WHAT DOES A CONTENT WRITER DO?

Published: May 27, 2025 – The Content Writer analyzes and enhances underperforming content using data-driven insights and customer feedback to boost engagement and relevance. This role involves collaborating with subject matter experts to develop comprehensive solution paths and optimize chatbot content for improved discovery and user experience. The content writer also creates and maintains strategic communications, including blog posts, emails, and newsletters, to showcase program milestones and drive audience engagement.

A Review of Professional Skills and Functions for Content Writer

1. Content Writer Essential Functions

  • Research: Conduct in-depth research on various topics to develop original content.
  • Collaboration: Work closely with marketing/sales team members.
  • SEO Optimization: Optimize content using SEO best practices.
  • Proofreading: Proofread content for errors and inconsistencies.
  • Scriptwriting: Develop scripted material for the Web and other communication devices.
  • Content Writing: Write content for magazines, trade journals, newsletters, and blogs.

2. Content Writer Role Purpose

  • Content Creation: Responsible for generating content for both digital and print media.
  • Organization: Organizes material and completes writing assignments according to set standards and department guidelines.
  • Reviewing: Reviews materials and recommends revisions or changes.
  • Record Keeping: Maintains records and files of work and revisions.
  • Distribution: Arranges for typing, duplication, and distribution of material.
  • Illustration Support: Assists with the selection of illustration material.
  • Editing Support: Assists with editing, standardizing, or making changes to material by other staff.

3. Content Writer General Responsibilities

  • Content Production: Produce the written content for the delegate acquisition process
  • Marketing Consistency: Ensure consistency in marketing strategy across all platforms
  • SEO Writing: Producing well-written, SEO optimised articles
  • Trend Awareness: Keep abreast of the latest trends to spot opportunities for growth
  • Team Collaboration: Collaborate with senior managers across the marketing team to share strategies and best practices
  • Client Collaboration: Occasionally work with external clients on written projects
  • Editing: Edit, proofread, and improve content across all platforms
  • Content Optimization: Optimize content considering SEO and Google Analytics
  • Engagement Strategy: Generate ideas to increase customer engagement

4. Content Writer Key Accountabilities

  • Content Development: Take core investment management topics and produce engaging, easy-to-understand content for general audiences
  • Brochure Management: Manage the US and international marketing brochure creation process from ideation to channel delivery and localization
  • Financial Research: Research unfamiliar financial topics using online and firm resources
  • Editing: Edit for clarity, grammar, spelling, consistency, and accuracy while following SEO standards
  • Multimedia Collaboration: Work with designers to turn copy into impactful multimedia (e.g., video, infographics, animations)
  • Trend Monitoring: Monitor industry news channels for trending topics and make recommendations for new content development
  • SEO Copywriting: Work independently and with vendors to draft SEO web copy from scratch

5. Technical Content Writer Roles and Details

  • Idea Generation: Brainstorm with the product and marketing team for new ideas and strategies for effective content
  • Market Research: Research markets and industries to create content that is innovative and original
  • Content Development: Develop copy on a wide variety of topics for multiple platforms (such as the website, blogs, articles, and social media)
  • Headline Creation: Create eye-catching and innovative headlines
  • Team Collaboration: Collaborate with campaign managers, cross-functional teams, and designers
  • Product Research: Conduct a detailed study of the company's products and services, and research on industry-related topics
  • Competitor Analysis: Analyze competitor marketing content

6. Content Writer Responsibilities and Key Tasks

  • Content Analysis: Analyze content reports to determine where low-performing content can be improved and make those improvements
  • Strategic Implementation: Effectively translate strategic plans into actionable content improvements
  • Content Cleanup: Execute a content cleanup project that includes the reduction of duplicate content
  • Content Publishing: Improve quality and then publish draft content to increase content velocity
  • Feedback Integration: Improve content based on customer feedback
  • SME Collaboration: Collaborate with SMEs to address content issues
  • Solution Pathing: Collaborate with SMEs (KDEs) to identify the need, then build complex solution paths using pre-generated content to guide customers to appropriate solutions
  • Hub Documentation: Create hub documents for use in complex solution pathing
  • Solution Development: Identify opportunities to implement more complex solutions across product suites
  • Chatbot Content Identification: Identify content for use in chatbot suggestions
  • Chatbot Optimization: Make content updates and modifications for improved chatbot discovery and delivery
  • Program Communication: Build program communications like emails, blog posts, and newsletter content to highlight program achievements

7. Content Writer Duties and Roles

  • SEO Content Writing: Write content for local landing pages, blogs, and national content pages for a website that are optimised for search
  • Content Management: Monitor, manage, and improve online content on helpinghandshomecare.co.uk
  • SEO Strategy: Ensure SEO content for Helping Hands supports the desire to rank in the top 3 for all branches for all key searches
  • Digital Marketing Support: Support the Digital Campaign and Brand Manager with digital contributions to the overall marketing plan
  • Deadline Writing: Writing copy for deadlines to meet the business needs
  • Website Editing: Format, upload, and edit content throughout the website

8. Content Writer Roles and Responsibilities

  • Content Coordination: Coordinates and creates digital content for an internal Virtual Assistant project.
  • Workflow Management: Manages the content workflow in support of the internal Virtual Assistant pilot
  • Process Documentation: Creates and documents the process for content development/changes and required approvals.
  • Change Management: Manages and documents changes to the workflow.
  • AI Collaboration: Serves as liaison to Artificial Intelligence (AI) team to ensure that content changes are implemented.
  • Content QA: Coordinates content QA and reports errors.
  • Content Updates: Coordinates content changes with the AI team.

9. Content Writer Duties

  • Copywriting: Create persuasive copy, scripts, and company communications (long or short form) that are in line with the company's brand message.
  • Audience Understanding: Understand the company's target audience and market segments to create content that inspires, educates, informs, sells, and provides information across a wide variety of online and offline materials
  • Project Communication: Use a project management system effectively to communicate project updates and coordinate timely content delivery.
  • Team Collaboration: Collaborate and work together with the content development team to deliver a cohesive and consistent brand story.
  • Campaign Content Creation: Create new content to assist marketing campaigns and work closely with marketing team members
  • SEO Optimization: Optimize content using SEO best practices

10. Content Writer Details

  • Marketing Support: Assist with the implementation of the Communiqué USA marketing plan, including providing content for digital marketing initiatives, award submissions, speaking opportunities, and community initiatives.
  • Campaign Content Creation: Create content for Communiqué USA marketing campaigns across various media, including traditional advertising, email, website, and social media.
  • Content Writing and Editing: Provide content writing and editing support for client internal and external communications projects.
  • Strategy Evaluation: Evaluate and build upon existing communications strategies for various client programs.
  • Content Development: Develop content ideas and messages for various clients as assigned.
  • Vendor Collaboration: Collaborate with vendors, agencies, and contractors for the development of content materials or other related communications projects.
  • Brand Relevance: Ensure that Communiqué-branded content work is relevant, engaging, and effective.
  • Material Review: Review and edit existing materials for marketing effectiveness, cross-selling implications, and adherence to brand guidelines.
  • Client Interaction: Interface with clients and their cross-functional departments as part of the Communiqué project team.
  • Team Collaboration: Work collaboratively with other Communiqué team members on client projects.
  • Meeting Participation: Attend Communiqué USA monthly team status meetings, annual retreat, and other meetings.
Relevant Information
What Does A Content Executive Do?
What Does A Content Manager Do?
What Does A Content Specialist Do?
What Does A Content Creator Do?