What Does A Digital Marketing Coordinator Do?

WHAT DOES A DIGITAL MARKETING COORDINATOR DO?

Published: Nov 21, 2024 - The Digital Marketing Coordinator meticulously tracks workflows, managing ticket statuses through dashboards and calendars, and proactively communicates roadblocks to ensure timely project progression. Streamlines proofing processes to maintain consistency with initial directives and performs light proofreading, alongside regular site maintenance and troubleshooting. Enhances campaign execution by coordinating photoshoots, managing keyword updates, and supporting comprehensive marketing and advertising campaign implementations.

A Review of Professional Skills and Functions for Digital Marketing Coordinator

1. Digital Marketing Coordinator Duties

eDM Management: Creation, dispatch, and analysis of eDMs.
CMS & CRM Interaction: Regular interaction with CMS and CRM systems.
Content Management: Day-to-day content management, including website improvements and managing overall user experience.
SEO & SEM Programs: SEO, SEM, and lead generation programs (alongside external consultants).
Digital Performance Review: Review of digital performance and optimization strategies.
Online Portal Management: Management and updating of online property portals.
Digital Promotion Coordination: Coordinates and helps execute general digital marketing promotions.
Promotional Asset Production: Assists with the production of artwork, marketing plans, marketing copy, and other promotional assets.
Cross-Functional Liaison: Acts as a liaison to other functional areas such as the Marketing team, Web, Customer Care, Publicity, etc., to ensure awareness of current and future promotional campaigns.
Project Tracking: Uses project management software and documentation to track project status and keep projects running smoothly and on time.
Digital Marketing Learning: Learns new techniques, processes, theories, and technologies related to digital marketing.
Performance Monitoring: Monitors and tracks project performance success and provides summary analysis of effectiveness and possible improvements.
Strategic Planning: Form a strategic Digital Marketing and Social Media plan with the Digital Marketing Manager.
Reporting: Create, maintain, and develop regular reports on the effectiveness of the Digital Marketing strategy.
Email Workflow Management: Help to build and monitor email workflows.
Team Assistance: Assist with any other tasks requested by the Digital Marketing Team.
Social Media Content Creation: Creating engaging content on a variety of topics around the brand.

2. Digital Marketing Coordinator Details

Digital Marketing Support: Assist in the planning and execution of all digital marketing activities, including paid social media, job boards, SEO/SEM, email, and paid advertising.
Campaign Monitoring: Assist in creating, monitoring, and reporting on advertising campaigns for various types of content.
Content Research & Copywriting: Assist in researching, copywriting, and analyzing various types of content.
Project Management Support: Attend key project management meetings and notate action items for follow-up by the digital team.
Administrative Assistance: Perform and execute various marketing administrative tasks and assist the digital marketing team with projects.
Campaign Coordination: Coordinate digital marketing campaigns.
SEM Optimization: Manage and optimize the existing SEM campaign components, including keyword strategy, ad development, and testing.
Traffic Strategy: Develop strategies to drive online traffic to the company website and social media platforms.
Analytics Proficiency: Solid skills in Google Analytics, analyzing customer behavior on website, social media, campaigns, interpreting analytics, and creating reports.
Content Creation: Engage in daily content creation and editing tasks.
Global Collaboration: Collaborate with the global marketing team for project specifications.
Content Curation: Curate content for social media platforms and the Pepperl+Fuchs blog.
Professional Interaction: Interact professionally on a regular basis with staff, vendors, and the public.
Communication Management: Generate clear, consistent communication to internal and external team members regarding status and requirements of programs, mass emails, and job postings.
Timeline Management: Manage project timelines in a fast-paced environment.
Sales Support: Support digital activities related to sales releases.
Stakeholder Management: Manage collaboration with the marketing team, internal stakeholders, and external agency partners.

3. Digital Marketing Coordinator Responsibilities

Content Development: Developing engaging content for digital channels, including website, blog, email, and social platforms.
Content Sourcing: Sourcing content across the organization for use in digital channels.
Content Scheduling: Scheduling and publishing content on a variety of platforms.
Community Engagement: Monitoring social platforms and engaging with the online community.
Social Media Calendar Management: Managing the social media content calendar.
KPI Reporting: Reporting on social and digital KPIs.
Website Monitoring: Monitoring the website to ensure all content is up to date and performing occasional website maintenance (updating and formatting content).
Email Communication Support: Supporting development and deployment of email communications.
Digital Asset Management: Maintaining a library of digital assets, including photography, video, and media.
Media Relations Support: Supporting media relations and media tracking.
Campaign Management: Partnering with paid media managers to manage campaigns, including performance optimization, reporting, and monitoring.
Ad Platform Proficiency: Quickly becoming an expert in ad platforms with guidance from senior members to take on more responsibilities.
Performance Monitoring: Monitoring spend and performance and developing recommendations to improve performance.
Experimentation: Conducting experiments to test creative, messaging, and offers to develop high-performing offers.
Competitive Analysis: Monitoring the competitive environment and reporting findings to the paid media team.
Campaign Optimization: Developing insights and recommendations on changes to make in campaigns to improve performance.
Full-Funnel Optimization: Working with marketing operations to ensure full-funnel optimization and lead flow.
Administrative Support: Completing marketing administrative projects, including marketing reports, conducting research, and other assignments.

4. Digital Marketing Coordinator Accountabilities

Team Collaboration: Collaborate with various team members and internal departments to execute digital campaigns.
Website Coordination: Coordinate website displays and links to align with marketing strategy and goals.
Email Production: Write, produce, and distribute topical emails.
Metadata Management: Attach all relevant metadata to ensure that digital materials are accessible.
Campaign Development: Contribute to marketing campaign development with a focus on digital channels.
Calendar Management: Approve community calendar submissions.
Compliance Posting: Ensure the most recent and relevant FCC-required files are properly posted.
Asset Transfer: Transfer assets into a different digital format and upload content.
Asset Disposal: Dispose appropriately of any digital assets no longer necessary or relevant.
Event Representation: Attend events as a representative of SDPB.
Social Media Support: Serve as back-up for social media presence.
Workspace Maintenance: Maintain a clean, orderly, and professional workspace.
SEO Content Creation: Review and write insights pieces and content for SEO.
Event Coordination: Coordinate marketing events, such as webinars, Archetype events, and conferences.
Email Marketing Support: Assist with email marketing campaigns, create, edit, and send campaigns using Marketing Cloud marketing automation software and Salesforce CRM.
Job Posting Creation: Create job postings from information submitted by production associates, making edits and adding creative information.
Backup Support: Provide back-up support for other team members and assist in various special assignments as needed, including light website support and data entry.

5. Digital Marketing Coordinator Functions

Campaign Creation: Creating campaigns, including landing pages, emails, social posts, and workflows in HubSpot.
Creative Engagement: Coming up with ideas and engaging the team on how to highlight differences and culture online.
Digital Asset Creation: Creating digital assets to be used in marketing campaigns.
Social Media Planning: Producing ideas for the social media calendar and scheduling these in.
Client Engagement: Responding to and engaging with clients and prospective clients online in the company's voice.
Email Management: Creating regular client email reminders.
Data and List Maintenance: Keeping tools, data, and lists up to date.
Content Monitoring: Monitoring content, links, and pages on the website to ensure they’re working correctly.
Video Management: Uploading videos to platforms such as Vimeo and YouTube.
Team Communication: Keeping the team up to date with any client activities.
Content Scheduling: Scheduling and uploading content regularly, reflecting on the success of each post.
Audience Building: Build and expand meaningful, consistent audiences through creative content, campaigns, and interaction on all social media platforms.
Social Media Management: Responsible for the day-to-day running and monitoring of the company’s social media accounts.
Ecommerce Promotion Execution: Execute all D2C Ecommerce promotions.
Campaign Tracking: Track campaign performance and provide weekly reporting and insights.
Promotional Calendar Management: Manage Ecommerce promotional calendars for multiple accounts.
Campaign Support: Work directly with Ecommerce Marketing Managers to support campaign management.
Creative Coordination: Coordinate with Creative Services for Ecommerce content needs.

6. Digital Marketing Coordinator Job Description

Order Management: Day-to-day order management, art-working, and fulfillment.
Customer Service: Day-to-day customer service, answering new customer inquiries and order status inquiries.
Sales Channel Development: Driving sales through existing channels and exploring potential new channels.
Sales Growth Exploration: Exploring new opportunities for sales growth and product range development.
Digital Marketing: Digital marketing through email and organic social media.
Social Media Strategy: Planning and executing social media marketing strategies through the use of Facebook and Instagram ads.
Supplier Relationship Management: Maintaining a good working relationship with suppliers and stakeholders, including print partners.
Reputation Management: Managing business reputation, customer reviews, and potential PR opportunities.
SEO Optimization: Optimizing website, product listings, and other channels for improved search performance.
Website Maintenance: Maintaining and updating WordPress website.
Cross-Functional Collaboration: Collaborate with internal teams and fill gaps as needed to keep the process moving.
Traffic Management: Traffic all marketing efforts to the right channels.
Integrated Strategy Management: Manage cross-functional teams in the design and execution of integrated marketing strategies and promotions to support multiple channel strategies.
Messaging Consistency: Ensuring consistent messaging on all promotional content.
Market Knowledge Building: Build a deep knowledge of products, customers, competitors, and the markets in which we sell.
Campaign Dashboard Management: Create and maintain campaign dashboards.
Strategic Recommendations: Provide recommendations and perspective for adoption.

7. Digital Marketing Coordinator Overview

Campaign Creation & Management: Create and update campaigns for social media and email marketing, including landing pages and automation nurtures in HubSpot.
Content Research: Research and compile data about SaaS companies to create episodic and pillar content for the company blog, using Airtable or Google Sheets.
Outreach Coordination: Research and conduct email outreach to appear on podcasts, speak at conferences, and book guests for upcoming podcasts.
Proofreading: Proofread blog posts, emails, and documents.
Content Organization: Organize and tag content (e.g., sales calls, marketing training webinars) in various software platforms, CRM, and learning management systems.
Client Project Support: Assist with live client projects by conducting research tasks such as funnel analysis, competitor marketplace research, website audits, and customer research.
Task Management: Process tasks into assigned to-dos, dates, and responsibilities in Basecamp.
Meeting Coordination: Schedule and coordinate meetings, updating Basecamp and Google Calendar to keep the Head of Growth and Demand Gen team on track.
Client Communication: Send appropriate email follow-ups to keep clients informed of progress.
Meeting Support: Provide support before and after meetings and client calls, and moderate audience Q&A on Zoom-based events.
Lead Research: Research marketing and sales leads to identify qualified prospects.
Project Timeline Management: Update projects and timelines proactively, using out-of-the-box thinking when needed.
CMS Management: Manage databases, content, and change requests for the website using a content management system (CMS).
Website Support: Provide back-up support for website breaks/fixes.
Google My Business Management: Manage, monitor, and maintain Google My Business listings and coordinate content initiatives with the marketing team.
Business Listing Management: Monitor and manage business listings across multiple search engines and third-party platforms.
SEO Operations Support: Assist in executing day-to-day SEO operations for local brands.

8. Digital Marketing Coordinator Details and Accountabilities

Content & Strategy Development: Develop and assist in creating content and actionable strategies that drive audience engagement, brand performance, and program success through digital marketing, social media, community management, website management, content marketing, SEO, blogs, thought leadership activities, and program recruitment.
Bilingual Content Creation: Assist in developing English and Arabic text and video content for startAD digital platforms, including social media, web pages, emails, and program collateral.
Stakeholder Relationship Management: Foster relationships with key stakeholders, including entrepreneurial youth, SMEs, tech startups in the UAE, global tech startups, the NYU community, investors, and corporate partners.
Cross-Promotion Coordination: Engage with partner communications teams and leverage opportunities for cross-promotions, strategic events, and media coverage.
Marketing Program Execution: Work closely with internal team members, external vendors, and partners to ensure high-quality, timely, and cost-efficient execution of marketing programs.
Brand Voice Consistency: Ensure a unified brand voice across different digital channels.
Live Event Coverage: Attend events and produce live social media content.
Campaign Performance Monitoring: Continually monitor campaign performance, updates in the market, consumer trends, and recalibrate responsive campaigns accordingly.
Performance Reporting: Identify and report on areas of improvement, provide performance updates, and showcase the value of digital campaign optimizations across social media, email campaigns, web, SEO, and performance marketing.
Client Request Management: Address challenging client requests and issue escalations.
Account Metrics Tracking: Forecast and track key account metrics, prepare reporting presentations, and clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders.
Ecommerce Marketing Support: Assist the Ecommerce Marketing Manager in the day-to-day marketing operations.
Reporting & Analytics: Provide reporting and analytics for site and email marketing efforts.
Email Program Management: Assist with the in-house email program across brands, including strategy, development, and deployment.
Cross-Team Collaboration: Collaborate with teams to share insights and ensure marketing efforts align with the brand's strategy.
Process Improvement: Evaluate and improve current practices, automate common processes, and take the initiative to improve current business operations.
Cross-Functional Coordination: Collaborate and work cross-functionally with internal teams to ensure all initiatives are being completed.
Campaign Execution & Reporting: Build, execute, and report on performances of various marketing campaigns.
SEO Audits: Perform various SEO audits.

9. Digital Marketing Coordinator Tasks

Agency Collaboration: Work closely with digital marketing agencies to acquire key customers.
Cross-Departmental Alignment: Ensure alignment of activities and schedules with other departments.
Channel Performance Analysis: Analyze and report channel performance.
Customer Experience Management: Manage activities to improve customer experience.
Affiliate Partner Operations: Oversee operations of affiliate partners.
Paid Media Implementation: Implement paid media campaigns through PPC.
Email Marketing & Automation: Lead email campaigns and marketing automation to execute clear, concise brand messaging across all online platforms.
Web Content Management: Develop and keep web content up-to-date, measure the success of web pages, and ensure site is performing at optimal capacity.
Customer Acquisition Strategy: Implement strategic marketing efforts to recruit new and engage existing customers using online acquisition systems.
Digital Marketing Trends Awareness: Stay informed and aware of the latest digital marketing developments in the industry.
Campaign Management: Create and manage campaigns on multiple digital platforms to meet company goals, including email, SEO, and overall SEM strategies.
Campaign Effectiveness Monitoring: Monitor the effectiveness of campaigns and report any successes or shortcomings.
Customer Inquiry Support: Assist with the daily management of message inboxes by answering customer inquiries in liaison with store managers and staff.
Event Promotion Support: Assist in the planning, promotion, and creation of collateral required for store events, seminars, and partnership/sponsorship opportunities.
Photography & Videography Support: Assist with photography, produce and edit videography, and other marketing duties.

10. Digital Marketing Coordinator Roles

CMS Management: Use Wagtail Content Management System (CMS) to update the website as needed, including building new web pages and editing/updating existing pages.
Functionality Testing: Test new functionality and troubleshoot issues.
SEO Implementation: Guide the implementation of the Search Engine Optimization (SEO) strategy.
Feature Improvement: Work with the Digital Marketing Manager to identify needs for new features and improvements to increase website traffic and optimize the user journey.
National Office Support: Support National Offices with website needs and questions.
Training: Train website managers across the Global Communications Team on website use.
Campaign Management: Support and manage organic and paid digital acquisition and fundraising campaigns.
Data Collection Optimization: Optimize website for user data collection, acquisition, and donation conversion.
Social Media Advertising Support: Support the creation and management of social media advertising campaigns.
Ad Campaign Support: Support for Google AdWords and Facebook always-on advertising campaigns.
Strategic Acquisition Support: Provide strategic support and insights for National Offices on organic and paid donor acquisition, data collection, and digital stewardship.
Digital Marketing Reporting: Lead monthly and quarterly reporting on digital marketing efforts, including social media, website, and email marketing.
Paid Campaign Reporting: Report on paid campaigns and partner/ambassador activations.
Social Media Support: Support the Digital Marketing Manager with social media posting and monitoring.
Data Analysis & Insights: Provide data analysis and insights to help the Marketing and Communications team gain new insights into digital audiences and drive data-driven decision-making.
Campaign Development: Contribute to the development and launch of marketing and fundraising campaigns that drive increased web traffic and conversions.
Strategic Goal Contribution: Contribute to the achievement of RTP’s strategic communications goals.
Technology Evaluation: Evaluate emerging technologies and provide insight into new tools that could help achieve strategic objectives.

11. Digital Marketing Coordinator Roles

Strategy Support: Provide support in the development and implementation of local, regional, and global digital strategies, tools, and platforms.
Cross-Functional Collaboration: Work with all functions, including Marketing, IT, Legal, Compliance, Sales, Insurance, Operations, Aftersales, and PR.
Website Management: Keep all GMF commercial websites, GM Online Credit Application, and GMF information on GM and GM Dealer websites updated.
Capability Supervision: Supervise GMF online capabilities according to GM Standards and Corporate Identity guidelines.
eCRM Development: Work on eCRM capabilities for GMF websites, Online Credit Application, and new tools.
Process Participation: Participate in BPMS and administrative processes.
Vendor Management: Responsible for digital marketing agency projects and handling multiple vendors, including planning, negotiating, activity follow-up, and project deployment.
KPI Tracking: Keep track of KPIs and analyze monthly performance results of online marketing campaigns.
Digital & Social Strategy Support: Support digital and social strategies, including owned digital and social media, SEO, SEM, earned digital, paid search, and social media.
Traffic Generation: Generate online marketing tactics to drive qualified traffic to websites, generate leads, and increase online credit applications.
Content Management: Ensure all Adecco Group websites are kept up-to-date by adding new content and editing existing content.
Paid Campaign Management: Manage paid campaigns on social media accounts (Facebook, Instagram, LinkedIn, Twitter, Snapchat, Spotify, YouTube, Google My Business) to drive brand awareness and acquisition targets.
Email Marketing Execution: Deliver email marketing campaigns to clients and candidates, using marketing automation tools to drive lead generation, customer nurturing, and engagement.
Digital ROI Reporting: Report on digital marketing effectiveness and ROI.
Strategic Plan Support: Support the marketing team in developing strategic and tactical digital marketing plans for clients, portfolio companies, and the Archetype brand.
Campaign Creation & Management: Create and manage social media (paid and organic) and email campaigns to drive market awareness and generate leads.
Campaign Tracking: Track campaign progress through platforms like HubSpot, MailChimp, Google Analytics, and Salesforce and analyze progress towards campaign goals.
Creative Sourcing: Source images, artwork, and content for campaigns, and design flyers, presentations, and social media collateral.

12. Digital Marketing Coordinator Additional Details

Report Standardization: Promote consistency and standardization amongst the various types of reports and databases.
Briefing Support: Build shells for team members to brief in direction.
Project Management: Creation of EPIC tickets to group individual related campaign tickets across marketing channels.
Asset Collection: Collect and input assets, SKU lists, and site links per direction.
Workflow Tracking: Track ticket status via dashboards and calendars to ensure movement through the workflow, alert stakeholders of any roadblocks or actions needed to hit deadlines.
Deadline Management: Update due dates and deployment dates as needed for stories that need to be pulled up or pushed out per the product/campaign launch calendar.
Proofing: Review proofs to ensure that proofs match back to direction, light proof-reading.
Site Maintenance: Site maintenance and troubleshooting.
Inventory Tracking: Track list of in-stock/not-live items, request PDP images, copy, and tech info as needed to problem-solve and troubleshoot.
Purchase Order Tracking: Tracking of POs and inventory as they relate to marketing campaigns.
Photoshoot Coordination: Assist with photoshoot planning, collecting samples, coordinating with the content team, putting looks together, organizing images in the DAM.
Keyword Management: Keyword maintenance for product collections.
Bug Reporting: Review the sites for bugs, broken links, attributes, and navigation, report issues to site operations or manager as needed.
Communication Management: Daily/weekly review of JIRA calendar, alert team of what tickets are due for direction and final proof approval.
Calendar Management: Weekly review of sneaker launch calendars, make appropriate changes to the tickets to ensure tracking to the proper deadlines.
Team Coordination: Attendance in weekly team priorities meetings, and regular review of marketing channel calendars to keep on top of short- and long-term priorities.
Campaign Support: Assist in the implementation of marketing and advertising campaigns, planning, and organizing promotional campaigns, updating calendars.
Marketing Assistance: Assisting team members with day-to-day marketing tasks and coordinating marketing projects as requested.
Email Marketing Support: Support email marketing efforts including scheduling, list management, checking copy, and testing.

13. Digital Marketing Coordinator Essential Functions

Project Prioritization: Effectively create and prioritize projects to deliver multiple email campaigns based on the defined email marketing plan and audiences to support engagement and fundraising goals.
Audience Segmentation: Manage email audience lists and segmentation for engagement marketing and fundraising.
Inbox Management: Ensure email reply inbox is managed and triaged to appropriate staff for replies.
Content Coordination: Coordinate with designers and project owners to ensure graphics and content are delivered on time and within specifications.
Mobile Optimization: Ensure design and layouts of emails are optimized and mobile-friendly.
Campaign Optimization: Optimize email campaigns based on past results, including suggestions for A/B testing.
Content Proofreading: Proofread email content in and out of templates.
Quality Assurance: Test emails prior to deployment to verify functionality and validate quality assurance.
Compliance Monitoring: Monitor emails for compliance, list health, and honoring opt-out preferences.
Best Practices Support: Support email policies and best practices.
Analytics Analysis: Analyze email and digital marketing campaign analytics to understand what approach is the most effective and recommend strategies to improve future performance.
Performance Optimization: Use email marketing concepts and metrics to measure and optimize email campaigns to improve open rates, deliverability, click rates, and conversion rates.
Marketing Automation: Participate in marketing automation and journey-building with behavioral triggers.
Personalization Recommendations: Make recommendations for enhanced personalization.
Trend Monitoring: Stay on top of emerging best practices and trends in email and digital marketing and adapt strategy.
Fundraising Support: Use email and digital strategy to assist key fundraising efforts, such as Giving Day, to support donor and alumni participation goals.
Strategy Integration: Participate in Digital Engagement and Philanthropic Giving planning meetings to understand broader marketing strategies and recommend integrated tactics to support giving and engagement.
Collaboration: As needed, collaborate with other DAR and campus colleagues to share strategies and work on campus-wide projects or initiatives.

14. Digital Marketing Coordinator Role Purpose

Collaboration: Collaborate with manager and the regional marketing team on the quarterly/annual digital plans.
Digital Strategy: Identify and leverage effective digital tactics to generate leads, drive brand awareness, and meet strategic business objectives.
Campaign Management: Build and deploy digital marketing campaigns, including (but not limited to) web, email, social media, and display advertising.
UX Optimization: Create emails and landing pages to optimize user experience.
Community Management: Create and monitor communities based on targeted verticals.
Database Management: Manage regional database and segment distribution lists.
Experimentation: Plan, execute, and measure campaign experiments and conversion tests.
Performance Measurement: Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Digital Campaign Creation: Build compelling and high-converting paid and organic digital campaigns to meet business goals and strategies.
Ad Strategy Optimization: Create and optimize digital ad strategies (display ads, paid social, retargeting) to drive conversions for RPPs, targeted tech outreach, brand awareness, membership growth, and events.
Reporting: Build and deliver campaign reports to internal and external stakeholders with improvement suggestions.
SEO Implementation: Utilize prior experience with SEO program implementation to help build out and implement best practices across the NSTXL website.
Campaign Adjustment: Make daily adjustments to campaigns to manage budgets, retarget for efficiency, and A/B test for improved performance.
Content Coordination: Coordinate with content team to develop content and creative for campaigns.
Data Analysis: Own reporting and analyze campaign performance for tech outreach, membership, organic and paid web and social, using Google Analytics, GA Goal Tracking, Google Ads, LinkedIn Ads, and HubSpot.
Dashboard Creation: Assist in creating campaign dashboards and reports in Google and HubSpot based on advertising campaign performance.
A/B Testing: Build and optimize A/B tests within all campaigns.

15. Digital Marketing Coordinator General Responsibilities

Relationship Facilitation: Facilitate relationships with internal/external partners in efforts to support day-to-day operations of marketing or advertising campaigns and expenses.
Direct Marketing Support: Support overall direct marketing channel planning and execution processes as needed, including reviewing creative pieces, placing purchase orders, and tracking ad/list usage or placement.
Cost Tracking: Track marketing costs, approve invoices, and reconcile spend for budgeting purposes.
Process Improvement: Recommend operational improvements to streamline processes and reports.
Performance Reporting: Prepare and analyze weekly, monthly, annual, and ad hoc reports on marketing or advertising performance.
Performance Optimization: Recommend campaign performance improvement opportunities and adjustments in a high-paced environment with focus on budget and ROI (return on investment).
Content Coordination: Assist with the planning, development, and coordination of a wide range of marketing communications and content.
Digital Marketing Execution: Develop, implement, and publish digital marketing content and campaign activities, including marketing emails, blogs, and social media posts via HubSpot.
SEO Analysis: Execute and analyze SEO performance.
Content Management: Maintain, update, and organize content development and webpage updates in WordPress.
Visual Design: Design, edit, and publish visual elements for marketing collateral in print and digital.
Social Media Management: Manage social media handles and increase brand engagement.
Marketing Automation: Assist with setup of marketing automation workflows and drip campaigns via HubSpot.
Channel Optimization: Optimize online sales and marketing channels.
Project Planning: Plan projects and work closely with internal and external teams to implement digital marketing strategies.
Lead Generation Support: Work diligently to help the company generate and qualify leads.
Results Reporting: Provide results/reports to management.

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