WHAT IS A CONTENT MANAGER ?
The Content Manager plays a pivotal role in orchestrating the recruitment and retention efforts of exceptionally skilled Subject Matter Experts (SMEs), ensuring a high caliber of expertise within the team. They drive the development of validation and assessment roadmaps, ensuring alignment with evolving member needs, and manage the production process to maintain high-quality, up-to-date content. The role also involves strategic planning, customer-centric approaches, and competitive analysis to continually enhance the platform's content strategy and meet industry demands.
Need-to-Know Overview of a Content Manager
1. Duties for Content Manager
- Recruit, assess, hire, and retain best-in-class Subject Matter Experts and assessment writers/vendors
- Coach SMEs, working through complex instructional, planning, and prioritization challenges, as needed, and managing long-term SME relationships.
- Develop validation and assessment content roadmaps for target audiences and in collaboration with cross-functional partners, including market gaps that plans will address.
- Identify key performance indicators (KPIs).
- Manage production allocations, fill assessment minimums/targets, and monitor assessment production schedules.
- Guide projects to completion to ensure course publishing targets are achieved.
- Ensure key assessments are kept up to date as the related skill/tool evolves.
- Partner with Subject Matter Experts and the assessment production team to continually improve the quality of published content.
- Understand, evaluate, and consider the Voice of the Customer and participate in research projects to inform daily work.
- Gathers and summarizes multiple data sources to inform opportunities and improvements and makes recommendations.
- Anticipate emerging trends in Validation and assessment across the job-seeking and learning industries, and develop strategic plans to meet those needs.
- Demonstrate and apply competitive insights to content strategy and marketing programs, including identifying nascent threats and inorganic growth opportunities.
- Support development and refinement of acquisition and assessment production processes.
2. Qualifications for Content Manager
- A minimum of 2 years finding, hiring, and developing Subject Matter Experts, including providing performance and instructional design coaching.
- Demonstrated expertise in balancing multiple projects, priorities, and varied demands
- Demonstrated experience working with assessment content writers.
- Demonstrated negotiation experience, including negotiating with individual and corporate partners and brands.
- Demonstrated experience delivering feedback to Subject Matter Experts and helping them improve performance.
- Demonstrated experience in assessment content development.
- Demonstrated ability to communicate with Subject Matter Experts in a variety of ways and communication styles in order to develop and strengthen relationships.
- An efficient manager of self, ideas, and projects.
- Demonstrated high-energy, team-first, positive attitude in an evolving, fast-paced environment.