DIGITAL MARKETING MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Reviewed by Lam Nguyen under Editorial Standards

Overview Job Description Resume Cover Letter Skills Roles

Updated: Mai 26, 2025 - The Digital Marketing Manager with a robust understanding of digital marketing best practices and a knack for leading successful digital campaigns. Expertise in utilizing Google Analytics and other dashboard creation tools to glean insights, optimize performance, and drive strategic decision-making. A creative and goal-oriented professional committed to advancing diversity, equity, and inclusion while upholding ethical marketing practices.

Essential Hard and Soft Skills for a Standout Digital Marketing Manager Resume

SEO
SEM
Content Marketing
Data Analytics
Email Marketing
Social Media Advertising
Google Ads
Web Analytics
Conversion Rate Optimization (CRO)
Marketing Automation

Communication
Creativity
Adaptability
Problem-Solving
Leadership
Time Management
Team Collaboration
Critical Thinking
Strategic Thinking
Emotional Intelligence

Summary of Digital Marketing Manager Knowledge and Qualifications on Resume

1. BS in Marketing with 5 years of Experience

Experience in digital marketing, digital design/website management, or ecommerce with a strong understanding of the entire digital marketing landscape (SEO, CRO, web analytics, email marketing).
Strong B2C digital product management for consumer-facing experiences,
Knowledge of emerging digital trends and understanding of website standards, usability, site design, and ecommerce.
Knowledge of website analytics (Google Analytics preferred) and tag management (Google Tag Manager preferred) including both analysis and tracking implementation.
Excellent communication skills and proven ability to collaborate well across functions and departments and work as part of a team in a matrix-managed environment.
Experience managing many projects simultaneously to successful execution.
Excellent project management skills.
Able to interact with all levels of the business.
Strong analytical, creative problem solving and organizational skills with the ability to interpret and translate data into actionable tasks.
Think strategically beyond area of responsibility and take cross-functional interdependencies into account.
Forward-thinking, creative and hypothesis-driven mindset and deep data-driven focus to drive increased sales and business growth.
Be versed and engaged in conducting consumer research and usability studies to inform digital customer experience design decisions.
Strong mastery of English spelling and grammar to prove internal and external communications.
Demonstrated complete understanding of design fundamentals
User experience, accessibility, color theory and relationships, typography, spatial relationships, page composition, grid structures

2. BA in Communications with 6 years of Experience

Strong understanding of digital marketing best practices and regulations.
Experience leading and managing effective digital campaigns
Strategic and analytical thinker who enjoys analyzing data to optimize performance and inform decision making.
Can find the story in data and effectively communicate it to others
Excellent written and oral communication skills
Project management skills with experience balancing multiple priorities, deadlines, and budget allocations while maintaining a high-level of attention to detail
Creativity and will ask the right questions, generate compelling new ideas, experiment appropriately, and identify trends, connections, and opportunities
Goal-oriented, entrepreneurial, and self-starter who is flexible and curious
High degree of emotional intelligence and strong intercultural appreciation and awareness
Helpful, motivated to serve others, and collaborative spirit
Ability to maintain a positive attitude and be part of a ‘yes we can’ team
Commitment to advance diversity, equity, and inclusion and adhere to ethical marketing practices Microsoft Office Suite
Experience with Google Analytics, or equivalent dashboard creation tools.
Experience executing and optimizing paid search, programmatic, and/or email marketing
Proficiency with Google Analytics
Understanding of online, continuing, and/or professional education

3. BS in Digital Marketing with 5 years of Experience

Ability to build good working relationships across a range of internal stakeholders
Ability to gain agreement and alignment from stakeholders across the business
A passion for digital marketing and being at the forefront of latest innovation and best practices
Critical decision making and the ability to recommend alternative approaches
Strong business acumen and analytical thinking with the ability to thrive in ambiguity
Self-starter with high sense of accountability to deliver and follow through
Excellent communication and presentation skills
Experience with digital tracking and performance analytics e.g. Google Analytics, Adobe Analytics, GTM, Google Optimizely
B2B enterprise digital marketing programs (paid social, content syndication, web, email) to drive conversions and sales pipeline
Fluency with attribution and measurement systems
Analytical mentality and a data-informed approach
Ability to thrive in a fast-paced environment, often amidst ambiguity
Excellent interpersonal skills and a love for working in highly cross-functional environments
Superb communication and the ability to inspire senior executives, peers, and direct reports with vision and roadmap
Passionate about Slack the brand and product

4. BA in Public Relations with 4 years of Experience

Experience of proven social media management
Knowledge of best-in-class analytic systems (Google Analytics, Facebook Insights, Google Adwords, etc)
Working knowledge of programmatic ads
Demonstrated ability to think analytically, solve problems, make decisions, and use sound judgment
Experience creating compelling digital content.
Experience with Social Media management and monitoring tools (Facebook, Instagram, and Snapchat).
Experience in Digital Marketing management.
Experience in analyzing trends, audiences, and platforms.
Experienced with creating static and interactive social media and website content.
Able to edit video files for use on specific social platforms.
Able to cross-platform between MAC and PC.
Proficient in iMovie and Final Cut Pro software.
Proficient in Adobe Creative Suite such as Illustrator, Photoshop, InDesign, Acrobat Pro, and Premiere Pro.
Proficient with camera equipment ranging from professional to personal mobile devices.
Able to perform essential duties satisfactorily with reasonable accommodations.

5. BS in Business Administration with 6 years of Experience

AMPscript experience as well as proficiency in data extension management and leveraging SQL for automation
Strong understanding of audience targeting and segmenting, dynamic content, email deliverability, UTM tracking and email performance analysis
Movable Ink and Litmus experience
Keen eye and aptitude for troubleshooting with a solutions-led approach quickly identifies and addresses operational and process issues
Strong attention to detail with proven time-management and organizational skills
Ability to effectively project manage several deliverables at high-quality expectations.
Ability to think strategically, work independently and thrive in a fast-paced, deadline-driven environment
Solid teamwork, communication and interpersonal skills, with the ability to work with multiple stakeholders and interface with all levels of management.
Thrive in a fast-paced, constantly changing environment with tight deadlines and multiple priorities
Outstanding communication skills and willingness to collaborate in a team environment
Experience in Digital Marketing in the Medical Device or Healthcare industry

6. BA in Advertising with 5 years of Experience

Experience of managing paid and/or owned campaigns or social marketing content and strategy
Experience leading and managing global campaigns or leading social media campaigns with a social-first mindset and storytelling to bring a creator-first social vision to life across social media
Meta interface experience such as Ads Manager, Business Manager, Page Insights, Facebook Pages, Facebook Groups, Instagram Insights, Instagram Business Account
Experience with digital analytics data tracking tools (e.g., Google Marketing Platform, Adobe Marketing Cloud, Facebook Attribution) and ad serving tools (e.g., Google DV360, Adobe Advertising Cloud)
Experience working independently and on multiple initiatives in a fast-paced, constantly changing environment and managing and prioritizing multiple projects simultaneously
Experience managing external agencies or partners
Experience with quantitative analytical skills (attribution models, cost per acquisition, customer lifetime value)
Paid, earned, and owned digital channel experience (display, social, search, email, web)
Experience presenting, enlisting support, and gaining support for ideas and initiatives to groups of stakeholders
Experience collaborating and coordinating with internal and external cross-functional teams
Meta Blueprint Digital Marketing Associate Certification or other relevant Meta Blueprint Certification

7. BS in Computer Science with 6 years of Experience

Savvy in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM
Has distinguished achievements in evolving digital brands with strong ROI
Vital multi-channel marketing and digital brand consistency
Prior experience in management
Past participation in Content Management System (CMS) and Digital Marketing System (DMS)
Adept in frontline customer journey, driving traffic to the main site
A fair mix of skill, management experience and initiative
Adept in vendor management
General familiarity with Paid Search
Customer Acquisition experience
Social Media campaign experience
Demonstrated knowledge of PPC
Media Campaign experience
Adeptness in SEO
Proficiency in Paid Social
Email marketing experience

8. BA in Media Studies with 8 years of Experience

Experience managing and developing a team responsible for all digital marketing at scale
Hands-on knowledge of best practices in qualified customer acquisition and conversion
Fundamental knowledge and experience with web analytical tools/interfaces (Google Analytics)
Experience with campaign management platforms
Strong analytical skills with the ability to drive meaningful actions from large data sets
Ability to present data and communicate recommendations, written, and verbally to all levels
Exceptional copywriting and editorial skills
Ability to multi-task and prioritize in a fast-paced and dynamic work environment
A strong, self-motivated leader, who thrives on collaborating with teams across the organization
An accountable, organized individual with great attention to detail and focus on quality of results

9. BS in E-Commerce with 5 years of Experience

History of running effective paid marketing campaigns through Facebook and Google (experience with campaigns on Snapchat, Pinterest, and Twitter is a plus)
Deep understanding of Google and Facebook paid ecosystems and how marketers can use tools, data and operations to maximize performance success
Highly analytical mindset who enjoys organizing and synthesizing data
Ability to prioritize, manage several projects at once and work under pressure
Excellent leadership and communication skills
Strategic thinker, able to translate business objectives into 360 project plan
CRO, PPC, SEO knowledge.
Go-to-market planning experience
Knowledge of performance metrics
Knowledge of Ecommerce trading and Marketing Landscape
Ability to handle confidential materials and matters with maximum discretion
Project management skills, including prioritization, time management and multitasking
Self-starter, with an inquisitive disposition and a can-do attitude
Strategic and analytical mindset, always looking to proactively improve processes and customer experience

10. BA in English with 6 years of Experience

Experience in digital marketing management.
Experience with content management systems and responsive web design
Experience with an omni-channel retailer or digital agency with significant retail accounts
Management experience with direct reports
Firm grasp of SEO/SEM practices and strategies
Excellent written and verbal communication skills
Flexible during times of change
Ability to interpret documents
Ability to apply abstract principles to a wide range of complex tasks
Ability to understand the meanings of words and effectively respond
Ability to comprehend complex issues and communicate
Able to read and understand English
Strong leadership skills to ensure a highly engaged team
Ability to build and maintain strong professional relationships both internally and externally
Strong organizational skills with ability to prioritize and multi-task in a fast-paced environment

11. BS in Data Analytics with 5 years of Experience

Fluency in English and Japanese (written and spoken)
Experience in online marketing for a leading consumer brand or tech company.
Experience running performance digital marketing in Japan, including paid digital, social media, earned media and owned media and up-to-date with current consumer and media trends
Strong understanding of digital marketing measurement platforms, digital marketing technology, and data ecosystem
Excellent understanding of digital marketing metrics - CPV, CPCV, CPR, LTV
A strong mix of creative and analytical capabilities in combination with a hands-on attitude to get things done
Proven track record of leading multiple, complex tasks simultaneously
Ability to adequately prioritize to improve business impact in a fast-paced environment
Excellent soft skills with a teamwork mentality, and the ability to work independently and collaboratively
Acknowledges the presence of choice in every moment and takes personal responsibility for life.
Ability to possess an entrepreneurial spirit and continuously innovate to achieve great results.
Ability to communicate with honesty and kindness, and create the space for others to do the same.
Ability to lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
Ability to foster connection by putting people first and building trusting relationships.
Ability to integrate fun and joy as a way of being and working, aka doesn't take themselves too seriously.

12. BA in Journalism with 7 years of Experience

Experience (fast-growing DTC brand experience a plus)
Strong technical knowledge and experience in
Experience with Shopify+, Shopify Plugins, and other e-commerce tools
Experience with Google Optimize, Optimizely, and other A/B testing tools,
Experience with Google Analytics (pulling and interpreting data). Google Analytics Certification is a plus.
Experience developing and executing paid media campaigns on Google, Facebook, Instagram and Pinterest.
Knowledge of the ever-changing digital marketing and e-commerce landscape and tools
Strong intra-team leadership qualities and track record of effectively working with other departments/teams
Strong organizational skills, attention to detail and project management
Strong analytical skills and understanding of KPI's for digital media
Demonstrated track-record of execution excellence
Interest and experience in executing on brand marketing touchpoints
Experience and skills at creating and/or evaluating creative assets that deliver brand messages in line with brand voice – must have a “good eye” for creative look and feel
Quick turnaround and tenacity are important, along with the ability to proactively problem solve and work cooperatively with others
Good oral and written communicator capable of giving clear and succinct communication to creatives or executive summaries of tracking results to senior management
Strong experience using MS Office Suite including, Excel, PowerPoint, Outlook, etc.

13. BS in Graphic Design with 6 years of Experience

Experience running SEM or paid search campaigns
Ability to demonstrate strong ROI results in previous role.
Experience in hiring and managing teams
Data-driven, has the ability to translate data into successful marketing strategies and measure results
Strong implementation background in digital and content-driven marketing
Ability to think like a consumer and not be afraid to test ideas
Experience in a b2b service-based company, healthcare experience is an advantage but not essential
Strong problem-solving and hands-on project management skills
Ability to think creatively whilst being a strong individual contributor
Skilled at working effectively with cross-functional teams
Strong analytical skills with the ability to dissect key metrics and report to C-Suite stakeholders
HTML/CSS, Adobe Creative Suite hands-on experience is an advantage but not a requirement

14. BA in Sociology with 5 years of Experience

Agency experience, retail experience, leadership experience and budget management experience
Ecommerce, digital and social media marketing experience
Proficient in MS Outlook, Word, Excel, Powerpoint
Deep experience using modern CMS platforms, fluency in HTML, CSS, et al, and strong experience with Adobe Creative Suite apps.
Skilled at blending multiple disciplines such as business strategy, marketing, project management and user design
Strong analytical skills an the ability to leverage data from a variety of systems to create a point of view which can influence and drive the business.
Ability to think conceptually across various customer communication channels and touch points.
Keen ability to effectively translate written needs into digital solutions that meet those needs.
Ability to lead and manage external agency resources to deliver the support required to drive the business.
Demonstrate great communication skills and ability to give and take open and honest feedback
Proactive work ethic for meeting deadlines
Creative problem-solving skills.
Ability to function independently and as a productive member in a team-focused environment.
Ability to handle multiple tasks with changing priorities

15. BS in Information Technology with 6 years of Experience

Experience managing paid advertising budgets (minimum of $1M a year, but preferably more) to meet lead, opportunity, and/or pipeline goals
Proven track record of demonstrating positive ROI from paid advertising budgets all the way to closed-won revenue.
Experience tracking and reporting on ROAS as a key metric.
Experience managing agencies, contractors, and third-party advertisers
Strong understanding of Marketing Automation (Marketo is a plus) and how leads from digital campaigns are ingested into the system
Proficiency in GoogleAds and Google Analytics, Google Search Console and LinkedIn Campaign Manager
Proficiency in MS Office and Excel.
Creative thinker willing to test big ideas and apply learnings to future campaigns
Experience with Marketo and Forecasting
Enterprise marketing experience at a software company
Experience with HubSpot and Salesforce acumen
Ability to evaluate marketing channels and allocate budgets to improve ROI.
Excellent written and verbal communication skills.
Mastery of MS Office and Google Suite.
Detail-oriented with the ability to prioritize multiple projects.

16. BA in Creative Writing with 5 years of Experience

Experience in direct response and performance marketing environment
Demonstrated people-management, teamwork and collaboration skills
Advanced understanding of 3rd party analytic platforms like Google Analytics
Google Analytics Individual certification
Experience as a brand manager, account manager, and project manager
Strong interpersonal skills and excellent communication skills
Demonstrated ability and experience advising/persuading C-Suite level executives
Advanced ability to write creative and business-oriented copy
Demonstrated willingness to take calculated risks
Experience with the Facebook business manager, Google Suite (Search, YouTube, Display, etc), UX/UX and CRO, and Email Marketing
Intermediate knowledge of content, influencer and affiliate Marketing
Experience revealing actionable information about the target audience and the ability to tap into those insights to create compelling digital marketing campaigns.
Strong project management skills including content schedules, budgets, and agency/vendor oversight.

17. BS in Economics with 7 years of Experience

Experience creating and executing programmatic campaigns (including display, native, and video ads)
Experience with various deal structures including CPM, CPA, CPC and knowledge of the unique nuances and structural characteristics of campaigns
Proficient with DSPs (DV360, Adobe), DMPs (Adobe, LiveRamp) and Ad Servers (Campaign Manager)
Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, look-a-like, etc.
Experience managing Facebook and other Paid Social campaigns for in a B2C environment
In-house campaign management experience preferred
Previous experience marketing subscription based product lines
Hands-on experience with direct management of PPC platforms (Google Ads, Microsoft Advertising) Experience in setting up and optimizing Google Ads campaigns
Experience building and maintaining daily, weekly, monthly and Quarterly KPI reporting dashboard
Strong organizational skills and great customer service skills
Passion for all things marketing and Familiarity with Canva
Ability to balance right and left brain thinking
Experience with Photoshop, Adobe Illustrator, Adobe Illustrator Artwork and/or other similar software
Experience using Microsoft Office tools
Experience with Excel (pivot tables are a plus)
Experience with CRM to track lead conversions from digital marketing campaign

18. BA in Fine Arts with 6 years of Experience

Must be well organized, self-motivated, detail-oriented, and possess excellent project management and coordination skills
Keen understanding of marketing metrics with the ability to distill data into key takeaways
High proficiency with Hubspot, Google Analytics, Google AdWords, and LinkedIn Ads
Solid knowledge of PPC, SEO/SEM, and social media platforms
Knowledge of marketing channel best practices, content management platforms, and CRMs
Teammate, with consensus-building skills
Experience using Adobe Creative Suite (design, photo, video) is a significant plus
Vendor or agency-side Health Insurance experience
Experience at a growth-stage B2B SaaS company
Exceptional working knowledge of Google AdWords, Google Analytics, Google Search Console and organic visibility tools
Experience with SEO, SEM, CRM, Affiliate Partner and Display Advertising, CRM
Experience in Social Media Marketing using various channels (Facebook, Instagram, YouTube, Twitter, TikTok, Line, etc)
Knowledge of code, specifically HTML5, CSS and JavaScript
Experience in the leisure/entertainment industry

19. BS in Social Media Marketing with 5 years of Experience

Experience strategizing and executing DTC digital ad campaigns focused on e-commerce conversion
Google Analytics and Google AdWords Certifications
Expert level experience with Google Tag Manager and Analytics to set up and track ecommerce conversions, funnels, and events
Proven experience managing Facebook and Instagram ad campaigns across multiple objectives (lead generation, remarketing, conversion)
Methodical systems and creative approaches to building audiences based on interest, demographics, and consumer behavior
Understanding of the sales funnel and how to collect leads, nurture them, and convert
Must have experience strategizing multi-channel digital campaigns.
Strong digital marketing acumen and a proven track record of developing and selling impactful campaign plans that drive business results.
Ability to think strategically and creatively such as analyze, synthesize, recommend and take actions
Natural self-starter with an entrepreneurial spirit that is self-motivated and driven
Excellent organizational skills including prioritizing, scheduling, time management, and meeting deadlines
Ability to work confidently, both independently and on a team
Naturally curious and creative such as constantly looking for ways to improve upon things and unafraid to ask questions
Ability to break down complex projects and discuss with the team and clients in ways they can understand

20. BA in International Business with 6 years of Experience

Understanding of the current social media landscape and dedication to keeping up with emerging trends within the social marketing space.
Direct experience developing brands on social media channels.
Experience creating and executing a content strategy
Familiarity with website development processes and practices.
Familiarity with social media publishing tools.
Ability to work closely with developers, designers, producers and marketing teams.
Must be detail-oriented, proactive and highly organized.
Ability to multi-task and track projects of varying complexities.
Ability to work swiftly and efficiently in a fast-paced, deadline-driven workplace.
Ability to work both independently and within cross-functional teams.
Excellent time management skills.
Great interpersonal and communication skills, both written and verbal.
Ability to adapt and take on a variety of different tasks.
Ability to balance left brain and right brain thinking a natural creator and analytical thinker

21. BS in Psychology with 4 years of Experience

Experience in affiliate marketing representing advertiser or client programs.
Understanding and experience with large affiliate platforms, such as Commission Junction or Impact Radius.
Excellent communication skills, particularly in helping clients to understand the business story supported by underlying data of results.
Strong client relationship management skills and hustle to make sure clients are satisfied, and we are growing relationships.
Representative of core values such as Truth, Hustle, Pride, and Ownership.
Strong analytical skills, performance-oriented and eagerness to drive better and better results
Previous experience in a marketing environment across all digital channels
Running successful multi-channel campaigns through agencies or internal teams
Analytical skills, able to quickly identify trends in complex data sets
Understanding of the workings of digital channels from planning to execution, be it Social, Email, Paid Search, Affiliate or SEO.
Stakeholder management and balancing demands from multiple interested parties
Strong communication and presentation skills to influence key stakeholders

22. BA in Political Science with 5 years of Experience

Excellent organization and communication skills with a positive client presence
Ability to prioritize, make decisions quickly, and multi-task with little supervision
Experience leading and collaborating with social media, marketing, PR, sales, and creative teams
Can collaborate and communicate seamlessly between local and remote teams
Proven Social Media marketing experience across all platforms
Experience with social media content creation and platform management
Experience with social media paid advertising campaigns and social media distribution
Google Analytics AND Google AdWords experience
Excellent writing and proofing skills
Hootsuite and SEM Rush knowledge or a similar platform
Proficiency with MS Excel, Word, and PowerPoint
Understanding of social media engagement statistics
Short-form copywriting experience

23. BS in Management Information Systems with 6 years of Experience

Exceptional communicator and high EQ leadership in managing a growing team
Experience maximizing in-house talent with discipline and a strong focus on KPIs
Passionate about performance marketing and building brands
Deep familiarity with concepts like CAC, CPM, CTR, CPA, CVR, LTV, and ROAS
Strong experience with social ad campaigns (Facebook, Snapchat, YouTube) as well as its effects in both bottom-line revenue and increasing awareness and household penetration
Robust understanding of the Google Ads ad platform
Experience managing campaigns in support of direct response objectives
Ability to manage multi-million dollar monthly advertising budgets
Ability to build, manage and hit complex forecasted acquisition goals as well as drive the team to succeed in these KPIs as well
Full funnel knowledge on how to convert the customer, from thumb-stopping ads to a high converting landing pages to psychologically compelling copy
Ninja-like knowledge of Google Analytics.
Highly technical with the ability to backward engineer or diagnose a malfunctioning marketing pixel
Excellent writing, grammar and communication skills

24. BS in Statistics with 5 years of Experience

Strong understanding of Adwords/Microsoft Ad Center strategy and execution of paid Campaigns (AdWords/Microsoft Ad Center certification is a plus)
Strong understanding of the digital marketing landscape including paid search and SEO
Firm understanding of user experience principles
Exceptional analytical ability and critical thinking skills
Proven experience articulating analytics findings (written and in-person)
Strong organization and written/oral communication skills
Ability to thrive in a fast-paced, rapidly changing environment
Experience using data and metrics to measure impact and determine improvements
Experience using Microsoft Excel to manipulate and analyze data
Experience in CRM, MarTech, and Saas-based applications (Hubspot, Marketo, or similar)
Digital marketing program management (social media, advertising, search, and SEO)
Experience with analytics tools and web traffic reporting

Professional Skills FAQs

What are professional skills?

Professional skills are abilities that help individuals perform tasks effectively in a workplace environment. These skills include both technical competencies required for specific roles and soft skills such as communication, teamwork, and problem solving.

What is the difference between hard skills and soft skills?

Hard skills are technical abilities learned through education or training, such as programming, data analysis, or laboratory testing. Soft skills refer to interpersonal abilities like communication, leadership, adaptability, and teamwork.

Why are professional skills important for careers and resumes?

Professional skills help employers evaluate whether a candidate can perform job responsibilities effectively. Listing relevant skills on a resume demonstrates qualifications and helps applications pass Applicant Tracking Systems used in modern hiring processes.

What professional skills do employers look for?

Employers usually value a combination of technical expertise and transferable workplace skills. Common examples include analytical thinking, communication, teamwork, leadership, time management, adaptability, and digital literacy.

How can professionals develop professional skills?

Professionals can develop skills through continuous learning, training programs, certifications, mentorship, and practical work experience. Staying updated with industry trends also helps individuals maintain relevant and competitive skills.

Editorial Process

Lamwork content is developed through structured review of publicly available job postings and documented hiring trends.

Editorial operations are managed by Thanh Huyen, Managing Editor, with research direction and final oversight by Lam Nguyen, Founder & Editorial Lead. Content is periodically reviewed to reflect observable labor market changes.

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