (VOC), and collect VOD to ensure strategy effectively addresses the target customers.
• Provide training to the priority dealers and internal team on strategy and campaigns
• Manage relationships with agencies, vendors, and cross-functional teams
• Define and measure KPIs for short and long-term success/growth
• Provide results reporting (dashboards)

Skills on Resume: 

• Engagement Planning (Hard Skills)
• Campaign Execution (Hard Skills)
• Asset Development (Hard Skills)
• Media Management (Hard Skills)
• Team Alignment (Soft Skills)
• Customer Insights (Hard Skills)
• Training Delivery (Soft Skills)
• Stakeholder Management (Soft Skills)

Job Summary: 

• Manage content through social media and other platforms to promote future growth
• Be responsible for Website design and SEO management
• Be responsible for the E-commerce site ( Shopify) management
• Design and develop engaging website content for diverse industries and markets
• Measure the success of marketing efforts
• Be responsible for content creation, such as graphic design, videography, and photography
• Coordinate activities for a variety of digital marketing channels
• Contribute to the global marketing plan
• Monitor and report the results of digital marketing efforts to sales and marketing
• Drive growth strategies and identify new opportunities

Skills on Resume: 

• Content Management (Hard Skills)
• Website SEO (Hard Skills)
• Shopify Management (Hard Skills)
• Content Development (Hard Skills)
• Marketing Analysis (Hard Skills)
• Creative Production (Hard Skills)
• Channel Coordination (Soft Skills)
• Growth Strategies (Soft Skills)

Job Summary: 

• Create, develop, and maintain new pages for the company's website, including the HTML coding components, writing, layout, and design
• Manage and continually optimize SEO for the company's website
• Create and manage blog posts and informational content on the company's website on an ongoing basis
• Monitor and manage the company's online listings, reviews, and reputation across Google, Yelp, Facebook, and Zocdoc
• Assist with the management and implementation of email marketing campaigns and promotions through the company's CRM
• Assist with audience segmentation and nurture campaigns through the company's CRM
• Assist with digital social media campaigns, engagement, and KPI tracking (Facebook, Instagram, Twitter, Pinterest, LinkedIn)
• Assist with virtual events and promotions, including Eventbrite, email, and KPI tracking
• Support marketing function across web development efforts, email marketing, digital listings, web/SEO, paid media, social media, and digital partnerships
• Support the marketing function in identifying and coordinating new digital growth tactics and community engagement initiatives

Skills on Resume: 

• Web Development (Hard Skills)
• SEO Optimization (Hard Skills)
• Content Management (Hard Skills)
• Reputation Management (Hard Skills)
• Email Campaigns (Hard Skills)
• Audience Segmentation (Hard Skills)
• Social Media (Hard Skills)
• Growth Initiatives (Soft Skills)

Job Summary: 

• Participating in the elaboration of email marketing campaigns for different services
• Planning the schedule for the emails.
• Creating and segmenting custom lists for email deployment.
• Participating in the creation of content.
• Coordinating translations to cover all the countries in which the company operates.
• Working collaboratively with other departments to ensure automated campaigns achieve company goals.
• Improving the relevance and performance of campaigns on all levels
• Proposing and implementing concrete strategies for content, design, scheduling, segmentation, etc.
• Developing email test concepts to optimize results, subject line, visual and CTA, linking, etc.
• Reporting, tracking, and analyzing campaign performance, proving success in strategies and ROI.

Skills on Resume: 

• Email Campaigns (Hard Skills)
• Schedule Planning (Hard Skills)
• List Segmentation (Hard Skills)
• Content Creation (Hard Skills)
• Translation Coordination (Soft Skills)
• Cross-Department Collaboration (Soft Skills)
• Campaign Optimization (Hard Skills)
• Performance Analysis (Hard Skills)

Job Summary: 

• Responsible for optimizing the Smarsh website to make sure it is user-friendly, compelling, and personalized for various audiences around the world
• Leverage UI/UX best practices to align with the customer journey
• Identify critical conversion points and drop-off points on the website, and optimize user funnels
• Regularly audit a website and resolve any critical errors impacting SEO, user experience, and conversion rates
• Optimize webpages for optimal search engine visibility following white-hat SEO best practices
• Conduct thorough keyword research and optimize TITLE, META Description, and hashtags on webpages and blog posts throughout the Smarsh web ecosystem
• Collaborate with the creative services team to ensure new and existing website content is optimized for search
• Help develop and scale digital marketing strategy by tracking industry trends, identifying customers and their current and future needs, and monitoring the competition
• Plan and execute all SEO/SEM, paid social media, and display advertising campaigns
• Collaborate with internal demand generation, event, and creative services teams to create optimized experiences that drive increased leads
• Identify trends and insights, and optimize digital marketing spend and performance
• Measure performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Produce high-quality, data-driven reporting to communicate results and actionable recommendations for improvement to digital campaigns, user experience, and conversion rates

Skills on Resume: 

• Website Optimization (Hard Skills)
• UI/UX (Hard Skills)
• Funnel Analysis (Hard Skills)
• SEO Auditing (Hard Skills)
• Keyword Research (Hard Skills)
• Content Collaboration (Soft Skills)
• Digital Strategy (Hard Skills)
• Performance Reporting (Hard Skills)

Job Summary: 

• Build, manage, and optimise global digital marketing funnels.
• Ensure each product and service has a clear, effective digital pipeline with an optimisation roadmap attached to each one.
• Manage each channel aligned with buying journeys and sales process by identifying clear touch points (UX).
• Align and develop product positioning and messaging across the company, and develop and execute campaigns around new product developments.
• Ensure best practice across all digital marketing and social marketing channels (benchmarking).
• Understand Intragen’s customer segments, buying personas, value propositions, and competitive landscape to deliver a growth strategy.
• Regularly report to the business management team.
• Manage digital agencies and integrators, ensuring projects are delivered on time and on budget

Skills on Resume: 

• Funnel Optimization (Hard Skills)
• Pipeline Management (Hard Skills)
• UX Alignment (Hard Skills)
• Product Messaging (Hard Skills)
• Channel Benchmarking (Hard Skills)
• Growth Strategy (Hard Skills)
• Performance Reporting (Hard Skills)
• Agency Management (Soft Skills)

Job Summary: 

• Provide insight, advice, training, and guidance to the marketing team
• Support the businesses' SEM (SEO/PPC) capability to ensure maximum ROI
• Manage a multi-million pound marketing budget to take the brand to an internal market
• Champion content by supporting the development of detailed plans and advising on the most appropriate channels to achieve maximum reach and engagement.
• Keep a watching brief over all digital marketing activity, monitoring quality, and sense-checking feeds
• Complete analysis of metrics on campaign activity (e.g., user behaviour, conversion data, and ROI), produce reports for senior leaders
• Compile data analysis and make recommendations for testing and improving performance
• Plan and implement a natural search strategy
• Identify paid keywords that perform well and work to improve natural rankings for those terms.
• Continuous split testing and multivariate testing of ads, copy, and landing pages.

Skills on Resume: 

• Team Training (Soft Skills)
• SEM Support (Hard Skills)
• Budget Management (Hard Skills)
• Content Planning (Hard Skills)
• Digital Oversight (Soft Skills)
• Campaign Analysis (Hard Skills)
• Data Reporting (Hard Skills)
• Search Strategy (Hard Skills)

Job Summary: 

• Support, implement, and monitor digital campaign strategies (Facebook Ads, Google Ads, LinkedIn Ads) based on market research.
• Provide data-driven feedback and best practices when making recommendations on digital initiatives.
• Create assets for digital campaigns
• Prepare landing page content and call-to-actions to increase conversions.
• Monitor campaigns daily and suggest immediate changes when lead activity decreases.
• Improve lead generation and general discovery of content by target groups.
• Closely monitor monthly ad spend, media budgets, and activity reports.
• Research and propose streamlined and cost-effective solutions, and stay current with emerging digital opportunities.
• Provide analysis of ROI-driven metrics and assist with specific performance research projects
• Support the web team with quality assurance and testing to ensure multi-platform functionality.
• Research and report on competitors' marketing coverage and industry trends.
• Assist with any other marketing projects or tasks, such as email, social media, and offline campaigns.

Skills on Resume: 

• Campaign Management (Hard Skills)
• Data Analysis (Hard Skills)
• Asset Creation (Hard Skills)
• Landing Optimization (Hard Skills)
• Lead Generation (Hard Skills)
• Budget Monitoring (Hard Skills)
• Competitor Research (Hard Skills)
• Quality Assurance (Hard Skills)

Job Summary: 

• Partner with the senior management and recruiting team to develop the candidate profile, identify selection criteria, and search strategy.
• Identify high-level technical talents in the market.
• Advise, influence, and drive an effective sales and recruiting process.
• Network to generate and build strong talent pipelines for current and future opportunities.
• Provide exceptional candidate experiences.
• Identify, contact, and influence qualified passive candidates.
• Develop and maintain a strong knowledge of the regions and marketplace.
• Build and nurture a key talent pipeline, using recruitment marketing campaigns, internal referral networks, and other creative search strategies to engage and retain candidate interest.
• Engage in consistent and effective communication with the business and candidates.
• Employ relationship management best practices consistently to expand and enhance the candidate experience.
• Establish ongoing touchpoints with candidates via a customer relationship management system.

Skills on Resume: 

• Profile Development (Hard Skills)
• Talent Identification (Hard Skills)
• Process Influence (Soft Skills)
• Talent Networking (Soft Skills)
• Candidate Experience (Soft Skills)
• Passive Sourcing (Hard Skills)
• Market Knowledge (Hard Skills)
• Relationship Management (Soft Skills)