DIGITAL MARKETING COORDINATOR SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Updated: Nov 21, 2024 – The Digital Marketing Coordinator possesses prior digital marketing experience with strong skills in content development, copy-editing, and visual composition, including proficiency in Photoshop. Demonstrates expertise in managing multiple projects and deadlines, utilizing publishing and analytics tools, and adapting to shifting priorities. The coordinator also maintains a proactive, organized, and creative approach, aligning brand voice across assets, while showing flexibility to work nights, weekends, and travel when needed.

Essential Hard and Soft Skills for a Standout Digital Marketing Coordinator Resume
  • SEO
  • SEM
  • Google Analytics
  • Email Marketing
  • Content Management Systems
  • Social Media Management
  • PPC Campaigns
  • Data Analysis
  • Graphic Design Software
  • HTML/CSS
  • Communication
  • Creativity
  • Problem-Solving
  • Adaptability
  • Time Management
  • Teamwork
  • Attention to Detail
  • Analytical Thinking
  • Organizational Skills
  • Multitasking

Summary of Digital Marketing Coordinator Knowledge and Qualifications on Resume

1. BA in Advertising with 2 years of Experience

  • Experience in a marketing/communications campaign role or similar.
  • Experience planning and delivering time-lined and budgeted campaigns using a full range of marketing channels.
  • Sound administrative and organizational skills 
  • An open and collaborative communication style.
  • Proven problem-solving skills with high attention to detail
  • A collaborative team player who enjoys working on a team
  • The ability to prioritize and manage projects effectively and deal with numerous projects concurrently.
  • A strong interest and passion in the arts to work with artists, promoters, event producers, and performing arts organizations.
  • An ability to get ‘stuck in’ - tasks will include the management of printed show collateral and the venue signage schedule.
  • Ability to establish an easy rapport with people, manage key relationships and provide support for producers and a range of clients.

2. BA in Digital Marketing with 4 years of Experience

  • Media planning experience in digital media
  • Highly proficient in Microsoft Office (Outlook, Excel, PowerPoint)
  • Experience with media billing software and digital media invoice reconciliation.
  • Strong project management and leadership skills
  • Must be well-organized with the ability to multi-task on multiple projects.
  • Ability to establish and maintain relationships with internal/external customers, as well as vendor partners
  • Effective written/verbal communication and presentation skills
  • Experience with DoubleClick (DCM/DFA)
  • Knowledge of Google Analytics and understanding of web traffic
  • Proficient use of Digital technology including file interoperability and information exchange processes.

3. BA in Marketing with 5 years of Experience

  • Prior digital marketing experience.
  • Demonstrate interest in the digital marketing industry and podcasting.
  • Excellent writing, copy-editing, and content development experience.
  • Highly organized and creative, with an eye for visually compelling images and composition, with Photoshop experience
  • Ability to quickly understand the brand voice and apply it to copywriting and the QAing of assets.
  • Effectively manage a large volume of projects, and assets and maintain deadlines.
  • Experience with publishing and analytics tools
  • Very adept at adjusting to shifting timelines and priorities.
  • Proactively contributes constantly to a dynamic, positive, forward-thinking work environment.
  • Willingness to work weekends and/or nights, and the ability to travel.

4. BA in Marketing with 4 Years of Experience

  • Excellent English (both verbal and written)
  • High organizational skills
  • Previous experience as coordinator or manager (delegating tasks, setting KPIs, and making sure they are reached)
  • Experience in a dynamic environment handling multiple projects at a time
  • Experience in project documentation and project coordination
  • Communicative, calm, and easy to talk to with the ability to deal with different personalities in the work environment
  • Experience of working in a marketing role within a busy department.
  • Experience in social media management.
  • CMS editing experience.
  • CRM/email automation software experience.
  • Solid understanding and experience of using social media platforms for business purposes.
  • The ability to build good relations with a range of stakeholders and external contacts.
  • The personality to build links and establish good working relationships with colleagues from every sector of the College.
  • Ability to work constructively as part of a team.

5. BA in Advertising with 5 Years of Experience

  • Self-motivated, highly organized, detail-oriented, and can adapt to changing goals and projects.
  • Seek out feedback and training to improve craft.
  • Have excellent written and verbal communications skills.
  • Are proficient with Microsoft Office (Word, PowerPoint, Excel). 
  • Must possess strong skills in presentation creation and the ability to analyze data and draw conclusions from it using Excel.
  • Have a basic knowledge of Google Analytics, Google Ads, Google Search Console, Google Tag Manager and WordPress.
  • Have a general understating of Inbound Marketing (HubSpot certifications are a plus).
  • Have experience with key social tools such as LinkedIn, Instagram, Facebook, SnapChat, Pinterest, etc.
  • Takes initiative to solve problems and is resourceful in looking for answers and solutions.
  • Has the ability to think critically and come up with unique solutions to complex problems.
  • Excellent English level
  • Strong analytical skills, results-orientation
  • Organizational skills with the ability to collaborate across functions and regions

6. BA in Communications with 3 Years of Experience

  • Internship experience within a marketing environment, preferably at an advertising, digital or marketing agency
  • Technically savvy, comfortable using multiple software applications (i.e., proficiency in Word, Excel, Photoshop)
  • Excellent organizational skills, including attention to precise details
  • Strong multitasking skills and ability to work in a fast-paced environment
  • Excellent written and verbal communication skills
  • Self-motivated, committed, tenacious, and goal-oriented.
  • Positive, professional and enthusiastic “can-do” attitude
  • Basic graphic design skills 
  • Experience with marketing automation and email service providers (Act-on, MailChimp) 
  • Experience with Unbounce, LeadPages or similar 
  • Base knowledge of Google Ads platform
  • Bilingual (writing and speaking)
  • Knowledge on how to read Analytics

7. BA in Business Administration with 6 Years of Experience

  • Experience supporting digital marketing programs and campaigns in a marketing role
  • Experience with HubSpot Marketing for content management, blogging, emails, and lead capture
  • Understanding of inbound marketing programs and concepts
  • Basic graphic design skills and experience with Adobe InDesign
  • Strong communicator, using online collaboration and communication tools such as Microsoft Teams
  • Task and time management skills, with the ability to juggle several demands and deadlines at once
  • Web coding experience with strong HTML and CSS skills
  • Marketing automation experience with SEO and SEM (Google AdWords, Analytics)
  • Social media experience, promoting services through Twitter, LinkedIn, and YouTube
  • Experience in carrying out longer projects with many stakeholders involved.
  • Strong communication skills in English

8. BA in Digital Media with 2 Years of Experience

  • Digital Marketing experience
  • Basic understanding of Affiliate Marketing, Local SEO, RSLAs, Display, Paid Search, and Shopping 
  • Google Ads Certification 
  • Proficiency in Microsoft Office 
  • Strong analytical skills, data interpretation, and problem-solving skill
  • Strong organizational skills
  • Strong written, verbal and interpersonal communication skills
  • Excellent attention to detail
  • Ability to work under pressure to tight deadlines
  • Ability to work independently and efficiently with minimal supervision
  • Strong project management and inter-departmental coordination skills
  • Highly motivated with ability to thrive in a fluid and demanding environment
  • Experience from digital agency, consultancy, or other marketing department, including working with external customers
  • Experience in project and stakeholder’s management

9. BA in Public Relations with 4 Years of Experience

  • Ability to function in a fast-paced environment, handle multiple projects simultaneously, and adhere to deadlines
  • Familiarity with media trafficking 
  • Experience with digital advertising 
  • Strong organizational, time-management, verbal and written communication and problem-solving skills
  • Collaborative team player able to work with a variety of departments and different personalities
  • Ability to maintain a flexible work schedule (holidays, weekends, evenings)
  • Experience in marketing, advertising and/or project management
  • Proficient computer skills including Microsoft Office
  • Bilingual (English/Spanish) 
  • Knowledgeable in maintaining digital brand consistency and managing strategic multichannel marketing
  • Knowledgeable in enhancing the frontline customer journey, driving traffic to a company's main site
  • Expertise in Content Management System (CMS) and Digital Marketing Systems (DMS)
  • Strong collaboration and communication skills
  • Skillful in vendor management
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