DIGITAL MARKETING ANALYST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Nov 25, 2024 – The Digital Marketing Analyst is proficient in digital marketing analytics with expertise in Google Analytics, Google Adwords, SQL, Big Query, and Tableau for building dashboards and optimizing campaigns. This role requires skills in digital media platforms, ad tagging, tracking, and deriving actionable insights to effectively guide decision-making across teams. The analyst has strong organizational, communication, and collaboration skills with the ability to manage multiple projects independently while maintaining attention to detail.

Essential Hard and Soft Skills for a Standout Digital Marketing Analyst Resume
  • Google Analytics
  • SEO
  • SEM
  • Data Analysis
  • A/B Testing
  • Social Media Advertising
  • Marketing Automation
  • Content Management Systems
  • Email Marketing
  • Conversion Rate Optimization
  • Communication
  • Critical Thinking
  • Problem-Solving
  • Time Management
  • Attention to Detail
  • Adaptability
  • Creativity
  • Collaboration
  • Teamwork
  • Analytical Thinking

Summary of Digital Marketing Analyst Knowledge and Qualifications on Resume

1. BA in Advertising with 4 years of Experience

  • Digital experience, preferably in e-commerce or digital business, to guide projects and make improvement recommendations.
  • Experience identifying trends and drivers, performing exploratory data analyses, and presenting views that will provide visibility into experience and program performance
  • Experience using enterprise digital analytics tools (i.e. Adobe Analytics, Google Analytics, Coremetrics, etc.) to drive actionable insights
  • Experience executing A/B testing and personalization strategies with engines such as Dynamic Yield, Optimizely, Adobe Target, etc.
  • Ability to work in a fast-paced, environment with cross-functional teams including design and development. 
  • Working knowledge of HTML/CSS and working in agile development environments are pluses
  • Excellent listening, written, and verbal communication skills
  • Able to work efficiently on a team as well as autonomously
  • Be forward-thinking with great planning, project management, and problem-solving skills while being resourceful and “having a can-do attitude”
  • Have an innate curiosity to understand “why and how” to proactively identify and suggest changes and improvements

2. BA in Marketing with 5 years of Experience

  • Relevant analytics experience with Adobe Analytics experience
  • Experience implementing client-side tracking and tagging end-to-end
  • Experience creating presentations and presenting insights to management
  • Experience with marketing automation platforms (SFDC, Eloqua, Marketo, etc.)
  • Working experience with Power BI
  • Experience working with sales pipeline data
  • Experience working with on-site customer survey data
  • Experience working with machine learning, LTR, and personalization
  • Strong analytical, and critical thinking skills
  • Self-motivated and flexible with the ability to shift gears and priorities quickly based on business needs while meeting deadlines consistently

3. BS in Data Science with 6 years of Experience

  • Depth of knowledge around digital acquisition across digital media, affiliates, partnerships, and owned channels
  • Understanding of full-funnel optimization from Leads to Conversions, experience working with stakeholders at each stage of the funnel
  • Cross-function facilitator, with experience managing projects and working with multiple stakeholders across global cultures and time zones
  • Able to turn around strategic projects within short time frames
  • Experience with end-to-end project execution, from ideation to go-to-market strategy, to roll-out plan
  • Knowledge of UI/UX optimization for websites, lead forms, and partner placements
  • Familiar with paid agencies/partners/affiliates management
  • Solid business reporting and presentation skills (Excel, PowerPoint)
  • Expertise in UI/UX
  • Adobe Analytics, Tableau, Biddable Media, DMP
  • Familiar with utilizing 3rd party data sources

4. BA in Public Relations with 7 years of Experience

  • A passionate digital marketing analyst who can lead clients through the analysis of website traffic and user behavior.
  • Proficient with clickstream analytics tools (Adobe Analytics and/or Google Analytics), together with enterprise reporting tools (Tableau, Power BI, Oracle Data Visualizer).
  • Comfortable presenting to executive management, and enjoy working in a fast-paced matrix organization.
  • Have a collaborative work style that results in 'getting the job done'
  • Experience in international projects and working with remote teams.
  • Web analytics experience with strong practical knowledge of web analytics tools (Adobe Analytics, Google Analytics) and enterprise reporting tools (Tableau, Power BI, Oracle Data Visualizer).
  • Excellent writing, communication, and presentation skills.
  • Ability to examine large and varied sets of raw data and extract actionable insights.
  • Understanding of marketing strategies (B2B).
  • Value accuracy, and timeliness together with project management experience.
  • Talented with Microsoft Word, Excel, and PowerPoint.
  • Experience with SQL and JavaScript.

5. BA in Communications with 6 years of Experience

  • Experience in Google Analytics and reporting across multiple digital marketing platforms
  • Experience executing email marketing and managing social media platforms
  • Working knowledge of HTML and Content Management Systems (CMS)
  • Demonstrated experience developing and managing digital content across various platforms
  • Exceptional communication and organizational skills
  • Strong technical skills and experience with Microsoft Office products
  • Familiarity with database management best practices
  • Ability to manage multiple projects in a fast-paced and team-oriented environment
  • Strong interpersonal skills working with diverse and complex projects
  • Ability to prioritize multiple activities and tasks simultaneously and adapt to a rapidly changing environment
  • Strong problem and issue-resolution experience

6. BA in Business Administration with 2 years of Experience

  • Experience working with various advertising technology solutions and media performance data.
  • Exceptional fact and data finding, collection, and analysis skills.
  • Strong written communication skills, and know how to convey messages effectively
  • Attention to detail, strong organizational and follow-through skills
  • Excellent interpersonal, communication, and client service skills
  • Ability to collaborate well with teams and proactively manage multiple tasks
  • Higher education in an analytic-focused field (e.g. statistics, computer sciences, engineering)
  • Advanced Excel, visualization tools (Data Studio, Tableau, or similar)
  • Knowledge of SQL, Google Marketing Platform suite of products
  • At ease in multicultural, remote, fast-paced collaboration teams.

7. BA in Statistics with 3 years of Experience

  • Well-versed with Excel and PowerPoint
  • Experience with social media, social listening, and SEO Platforms (Hootsuite, Meltwater, Facebook Insights, Facebook Ads Manager, Google Analytics, Adobe Analytics, Google AdWords)
  • Demonstrable experience leading and managing social media, SEO/SEM, paid social media, direct email marketing and online community management
  • Experience working in Social Media Reporting
  • Experience working with SEO and SEM
  • Strong written, verbal, and collaboration skills
  • Basic to intermediate understanding and work experience in content writing, content marketing, and SEO keyword research
  • Excellent grasp of the English language - technically strong with a flair for either structured or creative style of writing
  • An outstanding track record in web content writing
  • Love for learning and staying ahead of trends in digital marketing

8. BA in Advertising with 4 years of Experience

  • Experience working in digital marketing
  • Prior experience with programs including Tableau, Tableau CRM, PowerBI, statistical software, Salesforce Einstein, DataVision, and Microsoft Excel are strongly preferred
  • Experience with planning and executing digital marketing deliverables from start to finish
  • Familiarity with software APIs and integration tools (Zapier, Tray.io)
  • Strong communication, organizational, interpersonal, and writing skills
  • Strong analytical capabilities to identify key trends and insights through thoughtful reporting and analysis of data sets
  • A love of learning new tools and creating new solutions
  • The ability to project manage and prioritize competing priorities
  • Knowledge and a deep understanding of digital marketing and sales
  • Knowledge and experience of marketing automation platforms (Pardot, Salesforce.com, Demandbase, etc.)

9. BA in Marketing with 5 years of Experience

  • Direct management of marketing campaigns (SEM, Paid Social, Display, etc.).
  • Experience in high-volume consumer or SAAS campaigns for consumer or small and medium business markets.
  • Deep knowledge of managing social, display, and programmatic platforms (Facebook, Google Display Network, Yahoo Gemini, etc.)
  • Demonstrate the ability to aggressively scale marketing campaigns.
  • Lives and breaths data and have shown an ability to make data-driven decisions.
  • Superior hands-on analytics skills including Excel modeling and/or BI tools (Periscope Data, Looker, etc.)
  • The ability to transition between detailed data and high-level insights.
  • Strong interpersonal collaboration skills
  • Deep understanding of marketing psychology and concepts.
  • Ability to thrive in a fast-paced entrepreneurial environment with smart highly motivated team members.

10. BA in Economics with 8 years of Experience

  • Analytics experience with relational databases and digital marketing
  • Highly proficient in Google Analytics, Google Adwords, and building out digital marketing dashboards for continuous strategy and campaign optimization
  • Highly proficient in SQL, Big Query, and Tableau Visualizations
  • Digital media platform experience (Facebook Ads Manager, Google Cloud, YouTube, LinkedIn, Twitter, etc)
  • Familiarity with ad tagging, tracking parameters, digital media tracking, and measurement principles
  • Ability to derive actionable insights from data and effectively guide decision-making, communicating in a comprehensible way across various levels of organization
  • Excellent written and oral communication skills and proven ability to communicate effectively with media, marketing, and agency teams
  • Ability to work independently while prioritizing multiple projects and tasks
  • Strong interpersonal and collaboration skills
  • Curious, organized, and very detail-oriented
  • Proficiency in Smartsheet
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