Job Summary: 

• Act as a trusted advisor in customer engagements where SEO, Ads, and Analytics are a strong focus
• Identify ways for customers to maximize their ROI of the Siteimprove platform
• Translate data and insights into meaningful recommendations to drive outcomes for the customer
• Lead discovery, design, configuration, rollout, and adoption for enterprise digital transformation engagements
• Drive project and program scope definition with clients and internal stakeholders
• Educate and promote SEO, Ads, and Analytics knowledge with internal sales and customer success teams, in addition to external customers
• Collaborate and act as a subject matter expert cross-functionally including Marketing, Solution Experts, Sales, Implementation, and Customer Success Executives
• Engage in continuous learning to maintain expert-level knowledge of SEO, Ads, and Analytics
• Conduct workshops to share knowledge, trends, and best practices across Siteimprove
• Attend meetings, conferences, tradeshows, and other company functions

Skills on Resume: 

• SEO Expertise (Hard Skills)
• Data Analysis (Hard Skills)
• Project Management (Soft Skills)
• Digital Transformation (Hard Skills)
• Client Relationship Management (Soft Skills)
• Cross-Functional Collaboration (Soft Skills)
• Educational and Training Abilities (Soft Skills)
• Continuous Learning (Soft Skills)

Job Summary: 

• Directly advise the biggest companies around the world on their digital strategy.
• Collaborate with multiple departments at SimilarWeb to help turn SimilarWeb’s data into actionable insights for key customers.
• Own the value-based cycle of the sales process.
• Speak to customers to understand pain points and qualify for need
• Analyze data and turn it into presentations
• Present deck as well as live product demos
• Support the Account Executive in the sales process by generating insights and helping with the value side of the proposal
• Run initiatives (like trials, outreach programs, etc) in the market
• Upon success, can be rolled out across Solution Engineering globally
• Support sales enablement by sharing learnings on key industries/use cases with Account Executives

Skills on Resume: 

• Digital Strategy (Hard Skills)
• Cross-Department Collaboration (Soft Skills)
• Sales Process Management (Soft Skills)
• Data Analysis (Hard Skills)
• Presentation Skills (Soft Skills)
• Product Demonstrations (Hard Skills)
• Market Outreach (Soft Skills)
• Sales Enablement (Soft Skills)

Job Summary: 

• Performing market analysis and analyzing research findings, analyzing digitally
• Developing conceptual frameworks to apply to a particular project
• Planning and conducting online and field research at client sites and in the market
• Collecting data and information from clients, libraries, and other sources
• Interviewing clients, customers, and competitors and working with clients in a team environment digitally
• Communicating team findings and ideas to the client
• Spreadsheet-crunching and heavy data analysis
• Developing and implementing marketing strategies for clients
• Participating in and leading brainstorming sessions
• Developing and testing hypotheses about clients’ issues
• Meeting with team members to develop work plans and layout project strategy
• Coordinating marketing activities with external agencies from Digital Platform advertising, research, media, etc.

Skills on Resume: 

• Market Analysis (Hard Skills)
• Conceptual Framework Development (Hard Skills)
• Research Planning (Hard Skills)
• Data Collection (Hard Skills)
• Client Interviewing (Soft Skills)
• Communication (Soft Skills)
• Data Analysis (Hard Skills)
• Marketing Strategy Development (Hard Skills)

Job Summary: 

• Manage paid media campaigns on Facebook, YouTube, Instagram, Google, Twitter, LinkedIn, etc.
• Lead in the creation and utilization of the company’s social networks with updates, posts, content, etc.
• Create client dashboards through Google Data Studio
• Continuously improve conversion optimization and run A/B tests
• Track social and advertising conversion rates, clicks and views, user growth, campaign investment, and ROI against project goals.
• Drive strong decision marketing through quantitative results, AB Testing, Retargeting, Type, Reach, and Demographic, and qualitative research and customer insights
• Quantify the success and efficiency of digital promotions, paid campaigns, social engagements, and partnerships using various analytics tools.
• Measure and analyze overall campaign performance and provide insights and key learnings to internal departments.
• Create and manage a marketing campaign database to find new users and optimize conversions.
• Work with visual and creative departments on digital content creation, optimization, and scheduling.
• Keep up to date with new marketing tools made available by digital streaming platforms, social media platforms, and other digital services.
• Oversee results of marketing plans by being reactive and proactive in adjusting those plans to maximize impact and results.

Skills on Resume: 

• Paid Media Management (Hard Skills)
• Social Media Strategy (Hard Skills)
• Dashboard Creation (Hard Skills)
• Conversion Optimization (Hard Skills)
• Data Analysis (Hard Skills)
• A/B Testing (Hard Skills)
• Campaign Performance Analysis (Hard Skills)
• Collaboration with Creative Teams (Soft Skills)

Job Summary: 

• Draft outreach content - email marketing, web, and social media - promoting products and services, national initiatives, and other products the clearinghouse distributes
• Develop messages and coordinate dissemination to target audiences
• Manage and track electronic mailing lists, and outreach and discussion listservs, including providing support to message distribution.
• Manage and coordinate webinars and virtual outreach meetings with the target audience.
• Schedule and monitor social media posts and collect metrics for Information Gateway social media channels.
• Assist with the creative development and production of future digital and video outreach products.
• Assist in developing and supporting relationships with partner organizations to promote strength as a secondary dissemination channel.
• Assist the product development team in developing marketing and promotional materials
• Assist in the development and implementation of procedures and protocols as it relates to continuous quality improvement (CQI).
• Assist in capturing advertising opportunities.

Skills on Resume: 

• Content Drafting (Hard Skills)
• Message Coordination (Soft Skills)
• List Management (Hard Skills)
• Webinar Management (Soft Skills)
• Social Media Scheduling (Hard Skills)
• Creative Development (Hard Skills)
• Relationship Building (Soft Skills)
• Marketing Support (Soft Skills)

Job Summary: 

• Proactively prospect automotive dealers in the United States to educate them on industry-leading inventory marketing solutions
• Sell and present proprietary digital advertising solutions in a consultative manner that maximizes the benefit to the prospective client
• Work in conjunction with the other Digital Marketing Consultants and Operations Team to ensure the customer experience is positive
• Work within SalesForce, manage daily activity and prospect opportunities
• Engage client points-of-contact to manage listserv membership and distribute content on their behalf, upon request.
• Work with the Lead Marketing Specialist to develop strategic outreach materials and schedules and collect and analyze marketing data.
• Coordinate with product development and content teams to gain knowledge about products for potential dissemination.
• Coordinate with key subject matter experts in developing and releasing outreach content and support targeted mailings and email dissemination.
• Attend meetings to strengthen partnerships
• Support communications managers on product and web development projects

Skills on Resume: 

• Prospecting (Soft Skills)
• Consultative Selling (Soft Skills)
• Customer Experience Management (Soft Skills)
• SalesForce Management (Hard Skills)
• Listserv Management (Hard Skills)
• Marketing Data Analysis (Hard Skills)
• Content Coordination (Soft Skills)
• Partnership Development (Soft Skills)

Job Summary: 

• Developing a marketing strategy
• Running digital ad campaigns on Facebook, TikTok, Twitter, LinkedIn, Instagram, etc
• Optimizing digital ad conversions to decrease CPI
• Building a brand presence on social media and search engines
• Creating marketing materials using the Adobe Creative Suite
• Ongoing communication with clients and internal teams, including regular external meetings
• Creating monthly reports, including data analysis
• Advertising spend management
• Creating proposals for social media advertising and creative campaigns
• Execution of marketing campaigns
• Briefing teams/management internally for creative/community management 

Skills on Resume: 

• Marketing Strategy (Hard Skills)
• Digital Ad Campaigns (Hard Skills)
• Conversion Optimization (Hard Skills)
• Brand Building (Soft Skills)
• Adobe Creative Suite (Hard Skills)
• Client Communication (Soft Skills)
• Data Analysis (Hard Skills)
• Campaign Management (Soft Skills)

Job Summary: 

• Responsible for optimizing website visibility and O2O lead capture via effective SEO and SEM, online partnerships, programmatic advertising, and online remarketing strategies.
• Collaborate with key stakeholders to ensure all new website content or enhancements are optimized to deliver best-in-class website performance
• Drive leads and conversion for e-commerce products
• Collaborate with the Product and IT to develop the product and platform roadmaps
• Take responsibility for email marketing for customers and prospects
• Collaborate with the CRM and Data Analytics team to conceptualize and develop contextual and effective email marketing campaigns
• Ensure all email campaigns comply with current email best practices in the industry.
• A/B test email campaigns to establish the most effective format and messaging.
• Tracking and reporting of email campaigns, and implementing improvements.
• Social media campaign and channel management (Facebook, Instagram, LinkedIn but not limited to these channels in the future)
• Provide updates on social networking trends & insights, and identify social media best practices, tools, and applications.
• Provide recommendations to help drive improvement for the company in the digital space

Skills on Resume: 

• SEO & SEM Optimization (Hard Skills)
• Website Performance (Hard Skills)
• E-commerce Conversion (Hard Skills)
• Product Roadmap Development (Soft Skills)
• Email Marketing (Hard Skills)
• A/B Testing (Hard Skills)
• Social Media Management (Hard Skills)
• Digital Strategy (Soft Skills)

Job Summary: 

• Ownership and end-to-end accountability for smaller scale projects from initiation through execution – write marketing brief, gain stakeholder alignment, brief internal & external creative agency partners, creative approval and implementation
• Plan and oversee the execution of key marketing tactics, including email, online banners landing pages, social, and more.
• Drive the weekly management of online site assets for high-traffic pages on CVS.com
• Leverage analytics to forecast and measure marketing channel performance, and support optimization to deliver desired results
• Grow marketing skills by supporting the Senior Marketing Manager on larger, more complex projects to ensure successful delivery and results
• Manage and develop strong, collaborative relationships with partners across the organization and lead cross-functional teams to ensure consistent communication and execution of strategy
• Work closely with the Insights team to field customer research and apply learning into action able strategy
• Conduct competitive analysis to identify strengths, weaknesses, and opportunities for CVS
• Proactively self-educate around retail and marketing industry trends to identify
• Partner with internal departments to execute effective interactive strategies.
• Use analytics to refine strategies for digital marketing campaigns on an ongoing basis.
• Effectively communicate digital marketing plans with internal departments as well as externally to artist/management to ensure the best possible execution and result.

Skills on Resume: 

• Project Management (Soft Skills)
• Marketing Execution (Hard Skills)
• Analytics & Performance Measurement (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Customer Research (Hard Skills)
• Competitive Analysis (Hard Skills)
• Digital Marketing Strategy (Hard Skills)
• Communication (Soft Skills)