WHAT DOES A CONTENT COORDINATOR DO?

Published: August 14, 2024 - The Content Coordinator collaborates with Content Producers to coordinate projects, organize project files, and document feedback for effective routing. This position manages timelines, takes detailed notes during meetings, and supports campaign implementation across social media platforms. This role engages in community management, content curation, and performance tracking to enhance social media presence and marketing efforts.

A Review of Professional Skills and Functions for Content Coordinator

1. Content Coordinator Duties

  • Content Strategy Support: Support the Content Strategy Manager with building out all asset needs for the season.
  • Roadmap Maintenance: Maintain seasonal roadmap by mapping milestones and scheduling cross-functional partner meetings to ensure milestones are met.
  • Concept Translation: Attend PD concept walk-throughs each season and be able to translate brand aesthetics into asset plans.
  • Meeting Participation: Attend all seasonal meetings with merchants, site merchants, social, and creative to capture and communicate asset needs.
  • Issue Resolution: Independently identify issues and resolutions.
  • Shot Request Management: Own shot requests for the site, social, and branding marketing needs.
  • Production Coordination: Work closely with the production team to coordinate prop lists for seasonal assets and communicate ETA lists to merchant teams.
  • Creative Briefing Support: Participate in creative briefings and be the point person for creative’s product-specific questions.
  • Shoot Organization: Support production on brand shoots by organizing and managing inventory lists, organizing products for shoots, tracking and storing makeup credits, and collecting beauty looks.
  • Content Tracker Updates: Regularly update content trackers with deliverables and assets and share with creative/marketing teams.
  • PO Creation: Lead PO creation for content-related projects and production.
  • Image Information Upload: Help upload image information to art library and DAM.

2. Content Coordinator Details

  • Project Coordination: Work closely with the Content Producers to understand and organize project work, as well as learn overall processes and guidelines.
  • File Organization: Organize and maintain project files, including usage and release information.
  • Feedback Documentation: Ensure client and account feedback is properly documented for routing purposes.
  • Meeting Note-Taking: Take extremely detailed notes during production meetings and distribute notes to project stakeholders after meetings.
  • Timeline Tracking: Track project timelines, production data, content assets, and changes in project direction.
  • Progress Reporting: Create and provide progress reports to Producers with project status and timeline.
  • License and Purchase Assistance: Assist with stock license requests, asset and production purchases, and bid preparation.
  • Portfolio Show Organization: Organize portfolio shows for creative review.
  • Content Curation: Curate, create, and post engaging content daily to the company’s social media platforms.
  • Community Management: Help manage the social media community at all times and engage with customers through digital outlets.
  • Campaign Support: Assist with the creation and implementation of social media marketing campaigns to promote products, content, and company initiatives.
  • Performance Tracking: Track the performance of social media content and play a key role in metrics reporting.

3. Content Coordinator Responsibilities

  • Content Delivery Coordination: Work closely with Learning Experience Managers to ensure that the content for client workshops and programs is delivered to the brief and on time.
  • Facilitator Support: Work closely with workshop Facilitators to support them in content and delivery preparation for workshops.
  • Product Updates: Keep adapted products up-to-date and relevant by updating terminology, concepts, and case studies.
  • Content Bank Management: Manage a case study and content bank to ensure content is available for required client sectors and locations.
  • Research Integration: Conduct regular research so that external updates are regularly incorporated into workshop content.
  • Collateral Production: Produce workshop collateral such as email invitations and post-workshop documents.
  • Content Design and Copywriting: Design and copywrite content to internal Avado standards.
  • Process Improvement: Continuous improvement of processes and activities.
  • Social Media Broadcast Facilitation: Facilitate the implementation of social media live broadcasts across digital video channels.
  • Brand Understanding: Understand brand, tone, and audience of the company.
  • Trend Monitoring: Monitor social media and digital content industry trends to stay on top of the latest data.

4. Content Coordinator Job Summary

  • Film Theme Planning: Plan the theme of the film and write the film proposal/script according to the mission and objectives.
  • Post-Production Execution: Ability to execute post-production tasks such as video editing.
  • Pre-Production Planning: Execute pre-production of film planning, including perfecting the planning framework, film splitting, and timeline planning.
  • Video Production Execution: Execute video production, including shooting in person or coordinating with related parties, acting in person or coordinating with related parties, and interviewing external parties.
  • File Repository Maintenance: Maintain department file repositories with care and precision, ensuring team, instructors, customers, print shop, and other stakeholders have access to the latest files.
  • Project Coordination: Coordinate project activities such as scheduling meetings with clients, taking detailed notes, updating project information, and developing project status reports.
  • Customer Service: Provide warm, solutions-focused customer service through prompt and professional communication.
  • Content Request Management: Intake various content development, editing, and graphic design requests.
  • Curriculum Maintenance Support: Support curriculum maintenance activities by monitoring changelogs and elevating change requests to subject matter experts and leadership for review and approval.
  • Team Operations Coordination: Coordinate team operations and administrative functions including team travel, credit card reconciliation, and scheduling meetings and events.
  • Software Utilization: Use Adobe InDesign and Microsoft Office suite to develop curriculum, content, and internal department communications.
  • Data Management: Upload files and data into LMS, NetSuite, Monday.com, and other platforms.
  • Exam Entry: Enter exams into Questionmark, NLC’s online assessment platform.

5. Content Coordinator Accountabilities

  • Content Management: Develop, manage, and monitor content on social media and help to create marketing content for social media outreach purposes.
  • Channel Optimization: Improve, implement, or update social media posting channels pertaining to present promotions/events, photo galleries, comments, etc.
  • Tool Evaluation: Monitor, evaluate, research, and administer social media tools on a daily basis and generate reports and analytics.
  • Campaign Analysis: Provide analysis and recommendations when campaign or promotional strategies are reviewed.
  • Market Analysis: Analyze results, customer needs and wants, market conditions, and competitor data in all social media channels.
  • Traffic Strategy Implementation: Implement new strategies to drive physical or online traffic to the outlet/brand website, Facebook, blogs, etc.
  • Feedback Management: Deal with general internal and external feedback or correspondence promptly.
  • Trend Monitoring: Stay up-to-date with social media trends and developments, and identify and analyze competitor advertising methods and strategies.
  • Influencer Engagement: Responsible for sending gifting and seeding packages out to influencers.
  • Photo Shoot Organization: Manage the organization of photo shoots.
  • Product Coordination: Manage sending products to stylists and shoots.
  • Content Delivery: Ensure assets/content is delivered to the Art Manager on a timely basis.
  • Social Media Management: Perform other duties in regard to social media and content creation management.
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