As a Digital Marketing Manager within the Marketing team, your pivotal role is to spearhead digital growth, a key component in our continuous ambition to expand our business. Your expertise will be instrumental in enhancing brand and product visibility, effectively increasing traffic and directing visits to our main websites, microsites, and social media platforms. Your responsibilities extend to optimizing our presence across various paid, owned, and earned media channels, aiming to multiply interactions and reach. Your passion for elevating user experiences on all digital fronts will shine through your strategic focus on content refinement, tailored buyer journey stages, and fostering enduring engagement throughout the customer lifecycle. Collaborating closely with peers in marketing as well as cross-functional teams in sales, data analytics, design, and software development, you will play a crucial role in integrating and amplifying our digital marketing efforts. Comfortable in sharing insights and leading presentations, you will be a key communicator, engaging with teams of all sizes across the entire spectrum of stakeholders within our organization.
An Overview of Digital Marketing Manager Responsibilities and Qualifications
1. Digital Marketing Manager Accountabilities
- Act as a primary point of contact for all main websites, microsites and social media pages.
- Grow interactions across all digital channels and touchpoints from paid, owned and earned media to generate leads.
- Assess the effectiveness of campaigns and manage online budgets.
- Plan and implement integrated marketing campaigns from initial concept, through to completion.
- Analyse and optimise traffic and visits from all buyer stages across both online and offline channels.
- Plan, implement and manage the overall search and content strategy for all main websites.
- Develop and hone expertise across digital channels, helping develop skills across the business
- Provide accurate reports and analysis to demonstrate effective ROI and to suggest business improvements.
- Continual awareness of competitor activity to ensure understanding of the market and the ability to make recommendations to help make improvements.
- Actively participate in a high performing, engaged team – championing teamwork and contributing to team tasks.
- Keep up to date with the latest technology and digital marketing trends.
- A relevant university degree or equivalent is desirable.
2. Digital Marketing Manager Experience and Qualifications
- Possess over five years of experience as a Marketer, backed by a proven track record.
- Excel in interpersonal and communication skills, demonstrating the ability to listen and influence effectively while building strong working relationships through personal credibility, expertise, and impact.
- Understand SEM best practices and have a history of driving significant search results.
- Experienced in Google AdWords, Google Analytics, Facebook Business, and CMS.
- Have a history of working collaboratively with agencies, third-party suppliers, software developers, and web technologies.
- Exhibit an urgent, positive attitude and a growth mindset, which are critical for success in this role.
- Passionate about excellence, innovation, and creativity, with a hands-on approach, decisiveness, ownership, and the ability to effect change.
- Capable of delegating tasks effectively to free up time for researching, planning strategies and tactics, measuring, and improving performance.
- A team player who is collaborative, dynamic, and enthusiastic.
- Show keen commercial awareness with a focus on measuring ROI.
- Comfortable in a demanding commercial environment.