DIGITAL MARKETING SPECIALIST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Nov 22, 2024 - The Digital Marketing Specialist with extensive experience managing Google and Bing Shopping (PLA) Ads, and expertise in Google Ads, Bing Ads, and Merchant Centers. Proficient in handling high-volume SKU counts, and optimizing and maintaining product data feeds using platforms such as GoDataFeed and Channel Advisor. Excel at ecommerce content creation in Magento and possess advanced Microsoft Excel skills, including pivot tables, VLOOKUPs, and Index/Match, all while working efficiently in fast-paced, high-growth environments.

Essential Hard and Soft Skills for a Standout Digital Marketing Specialist Resume
  • SEO
  • SEM
  • Google Analytics
  • Content Management Systems (CMS)
  • Social Media Advertising
  • Email Marketing
  • A/B Testing
  • Conversion Rate Optimization (CRO)
  • Pay-Per-Click (PPC) Advertising
  • Data Analysis
  • Communication
  • Creativity
  • Adaptability
  • Problem-Solving
  • Time Management
  • Collaboration
  • Attention to Detail
  • Critical Thinking
  • Project Management
  • Customer Focus

Summary of Digital Marketing Specialist Knowledge and Qualifications on Resume

1. BS in Marketing with 5 years of experience

  • Excellent communication skills and demonstrated ability to resolve all situations in a professional manner.
  • Ability to appropriately manage confidential departmental and corporate information.
  • Must have excellent written, verbal and public presentation communication skills.
  • Ability to gather process information and make recommendations and decisions based on data and findings.- 
  • Ability to produce high-quality work products, with consistency, accuracy and completeness.
  • Comfortable challenging the status quo and innovation opportunities
  • Knowledge of CRM and digital marketing acumen and a proven track record of developing digital campaigns.
  • Understanding of and comfortable using Google Analytics
  • Experience with Salesforce and Salesforce Marketing tools (Marketing Cloud), Adobe Experience Manager and WordPress
  • Understanding of inbound and outbound email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management, webcasts/webinars, and more is required.
  • Ability to work effectively as a member of a regionally diverse team, in a fast-paced environment is required
  • Knowledge of Marketo and Sales Force a strong advantage
  • Understanding of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
  • Proficient in Adobe InDesign

2. BA in Communications with 4 years of experience

  • Ability to build and maintain a strong working relationship with peers.
  • Ability to comply with all corporate rules, regulations, policies and procedures.
  • Be present in all personnel and team meetings.
  • Ability to commit to professional development as necessary.
  • Ability to comply with relevant data protection and privacy laws
  • Ability to comply with all health and safety requirements as set by CV.
  • Experience with Google Adwords, Facebook Ads experience
  • Experience with HubSpot and Tableau
  • Fluent in English and Spanish, both spoken and written.
  • Experience/knowledge of the affiliate marketing industry.
  • Highly proficient in MS Excel (Pivot Tables, Joining Data Sets, Complex Formulas, etc.) with demonstrated ability to synthesize insights and communicate findings.
  • Strategic thinker with excellent analytical, organizational, and time management skills

3. BS in Digital Marketing with 3 years of experience

  • Experience in managing consumer marketing campaigns for different channels including digital, email and social
  • Experience in managing external clients and partners
  • Solid knowledge of finance and resource planning, and the ability to manage
  • End-to-end brand and campaign management; ability to understand the big picture as well as the details and managing flawless execution
  • A native strategist, able to identify business challenges, utilize insights and develop an approach to push projects forward
  • Outstanding communication skills with the ability to deliver compelling presentations
  • Ruthlessly organized with razor-sharp attention to detail, with the ability to multi-task across competing priorities, projects, schedules and deliverables
  • Comfortable working under pressure and in a fast-paced, quickly changing environment without sacrificing quality
  • Comfortable working with large, multinational, cross-functional teams
  • Fantastic relationship-building skills, be it internally or with clients and partners
  • Ability to deliver on multiple projects with firm deadlines in a rapidly changing environment.
  • Excellent verbal/written communication skills

4. BA in Business Administration with 6 years of experience

  • Ability to assist in the development and timely execution of seasonal and daily Marketing Plans.
  • Understand and apply digital consumer behavior and apply to build cohesive, digitally-led campaign rollout plans across Nike's full digital channel mix.
  • Understanding of the digital platforms, management and purpose.
  • A strong ability to solve challenges and a solutions-oriented attitude, be proactive and not wait on things to come.
  • Able to communicate in detail and organize processes connecting multiple stakeholders.
  • Ability to apply standard methodologies and learn from the marketplace, consumer, and business to improve the plans.
  • Ability to analyze consumer behavior data and support in the execution of marketing campaigns.
  • Ability to showcase a desire and willingness to adapt in an agile fashion to consumers and the organization's needs to deepen relationships with members.
  • Ability to embrace change, accept it and work through situations where information, instructions, and objectives are ambiguous.
  • Ability to ensure the member and product innovation is at the forefront of all planning and execution.
  • Demonstrate an understanding of the Jordan dimension of consumers and the ability to connect with them through a basketball and streetwear culture lens.
  • Knowledge of and/or worked within EMEA marketplaces and cities

5. BS in Advertising with 4 years of experience

  • Strong industry knowledge of SEO, Social Media and PPC best practices.
  • Experience with setting up, implementing and optimizing successful campaigns within these platforms, among others such as Google, Facebook, Instagram, LinkedIn, Youtube
  • Familiar with tools such as MOZ, SEMRUSH, Lucky Orange, Google Analytics, Search Console, CallRail, SharpSpring, Hubspot, etc.
  • Be comfortable creating multiple ad sets/ad groups for each campaign for A/B testing and for targeting of multiple audiences within a campaign.
  • Understanding of the need for client ROI on campaigns.
  • Ability to use tools to develop relevant monthly reports.
  • Ability to consistently meet tight deadlines
  • Critical thinking and problem-solving
  • Experience working with WordPress
  • Excellent verbal, written and digital communication skills.
  • Creative thinker, with an ability to use both data and intuition to inform decisions.
  • Ability to present information clearly, concisely and engagingly to an audience.

6. BA in Public Relations with 2 years of experience

  • Excellent writing, presentation, and communication skills
  • Highly organized and demonstrable experience in the execution of marketing activities
  • A/B testing, personalization, lead generation, web analytics, Demand Generation or Growth Marking driving B2B marketing activities
  • Strong understanding of the digital marketing landscape, including channel knowledge in SEM/PPC, SEO, display, paid social, video, ad campaigns, and content syndication)
  • Expert with Zoho CRM or equivalent
  • Expert with Project Management tools like JIRA or equivalent
  • Expert with Google Analytics
  • Expert with WordPress or equivalent CMS
  • Experience working with in-house or knows video content creators
  • Experience in working with in-house of knows external graphics designers
  • Proficient at facilitating content creation
  • Ability to understand search-marketing industry-related trends and emerging technologies.
  • Familiarity with on-page and off-page search engine optimization techniques and best practices.

7. BS in Graphic Design with 5 years of experience

  • Experience with various digital marketing channels, SEO and SEM strategies and possess the ability to execute
  • Experience working with content management systems (CMS) such as WordPress and Kentico
  • Basic knowledge of marketing automation platforms, such as HubSpot or Marketing Cloud
  • Knowledge of Google applications such as Google Analytics, Google Tag Manager, and Google Ads
  • Proficient in Microsoft Office applications (Word, Excel, PowerPoint)
  • Strong communication and writing skills
  • Ability to handle multiple high-priority projects and work under tight deadlines.
  • Experience in digital marketing, marketing automation, and/or SEM for B2B strategies
  • Experience managing Digital Marketing campaigns (Ads, SEM, display, email, etc.) 
  • Experience with marketing automation (Responsys, Marketo, SFMC, etc.) 
  • Ability to manage many tasks with strict deadlines

8. BA in Journalism with 2 years of experience

  • Email marketing experience including experience with an Email Service Provider
  • Experience with eCommerce, customer relationship, or CRM experience
  • Proficient in MS Office, including MS Excel, MS Word, MS PowerPoint
  • Ability to multitask and be flexible with changing priorities
  • Ability to work collaboratively and within a matrix environment
  • Must have excellent project management skills
  • Exceptional organizational and communication skills.
  • Understanding of consumer behavior
  • Financial Service experience
  • Experience with SalesForce or Oracle Cloud platform
  • Agency Vendor Management experience

9. BS in Social Media Marketing with 3 years of experience

  • Experience in marketing automation, system analysis, or marketing/sales operations related areas 
  • Experience in Salesforce.com (experience with Process Builder strongly preferred) 
  • Demonstrated proficiency with Salesforce.com, email marketing and marketing automation technology (working knowledge of Marketo strongly preferred)  
  • Strong analytical skills and data-driven thinking with a proven ability to turn data into insightful reporting 
  • A general understanding of Web Design and Development (WordPress experience plus) 
  • Demonstrated understanding of Social Marketing 
  • Strong project management skills with demonstrated ability to multi-task and set priorities within tight timelines and high expectations. 
  • Ability to focus attention on details in an ever-changing environment 
  • Strong verbal and written communication skills.  
  • Able to manage multiple projects across multiple geographies 
  • Clear and effective verbal and written communication 
  • Ability to understand large digital marketing systems 
  • Experience working with large-scale digital marketing campaigns to wide audience sets 
  • Exceptional prioritization and project management skills 

10. BS in Computer Science with 4 years of experience

  • Experience in e-commerce and/or digital marketing (Social media, PR, e-commerce-related marketing fields).
  • Ability to handle light copy tasks (e.g. email copy, ad copy, and headlines).
  • Excellent communication skills
  • Capability of multi-tasking and willingness to accommodate dynamic business environments for new assignments.
  • Strong project planning, tracking and organizing skills.
  • Takes initiative and brings impeccable follow-up skills.
  • Ability to learn, create, and adapt to ever-changing e-Commerce activities.
  • Demonstrated integrity and maturity, and a constructive approach to challenges.
  • Basic HTML skills
  • Basic understanding of Google Analytics
  • Basic knowledge of HTML 
  • Basic knowledge of SQL 

11. BA in Media Studies with 3 years of experience

  • Experience collaborating with different areas of a business or different teams outside of own
  • Excellent verbal communication and presentations skills
  • Understanding of basic HTML and CSS language
  • Comfort navigating Google Ads and learning enterprise-level optimization and ad-buying tools
  • Experience with keyword research, and understanding basic SEO concepts such as link building, local SEO, on-page optimization, etc.
  • Strong drive to constantly produce the best work, even when there’s a limited timetable or budget
  • Ability to open to constructive feedback and being pushed to create the best work possible
  • Strong communication and conflict resolution skills
  • Ability to possess a questioning attitude to continue to learn, produce results and strengthen relationships
  • Proven success of a past endeavor based on user behavior, data, analysis and strategic suggestions
  • Certifications a plus (Google Analytics, Google Ads, Facebook Blueprint, HubSpot, etc.)

12. BA in Public Relations and Advertising with 5 years of experience

  • Strong verbal, written, quantitative and interpersonal skills.
  • Strong organization and coordination skills.
  • Skilled and knowledgeable in the use of customer service standards and procedures.
  • Ability to exercise independent judgment and initiative within established guidelines.
  • Advance in the use of PowerPoint
  • Experience, in a professional capacity, using Adobe Creative Suite software.
  • Experience with website content management systems, email marketing platforms and social media platforms
  • Experience with HTML coding, use of Salesforce, DynamicsCRM, Pardot and Click Dimensions experience
  • Creation of web copy for use in diverse marketing materials
  • Analytical skills and ability to identify, interpret, and use marketing analytics
  • Excellent written and verbal communication skills
  • Ability to meet deadlines and work in a fast-paced environment

13. BS in E-commerce with 6 years of experience

  • Strong interpersonal and verbal skills; maintains high expectations and stringent control of the quality of digital marketing output.
  • Experience in developing and managing digital marketing initiatives and operations.
  • A flexible nature and the ability to perform and provide strategic insight and growth within an ambiguous environment.
  • Excellent verbal and written communication skills, specifically in PowerPoint, Word and Excel.
  • Highly organized, quick learner, proactive, persistent, accurate, with a positive attitude.
  • Knowledge of HTML, digital tools and website analytics
  • Knowledge of WordPress and CMS tools, a plus.
  • Experience with digital campaigns (SEO / SEM / Re-Targeting / Email Marketing).
  • Experience in managing website enhancement projects.
  • Experience in managing all aspects of digital marketing projects from start to completion, working with various stakeholders to complete projects.
  • Experience using email automation tools, i.e. mandrill, MailChimp, and pardon
  • Experience using display ad and ABM tools and platforms (Google Ads, Facebook, 6sense, Engagio, Criteo, Adroll, etc)

14. BA in English with 4 years of experience

  • Experience managing social media platforms and developing content for multiple channels.
  • Experience in digital marketing, email marketing, and audience development
  • SEO, SEM, and email marketing skills
  • Ability to work within the WordPress framework
  • Ability to analyze data and make appropriate changes
  • Multi-tasker with great time management skills
  • Self-directed and able to take on responsibilities with minimal supervision
  • Proficiency with MS Office Suite
  • Knowledge, Skills, and Abilities/Digital Marketing Specialist
  • Ability to gather, sort, analyze and deliver information utilizing strong communication and software skills.
  • Proven project management and problem-solving abilities.
  • Collaborative working style with a strong ability to work with multicultural teams.
  • Ability to build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity.

15. BS in Information Technology with 5 years of experience

  • Experience executing and running Google and Bing Shopping (PLA) Ads
  • Expert knowledge of Google Ads, Bing Ads and Merchant Centers
  • Experience working with high-volume SKU counts
  • Experience creating, optimizing and maintaining product data feeds
  • GoDataFeed and Channel Advisor experience
  • Experience with ecommerce content creation within such platforms as Magento
  • A progressive understanding of the interrelationship between paid media and other digital channels
  • Expert Microsoft Excel skills with an understanding of pivot tables, vlookups, and Index/Match
  • Experience working in a fast-paced, high-growth environment with a sense of urgency
  • Experience operating in a private or private equity-owned business
  • Ability to maintain professional internal and external relationships that meet company core values.
  • Proactively establish and maintain effective working team relationships with all departments.
  • Appropriately interact with others in stressful and busy situations.

16. BA in Marketing Communications with 4 years of experience

  • End-to-end campaign execution experience essential including detailed creative briefing
  • Experience with the use of Infusionsoft software (or other marketing automation software)
  • Experience writing and designing digital content and marketing communications including eDM’s, newsletters, print, radio, social, outdoor, web, video
  • Strong experience with email marketing tools, SEM/SEO and CMS
  • Knowledge of Google Analytics, Google Adwords
  • Ability to drive insights out of data
  • Ability to deliver initiatives through collaboration with others 
  • Experience managing budgets 
  • Strong attention to detail is a priority
  • Demonstrable experience with email marketing and lead generation
  • Interest in learning about user behavior through both quantitative and qualitative data
  • Understanding of CRM including lifecycle marketing, user journeys and automated triggered marketing

17. BS in Content Marketing with 5 years of experience

  • A strong understanding of paid search, paid social, SEO, email marketing, and display advertising, both application and theory
  • Google Ads Certified such as additional Google and Facebook Certifications are ideal
  • Knowledge of Google Analytics
  • Curiosity and passion for digital marketing
  • Experience working on cross-functional digital marketing campaigns
  • Able to work with diverse groups and skill sets
  • Able to work in a fast-paced, collaborative environment
  • Flexible and adaptable, able to balance competing priorities
  • Exceptional reporting skills and understanding of how to track and measure KPIs
  • Able to identify opportunities within ongoing strategies for areas of optimization and upsell
  • Strong attention to detail and a high level of quality
  • Passion for everything digital media -- candidate displays curiosity and has a desire for innovation
  • Ability to write exciting and compelling ad copy and website content

18. BA in Graphic Design and Multimedia with 3 years of experience

  • Solid written and verbal communication skills and interpersonal relationship skills
  • Knowledge in the latest digital and social media technology and channels and how to best leverage for marketing programs as part of an overall social business strategy
  • In-depth knowledge of various social media platforms, best practices, and website analytics
  • Solid knowledge of marketing concepts and principles
  • Good problem-solving, critical thinking, and investigative skills
  • Take full end-to-end ownership of digital strategy and execution.
  • High creativity and analytical abilities
  • Ability to interact professionally with all organizational levels
  • Ability to manage competing priorities in a fast-paced environment
  • Excellent interpersonal communication
  • Ability to work under tight deadlines and high-pressure environment.
  • Strong stakeholder engagement skills and communication skills

19. BS in Business Management with 5 years of experience

  • Experience in digital marketing with experience in B2C or B2B customer-driven digital marketing eCommerce
  • Experience in identifying target digital audiences and devising digital campaigns that engage, inform and motivate
  • Knowledge of the 4Ps and marketing mix
  • Familiarity with a programmatic display within a DSP or an ad exchange (e.g. Adobe Ad Cloud, Sizmek, GDN) for vertical and retargeting efforts
  • Familiarity with DMP, including 1st party, 2nd party, and 3rd party data
  • Experience managing SEM, email, social media, and/or display advertising campaigns
  • Experience with analytics tools (e.g. PowerBI, Adobe Analytics)
  • Experience driving projects to completion
  • Ability to work in a globally matrixed environment
  • Experience with a knack for spreadsheets, digital Project Management tools, budgeting, and multi-tasking.
  • Excellent organization and communication skills with a sense of ownership on everything delivered

20. BA in Economics with 6 years of experience

  • Strong professional written and verbal communication skills.
  • Strong understanding of SEO concepts and best practices.
  • Intrigued by data and comfortable with using analytics to make data-driven decisions.
  • Ability to work independently and in a team environment.
  • High attention to detail and commitment to see a project through to completion.
  • Proficiency in MS Office Suite (Word, Excel, PowerPoint, Outlook).
  • Experience with digital marketing strategies and multi-channel tactics including Programmatic Ads, Paid Social, SEO, SEM, Email Marketing, and Marketing Automation.
  • Knowledge and confidence in the digital and advertising landscape/industry.
  • Uses interpersonal skills to negotiate and help manage relationships with agencies and vendors.
  • Proficient in Microsoft Office.
  • Previous campaign management experience (CRO (conversion rate optimization), A/B Testing, Optimization, Content Modification)
  • Experience managing or assisting in the deployment of digital marketing campaigns
  • Experience using online marketing tools to set up campaigns
  • Rigorous attention to detail for managing complex campaigns and ensuring tracking and reporting are accurate and insightful
  • Strong spreadsheet and data management skills
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