DIGITAL MARKETING MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Nov 18, 2024 - The Digital Marketing Manager with a robust understanding of digital marketing best practices and a knack for leading successful digital campaigns. Expertise in utilizing Google Analytics and other dashboard creation tools to glean insights, optimize performance, and drive strategic decision-making. A creative and goal-oriented professional committed to advancing diversity, equity, and inclusion while upholding ethical marketing practices.

Essential Hard and Soft Skills for a Standout Digital Marketing Manager Resume
  • SEO
  • SEM
  • Content Marketing
  • Data Analytics
  • Email Marketing
  • Social Media Advertising
  • Google Ads
  • Web Analytics
  • Conversion Rate Optimization (CRO)
  • Marketing Automation
  • Communication
  • Creativity
  • Adaptability
  • Problem-Solving
  • Leadership
  • Time Management
  • Team Collaboration
  • Critical Thinking
  • Strategic Thinking
  • Emotional Intelligence

Summary of Digital Marketing Manager Knowledge and Qualifications on Resume

1. BS in Marketing with 5 years of Experience

  • Experience in digital marketing, digital design/website management, or ecommerce with a strong understanding of the entire digital marketing landscape (SEO, CRO, web analytics, email marketing).
  • Strong B2C digital product management for consumer-facing experiences, 
  • Knowledge of emerging digital trends and understanding of website standards, usability, site design, and ecommerce.
  • Knowledge of website analytics (Google Analytics preferred) and tag management (Google Tag Manager preferred) including both analysis and tracking implementation.
  • Excellent communication skills and proven ability to collaborate well across functions and departments and work as part of a team in a matrix-managed environment.
  • Experience managing many projects simultaneously to successful execution. 
  • Excellent project management skills.
  • Able to interact with all levels of the business.
  • Strong analytical, creative problem solving and organizational skills with the ability to interpret and translate data into actionable tasks.
  • Think strategically beyond area of responsibility and take cross-functional interdependencies into account.
  • Forward-thinking, creative and hypothesis-driven mindset and deep data-driven focus to drive increased sales and business growth.
  • Be versed and engaged in conducting consumer research and usability studies to inform digital customer experience design decisions.
  • Strong mastery of English spelling and grammar to prove internal and external communications.
  • Demonstrated complete understanding of design fundamentals
  • User experience, accessibility, color theory and relationships, typography, spatial relationships, page composition, grid structures

2. BA in Communications with 6 years of Experience

  • Strong understanding of digital marketing best practices and regulations.
  • Experience leading and managing effective digital campaigns
  • Strategic and analytical thinker who enjoys analyzing data to optimize performance and inform decision making. 
  • Can find the story in data and effectively communicate it to others
  • Excellent written and oral communication skills
  • Project management skills with experience balancing multiple priorities, deadlines, and budget allocations while maintaining a high-level of attention to detail
  • Creativity and will ask the right questions, generate compelling new ideas, experiment appropriately, and identify trends, connections, and opportunities
  • Goal-oriented, entrepreneurial, and self-starter who is flexible and curious
  • High degree of emotional intelligence and strong intercultural appreciation and awareness
  • Helpful, motivated to serve others, and collaborative spirit
  • Ability to maintain a positive attitude and be part of a ‘yes we can’ team
  • Commitment to advance diversity, equity, and inclusion and adhere to ethical marketing practices Microsoft Office Suite
  • Experience with Google Analytics, or equivalent dashboard creation tools.
  • Experience executing and optimizing paid search, programmatic, and/or email marketing
  • Proficiency with Google Analytics
  • Understanding of online, continuing, and/or professional education

3. BS in Digital Marketing with 5 years of Experience

  • Ability to build good working relationships across a range of internal stakeholders
  • Ability to gain agreement and alignment from stakeholders across the business
  • A passion for digital marketing and being at the forefront of latest innovation and best practices
  • Critical decision making and the ability to recommend alternative approaches
  • Strong business acumen and analytical thinking with the ability to thrive in ambiguity
  • Self-starter with high sense of accountability to deliver and follow through
  • Excellent communication and presentation skills
  • Experience with digital tracking and performance analytics e.g. Google Analytics, Adobe Analytics, GTM, Google Optimizely
  • B2B enterprise digital marketing programs (paid social, content syndication, web, email) to drive conversions and sales pipeline
  • Fluency with attribution and measurement systems
  • Analytical mentality and a data-informed approach
  • Ability to thrive in a fast-paced environment, often amidst ambiguity
  • Excellent interpersonal skills and a love for working in highly cross-functional environments
  • Superb communication and the ability to inspire senior executives, peers, and direct reports with vision and roadmap
  • Passionate about Slack the brand and product

4. BA in Public Relations with 4 years of Experience

  • Experience of proven social media management
  • Knowledge of best-in-class analytic systems (Google Analytics, Facebook Insights, Google Adwords, etc)
  • Working knowledge of programmatic ads
  • Demonstrated ability to think analytically, solve problems, make decisions, and use sound judgment
  • Experience creating compelling digital content.
  • Experience with Social Media management and monitoring tools (Facebook, Instagram, and Snapchat).
  • Experience in Digital Marketing management.
  • Experience in analyzing trends, audiences, and platforms.
  • Experienced with creating static and interactive social media and website content.
  • Able to edit video files for use on specific social platforms.
  • Able to cross-platform between MAC and PC.
  • Proficient in iMovie and Final Cut Pro software.
  • Proficient in Adobe Creative Suite such as Illustrator, Photoshop, InDesign, Acrobat Pro, and Premiere Pro.
  • Proficient with camera equipment ranging from professional to personal mobile devices.
  • Able to perform essential duties satisfactorily with reasonable accommodations.

5. BS in Business Administration with 6 years of Experience

  • AMPscript experience as well as proficiency in data extension management and leveraging SQL for automation
  • Strong understanding of audience targeting and segmenting, dynamic content, email deliverability, UTM tracking and email performance analysis
  • Movable Ink and Litmus experience
  • Keen eye and aptitude for troubleshooting with a solutions-led approach quickly identifies and addresses operational and process issues
  • Strong attention to detail with proven time-management and organizational skills
  • Ability to effectively project manage several deliverables at high-quality expectations.
  • Ability to think strategically, work independently and thrive in a fast-paced, deadline-driven environment
  • Solid teamwork, communication and interpersonal skills, with the ability to work with multiple stakeholders and interface with all levels of management.
  • Thrive in a fast-paced, constantly changing environment with tight deadlines and multiple priorities
  • Outstanding communication skills and willingness to collaborate in a team environment
  • Experience in Digital Marketing in the Medical Device or Healthcare industry

6. BA in Advertising with 5 years of Experience

  • Experience of managing paid and/or owned campaigns or social marketing content and strategy
  • Experience leading and managing global campaigns or leading social media campaigns with a social-first mindset and storytelling to bring a creator-first social vision to life across social media
  • Meta interface experience such as Ads Manager, Business Manager, Page Insights, Facebook Pages, Facebook Groups, Instagram Insights, Instagram Business Account
  • Experience with digital analytics data tracking tools (e.g., Google Marketing Platform, Adobe Marketing Cloud, Facebook Attribution) and ad serving tools (e.g., Google DV360, Adobe Advertising Cloud)
  • Experience working independently and on multiple initiatives in a fast-paced, constantly changing environment and managing and prioritizing multiple projects simultaneously
  • Experience managing external agencies or partners
  • Experience with quantitative analytical skills (attribution models, cost per acquisition, customer lifetime value)
  • Paid, earned, and owned digital channel experience (display, social, search, email, web)
  • Experience presenting, enlisting support, and gaining support for ideas and initiatives to groups of stakeholders
  • Experience collaborating and coordinating with internal and external cross-functional teams
  • Meta Blueprint Digital Marketing Associate Certification or other relevant Meta Blueprint Certification

7. BS in Computer Science with 6 years of Experience

  • Savvy in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM
  • Has distinguished achievements in evolving digital brands with strong ROI
  • Vital multi-channel marketing and digital brand consistency
  • Prior experience in management
  • Past participation in Content Management System (CMS) and Digital Marketing System (DMS)
  • Adept in frontline customer journey, driving traffic to the main site
  • A fair mix of skill, management experience and initiative
  • Adept in vendor management
  • General familiarity with Paid Search
  • Customer Acquisition experience
  • Social Media campaign experience
  • Demonstrated knowledge of PPC
  • Media Campaign experience
  • Adeptness in SEO
  • Proficiency in Paid Social
  • Email marketing experience

8. BA in Media Studies with 8 years of Experience

  • Experience managing and developing a team responsible for all digital marketing at scale 
  • Hands-on knowledge of best practices in qualified customer acquisition and conversion 
  • Fundamental knowledge and experience with web analytical tools/interfaces (Google Analytics) 
  • Experience with campaign management platforms 
  • Strong analytical skills with the ability to drive meaningful actions from large data sets 
  • Ability to present data and communicate recommendations, written, and verbally to all levels 
  • Exceptional copywriting and editorial skills 
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment 
  • A strong, self-motivated leader, who thrives on collaborating with teams across the organization 
  • An accountable, organized individual with great attention to detail and focus on quality of results 

9. BS in E-Commerce with 5 years of Experience

  • History of running effective paid marketing campaigns through Facebook and Google (experience with campaigns on Snapchat, Pinterest, and Twitter is a plus)
  • Deep understanding of Google and Facebook paid ecosystems and how marketers can use tools, data and operations to maximize performance success
  • Highly analytical mindset who enjoys organizing and synthesizing data
  • Ability to prioritize, manage several projects at once and work under pressure
  • Excellent leadership and communication skills
  • Strategic thinker, able to translate business objectives into 360 project plan
  • CRO, PPC, SEO knowledge.
  • Go-to-market planning experience
  • Knowledge of performance metrics
  • Knowledge of Ecommerce trading and Marketing Landscape
  • Ability to handle confidential materials and matters with maximum discretion
  • Project management skills, including prioritization, time management and multitasking
  • Self-starter, with an inquisitive disposition and a can-do attitude
  • Strategic and analytical mindset, always looking to proactively improve processes and customer experience

10. BA in English with 6 years of Experience

  • Experience in digital marketing management. 
  • Experience with content management systems and responsive web design
  • Experience with an omni-channel retailer or digital agency with significant retail accounts
  • Management experience with direct reports
  • Firm grasp of SEO/SEM practices and strategies
  • Excellent written and verbal communication skills
  • Flexible during times of change
  • Ability to interpret documents
  • Ability to apply abstract principles to a wide range of complex tasks
  • Ability to understand the meanings of words and effectively respond
  • Ability to comprehend complex issues and communicate
  • Able to read and understand English
  • Strong leadership skills to ensure a highly engaged team
  • Ability to build and maintain strong professional relationships both internally and externally
  • Strong organizational skills with ability to prioritize and multi-task in a fast-paced environment

11. BS in Data Analytics with 5 years of Experience

  • Fluency in English and Japanese (written and spoken)
  • Experience in online marketing for a leading consumer brand or tech company.
  • Experience running performance digital marketing in Japan, including paid digital, social media, earned media and owned media and up-to-date with current consumer and media trends
  • Strong understanding of digital marketing measurement platforms, digital marketing technology, and data ecosystem
  • Excellent understanding of digital marketing metrics - CPV, CPCV, CPR, LTV
  • A strong mix of creative and analytical capabilities in combination with a hands-on attitude to get things done
  • Proven track record of leading multiple, complex tasks simultaneously
  • Ability to adequately prioritize to improve business impact in a fast-paced environment
  • Excellent soft skills with a teamwork mentality, and the ability to work independently and collaboratively
  • Acknowledges the presence of choice in every moment and takes personal responsibility for life.
  • Ability to possess an entrepreneurial spirit and continuously innovate to achieve great results.
  • Ability to communicate with honesty and kindness, and create the space for others to do the same.
  • Ability to lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
  • Ability to foster connection by putting people first and building trusting relationships.
  • Ability to integrate fun and joy as a way of being and working, aka doesn't take themselves too seriously.

12. BA in Journalism with 7 years of Experience

  • Experience (fast-growing DTC brand experience a plus)
  • Strong technical knowledge and experience in
  • Experience with Shopify+, Shopify Plugins, and other e-commerce tools
  • Experience with  Google Optimize, Optimizely, and other A/B testing tools,
  • Experience with Google Analytics (pulling and interpreting data). Google Analytics Certification is a plus.
  • Experience developing and executing paid media campaigns on Google, Facebook, Instagram and Pinterest.
  • Knowledge of the ever-changing digital marketing and e-commerce landscape and tools
  • Strong intra-team leadership qualities and track record of effectively working with other departments/teams
  • Strong organizational skills, attention to detail and project management
  • Strong analytical skills and understanding of KPI's for digital media
  • Demonstrated track-record of execution excellence
  • Interest and experience in executing on brand marketing touchpoints
  • Experience and skills at creating and/or evaluating creative assets that deliver brand messages in line with brand voice – must have a “good eye” for creative look and feel
  • Quick turnaround and tenacity are important, along with the ability to proactively problem solve and work cooperatively with others
  • Good oral and written communicator capable of giving clear and succinct communication to creatives or executive summaries of tracking results to senior management
  • Strong experience using MS Office Suite including, Excel, PowerPoint, Outlook, etc.

13. BS in Graphic Design with 6 years of Experience

  • Experience running SEM or paid search campaigns
  • Ability to demonstrate strong ROI results in previous role.
  • Experience in hiring and managing teams
  • Data-driven, has the ability to translate data into successful marketing strategies and measure results
  • Strong implementation background in digital and content-driven marketing
  • Ability to think like a consumer and not be afraid to test ideas
  • Experience in a b2b service-based company, healthcare experience is an advantage but not essential
  • Strong problem-solving and hands-on project management skills
  • Ability to think creatively whilst being a strong individual contributor
  • Skilled at working effectively with cross-functional teams
  • Strong analytical skills with the ability to dissect key metrics and report to C-Suite stakeholders
  • HTML/CSS, Adobe Creative Suite hands-on experience is an advantage but not a requirement

14. BA in Sociology with 5 years of Experience

  • Agency experience, retail experience, leadership experience and budget management experience
  • Ecommerce, digital and social media marketing experience
  • Proficient in MS Outlook, Word, Excel, Powerpoint
  • Deep experience using modern CMS platforms, fluency in HTML, CSS, et al, and strong experience with Adobe Creative Suite apps.
  • Skilled at blending multiple disciplines such as business strategy, marketing, project management and user design
  • Strong analytical skills an the ability to leverage data from a variety of systems to create a point of view which can influence and drive the business.
  • Ability to think conceptually across various customer communication channels and touch points.
  • Keen ability to effectively translate written needs into digital solutions that meet those needs.
  • Ability to lead and manage external agency resources to deliver the support required to drive the business.
  • Demonstrate great communication skills and ability to give and take open and honest feedback
  • Proactive work ethic for meeting deadlines
  • Creative problem-solving skills.
  • Ability to function independently and as a productive member in a team-focused environment.
  • Ability to handle multiple tasks with changing priorities

15. BS in Information Technology with 6 years of Experience

  • Experience managing paid advertising budgets (minimum of $1M a year, but preferably more) to meet lead, opportunity, and/or pipeline goals
  • Proven track record of demonstrating positive ROI from paid advertising budgets all the way to closed-won revenue.
  • Experience tracking and reporting on ROAS as a key metric.
  • Experience managing agencies, contractors, and third-party advertisers
  • Strong understanding of Marketing Automation (Marketo is a plus) and how leads from digital campaigns are ingested into the system
  • Proficiency in GoogleAds and Google Analytics, Google Search Console and LinkedIn Campaign Manager
  • Proficiency in MS Office and Excel.
  • Creative thinker willing to test big ideas and apply learnings to future campaigns
  • Experience with Marketo and Forecasting
  • Enterprise marketing experience at a software company
  • Experience with HubSpot and Salesforce acumen
  • Ability to evaluate marketing channels and allocate budgets to improve ROI.
  • Excellent written and verbal communication skills.
  • Mastery of MS Office and Google Suite.
  • Detail-oriented with the ability to prioritize multiple projects.

16. BA in Creative Writing with 5 years of Experience

  • Experience in direct response and performance marketing environment
  • Demonstrated people-management, teamwork and collaboration skills
  • Advanced understanding of 3rd party analytic platforms like Google Analytics
  • Google Analytics Individual certification
  • Experience as a brand manager, account manager, and project manager  
  • Strong interpersonal skills and excellent communication skills
  • Demonstrated ability and experience advising/persuading C-Suite level executives 
  • Advanced ability to write creative and business-oriented copy 
  • Demonstrated willingness to take calculated risks
  • Experience with the Facebook business manager, Google Suite (Search, YouTube, Display, etc), UX/UX and CRO, and Email Marketing 
  • Intermediate knowledge of content, influencer and affiliate Marketing
  • Experience revealing actionable information about the target audience and the ability to tap into those insights to create compelling digital marketing campaigns.
  • Strong project management skills including content schedules, budgets, and agency/vendor oversight.

17. BS in Economics with 7 years of Experience

  • Experience creating and executing programmatic campaigns (including display, native, and video ads)
  • Experience with various deal structures including CPM, CPA, CPC and knowledge of the unique nuances and structural characteristics of campaigns
  • Proficient with DSPs (DV360, Adobe), DMPs (Adobe, LiveRamp) and Ad Servers (Campaign Manager)
  • Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, look-a-like, etc.
  • Experience managing Facebook and other Paid Social campaigns for in a B2C environment
  • In-house campaign management experience preferred
  • Previous experience marketing subscription based product lines
  • Hands-on experience with direct management of PPC platforms (Google Ads, Microsoft Advertising) Experience in setting up and optimizing Google Ads campaigns
  • Experience building and maintaining daily, weekly, monthly and Quarterly KPI reporting dashboard
  • Strong organizational skills and great customer service skills
  • Passion for all things marketing and Familiarity with Canva
  • Ability to balance right and left brain thinking
  • Experience with Photoshop, Adobe Illustrator, Adobe Illustrator Artwork and/or other similar software
  • Experience using Microsoft Office tools
  • Experience with Excel (pivot tables are a plus)
  • Experience with CRM to track lead conversions from digital marketing campaign

18. BA in Fine Arts with 6 years of Experience

  • Must be well organized, self-motivated, detail-oriented, and possess excellent project management and coordination skills
  • Keen understanding of marketing metrics with the ability to distill data into key takeaways
  • High proficiency with Hubspot, Google Analytics, Google AdWords, and LinkedIn Ads
  • Solid knowledge of PPC, SEO/SEM, and social media platforms
  • Knowledge of marketing channel best practices, content management platforms, and CRMs
  • Teammate, with consensus-building skills
  • Experience using Adobe Creative Suite (design, photo, video) is a significant plus
  • Vendor or agency-side Health Insurance experience
  • Experience at a growth-stage B2B SaaS company
  • Exceptional working knowledge of Google AdWords, Google Analytics, Google Search Console and organic visibility tools
  • Experience with SEO, SEM, CRM, Affiliate Partner and Display Advertising, CRM
  • Experience in Social Media Marketing using various channels (Facebook, Instagram, YouTube, Twitter, TikTok, Line, etc)
  • Knowledge of code, specifically HTML5, CSS and JavaScript
  • Experience in the leisure/entertainment industry

19. BS in Social Media Marketing with 5 years of Experience

  • Experience strategizing and executing DTC digital ad campaigns focused on e-commerce conversion
  • Google Analytics and Google AdWords Certifications
  • Expert level experience with Google Tag Manager and Analytics to set up and track ecommerce conversions, funnels, and events
  • Proven experience managing Facebook and Instagram ad campaigns across multiple objectives (lead generation, remarketing, conversion)
  • Methodical systems and creative approaches to building audiences based on interest, demographics, and consumer behavior
  • Understanding of the sales funnel and how to collect leads, nurture them, and convert
  • Must have experience strategizing multi-channel digital campaigns. 
  • Strong digital marketing acumen and a proven track record of developing and selling impactful campaign plans that drive business results.
  • Ability to think strategically and creatively such as analyze, synthesize, recommend and take actions
  • Natural self-starter with an entrepreneurial spirit that is self-motivated and driven
  • Excellent organizational skills including prioritizing, scheduling, time management, and meeting deadlines
  • Ability to work confidently, both independently and on a team
  • Naturally curious and creative such as constantly looking for ways to improve upon things and unafraid to ask questions
  • Ability to break down complex projects and discuss with the team and clients in ways they can understand

20. BA in International Business with 6 years of Experience

  • Understanding of the current social media landscape and dedication to keeping up with emerging trends within the social marketing space.
  • Direct experience developing brands on social media channels.
  • Experience creating and executing a content strategy
  • Familiarity with website development processes and practices.
  • Familiarity with social media publishing tools.
  • Ability to work closely with developers, designers, producers and marketing teams.
  • Must be detail-oriented, proactive and highly organized.
  • Ability to multi-task and track projects of varying complexities.
  • Ability to work swiftly and efficiently in a fast-paced, deadline-driven workplace.
  • Ability to work both independently and within cross-functional teams.
  • Excellent time management skills.
  • Great interpersonal and communication skills, both written and verbal.
  • Ability to adapt and take on a variety of different tasks.
  • Ability to balance left brain and right brain thinking a natural creator and analytical thinker

21. BS in Psychology with 4 years of Experience

  • Experience in affiliate marketing representing advertiser or client programs.
  • Understanding and experience with large affiliate platforms, such as Commission Junction or Impact Radius.
  • Excellent communication skills, particularly in helping clients to understand the business story supported by underlying data of results.
  • Strong client relationship management skills and hustle to make sure clients are satisfied, and we are growing relationships.
  • Representative of core values such as Truth, Hustle, Pride, and Ownership.
  • Strong analytical skills, performance-oriented and eagerness to drive better and better results
  • Previous experience in a marketing environment across all digital channels
  • Running successful multi-channel campaigns through agencies or internal teams
  • Analytical skills, able to quickly identify trends in complex data sets
  • Understanding of the workings of digital channels from planning to execution, be it Social, Email, Paid Search, Affiliate or SEO.
  • Stakeholder management and balancing demands from multiple interested parties
  • Strong communication and presentation skills to influence key stakeholders

22. BA in Political Science with 5 years of Experience

  • Excellent organization and communication skills with a positive client presence
  • Ability to prioritize, make decisions quickly, and multi-task with little supervision
  • Experience leading and collaborating with social media, marketing, PR, sales, and creative teams
  • Can collaborate and communicate seamlessly between local and remote teams
  • Proven Social Media marketing experience across all platforms
  • Experience with social media content creation and platform management
  • Experience with social media paid advertising campaigns and social media distribution
  • Google Analytics AND Google AdWords experience
  • Excellent writing and proofing skills
  • Hootsuite and SEM Rush knowledge or a similar platform
  • Proficiency with MS Excel, Word, and PowerPoint
  • Understanding of social media engagement statistics
  • Short-form copywriting experience

23. BS in Management Information Systems with 6 years of Experience

  • Exceptional communicator and high EQ leadership in managing a growing team
  • Experience maximizing in-house talent with discipline and a strong focus on KPIs
  • Passionate about performance marketing and building brands
  • Deep familiarity with concepts like CAC, CPM, CTR, CPA, CVR, LTV, and ROAS
  • Strong experience with social ad campaigns (Facebook, Snapchat, YouTube) as well as its effects in both bottom-line revenue and increasing awareness and household penetration
  • Robust understanding of the Google Ads ad platform
  • Experience managing campaigns in support of direct response objectives
  • Ability to manage multi-million dollar monthly advertising budgets
  • Ability to build, manage and hit complex forecasted acquisition goals as well as drive the team to succeed in these KPIs as well
  • Full funnel knowledge on how to convert the customer, from thumb-stopping ads to a high converting landing pages to psychologically compelling copy
  • Ninja-like knowledge of Google Analytics.
  • Highly technical with the ability to backward engineer or diagnose a malfunctioning marketing pixel
  • Excellent writing, grammar and communication skills

24. BS in Statistics with 5 years of Experience

  • Strong understanding of Adwords/Microsoft Ad Center strategy and execution of paid Campaigns (AdWords/Microsoft Ad Center certification is a plus)
  • Strong understanding of the digital marketing landscape including paid search and SEO
  • Firm understanding of user experience principles
  • Exceptional analytical ability and critical thinking skills
  • Proven experience articulating analytics findings (written and in-person)
  • Strong organization and written/oral communication skills
  • Ability to thrive in a fast-paced, rapidly changing environment
  • Experience using data and metrics to measure impact and determine improvements
  • Experience using Microsoft Excel to manipulate and analyze data
  • Experience in CRM, MarTech, and Saas-based applications (Hubspot, Marketo, or similar)
  • Digital marketing program management (social media, advertising, search, and SEO)
  • Experience with analytics tools and web traffic reporting
Relevant Information
Digital Marketing Coordinator Skills, Experience, and Job Requirements