WHAT DOES A CONTENT CREATOR DO?

Updated: Jun 10, 2025 - The Content Creator develops engaging scripts and presentations across diverse products and services while managing cross-functional collaboration. This role involves leading content innovation through strategic planning, trend analysis, and performance tracking. The creator also enhances team capabilities by facilitating training and aligning opportunities with career development goals.

A Review of Professional Skills and Functions for Content Creator

1. Content Creator Accountabilities

  • Social Media Management: Be the owner and creator of the brand’s local TikTok and Instagram channels
  • Analytics and Reporting: Manage insights and report back to the marketing team and the Head of Kitchen and Concepts.
  • Platform Expertise: Know everything about Insta and TikTok, and be the go-to person for how to build a social media presence.
  • Relationship Building: Easily foster relationships with partners, gather restaurant feedback, monitor social channels, and provide recommendations for improvements to management
  • Vendor Coordination: Schedule a day, and connect with vendors to ensure access to create content.
  • Performance Management: Exceed targets and performance-based goals while working independently

2. Content Creator Responsibilities

  • Training Content Creation: Create training content that translates highly technical product componentry information into easily understood benefits
  • Product Knowledge Development: Develop product knowledge resources for all finished products
  • Learning Program Development: Develop learning programs that enhance internal and external staff understanding
  • Stakeholder Collaboration: Collaborate with internal stakeholders and subject matter experts to develop effective and engaging learning content
  • Training Resource Management: Develop and maintain all corporate and product-related training resources
  • Educational Content Development: Develop content required for pathway education programs
  • E-learning Management: Manage e-learning content for internal and external use
  • Training Assessment: Devise modes of training, assessment, and measure effectiveness
  • Content Relevance Assurance: Ensure training material is relevant and up to date across all platforms
  • Content Library Management: Manage the e-learning content library for both internal and external use, ensuring learning resources are constantly up to date

3. Content Creator Overview

  • Editorial Planning: Propose and create editorial content that is aligned with the editorial content direction
  • Content Breakdown: Propose a breakdown of the content
  • Research: Research references and expertise that support the creation of the content
  • Content Writing: Write a text version of the content following the guidelines and template provided
  • Format Proposal: Propose the support (video or article) that best fits the content they propose
  • Visual Proposal: Propose visuals that support the content
  • Scriptwriting: Work with the video team to adapt the text they create into a script that supports the creation of quality video content
  • Quality Check: Ensure quality and consistency of text, editorial content delivery
  • Production Support: Support the production team in planning the creation of editorial content

4. Content Creator Additional Details

  • Content Creation: Create multiple articles weekly to educate, excite, and inspire the community and attract new audiences
  • Traffic Generation: Proactively create new content that will generate traffic
  • Idea Generation: Generate ideas to increase customer engagement, conversion, education, or brand awareness
  • Data Analysis: Analyze and report traffic and other KPIs
  • Content Editing: Edit, proofread, improve, and deliver engaging content to the customer regularly
  • SEO Strategy: Take responsibility for SEO content strategy, including link building
  • Content Strategy: Propose and execute content strategies with short-term goals as well as long-term goals
  • Content Marketing: Achieve business targets through content marketing strategies
  • Content Distribution: Ensure a diverse web presence by sharing content through a multiplicity of channels

5. Content Creator Details

  • Video Scripting: Scripting content and messaging for videos across multiple products, solutions, and services
  • Presentation Design: Build and optimize PowerPoint presentations
  • Stakeholder Management: Manage multiple stakeholders across multiple business groups, including internal communications, marketing, sales, and partners, to create content that resonates
  • Team Strategy: Contribute to building team strategy and direction
  • Project Planning: Forecast, scoping, scheduling, risk assessment, and stakeholder management for projects
  • Content Innovation: Research and find innovative new ways to create digital content and track success
  • Trend Monitoring: Participate in regular meetings and keep abreast of technical trends
  • Team Development: Develop the team’s skillset through organizing training and enabling opportunities aligned to their career objectives
  • Market Research: Follow market trends and conversations, and look for innovative ways to produce digital content
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