DIGITAL MARKETING CONSULTANT SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
Published: Nov 27, 2024 – The Digital Marketing Consultant possesses experience in digital media sales and a proven ability to manage sales processes effectively, with expertise in leveraging metrics like Google Analytics to measure marketing success. Proficiency in CRM tools, programmatic advertising, and strategic project management ensures the delivery of tailored solutions for diverse business goals. Strong business acumen and exceptional communication skills enable the development of top-tier customer relationships and the successful execution of marketing strategies.
Essential Hard and Soft Skills for a Standout Digital Marketing Consultant Resume
- SEO
- SEM
- Google Analytics
- Content Marketing
- Social Media Advertising
- Email Marketing
- Conversion Rate Optimization
- Pay-Per-Click Advertising
- Marketing Automation
- Web Analytics
- Communication
- Creativity
- Problem-Solving
- Time Management
- Adaptability
- Analytical Thinking
- Collaboration
- Leadership
- Negotiation
- Strategic Thinking
Summary of Digital Marketing Consultant Knowledge and Qualifications on Resume
1. BA in Communications with 3 years of Experience
- Experience working in digital design.
- Work experience creating marketing collateral, and sales templates.
- Experience working in user-centered design processes.
- Experience with requirements gathering and communicating between services creation teams, sales, and senior leadership.
- Self-starter, and the ability to learn quickly
- Independent thinker, not afraid to share their Point of View and perspectives
- Accustomed to working collaboratively with internal clients, and cross-functional team members and stakeholders
- Willingness to continue learning and developing new skills
- Product Marketing experience with a SaaS organization
- Sales Enablement experience with a SaaS organization
2. BA in Marketing with 5 years of Experience
- Professional experience in Digital Marketing and Marketing Automation including E-commerce, Online Advertising, and Direct Response Marketing
- Experience in Data Management Platforms (Adobe Audience Manager, Bluekai, Krux…), DSP, ESP
- A first experience in Content Management Systems
- Multi-channel solutions experience, for example, in Adobe, Google, SalesForce, or Selligent
- Working knowledge of statistical/machine learning concepts, i.e. A/B test, supervised/unsupervised learning techniques
- Working knowledge of digital analytics tools, i.e. Adobe Analytics and Google Analytics
- Strong verbal and written communication skills
- Experience with relational databases or Big Data platforms (i.e. Hadoop, Spark)
- Working knowledge of Querying/coding
- Strong interpersonal and influencing skills with demonstrated success in creating real impact within a networked, cross-organizational environment
3. BA in Public Relations with 2 years of Experience
- Relevant work experience preferably in a Digital Marketing position
- Tech and B2B business experience
- A confirmed collaborator who is comfortable thinking and doing
- Have strong data-driven foresight
- Be comfortable communicating ideas in large groups
- Entrepreneurial thinker with the ability to be a phenomenal team player
- Strong digital presentation skills (e.g., PowerPoint, Miro, etc.)
- Comfortable working remotely and leading using digital tools such as Webex, Email, SharePoint, etc.
- Must have a passion for digital systems and their technological workings
- An appreciation for the need to continuously develop/challenge ways of working, best practices, and the latest trends.
4. BA in Advertising with 4 years of Experience
- Experience in relevant digital optimization/systems
- Experienced user of content management systems and reporting tools such as Google Analytics
- Excellent working knowledge of Tag Manager, Data Studio, HTML, Zapier, API integration, and CSS.
- Proven experience in marketing automation.
- Knowledge of CRM systems (such as Microsoft Dynamics)
- Knowledge of integrations with marketing tech stacks.
- Extensive experience in digital marketing
- Proven experience in managing a working digital strategy spanning websites, email, social media (organic and paid), SEO, and paid search.
- Experience in creating a seamless UX across all digital touchpoints.
- Experience in devising and utilizing reporting models to support decision-making.
5. BA in Media Studies with 1 year of Experience
- Experience working in a digital marketing context
- Passionate about digital transformation with solution-oriented, and data-minded
- Interest or experience in (digital) marketing processes (web analytics, customer profiling, outbound/inbound marketing, etc)
- Hands-on knowledge of at least 1 relevant digital marketing tool including Adobe, Google, IBM, Marketo, Salesforce, SAS
- Strong team spirit, balanced by a healthy sense of autonomy
- Excellent analytical skills, conceptual thinking, and pragmatic approach
- Solid communication and presentation skills
- Eager-to-learn mindset and flexibility
- A basic understanding of SQL and database modeling
- Experience in consulting/implementation projects
6. BA in Economics with 7 years of Experience
- Strong understanding of SaaS and the Investor space
- An interest in working with investor clients and communicating the value we bring to the investment community
- Relevant experience to the above responsibilities
- Passion for digital marketing and emerging trends in the digital landscape
- Experience producing high-quality client-facing materials
- Highly skilled in Excel (or Google Sheets) and Powerpoint (or Google Slides)
- Excellent problem-solving and critical-thinking skills
- Comfortable working in a fast-paced, multi-project and deadline-driven environment
- Experience in close working with customer product owners for requirements elicitation and documentation
- Experience working in big data implementations
- Hold certifications such as Agile, Scrum, or other Project Management methodologies
7. BA in Business Administration with 6 years of Experience
- Experience working in digital media sales
- Proficient in the use of office software and CRM tools
- Previous sales management experience
- An ability to apply metrics (i.e. Google Analytics) to the measurement of a successful marketing program
- A strong understanding of programmatic video and display advertising
- Demonstrated success in building and maintaining top-tier customer relationships
- Strong business acumen with a thorough understanding of marketing strategies and consumer behavior
- Real experience and success communicating and working directly with local businesses on identifying and achieving their business goals
- Proven track record of developing and managing the sales process
- Experience running multiple unique strategic projects concurrently
- Excellent communication, presentation, planning, organizational, and problem-solving skills