Job Summary: 

• Understand and execute digital projects across platforms and business units
• Collaborate, translate, and coordinate with cross-functional teams including technical experts and business unit stakeholders
• Conduct audits and analyze data into meaningful, actionable insights
• Synthesize results and present strategies to support business goals
• Coordinate and streamline efforts with division partners
• Serve as a liaison with divisions, business unit stakeholders, and corporate support services
• Identify opportunities to standardize marketing data and processes
• Maintain source of truth documentation for key marketing efforts (websites, online listings, email marketing)
• Manage marketing data for accuracy across platforms
• Support execution and measurement of consumer engagement activities

Skills on Resume: 

• Digital Project Management (Hard Skills)
• Team Collaboration (Soft Skills)
• Data Analysis (Hard Skills)
• Strategy Reporting (Soft Skills)
• Stakeholder Communication (Soft Skills)
• Process Standardization (Hard Skills)
• Data Management (Hard Skills)
• Engagement Measurement (Hard Skills)

Job Summary: 

• Pro-actively bring forward ideas to improve the digital presence of flightaware.com on the internet
• Monitor SEO metrics for web pages including tools such as Google Analytics, SEMRush, Google Search console
• Perform regular keyword research
• Cultivate and manage audience lists for advertising for marketing and remarketing purposes
• Manage all regular externally placed company ads, including but not limited to Facebook, Linkedin, Google Ads
• Perform regular campaign analysis for broad-ranging marketing campaigns
• Create regular internal reports for SEO, ads, media/brand awareness, social media, competitor monitoring, and other measurable metrics
• Facilitate in creation of sound e-commerce foundations for the company store
• Assist in gauging media metrics via standard reporting tools (such as Meltwater)
• Assist in marketing initiatives such as webinars, podcasts, and how-to-videos
• Collaborate with content strategist to develop strong search engine presence
• Assist with the preparation for and management of tradeshows/events
• Help coordinate digital organization for webinars, podcasts, and how-to videos

Skills on Resume: 

• SEO Optimization (Hard Skills)
• Keyword Research (Hard Skills)
• Audience Management (Hard Skills)
• Ad Campaign Management (Hard Skills)
• Campaign Analysis (Hard Skills)
• Report Creation (Hard Skills)
• E-commerce Foundations (Hard Skills)
• Event Coordination (Soft Skills)

Job Summary: 

• Develops and implements tracking and reporting across SEO, SEM, Social Media, CRO program (conversion rate optimization), user experience, and website behavior
• Analyzes digital channels and campaigns to provide strategic recommendations on improvements and synergies
• A/B test and continually optimize campaign ad performance for Social Media and landing pages
• Assist in developing marketing initiatives to increase website traffic, improve conversion rates, and generate leads
• Monitor effective use of digital marketing budgets across all campaigns with emphasis on ROI
• Work closely with developers throughout the development and implementation of websites and campaign landing pages
• Conduct research and analyze online competitors
• Collaborate with partners about market trends and analyze the web marketing landscape
• Works with strategic partners to structure tracking and optimization programs by executing client-side changes
• Responsible for Google Analytics and digital reporting tools
• Build and support analytic metrics to show month-to-month trends and assist locations in understanding the key values
• Contribute to the strategic planning and development of websites, applications, and other web-based initiatives
• Communicate directly with clients to provide solutions to SEO, SEM, and Social Media related questions and concerns

Skills on Resume: 

• Tracking and Reporting (Hard Skills)
• Campaign Analysis (Hard Skills)
• A/B Testing (Hard Skills)
• Marketing Initiative Development (Hard Skills)
• Budget Management (Hard Skills)
• Web Development Collaboration (Soft Skills)
• Competitor Research (Hard Skills)
• Client Communication (Soft Skills)

Job Summary: 

• Develop actionable insights beyond standard reporting to support marketing campaigns
• Create and maintain KPI dashboards for internal stakeholders that track performance metrics, insights, and impacts from testing hypothesis
• Present data-driven insights and performance metrics to stakeholders
• Proactively use data analysis to identify website and marketing automation optimization
• Manage website content updates
• Assist with marketing and media planning, activation, and optimization
• Partner closely with IT/Digital and Revenue Management/Asset Management teams on performance and optimization strategies
• Manage property-level marketing budgets
• Assist in maintaining and improving compliance for lead tracking and source tracking standards in collaboration with the IT/Digital team.
• Assist the IT/Digital team with set up and maintenance of marketing technology systems and social media platforms
• Support the marketing onboarding process for all new property launches, which includes ensuring that all marketing systems and technology platforms are set consistently and according to standards
• Support the marketing disposition process, which includes ensuring that all domains, social, and reputation platforms are disconnected or transferred consistently and according to standards.

Skills on Resume: 

• Data Analysis (Hard Skills)
• KPI Dashboard Creation (Hard Skills)
• Performance Reporting (Hard Skills)
• Website Optimization (Hard Skills)
• Content Management (Hard Skills)
• Marketing Planning (Soft Skills)
• Budget Management (Hard Skills)
• Compliance Management (Hard Skills)

Job Summary: 

• Work with the Audience Engagement team to configure and execute digital marketing tactics for all activities to achieve traffic and revenue goals.
• Develop an expert understanding of internal resources (tools, data, etc.) to inform the optimal approach.
• Help facilitate project execution within defined specifications
• Follow up on all scheduled tasks to ensure no bottlenecks or delays.
• Work with web-based project management tools to ensure processes are followed and projects delivered.
• Contribute to the management of project template timelines and workflows to reflect the unique aspects of each project.
• Collaborate with the relevant internal teams to ensure the correct scheduling and execution of selected online tactics.
• Troubleshoot and problem-solve any issues that may impact delivery or performance.
• Work alongside the relevant internal teams to ensure the delivery of all tactical marketing activities.
• Partner with relevant internal teams (Program Management, Production, Content, etc.) to surface and develop improvements to processes, delivery, and timelines.
• Work with the Data Analytics team to manage and improve metric/program tracking abilities.

Skills on Resume: 

• Digital Marketing Execution (Hard Skills)
• Resource Management (Soft Skills)
• Project Facilitation (Soft Skills)
• Task Monitoring (Soft Skills)
• Web-Based Project Management (Hard Skills)
• Workflow Management (Hard Skills)
• Problem Solving (Soft Skills)
• Data Analytics Collaboration (Hard Skills)

Job Summary: 

• Collecting and analyzing customer, marketing, and web behavioral data.
• Developing and presenting learnings from analyses, including actionable insights and recommendations.
• Developing digital campaigns and web measurement strategies.
• Monitoring and analyzing digital media and marketing trends.
• Perform valid and reliable market research SWOT analysis
• Design specific research methods such as questionnaires
• Remain fully informed on market trends, and other parties' research, and implement best practices
• Explains difficult or sensitive information, and works to build consensus and influence. 
• Contributes to change initiatives by suggesting ways to clarify ambiguity.
• Prepares presentations, reports, or visualizations and presents this information to various cross-departmental teams, while tailoring the presentation and insights to a level appropriate for the audience.
• Adapts to new situations such as teams, projects, or work processes.
• Champions relevant data to appropriate users in an organization and monitors the published data sources for usage/relevance/quality feedback. 
• Works as part of a team dedicated to maintaining and enhancing the overall usefulness, integrity, and security of data across the enterprise

Skills on Resume: 

• Data Analysis (Hard Skills)
• Campaign Strategy Development (Hard Skills)
• Market Trend Monitoring (Hard Skills)
• SWOT Analysis (Hard Skills)
• Research Design (Hard Skills)
• Influencing and Consensus Building (Soft Skills)
• Presentation and Reporting (Soft Skills)
• Data Integrity Management (Hard Skills)

Job Summary: 

• Work to create a templatized, systematic (and when possible automated) approach to reporting for the entire Digital team
• Deliver insights to the Digital team in a consumable format to drive efficiencies in revenue and the customer experience
• Work with each member of the Digital team to develop an optimized and streamlined reporting cadence for their unique platform (onsite, SEO, social media, paid ads, email, etc.)
• Work with the leadership team to roll up those more granular ‘subject matter expert’ reports into high-level, holistic reports with clear highlights and actionable items
• Work with cross-functional teams to accelerate e-commerce and digital marketing top-line growth
• Profitability by informing, creating, and identifying strategy and tactical proficiencies.
• Help determine the effectiveness of marketing campaigns by analyzing clickstream data and user behavior tracking.
• Help create a revenue attribution model and golden path analysis.
• Keep leadership up to date on current campaigns and marketing initiatives 
• Informing on aspects of campaigns the most effective  
• Advising them on how to tweak campaigns to get maximum attention and create more revenue.

Skills on Resume: 

• Reporting Automation (Hard Skills)
• Data Presentation (Soft Skills)
• Reporting Cadence Development (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• E-commerce Growth Strategy (Hard Skills)
• Clickstream Data Analysis (Hard Skills)
• Revenue Attribution (Hard Skills)
• Campaign Optimization (Soft Skills)

Job Summary: 

• Creating relevant SEO content
• Implementation and administration of search engine programs
• Work with internal and external stakeholders to gather information to write articles and collaborate with other sites
• Take responsibility for the coordination of technical optimization of web property
• Negotiate link exchanges with other sites
• Monitor and optimize using multiple SEO tools
• Generate weekly and monthly reports to relevant stakeholders
• Work on SEO strategy to improve web ranking
• Work across Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc
• Develop presentations and spreadsheets on PowerPoint and Excel respectively.
• Download and process social media performance data
• Maintain great working relationships with other team members and internal clients.

Skills on Resume: 

• SEO Content Creation (Hard Skills)
• Search Engine Program Administration (Hard Skills)
• Stakeholder Collaboration (Soft Skills)
• Technical Optimization (Hard Skills)
• Link Exchange Negotiation (Soft Skills)
• SEO Tools Optimization (Hard Skills)
• Performance Reporting (Hard Skills)
• Social Media Management (Soft Skills)

Job Summary: 

• Scope and execute projects, extracting relevant data, conducting analyses, building dashboards, communicating progress, presenting findings to internal and external stakeholders, and facilitating custom requests.
• Work with Global Business Marketing stakeholders to establish campaign goals and develop cross-channel measurement plans to ensure results are measurable.
• Work with cross-functional partners to build out a metrics ecosystem across digital channels, using Google Analytics, Eloqua, Sprinklr, and UTM Codes.
• Use subject matter expertise to be hands-on and deep dive into quantitative analysis, data mining, cleansing, and interpretation 
• Help translate business challenges and team OKRs into relevant and rigorous analytical initiatives that are driven and executed.
• Design and conduct analyses, providing actionable insights that help us understand the performance of platforms, digital marketing channels, and campaigns to better strengthen marketing strategies.
• Be a self-starter and thought leader, and collaborate closely with cross-functional stakeholders across marketing, sales and operations, and IT/engineering.
• Showcase problem-solving skills, with the ability to come to rigorous and defensible solutions to complex and open-ended problems.
• Helping the Senior Account Managers, who are responsible for several global brands across multiple social media channels. 
• Setting up ads across social platforms optimizing campaigns and delivering reports.
• Pulling together bespoke cross-platform reports for paid activity across global clients and delivering them on time and to a high standard
• Implementing processes/suggestions to optimize the performance of existing ads and campaigns based on the results.
• Supporting the team and taking the initiative in setting up, optimizing, and delivering paid media campaigns

Skills on Resume: 

• Project Execution (Hard Skills)
• Cross-channel Measurement (Hard Skills)
• Data Analysis and Interpretation (Hard Skills)
• Analytical Initiative Development (Hard Skills)
• Performance Analysis (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Problem Solving (Soft Skills)
• Paid Media Campaign Management (Hard Skills)

Job Summary: 

• Track, report, and analyze the performance of marketing activities across ecommerce merchandise sales, ticket sales, and lead-generation efforts
• Evaluate online customer behavior and provide insights and recommendations for improving the customer journey and marketing strategies
• Build reports, KPI dashboards, and data visualizations to chart performance and growth
• Implement and coordinate tagging and tracking across channels
• Provide insights on campaigns, content, and corporate client results across web properties including HEAT.com, MiamiHEATStore.com, and FTXArena.com
• Serve as the connecting link between the Digital Marketing Team, the Data team, and multiple DS P platform partners.
• Collaborate with individual Digital Activation team members to help create and gather audiences for remarketing purposes.
• Build effective and efficient methods of analyzing campaign metrics.
• Create and optimize paid campaigns on multiple DSPs using PLD data.
• Collaborate with individual marketers to help curate and push audiences for remarketing purposes.
• Develop digital campaign strategies and execute them.

Skills on Resume: 

• Marketing Performance Analysis (Hard Skills)
• Customer Behavior Evaluation (Hard Skills)
• Report and Dashboard Creation (Hard Skills)
• Tagging and Tracking Implementation (Hard Skills)
• Campaign Insights (Hard Skills)
• Cross-team Collaboration (Soft Skills)
• Campaign Metric Analysis (Hard Skills)
• Paid Campaign Optimization (Hard Skills)

Job Summary: 

• Understand and analyze KPIs by channel, device, and country
• Forecast and plan spending budget and marketing KPIs according to the performances of the channels/campaigns, regions, and business needs through diagnostic and predictive modeling for the Performance Marketing team
• Provide strategic guidance to achieve targets in terms of investment, ROAS/ROI optimization, channel mix, weekly/daily pacing, and performance monitoring
• Drive decision-making and strategy with data and analytical insight.
• Communicate to stakeholders guiding steering and planning in coordination with them through performance monitoring, analysis, and business presentation
• Set up and manage dashboards and reports across platforms to create a framework where easily collecting and getting ready data for analysis with different levels of deep dive, from a country overview to marketing channel, campaign, and activity level
• Guide projects to create statistical models to support traffic models and to automatize processes and reports.
• Work alongside digital marketing and data engineering teams to monitor the results of Google and Facebook campaigns
• Set up A/B tests using in-house data science models to determine their relative performance versus standard digital marketing targeting methods
• Suggest future tests and audiences to ensure continual improvement in campaign performance
• Identify and test ways of improving match rates between Next’s customer database and digital platforms
• Use data science techniques to build customer targeting models for use in digital marketing campaigns

Skills on Resume: 

• KPI Analysis (Hard Skills)
• Budget Forecasting (Hard Skills)
• Performance Monitoring (Hard Skills)
• Data-Driven Decision Making (Soft Skills)
• Stakeholder Communication (Soft Skills)
• Dashboard and Report Management (Hard Skills)
• Statistical Modeling (Hard Skills)
• A/B Testing (Hard Skills)

Job Summary: 

• Develops and supports integrated Organic and Local search engine marketing, helping lead the integration of SEO, Local Search, and Directories to achieving brand marketing objectives.
• Sets and maintains strategies and KPIs with regards to SEO and Local Search ensuring optimal performance for Integrated Search.
• Manages restaurant data across a variety of external platforms and publishers to ensure accurate information is being presented to guests within the Local Search/Directory space with a focus on Google My Business (GMB), Google Maps, Apple Maps, and Yelp.
• Maintains and grows relationships with key enterprise digital partners (e.g. location services, social platform tools, 3rd parties such as Yelp, Single Platform, Open Table, Google, etc.).
• Champions cross-brand integrated search engine marketing and explains the benefits/results of initiatives to a wide variety of stakeholders including Senior Executives and below via integrated knowledge sharing or performance review opportunities.
• Serves as a stakeholder for digital marketing impact for IT/marketing technology development on web and mobile sites and mobile applications to safeguard working media investment across all Paid channels.
• Researches and influences Darden brands’ content, menu marketing, and restaurant location marketing through analysis of search data to capitalize on food and restaurant trends to drive media activation and broader marketing decisions.
• Produces clear and concise strategic recommendations for Brand, IT, and Digital Marketing teams from information garnered in Organic and Local Search audits, website traffic reports, keyword analysis, and via common industry tools.
• Helps lead the enterprise relationship and contract negotiation with local search publishers to understand the efficacy of those partnerships and make recommendations to Darden brands on how to budget and leverage them on an ongoing basis.
• Develops and documents processes for best-in-class integrated search leveraging tools such as MozPro, Screaming Frog, Google Search Console, Google Ads, Search Ads 360, Google My Business, Google Trends, and more.

Skills on Resume: 

• Integrated SEO Strategy (Hard Skills)
• KPI Management (Hard Skills)
• Local Search and Directory Management (Hard Skills)
• Partner Relationship Management (Soft Skills)
• Cross-Brand Marketing (Soft Skills)
• Digital Marketing Impact Analysis (Hard Skills)
• Search Data Analysis (Hard Skills)
• Contract Negotiation (Soft Skills)

Job Summary: 

• Partner with digital consumer product and development team to build and optimize consumer website experiences
• Propose solutions and strategies to business challenges that drive business impact by delivering data-driven insights that deepen understanding of user behavior and feature use and make recommendations that guide products toward higher user engagement
• Identify key metrics, conduct data analysis, create dashboards and ad hoc reports to track performance against objectives and key results
• Monitor website health and identify factors affecting site traffic
• Create test plans and conduct A/B and multivariate testing, report results, and provide recommended actions
• Partner with key stakeholders to prioritize product opportunities based on ROI potential
• Participate in the development and implementation of departmental policies and controls to ensure data accuracy, security, and compliance with company policies and procedures
• This individual is considered a data “go to” person or subject matter expert (SME) for a department function, process, or data subset.
• Prioritize work assignments to maximize personal efficiency and to meet completion commitments
• Process the most complex and high-profile SQL queries and reports in an extremely timely and accurate manner
• Take responsibility for SQL Development
• Perform advanced analyses to understand and explain trends and drivers of key marketing metrics

Skills on Resume: 

• Website Optimization (Hard Skills)
• Data-Driven Strategy (Hard Skills)
• Data Analysis and Reporting (Hard Skills)
• Website Health Monitoring (Hard Skills)
• A/B Testing (Hard Skills)
• ROI Prioritization (Soft Skills)
• Data Accuracy and Compliance (Hard Skills)
• SQL Development (Hard Skills)

Job Summary: 

• Support management and the marketing team by preparing regular reports, including analyses, online dashboard creation/ management, and presentations.
• Analyze and track the performance of key digital priorities, such as website and SEM, and paid social performance for the company and the competition.
• Under supervision, may assist other team members with marketing promotion planning, email planning, and execution
• Prepares regular management reports such as tracking, trends, advertising spend data, and performance analysis reports.
• Assists in the development of presentations for management or special projects.
• Build, manage, and enhance the weekly/monthly reporting to analyze and communicate digital marketing performance results, capturing the full spectrum of the digital customer journey from impression to engagement and conversion
• Continuously enhance reporting to include new data sources & focus on automation of regular reporting
• Establish and support planning of digital marketing tactics by identifying performance metrics and KPIs, enabling target segments, and delivering analysis both during and after campaigns
• Create, maintain, and activate media audiences to optimize digital marketing spend
• Provide ad-hoc analysis and insights to help marketing teams understand growth drivers, and collaborate to ensure ongoing data-driven optimization of initiatives
• Develop capabilities in using 1st-party data to drive engagement and retargeting throughout the digital marketing funnel
• Proactively identify new data sets to incorporate into media and analytics platforms for deeper optimization and reporting opportunities, ensuring data consistency and accuracy
• Provide business case analysis to support new initiatives and activities
• Regular deep dives into campaigns to understand what works, theorize and test why something is working, then recommend tactics to iterate, scale and optimize

Skills on Resume: 

• Report Preparation (Hard Skills)
• Digital Performance Analysis (Hard Skills)
• Marketing Promotion Support (Soft Skills)
• Presentation Development (Soft Skills)
• Digital Marketing Reporting (Hard Skills)
• Data Automation (Hard Skills)
• Audience Management (Hard Skills)
• Data-Driven Optimization (Soft Skills)

Job Summary: 

• Identify relevant tools to support data management and analysis of marketing efforts
• Define and implement a digital analytics strategy
• Handle reports and analytics on an ongoing basis
• Understand the digital marketing ecosystem
• Gain insights through data and communicate what is and what isn't happening on the company site
• Be an expert with media trading platforms and analytics tools across multiple digital channels including display (banner ads), mobile (smartphone, tablet), Amazon (search, display), search engine (Google, Yahoo!/Bing), social (Facebook, Twitter, Pinterest) and online video (Hulu, YouTube), among others
• Partner with clients to understand their business goals, marketing objectives, and competitive constraints
• Work closely with the leader and other Kepler team members to design media programs that deliver breakthrough client results
• Execute and monitor campaigns for assigned clients, including all aspects of campaign setup. 
• Measure performance using sophisticated data analysis
• Mine Google Analytics for information and insights to improve website performance.
• Present key findings in reports and present them to key stakeholders to support the development of marketing strategies.
• Create standardized reports, dashboards, and data visualizations that take into consideration the audience using Salesforce and Datorama platforms.
• Effectively work with the cross-functional marketing team to understand goals, key targets, and messaging and collaborate on strategies.

Skills on Resume: 

• Data Management and Analysis (Hard Skills)
• Digital Analytics Strategy (Hard Skills)
• Reporting and Analytics (Hard Skills)
• Digital Marketing Ecosystem Understanding (Hard Skills)
• Media Trading Platforms Expertise (Hard Skills)
• Client Partnership and Communication (Soft Skills)
• Campaign Execution and Monitoring (Hard Skills)
• Cross-functional Collaboration (Soft Skills)

Job Summary: 

• Set, plan, and implement marketing campaigns’ plan and strategy
• Identify the marketing campaign’s objectives, target audience, and budget
• Track continuously competitors’ marketing campaigns and promotions offering
• Estimate the promotion’s percentage value after analyzing the competitors’ current promotions
• Monitor the implementation of the customer's loyalty program
• Coordinate with the content specialist and graphic designer to ensure that the campaign’s content is informative and appealing and aligns with the targeted audience
• Revise the campaign draft to detect any mistake
• Coordinate with the community management specialist and the sales team to get insights and prepare a report highlighting the lessons learned from each marketing campaign
• Conduct continuous research and competitor analysis to identify new services that should be offered by the
• Analyzing campaign and general website analytics data.
• Reporting on analytics trends and interpreting results for digital and web teams.
• Ad campaign management across various platforms - Google Ads, Microsoft Ads, Facebook, etc.
• Strategizing and managing email marketing automation campaigns.
• Building/updating web pages in WordPress CMS.

Skills on Resume: 

• Marketing Campaign Planning (Hard Skills)
• Competitor Analysis (Hard Skills)
• Loyalty Program Monitoring (Hard Skills)
• Content Coordination (Soft Skills)
• Campaign Revision (Soft Skills)
• Research and Analysis (Hard Skills)
• Ad Campaign Management (Hard Skills)
• Email Marketing Automation (Hard Skills)

Job Summary: 

• Support, optimize, and develop new analytics operations
• Provide data-driven insights impacting the specific business domains
• Help shape the analytic structure for the specific business domains, and help the business achieve its objectives and key results
• Supports the core metrics and key performance indicators for specific business domains, leading and lagging indicators, forecasts, and related historical performance
• Solves complex business domain problems, takes a new perspective using existing solutions, and approaches changes with flexibility.
• Acts as a resource for colleagues with less experience participates in and may lead small cross-departmental projects with manageable risks and resource requirements.
• Subject matter experts understate the relationships in specific business domains' data sets and how they change and trend over time and the key business drivers, and use this understanding to accomplish their own work.
• Collect, manipulate, and analyze complex datasets about specific business domains
• Utilize standard formulas, methods, and BI tools as are common in the industry and relevant to the current data in all phases (collection, analysis, reporting).
• Helps set direction, updates, and modifies reporting on core metrics and key performance indicators for specific business domains. 
• Utilizes BI/Reporting tools to explore data and produce outputs.
• Solves problems that impact complex situations, analyses possible solutions using technical experience, judgment, and precedents within the level of authority
• Impacts a range of customer, operational, project, or service activities within own team and other related teams, works within broad guidelines, best practices, and policies to meet deadlines.

Skills on Resume: 

• Analytics Operations Development (Hard Skills)
• Data-Driven Insights (Hard Skills)
• Metric and KPI Management (Hard Skills)
• Problem Solving (Soft Skills)
• Cross-Departmental Collaboration (Soft Skills)
• Data Collection and Analysis (Hard Skills)
• BI Tool Utilization (Hard Skills)
• Reporting and Direction Setting (Hard Skills)

Job Summary: 

• Work with email service provider (ESP) partners, creative agencies, internal teams, and internal Data Strategy and Insights to create and execute email campaigns that drive business impact
• Execute a high volume of data-driven, dynamic email campaigns
• Execute mobile messaging campaigns including Push Notifications, SMS/MMS broadcasts, mobile wallet offers, and automated messages
• Serve as the primary contact for the Brands to assist with the planning and execution of email and SMS campaigns
• Plan out highly targeted/segmented email marketing campaigns, lifecycle emails, and retention/reactivation triggers
• Lead tactical strategy behind day-to-day email and SMS campaigns as well as the overall trigger programs
• Proofread and perform a rendering check on all email campaigns before deployment, utilizing utmost attention to detail
• Mentor 1-2 Digital Marketing Analysts on creating and driving the strategy for their brand’s email and SMS programs
• Deliver in-depth one-pager analyses to present to senior leadership, while partnering with the Digital Marketing Manager to release White Papers on behalf of the brand's Digital Marketing Team
• Provide thought leadership and lead high-level strategy initiatives and analyses on 1-2 additional brands, inclusive of explaining the role of the channel, segmentation opportunities that align with brand personas, ROI, and more
• Cultivate a productive relationship with email vendor (ESP) and SMS partner as key client point-of-contact to maximize vendor value
• Work collaboratively to review and provide valuable feedback on intake briefs and email campaign copy/creative based on strong email best practices knowledge
• Manage the deployment schedule with the ESP to ensure deadlines are consistently met

Skills on Resume: 

• Email Campaign Execution (Hard Skills)
• Mobile Messaging Campaigns (Hard Skills)
• Segmentation and Targeting (Hard Skills)
• Email and SMS Strategy (Hard Skills)
• Proofreading and Quality Control (Soft Skills)
• Team Mentorship (Soft Skills)
• Strategic Leadership (Soft Skills)
• Vendor Relationship Management (Soft Skills)