Job Summary:

• Build SEO customer acquisition strategies.
• Drive traffic to the website and help grow the business.
• Closely manage digital media agency partners.
• Implement, optimize and report on all campaigns/onsite content.
• Determine optimal blend of organic digital marketing for the business.
• Forecast marketing campaign growth and ROI for campaigns.
• Continually source/test (A/B, etc) new organic marketing channels, formats, creative, and copy.
• Evaluate and optimise end-to-end user experience.
• Identify critical conversion points/drop-off points and optimize purchase funnels.
• Work with brand marketing on campaigns and creative assets.
• Work alongside team members, including reviewing team member work where appropriate.
• Keep abreast of the latest web technologies, SEO trends and broader market insights.
• Adhere closely to deadlines/budgets.
• Implement new technologies and trends into campaigns.
• Set and carefully track budget and performance goals.

Skills on Resume: 

• SEO Strategy Development (Hard Skills)
• Digital Campaign Optimization (Hard Skills)
• Data Analytics and Reporting (Hard Skills)
• Conversion Rate Optimization (CRO) (Hard Skills)
• Creative Content Collaboration (Soft Skills)
• Agency Management (Soft Skills)
• Trend Adaptation (Hard Skills)
• Budget and Deadline Management (Hard Skills)

Job Summary:

• Own the vision, strategy, and results for Move For Hunger’s CRM and email marketing program
• Conduct regular audits to determine the effectiveness of all current email campaigns with the goal of putting forth a start/stop/continue plan
• Execute strategic email marketing projects from the ideation phase to deployment
• Define key partner and donor segments for stronger email targeting and effectiveness
• Build and implement a rigorous testing strategy to continually optimize all areas of email marketing program
• Building, writing copy for, creating content, and scheduling all emails/newsletters through MailChimp (Including member emails, donor appeals, pre-post conference communications, leaderboards, campaigns, partner outreach) and blog posts
• Manage the design and creation of emails with in-house graphic design team
• Align multiple cross-functional teams around a strategic and clear vision for an effective email strategy
• Utilize interns to assist with writing web content that matches the vision
• Create new landing pages that act as funnels for key conversions
• Audit current platforms and create an organic social platform strategy for Instagram, LinkedIn, Facebook and Twitter based on defined brand pillars & marketing goals
• Utilize existing asset library and provide suggestions for additional creative development based on strategy
• Create a content calendar to support platforms and serve as a guide for posting cadence
• Find actionable insights using data from multiple sources, including web analytics, customer databases, social media, and search tools
• Create dashboards and reports in Mailchimp, Google Analytics, Salesforce, and other platforms to better leverage data and inform digital efforts

Skills on Resume: 

• CRM Strategy (Hard Skills)
• Email Auditing (Hard Skills)
• Project Execution (Soft Skills)
• Audience Segmentation (Hard Skills)
• A/B Testing (Hard Skills)
• Copywriting (Hard Skills)
• Team Collaboration (Soft Skills)
• Data Analysis (Hard Skills)

Job Summary:

• Develop and manage marketing campaigns from concept to execution to measurement
• Develop marketing program business plans, create timelines, set budgets to develop strategies and tactics, and execute
• Create, develop and manage an influencer program
• Collaborate with department business partners to drive marketing programs
• Resolve issues and solve problems that may occur throughout the lifecycle of a campaign or project
• Report program milestones and basic graphic design work
• Manage digital marketing efforts, including social media, SEO/SEM, list development and online advertising
• Identify and report on social media trends
• Develop tools and best practices to manage the execution of marketing programs /projects
• Closely manage digital media agency partners to oversee implementation and optimization and reporting of all campaigns.
• Collaborate with brand marketing on campaigns and creative assets.
• Conduct an in-depth analysis of campaign results to identify improvements.
• Continually test new marketing channels, formats, creative, and copy.
• Analyze the company's overall customer acquisition to determine the best methods of attribution for digital marketing.
• Works with the creative team to ensure delivery of strong, on-brand, on-strategy content that supports media strategy and required specs, for a website, digital ads, display, and other online needs.
• Develops customer lists and manages email drip campaign strategy based on brand manager guidance

Skills on Resume: 

• Campaign Management (Hard Skills)
• Program Planning (Hard Skills)
• Influencer Management (Hard Skills)
• Collaboration (Soft Skills)
• Problem Solving (Soft Skills)
• Digital Marketing (Hard Skills)
• Trend Analysis (Hard Skills)
• Data Analysis (Hard Skills)

Job Summary:

• Creation, deployment and optimization of paid search marketing plan to achieve financial (volume, value, profitability) and customer (new customers, growing database, retention) targets across a variety of products
• Deployment and management of a programme of display and paid social activity to ensure the best commercial outcomes
• New channel testing against the best ROI outcome
• End-to-end asset development and testing to activate against activity including briefing freelance creatives
• Key agency contact, working with agency partners to drive optimization, performance and innovation
• Demonstrating the value of data sources to drive better-tailored campaigns and commercial effectiveness
• Reviewing performance data daily, monitoring progress and recommending adjustments as required and providing regular tactical performance updates and reporting 
• Budgeting of paid media spend in line with KPIs and forecasting of sales curve and ticket sales
• Proactively recommend optimisations to drive better customer/commercial outcomes
• Provide SEO recommendations and lead on SEO strategy
• Ownership of other events-related data driven projects
• E-comm and website management in line with wider digital marketing activities as well as managing ticketing platform
• Responsible for GDPR compliance
• Responsible for the integration and optimization of Tough Mudder’s charity partnerships

Skills on Resume: 

• Paid Search Optimization (Hard Skills)
• Display and Social Management (Hard Skills)
• Channel Testing (Hard Skills)
• Creative Asset Development (Hard Skills)
• Agency Collaboration (Soft Skills)
• Data Utilization (Hard Skills)
• Performance Monitoring (Hard Skills)
• SEO Strategy (Hard Skills)

Job Summary:

• Partner with other marketing team members to support integrated campaigns and advise on the best use of digital tactics to support objectives
• Responsible for establishing performance analytics and dashboards, and distributing this information via regular reporting to all key stakeholders on a monthly or as-needed basis
• Build SEO into content development process and execution, leading to the identification and improvement of organic search rankings
• Ideate and execute demand generation plans focused on SEM, programmatic display, remarketing via marketing automation, and other paid digital efforts
• Play an integral role in the development of end-to-end campaigns, including creative, content curation, and digital ad placement leveraging all available channels -- website, landing pages, content promo, SEM, blog, webinars, events, etc.
• Forecast, track, and report on campaign effectiveness metrics, as well as overall ROI to internal stakeholders
• Leverage data to make intelligent, informed recommendations, decisions, and forecasts regarding paid investments
• Monitor, analyze and tune campaigns to maximize conversion and lead quality
• Selects appropriate technical and tactical solutions like plugins, optimization tools, or A/B testing tactics and works with other data management teams for any tagging/reporting requirements
• Develops presentation materials for brand manager review and adapts/finalizes based on feedback
• Ensures analytics, conversion tracking, and audience-building is set up prior to any media campaign launch
• Draws critical analysis from data, and optimizes website to improve performance
• Manages website DTC e-commerce execution from start to finish
• Support the brand’s marketing efforts beyond just the digital arena. 
• Supporting Sales team needs for marketing tools (sell sheets, in-store materials) and ad hoc Brand Manager requests.

Skills on Resume: 

• Integrated Campaign Strategy (Soft Skills)
• Performance Analytics (Hard Skills)
• SEO Integration (Hard Skills)
• Demand Generation (Hard Skills)
• Campaign Development (Soft Skills)
• Campaign Tracking (Hard Skills)
• Data-Driven Decisions (Hard Skills)
• Conversion Optimization (Hard Skills)

Job Summary:

• Build and execute integrated digital campaigns across paid, owned, and earned channels to drive awareness and consideration along the funnel
• Lead all aspects of the execution of key tactics from agency briefings, project management, review processes, operational mechanisms (such as tagging) and follow through to drive in-market launch
• Oversee integrated digital marketing campaigns end-to-end from research and strategy, media buying and tracking, creative concept and asset development, execution, optimization, and post-launch review
• Create and develop test and learns to measure impact and effectiveness of creative, segmentation, and channel to analyze and improve performance
• Utilize analytical ability to evaluate and improve end-to-end consumer experience across multiple digital channels and touchpoints
• Project manage and coordinate digital campaign operational efforts across channels, including managing agency and vendor relationships
• Synthesize learnings into actionable insights to shape plans and report best practices with cross-functional teams
• Evaluate program performance and investigate optimizations that drive plan conversions and engagement
• Collaborate and build relationships with cross-functional partners including external vendors and agencies
• Partner with legal, compliance and regulatory to ensure solutions, strategies and tactics are compliant
• Design, build, and maintain ACUVUE® social media content & presence
• Maintain extensive knowledge and understanding of the current digital marketing environment and industry trends to stay abreast of the latest competitive activities and digital capabilities
• Develop strong consumer & category insights to help inform and optimize campaigns, evaluate partner recommendations and digital channel opportunities
• Proactively problem-solve and continually improve the consumer experience

Skills on Resume: 

• Campaign Execution (Hard Skills)
• Project Management (Soft Skills)
• Campaign Optimization (Hard Skills)
• Testing and Analysis (Hard Skills)
• Consumer Experience (Hard Skills)
• Vendor Management (Soft Skills)
• Cross-functional Collaboration (Soft Skills)
• Compliance Coordination (Soft Skills)

Job Summary:

• Achieve excellence through optimization and innovation
• Carry out specific marketing programs, respecting company commercial policies, company strategy with the retailers and brand equity
• Report sales need an eMarketing head.
• Monitor and improve processes to better link marketing and EC activities
• Manage budget and ROI for eMarketing activities
• Plan, execute, and track marketing campaigns (such as email, sales, social media, paid drivers, or content marketing)
• Prepare marketing activity reports and metrics for measuring program success
• Oversee the creation and delivery of creative assets and copy
• Communicate campaign objectives, timelines, and deliverables to the marketing team
• Collaborate with internal teams to create landing pages and optimize user experience
• Manage relationships with external partners to ensure high-quality and timely execution of marketing campaigns, and to ensure competitiveness
• Gather and aggregate various sources of data to prepare recap reports of campaign performance, spending, and sales for distribution to partners and for internal staff.
• Coordinate, implement, and monitor sales campaigns.
• Apply knowledge in all areas of digital marketing including growth hacking, A/B testing, SEO, email/CRM Marketing, social media, performance marketing, CRO, and referral marketing
• Support TourRadar's internal projects, by planning, strategizing, and executing marketing initiatives.

Skills on Resume: 

• Optimization (Hard Skills)
• eMarketing Management (Hard Skills)
• Reporting (Hard Skills)
• Budget Management (Hard Skills)
• Campaign Execution (Hard Skills)
• Creative Asset Management (Hard Skills)
• Collaboration (Soft Skills)
• Partner Management (Soft Skills)

Job Summary:

• Ensure User Experience of the website including Design & Aesthetics, Content, and Navigation, Branding / Marketing, Performance, checkout funnel and promotional campaigns
• Analyze and draw conclusions on specific ecommerce KPIs (conversion rate, bounce…)
• Collect and connect working knowledge on the e-retailers
• Analyze digital role in the consumer path to purchase & consumer online searches
• Stay up to date with market, consumers & competitors
• Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase
• Ensures that the brand presence and journey online is consistent with overall brand standards and strategy
• Works closely with the eMarketing head to define the consumer experience and e-merchandising.
• Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization)
• Execution, monitor and enhance the online sales activity including media plan, and GWP plan.
• Ensure that all ecommerce activity is consistent with the brand's sense of purpose.
• Support collecting EC market and best practices intelligence.
• Analyze digital role in the consumer path to purchase & consumer online searches
• Stay up to date with EC market, consumers & competitors
• Collect and connect working knowledge on the e-retailers
• Ensure User Experience of the EC web/mobile page including Design & Aesthetics, Content, and Navigation, Branding / Marketing, Performance, checkout funnel and promotional campaigns

Skills on Resume: 

• User Experience (UX) Optimization (Hard Skills)
• Ecommerce Analytics (Hard Skills)
• E-retailer Knowledge (Hard Skills)
• Consumer Path Analysis (Hard Skills)
• Market and Competitor Awareness (Hard Skills)
• Brand Consistency (Hard Skills)
• E-merchandising (Hard Skills)
• Sales Activity Optimization (Hard Skills)

• Work with the Marketing Directors to strategize marketing campaigns, build out campaign calendars and execute email and paid campaigns
• Proactively update and optimize marketing campaigns (emails, landing pages, ads, etc) to hit client goals and Acquisition/Monetization KPIs.
• Create, test, manage and report on email campaigns
• Ensure all email campaigns are in line with best practices while staying on brand
• Monitor and test leading acquisition and monetization strategies
• Create, test, manage and report on promotions
• Create, test, manage and report on paid media
• Identify, analyze and interpret data to continuously improve new and ongoing marketing campaigns
• Cross-collaboration with the entire marketing team to keep projects on time 
• SEO measurements and monitoring methodologies
• Analyze and draw conclusions on specific ecommerce KPIs (conversion rate, bounce…)
• Merchandise website product placement
• Co-op with merchandiser with eMarketing insights to drive business results by leveraging web analytics
• Oversee website analytics data to control best product placement online
• Provide feedback as necessary to involved stakeholders (such as Sales, Ecommerce, Marketing, etc.)
• Merchandise website products based on current and forecasted sales objectives, key seasons, and website selling data

• Campaign Strategy (Hard Skills)
• Campaign Optimization (Hard Skills)
• Email Campaign Management (Hard Skills)
• Paid Media Management (Hard Skills)
• Data Analysis (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• SEO & Website Analytics (Hard Skills)
• Ecommerce Merchandising (Hard Skills)

Job Summary:

• Plan, co-ordinate deliver and report against regular streams of channel acquisition
• Co-ordinate the planning and delivery of multichannel digital marketing plans with inhouse teams and agencies
• Performance manage all marketing channel activity
• Provide digitally skilled business partner representation at all Insurance meetings
• Deliver SEO best practices to improve the organic position
• Develop and launch digital strategies to support the launch of new niche products.
• Led multi-channel digital campaigns from start to finish, working collaboratively with the wider marketing team, commercial team and agencies
• Identify new and innovative ways to drive traffic to the site as well as develop and improve traffic from existing channels.
• Monitor and react to competitor activity for the business to keep abreast of movement in price, propositions and media of competitor set
• Plan and deliver TTL marketing communications activity to acquire new customers for Insurance and Financial Services product
• Provide timely updates and analysis on performance marketing channels, in order to improve the conversion/success rate of key customer journeys.
• Direct development, execution and optimization of campaigns to drive lead generation and brand awareness through an integrated mix of digital demand generation tactics.
• Leverage customer insights to develop advanced targeting strategies for a range of audiences across the oncology market.
• Track and report digital marketing key performance indicators and identify, recommend and execute improvements for accelerating new customer acquisition relative to business goals.
• Manage web content strategy, information architecture, new web page creation projects, and ongoing web conversion optimization projects.

Skills on Resume: 

• Channel Acquisition (Hard Skills)
• Marketing Coordination (Soft Skills)
• Performance Management (Hard Skills)
• SEO (Hard Skills)
• Digital Strategy (Hard Skills)
• Campaign Leadership (Soft Skills)
• Competitor Analysis (Hard Skills)
• Web Optimization (Hard Skills)

Job Summary:

• Develop and manage marketing campaigns using tools such as Terminus, HubSpot, Pardot, Marketo
• Create, manage and execute organic and social media campaigns and promotions across all social platforms
• Manage social media advertising budgets
• Research and administer social media tools in support of clients’ social media strategy
• Create, manage and optimize social media plan (campaign calendar)
• Partner with Creative Services for oversight and content production, where needed
• Monitor and administer web analytics dashboards, reports and key reporting tools
• Conduct ongoing analysis of key metrics to optimize strategy
• Manage insights and trends from website and digital marketing programs to help guide the optimization efforts
• Track and report on the status of goals and key performance indicators that are deemed important by the client
• Consult with clients in a helpful, professional manner to build trust and credibility
• Glean insights from research and data that provide holistic views of performance across experiences and channels
• Assist in QA of analytics implementations during development of products/projects, troubleshoot data collection inconsistencies, and suggest improvements/refinements to existing implementations
• Provide SEO audit and strategy plans aligned with business goals
• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Domain analysis & basic competitor domain analysis

Skills on Resume: 

• Campaign Management (Hard Skills)
• Social Media Campaigns (Hard Skills)
• Social Media Advertising (Hard Skills)
• Social Media Tools (Hard Skills)
• Campaign Planning (Hard Skills)
• Client Consultation (Soft Skills)
• Web Analytics (Hard Skills)
• SEO Strategy (Hard Skills)

Job Summary:

• Devise and develop content for two unique but connected SaaS brands, including articles, videos and case studies
• Manage the websites, including online help guides. 
• Creating content, reviewing and publishing and creating any new pages or assets
• Create and manage social media campaigns, in conjunction with agency partners
• Managing email communications to clients and prospects, from creation to execution, including regular newsletters, feature announcements, lead nurturing and onboarding and training
• Manage the customer experience via in-app messaging, email communications and collaborating with the customer/sales team to deliver cohesive messaging 
• Creation and execution of campaigns to drive growth and nurture leads
• Reporting and analyzing monthly KPIs and goals, optimizing current strategies based on results, and communicating past and future activity reports to the team
• Coordinate conferences, currently virtual but potentially returning to in-person.
• Work with a dedicated agency on SEM advertising and optimization, to create the assets required for campaigns such as landing pages and adverts
• Work with the sales and development teams on product and feature development, providing input on design, UI and then executing feature release communications to customers
• Work with external agencies and internal teams to manage the backend web infrastructure for the microsite.
• Work across the clinical oncology team to oversee the timely execution of demand generation plans.
• Continually assess, deploy and manage budgets and resources to support tactical and strategic campaigns.
• Monitor and evaluate search results and search performance across major search channels
• Provide SEO analysis and make recommendations for optimizations

Skills on Resume: 

• Content Creation (Hard Skills)
• Website Management (Hard Skills)
• Social Media Campaigns (Hard Skills)
• Email Communication (Hard Skills)
• Customer Experience (Soft Skills)
• Campaign Execution (Hard Skills)
• KPI Reporting (Hard Skills)
• SEO Optimization (Hard Skills)

Job Summary:

• Set and lead the marketing strategy for the SME and consumer business within UK Retail.
• Work with the business in agreeing and delivering high-quality marketing content, customer journeys and channel management.
• Manage the digital marketing budget.
• Innovate new marketing approaches and optimize existing marketing processes.
• Deliver marketing campaigns across a mix of PESO digital channels
• Work with third party agencies to manage digital campaigns and activities.
• Use customer insights to drive improved propositions, marketing approaches, content and delivery leading to better ROI and key marketing KPI’s.
• Manage the implementation of improved marketing tracking solution and analytics
• Working closely with key stakeholders to ensure all relevant information is captured.
• Deliver campaigns of the highest quality, managing end-to-end to deliver improved business metrics and ROI.
• Work with marketing colleagues to help improve campaigns, content and approach to key target audiences.
• Develop, launch, and optimize ROI-driven advertising campaigns across the various stages of the B2B funnel and including display, video, paid search, SEM, paid social, and other online marketing channels.
• Drive continuous optimization across all facets of campaigns by partnering with cross-functional teams to develop, localize and test new ad copy, banners, content, and landing pages
• Leverage campaign and sales metrics from native advertising platforms such as Google Ads as well as internal product and sales data to analyze performance and optimize programs for conversion.
• Recommend and define digital advertising campaign strategies, tactics, and test plans to achieve business objectives

Skills on Resume:  

• Strategy Development (Soft Skills)
• Content Management (Hard Skills)
• Budget Oversight (Hard Skills)
• Process Innovation (Hard Skills)
• Campaign Delivery (Hard Skills)
• Agency Collaboration (Soft Skills)
• Insight Utilization (Hard Skills)
• Analytics Implementation (Hard Skills)

Job Summary:

• Lead strategy and planning of Personal Capital’s acquisition marketing across programmatic media and direct publisher buys including budget ownership and allocation, as well as managing both mobile and desktop acquisition campaigns (creation, day-to-day management, ongoing experimentation, measurement and reporting) and external partners.
• Manage agency relationships for performance channels including search and social media.
• Continuously generate ideas to improve Personal Capital’s campaign performance including campaign strategy, new audiences, creative optimization, bidding and new tests.
• Use audience data to build effective campaigns focused on both attracting new customers and converting existing users into wealth management services.
• Regularly monitor and optimize performance across all digital channels.
• Recommend tests and ensure alignment across other digital marketing channels.
• Partner with Analytics to understand and refine cross-device user journeys and optimize. 
• Partner with Analytics to refine tracking and measurement and develop channel-specific dashboards and reporting tools. 
• Implement best practices or onboard necessary third-party measurement or optimization partners.
• Onboard technology platforms needed to expand 
• Develop plans for other channel expansions (mobile ad networks, DSPs,CTV, etc)
• Establish reporting and benchmarks for performance to present to leadership teams on a monthly basis.
• Help implement and trouble-shoot marketing technologies, including advertising pixels, 3rd party tags, audience segments, and parameter tracking
• Collaborate with designers to produce high-performing ads & landing page experiences.

Skills on Resume: 

• Marketing Strategy (Hard Skills)
• Agency Management (Soft Skills)
• Campaign Optimization (Hard Skills)
• Audience Targeting (Hard Skills)
• Performance Monitoring (Hard Skills)
• Testing & Experimentation (Hard Skills)
• Analytics & Reporting (Hard Skills)
• Technology Integration (Hard Skills)

Job Summary:

• Increase website traffic and conversion
• Plan and execute all acquisition/prospecting efforts including affiliate management paid search. 
• Report weekly results with recommendations on spend/strategy changes.
• Manage day-to-day relationships with the digital agency and other partners
• Grow user acquisition through testing new marketing channels. 
• Identify trends and insights, plan and execute experiments and conversion tests.
• Work in tandem with team members to merchandise the website, set up SKU’s, update product pages and assign cross-sells, etc
• Measure and report the performance of all digital marketing campaigns, and products sold and assess against goals
• Continually optimize site and manage marketing spending against budget and established goals
• Report weekly site performance, including digital channel performance, and customer reviews/feedback, and drive recommendations to improve customer experience.
• Supporting product launches, sample sales, collaborations, events, etc.
• Work with production and buying departments to help with monthly product buys
• Work with the digital and demand gen leader to develop a marketing campaign strategy that supports qualified pipeline contribution.
• Lead key business initiatives and pilot 1:1, 1:few and 1:many ABM programs to successfully engage target upmarket accounts moving them effectively through the buyer’s journey to accelerate pipeline and revenue
• Manage SEM, PPC, paid search and paid media leveraging LinkedIn, Twitter, Facebook, YouTube, Google Adwords and other social media platforms.

Skills on Resume: 

• Traffic Optimization (Hard Skills)
• Campaign Management (Hard Skills)
• Performance Reporting (Hard Skills)
• Agency Management (Soft Skills)
• Channel Experimentation (Hard Skills)
• Conversion Testing (Hard Skills)
• Website Merchandising (Hard Skills)
• Campaign Measurement (Hard Skills)

Job Summary:

• Lead daily activities of optimizing pages across all web properties including the experience, messaging and CTAs
• Optimize 'beyond the ad click’, following the potential buyer to the site and working them through the conversion funnel by collecting lead information, routing them to the next step, testing incentives, personalizing experiences and more to increase the overall conversion rate
• Manage CRO testing framework that utilizes stat sig testing from predetermined sample sizes, split traffic testing technology with control groups to determine success of the new experience, and reporting detailed readouts to the broader business around performance
• Monitor, report and understand daily/weekly/monthly metrics to partners across the company
• Work cross-functionally with digital experience, website analytics and SEO teams to partner on initiatives and reporting to drive growth
• Operate with a growth mentality by always looking for opportunities to improve conversion opportunities and drive growth for the business
• Work closely with paid media partners to optimize the performance and messaging of paid traffic
• Drive revenue for the company by optimizing conversion rates for more users to transact online (eCommerce), connecting users to the sales team and merchandising products
• Manage and execute demand and lead nurture programs on all relevant channels.
• Identify new opportunities to create prospect awareness and engagement within addressable market
• Develop a strategic, timely campaign
• Build a market-leading, best-practice ecommerce standard to onsite customer experience across all platforms 
• Oversee Store functions including but not exclusive to inventory transfers, returns, stock take, systems workflow, etc.
• Deliver leadership and vision on the strategic and tactical direction for product/category related content and experience of the katin.com ecommerce platforms (Website & Mobile)
• Create, manage and execute an ongoing plan of customer-facing, conversion enhancements to drive better experience and improve conversion metrics.

Skills on Resume: 

• Page Optimization (Hard Skills)
• Conversion Funnel Management (Hard Skills)
• CRO Testing (Hard Skills)
• Metrics Monitoring (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Growth Mindset (Soft Skills)
• Paid Media Optimization (Hard Skills)
• Demand Generation (Hard Skills)

Job Summary:

• Working with the CEO to set the digital marketing strategy for the business
• Managing the performance of the social media staff and in-house designer
• Researching and analyzing market trends and competitors
• Managing the digital marketing campaigns
• Tracking the effectiveness of the digital marketing campaigns and reporting findings to the Board
• Data analysis and presentation information
• Negotiating and liaising with third-party marketing agencies
• Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment
• Managing the design and production of websites and brochures
• Overseeing the company’s attendance at events, such as trade shows, conferences, and festivals
• Managing all the Marketing in Brochures and websites
• Support the Annual Marketing Plan and calendar for key activities throughout the year.
• Support all activities relating to product launches
• Manage the implementation of any agreed-planned promotional activity
• Support the creation and production of marketing materials in line with the company’s brand guidelines

Skills on Resume: 

• Strategy Development (Hard Skills)
• Team Management (Soft Skills)
• Market Research (Hard Skills)
• Campaign Management (Hard Skills)
• Performance Reporting (Hard Skills)
• Data Analysis (Hard Skills)
• Vendor Management (Soft Skills)
• Budget Management (Hard Skills)

Job Summary:

• Define and execute the marketing and communication activities
• Coordinate all marketing activities to generate leads
• Planning, sourcing, coordination and delivery of all collateral linked to marketing campaigns
• Contribute to the management of any social media activities (such as Facebook, Instagram or Twitter)
• Create and manage promotions and events that help increase sales and brand recognition on B2c and B2C platforms
• Monitor the competition, provide regular updates to the business, including marketing activity and pricing
• Collate, interpret and analyze data and evaluate existing and potential product sales information
• Analyze data to draw out trends and draw out business insights and recommendations
• Produce product performance lists for sales and marketing campaigns, highlighting poor performing areas/products
• Grow community and promote brands at shows, events
• Support marketing and the business in general in the delivery of specific projects and activities
• Drive Ecommerce strategy
• Work closely with the technical team on forthcoming development projects to ensure they are correctly integrated, and presented and that they follow best practices.
• Lead and create a new standard for the presentation and styling of product photography in the gallery.
• Manage the ongoing quality improvement of photography whilst maintaining productivity standards.
• Use customer data to make decisions around site enhancements to improve the shopping experience and site effectiveness.
• Work closely with the design team to own the upload and management of all visual assets across platforms

Skills on Resume: 

• Marketing Execution (Hard Skills)
• Lead Generation (Hard Skills)
• Collateral Management (Hard Skills)
• Social Media Management (Soft Skills)
• Event Management (Hard Skills)
• Competitive Analysis (Hard Skills)
• Data Analysis (Hard Skills)
• Ecommerce Strategy (Hard Skills)

Job Summary:

• Responsible for leading the Digital Marketing team and strategy (search, programmatic/display, affiliate, social – paid and organic) while driving results to optimize brand awareness, omnichannel traffic and sales.
• Lead digital marketing campaigns across paid search paid social, affiliates and display channels from concept to completion to increase traffic and drive sales
• Manage and work directly with agencies to optimize and create strategy across channels for all digital media buys.
• Collaborates with Marketing/PR/Digital Marketing teams in head office to develop and activate all digital marketing programs surrounding key launches and marketing initiatives
• Develops strategies and analyzes the impact of digital media efforts to determine campaign effectiveness
• Manages the affiliate network agency and takes responsibility for affiliate publisher inclusion, CPA rates and partnerships across the US
• Grow the brand’s presence, engagement and following through relevant online properties
• Provides strategic direction and briefing to internal and external core partners for all campaigns and initiatives
• Reports on insights from digital media and alert appropriate parties to threats or opportunities in user-generated content
• Use analytic measurement tools and internal resources to provide weekly, monthly and quarterly reports on metrics for each digital media platform
• Work cross-functionally to support the company’s objectives while ensuring consistency in COS’s voice and tone across all media
• Manage and optimize the katin.com platform publishing process to ensure maximum effectiveness and reliability
• Develop, communicate, and execute the department strategy.
• Track KPI’s around the quality of output and workflow across photography & product teams

Skills on Resume: 

• Digital Marketing Leadership (Soft Skills)
• Campaign Management (Hard Skills)
• Agency Collaboration (Soft Skills)
• Cross-functional Collaboration (Soft Skills)
• Digital Media Strategy (Hard Skills)
• Affiliate Management (Hard Skills)
• Brand Growth (Hard Skills)
• Analytics and Reporting (Hard Skills)

Job Summary:

• Reporting to the Head of Brand Marketing, responsible for digital marketing traffic-driving initiatives across both performance and digital brand activations
• Responsible for PPC, SEO, Affiliates, Paid & Owned Social & Digital Display
• Lead and execute the UK & Ireland digital marketing strategy in line with both the global and local trading lineup
• Interface between the global media, creative and brand activation departments to fulfill local marketing needs
• Push the boundaries with innovative ideas to ensure Pandora stays ahead of the competition
• Manage both the performance marketing and digital brand budget
• Work closely with eComm and Finance to provide KPI targets for each of the channels/agencies to adhere to
• Implement regular reporting structure to evaluate ROAS/KPIs on a weekly/monthly/quarterly basis vs LY and targets
• Manage channel optimizations together with agencies to drive cost-efficient channel performance
• Follow best practice guidance from external sources and agencies to ensure effective digital marketing execution
• Lead UK and global communication to share market knowledge, performance and innovative digital marketing activities to improve performance
• Provide day-to-day management and support for the Digital Marketing team
• Responsible for development, training and progression including development talks and regular one-to-one mentoring
• Work with internal stakeholders to align digital marketing content strategy with the overarching UK marketing calendar
• Build strong relationships with local eCom, offline media, CRM, PR and VM teams to ensure 360 alignment

Skills on Resume: 

• Strategy (Hard Skills)
• Channel Management (Hard Skills)
• Collaboration (Soft Skills)
• Innovation (Hard Skills)
• Budgeting (Hard Skills)
• Reporting (Hard Skills)
• Optimization (Hard Skills)
• Leadership (Soft Skills)

Job Summary:

• Responsible for the planning, development, and implementation of the business marketing strategy both internally and externally.
• Execute campaigns that are creative, well-targeted, engaging, professionally produced and on-brand
• Increase market share through campaigns and promotions, digital and social media positioning and company branding.
• Understanding the wants and needs of current clients to design and implement effective marketing campaigns to drive relationships
• Identify and market to potential clients and organizations within targeted industries
• Analyze and produce monthly board report on the advertising and marketing activity of competitors
• Design and implement a monthly social media campaign for all social media platforms that showcase current business activity
• Ensure that social media presence reflects the business expertise and employer value proposition
• Identify new marketing opportunities using social media
• Maintain a brand presence on and stock levels of company-branded products, stationery, hoardings, business cards and promotional items
• Integrate Marketing activity into CRM system
• Produce a quarterly newsletter
• Manage the design, publication and promotion of materials liaising with business development teams and external photographers
• Collaborate with the Board on the design and development of the website
• Maintain the website ensuring that it meets all legal and regulatory requirements
• Achieve set search engine optimization targets

Skills on Resume: 

• Strategy Development (Hard Skills)
• Campaign Execution (Hard Skills)
• Market Growth (Hard Skills)
• Client Marketing (Hard Skills)
• Targeted Outreach (Hard Skills)
• Competitor Analysis (Hard Skills)
• Social Media Management (Hard Skills)
• SEO Management (Hard Skills)

Job Summary:

• Develop and execute an online marketing strategy to drive traffic to attraction websites
• Utilize effective paid media and organic search activity to drive site traffic and increase conversion
• Utilize analytics tools to evolve an understanding of the website audience and continually refine acquisition strategies
• Advocate and lead A/B testing on the brand sites
• Work with both local and regional Sales & Marketing teams to ensure content across the website estate and social media channels are relevant, correctly optimized and updated regularly
• Identify and execute plans for organic traffic growth opportunities
• Ensure website copy, metadata and other key SEO elements are optimized to achieve optimal organic visibility
• Deliver timely, relevant email communication to drive repeat visits, loyalty/membership activity and achieve the required exposure for offers/incentives and other commercial objectives as necessary
• Manage all social media channels
• Manage key relationships across eCommerce, Digital Marketing, PR and with relevant third-party agencies
• Build a strong relationship with platform (Google/Facebook/Snap/Pinterest) account managers to leverage support and training
• Day-to-day contact with the digital arm of the UK media agency, search agencies, and an affiliate partner
• Driving market share and brand presence
• Producing creative and graphic marketing campaigns
• Ownership of a marketing function

Skills on Resume: 

• Marketing Strategy (Hard Skills)
• Traffic Acquisition (Hard Skills)
• Analytics (Hard Skills)
• A/B Testing (Hard Skills)
• Content Management (Hard Skills)
• SEO (Hard Skills)
• Email Campaigns (Hard Skills)
• Social Media (Hard Skills)

Job Summary:

• Support the “Cavender’s Culture” and drive Mission, Vision, and Values
• Serve as a strategic partner and key support resource to the company
• Plan, maintain and execute the digital marketing calendar through promotional, email, and social media initiatives
• Develop strategic plans for digital marketing to drive sales across digital channels, increase brand awareness and customer engagement
• Collaborate with internal partners (E-Commerce, Marketing, Merchandising, Operations, IT, etc.) and external vendors to develop, execute and analyze successful omnichannel strategies and campaigns
• Managed and optimize SEO and SEM programs
• Drive reporting and analytics measuring the performance of digital marketing content. 
• Ensure sale goals are met, identify key opportunities, and recommend improvements
• Manage campaign-oriented activities and continuously track progress to ensure timely goals
• Develop a strategic view of digital marketing budget allocations to ensure business objectives are met and forecasts are accurate
• Communicate regularly with technical, applications and operational staff to ensure data integrity
• Stay up-to-date with the latest technology and trends to keep the company at the forefront of developments in digital marketing
• Develop, evaluate and oversee the implementation of A/B testing protocols and procedures
• Demonstrate the company’s core values and be a champion of positive change. 
• Drive innovation and new exploration in marketing

Skills on Resume: 

• Cultural Alignment (Soft Skills)
• Strategic Partnership (Soft Skills)
• Digital Marketing Planning (Hard Skills)
• Sales Strategy (Hard Skills)
• Collaboration (Soft Skills)
• SEO and SEM Management (Hard Skills)
• Analytics and Reporting (Hard Skills)
• Budget Management (Hard Skills)

Job Summary:

• Develop and implement a content strategy and editorial calendar across website, social media, blog and email marketing platforms. 
• Create, write, and publish dynamic content by brand guidelines
• Manage digital platform engagement and performance, ensure integrity and functionality of all content and engagement tools as well as execute ongoing content updates to support agency-wide strategic objectives
• Consistently optimize digital platform experience and performance as well as deliver quarterly digital dashboards including recommendations for continuous improvement. 
• Key KPIs include website traffic, bounce rate, page views/duration, social media followers and engagement, email open rate, digital/social click-thru rate on campaign calls to action, etc.
• Partner with Director of Annual Giving and Recruitment to implement multi-channel digital campaigns 
• Support individual giving, events and volunteer recruitment initiatives including associated results measurement
• Serve as a proactive and creative problem-solver who brings passion, enthusiasm and innovation to the Marketing and Stakeholder Engagement team and agency as a whole
• Collaborate with Programs and Operations teams to support strategic objectives, program launch and promotion, grant fulfillment and database reporting
• Oversee Community Engagement Specialist in ongoing management of BBBSMT social platforms and communities 
• Manage external creative and web development vendors to ensure optimal delivery of scope of work
• Analyze weekly, monthly and quarterly campaign performance data to optimize campaigns, spot tactical opportunities and drive strategic goals
• Work closely and collaboratively with agencies and partners to plan and deliver campaigns
• Analyze and monitor campaigns and channel performance, engaging with partners to optimize campaigns when necessary
• Advise senior leadership on the adoption of new technologies and tools based on evaluation of market trends
• Build and develop positive relationships with marketing and social media teams across Co-op, finding new ways to work together

Skills on Resume: 

• Content Strategy (Hard Skills)
• Content Creation (Hard Skills)
• Platform Management (Hard Skills)
• Performance Optimization (Hard Skills)
• Campaign Implementation (Hard Skills)
• Problem-Solving (Soft Skills)
• Team Management (Soft Skills)
• Data Analysis (Hard Skills)

Job Summary:

• Create, develop, monitor and manage content across interactive consumer channels for North America including social media, online communities, websites, email campaigns, product reviews, etc.
• Serve as the subject matter expert on best practices for digital marketing within the NA marketing organization
• Lead and manage efforts for marketing automation strategy within the Microsoft Dynamics 365 platform and complementary systems
• Engage with consumers on all key social media channels, including Facebook, Twitter, YouTube, Pinterest, LinkedIn, Instagram, blogs & other platforms
• Collaborate with cross-functional internal and external teams to manage marketing and communication strategies within Husqvarna brand standards
• Identify and interpret social media trends based on analytics and research, recommending key action areas for digital marketing in verticals
• Develop and continuously improve insightful metrics through testing and new marketing initiatives
• Recommend insights gained from social listening and report on the effectiveness of campaigns to maximize results
• In collaboration with global teams, support optimization of digital business platforms and customer portals within the North American organization
• Drive continuous improvement, develop and advocate for digital-first processes within the wider marketing team bring in expertise and advice to regular trading meetings with senior leadership
• Employ innovative direct, outbound and inbound digital marketing activity to generate leads and convert them to sales
• Define, plan, execute, measure, and optimize paid/owned/earned digital marketing activities, including content creation, publishing, social and search
• Develop the group online channels including the main websites and affiliate channels 
• Optimize conversion to improve user experience across digital platforms to drive satisfaction and measurable improvement in conversion
• Prepare creative briefs to produce campaigns and content to support digital marketing strategy, critiquing and shaping output to meet defined quality standards

Skills on Resume: 

• Content Management (Hard Skills)
• Digital Marketing Expertise (Hard Skills)
• Marketing Automation (Hard Skills)
• Social Media Engagement (Soft Skills)
• Cross-functional Collaboration (Soft Skills)
• Social Media Trend Analysis (Hard Skills)
• Metric Development (Hard Skills)
• Campaign Optimization (Hard Skills)