WHAT DOES A CONTENT MANAGER DO?

Published: August 16, 2024 - The Content Manager drives the development and execution of influencer programs and social media strategies, ensuring consistent and impactful brand messaging across all channels. Oversees the creation of engaging content, including blogs and sales materials, while guiding thought leadership and public relations efforts. Collaborates with design teams and supports consumer research to enhance marketing strategies and reach target audiences effectively.

A Review of Professional Skills and Functions for Content Manager

1. Content Manager Duties

  • Content Management: Monitor and oversee all content production and on-air deliverables.
  • Team Management: Manage team schedules to achieve required outcomes according to deadlines.
  • Work Allocation: Organize and allocate work priorities to achieve goals and objectives.
  • Performance Evaluation: Periodically complete content and performance reviews and generate reports as requested by management.
  • Industry Knowledge: Stay current on industry trends, including video and audio editing software/hardware and aesthetics.
  • Training: Provide training and coaching for Content Specialists.
  • Budget Management: Plan and execute activities within the designated budget.
  • Location Coordination: Liaise with local authorities for the appropriate use of locations and facilities.
  • Strategic Alliances: Create strategic alliances in and out of the industry.
  • Communication Strategy: Develop engaging communication strategies that effectively communicate through all platforms while simultaneously fulfilling the goals and objectives of CVCLAVOZ.
  • Branding Support: Work closely with the Marketing Specialist to contribute to branding.

2. Content Manager Details

  • Content Production: Produce high-quality content including blog articles, definitive guides, ebooks, reports, customer stories, marketing emails, social media posts, and more.
  • SEO Optimization: Optimize content for SEO and create compelling calls-to-action to drive inbound traffic that converts.
  • Content Editing: Write and edit content to ensure it's on-brand and aligned with Vena's style, tone, and voice.
  • Editorial Management: Build and maintain an editorial calendar, observe writing guidelines, and ensure all deadlines are met.
  • Industry Knowledge: Keep up on the latest industry trends and customer challenges to ensure relevance and domain expertise.
  • Performance Tracking: Track and measure the results of content initiatives for ongoing improvement and optimization.
  • Cross-Functional Collaboration: Work with senior leaders and collaborate cross-functionally with sales, customer success, professional services, product marketing, and other internal SMEs to produce meaningful content that amplifies Vena's thought leadership, technology, and methodology.
  • Process Optimization: Optimize content creation processes and test new formats and distribution methods to achieve maximum impact and engagement with content programs.
  • Team Collaboration: Collaborate with marketing team members to ensure quality and consistency.

3. Content Manager Responsibilities

  • Content Leadership: Lead Germany Content strategy and execution.
  • Content Development: Develop unique, engaging, customer-centric content that can scale, while maintaining brand and growth marketing best practices, tone of voice, and style.
  • Cross-Functional Collaboration: Collaborate cross-functionally to sync the Content strategy with the overall Brand/PR/Social/SEO and Growth strategy for Germany and be knowledgeable in how to contribute to these channels' success.
  • Brand Building: Contribute to establishing a strong and loved brand and related communication plan.
  • Metrics Evaluation: Evaluate content metrics and iterate based on results.
  • Content Testing: Conduct content-focused tests through channel marketing activity and scale results to improve content engagement.
  • Data Utilization: Leverage data and insights from business teams to inform messaging and strategy.
  • Audience Analysis: Deep dive and understand audience pain points to turn them into insightful, action-driving content.

4. Content Manager Accountabilities

  • Partner Experience: Experience working with one or more key partners (AWS, Google Cloud, Azure, and/or Salesforce).
  • Content Development: Develop and execute sales-centric, partner marketing content for global sales kit arsenal.
  • Collaboration: Drive collaboration with partner marketing counterparts to plan, develop, and execute agreed-upon marketing and communications projects.
  • Project Management: Manage projects to completion with internal and partner teams, providing ongoing communication and updates throughout projects.
  • Partner Advocacy: Represent the interests and perspective of the partner marketing ecosystem.
  • Sales Communication: Co-develop sales presentations that communicate value proposition, brand message, and thought leadership content.
  • Event Support: Support event content with customized materials and compelling value proposition messaging.
  • Promotional Writing: Coordinate/write promotional materials and ensure consistent brand messaging.
  • Stakeholder Engagement: Meet virtually and in-person with a global-matrix team of stakeholders.
  • GTM Strategy: Support GTM kick-off strategy and planning for content.
  • Content Creation: Write first drafts of one-pagers, blogs, infographics, whitepapers, and more.
  • Content Delivery: Facilitate final GTM content delivery to Partner Marketing.
  • Content Editing: Edit/proof content provided by SMEs and Partner Marketing Managers.
  • Coordination: Coordinate with Partner Marketing Managers to ensure all necessary information is present, expectations are appropriately set, and deadlines are clearly identified and met.
  • Process Adherence: Ensure processes and brand guidelines are met.
  • Problem Solving: Provide alternative solutions when requests fall outside of protocol.
  • Innovation: Ideate new/better GTM initiatives with Partner Marketing leadership.
  • Autonomy: Work autonomously, multi-task, track projects, and prioritize.
  • Progress Reporting: Proactively report progress and pending work.

5. Content Manager Functions

  • Content Strategy: Develop a content strategy aligned with short-term and long-term marketing targets.
  • Brand Management: Work with the company's PR agency and other suppliers to ensure the brand is maintained with the right values and experience.
  • Event Management: Manage the company's presence at conferences.
  • Public Engagement: Ensure speaking engagements for maximum exposure with the target audience and organize great events for the company's clients and the developer community.
  • Content Production: Produce communication content and design visual media (manage suppliers to complete the tasks), write blog posts, articles, newsletters, and material for social media channels, and edit essential online marketing content including website copy, video scripts, etc.
  • Content Development: Design and coordinate the content development process from ideation to creation, distribution, analysis, and maintenance.
  • Review Coordination: Strategize and coordinate the content review and approval process.
  • Performance Monitoring: Monitor and measure content regularly and propose recommendations to improve performance.
  • Proactiveness: Have a positive attitude and be proactive.
  • Compliance: Comply with all corporate rules, regulations, policies, and procedures.
  • Meeting Participation: Be present in all personnel and team meetings.
  • Professional Development: Commit to professional development.

6. Content and Copywriting Manager Overview

  • Creative Leadership: Lead and drive the creative copy vision across various teams, including growth, product, design, marketing, research, customer success, and community, ensuring all-around consistency in style, language, and tone.
  • Concept Development: Conceive and implement concepts, guidelines, and strategies to drive brand and identity development through copy and product language.
  • Copywriting Leadership: Provide leadership and direction in copywriting and educate cross-functional partners on the role of UX writing and content strategy.
  • UX Writing: Use writing and editing skills to write UI text that facilitates user navigation and end-to-end user experience.
  • Brand Innovation: Invent new ideas for branding, advertising campaigns, and marketing.
  • Creative Strategy: Build and execute creative/thematic strategies for the Design Team to create advertising campaigns (especially video and animations).
  • Copy Production: Copy deliverables will include, but are not limited to, advertisements (both digital and offline), mobile and web app screens, product and app store descriptions, social media, push notifications, in-app messages, onboarding, and help material.

7. Content Manager Tasks

  • Content Collaboration: Work closely with the sales channel, product, investment management, and key sales executives to create compelling, product-specific, and industry-related content to be delivered in a variety of written materials.
  • Content Review: Review and edit current content created throughout the firm.
  • Value Proposition: Collaborate with key stakeholders to articulate the value proposition of products, creating messaging and ideas that will support and improve the sales team’s dialogue with clients and prospects.
  • Message Management: Maintain a dashboard of key product messages that can be easily accessed by stakeholders.
  • Strategic Coordination: In coordination with channel managers, schedule quarterly, product-specific meetings with investment, product, sales, and editorial management to review and agree upon strategy, point-of-view, and primary communication points.
  • Rapid Response Writing: Develop “rapid response” written material addressing current market conditions juxtaposed against the strength of the firm’s investment management approach.
  • Email Template Development: Work with the channel team to develop email templates for key marketing pieces.
  • News-Style Content Creation: Require the Content Creation Manager to work in a “news-publication like mode” as the email templates may/will become quickly obsolete.
  • Best Practices Guidance: Review best practices in the industry and guide the presentation team in the development of shorter, more compelling, and data-driven content that enforces the firm’s point-of-view, tone, and brand.

8. Content Manager Roles

  • Content Writing: Writing marketing content (emails, SMS messages, landing pages, etc.) across all brands and player levels.
  • Brand Communication: Ensuring that the brand’s communication is always relevant and appeals to the target groups, maintaining the brand's tone of voice.
  • Team Collaboration: Working closely with marketing and design teams to create unique content and stories for campaigns and other projects.
  • Communication Concepts: Creating Communication Concepts.
  • Quality Assurance: Maintaining an excellent level of quality text across all channels.
  • A/B Testing: Driving A/B testing to discover best practices for each customer segment.
  • Skill Development: Developing skills in writing and marketing.
  • Website Revision: Revising and updating existing websites and ensuring landing pages have good sales-driven microcopy.
  • Content Generation: Working with Windmill designers, product managers, and technologists to generate a variety of content covering multiple topics that is engaging, informative, and convincing with an external team of writers.
  • Content Management: Managing the quality and distribution of the content and ensuring it is tailored to the audience's needs.
  • Impact Maximization: Maximizing the impact of content with headlines and messages appropriate for each platform/channel.
  • SEO Compatibility: Ensuring SEO compatibility of content using best practices.

9. Content Manager Additional Details

  • Influencer Program Management: Develop and implement an effective influencer program utilizing Meltwater tools.
  • Social Media Oversight: Provide oversight for social media editorial content including quarterly planning, keyword outlines for blogs, and approval of coordinator’s copy and execution.
  • Thought Leadership: Direct thought leadership and public relations strategies.
  • Blog Creation: Create compelling brand blogs to boost audience engagement.
  • SEO Strategy: Oversee SEO strategy and utilize SEO technologies and tools to create website content that drives organic traffic.
  • Copy Support: Support the design team in the creation of effective copy for marketing promotional materials.
  • Sales Content Writing: Produce written content for sales enablement presentations.
  • Product Copywriting: Write item sheets, catalogs, and web copy.
  • Messaging Development: Develop messaging guidelines for B2C and B2B brands.
  • Consumer Research: Assist in the development of consumer research and persona development to determine the appropriate target audience and redirect marketing strategy for optimal reach.

10. Content Manager Essential Functions

  • Brand Strategy: Contribute to creating brand strategy framework and brand guidelines for new brands.
  • Agency Management: Manage relationship with outside agency to oversee blog and web content development.
  • Partnership Management: Manage strategic partnerships with partners including Cleveland Botanical Garden.
  • Social Media Supervision: Directly supervise social media coordinator to enact content and influencer strategies.
  • Intern Supervision: Supervise a part-time marketing intern.
  • Sales Support: Support development of sales presentations and insights.
  • Social Media Goals: Set actionable social marketing goals for each platform.
  • Audience Research: Research audiences and analyze competition.
  • Metric Establishment: Establish the most important metrics.
  • Content Creation: Create and curate engaging content.
  • Market Research: Conduct market research, industry, and competitor analysis.
  • Marketing Strategy: Formulate marketing strategy to include focus on marketing funnel and lead generation where relevant.
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