WHAT DOES A CONTENT STRATEGIST DO?

Published: September 4, 2024 - The Content Strategist creates impactful connections between audiences and brands by aligning audience needs with innovative content strategies. Provides expert leadership to brand teams, ensuring the development of high-quality, creative content that drives engagement and effectiveness. Utilizes cutting-edge tools and marketing methods to craft and execute integrated campaigns that enhance brand relationships and accelerate demand across various channels.

A Review of Professional Skills and Functions for Content Strategist

1. Content Strategist Duties

  • Information Architecture: Employ advanced information architecture methods to solve content problems within a complex product area.
  • Collaboration: Partner with other technology teams to improve and bring order to the product content ecosystem.
  • Facilitation: Facilitate collaboration with different stakeholders with varied perspectives to develop effective solutions to user problems.
  • Systems Thinking: Strive for optimum organizational efficiency by applying systems thinking across boundaries and make recommendations about policies and processes.
  • UI Frameworks: Apply advanced concepts around UI frameworks, modularity, localization, reuse, and related concepts to design content solutions that scale.
  • Holistic Approach: Take a whole systems approach to analyze issues and implement holistic solutions by ensuring that linkages between structure, people, process, and technology are made.
  • User-Centered Design: Apply user-centered practices and insights to drive content strategy within a complex product area.
  • Storytelling: Exhibit storytelling and persuasive techniques that build trust with team and stakeholders and establish long-term relationships.
  • Business Analysis: Utilize a thorough understanding of current business processes and challenges to recommend and match solutions to meet unique business needs and achieve objectives.

2. Content Strategist Details

  • Social Media Management: Own and manage OpenWeb social channels, including creating the strategy, writing posts, measuring, optimizing, and driving exponential growth for audiences and engagement.
  • Content Marketing: Own and manage OpenWeb’s blog and content marketing efforts, providing high-quality written thought leadership pieces and assets like eBooks and Resources.
  • Marketing Support: Support and drive other marketing initiatives and communications efforts, and build content intended for targeted audiences.
  • Brand Voice: Adopt brand voice and guidelines, and amplify it through social media posts, replies, and interactions.
  • Reporting: Create and share weekly reports and highlights, manage monitoring and posting software, and adjust.
  • Asset Management: Prepare required assets for all communications, marketing, and channel-specific campaigns and optimize them for sharing and impact.
  • Design Collaboration: Work with freelance design and copywriters on specific campaigns/assets, and know a way around Canva and Photoshop for templated assets.
  • Growth Strategy: Deliver exponential growth across all channels, elevate the brand to audiences.
  • ABM Support: Create and provide materials for ABM usage, and support the marketing team.

3. Content Strategist Responsibilities

  • Collaboration: Collaborate with creative leads, marketing teams, and account leaders to prepare pitch materials, creative/marketing recommendations, strategies, and actions for the client through all phases of design and commissioning.
  • Content Strategy: Develop content and narrative strategies for project work, and develop the overall structure for communicating project work to clients.
  • Business Insight: Understand business objectives, challenges, and opportunities of target clients and wider industries.
  • Cross-Disciplinary Work: Work with the cross-disciplinary team of designers from business development and marketing stages all the way through project commissioning.
  • Client Interaction: Meet with clients (corporate, retail, commercial, healthcare, and institutional) to discern project goals and intended audience.
  • Presentation Writing: Strategize and write polished presentations and reports that articulate the design to the client.
  • Research: Research content and visual assets.
  • Scriptwriting: Develop and script print materials, videos, and interactive media geared toward the intended audience.
  • Project Representation: Serve as the voice of the project and represent the design in presentations with clients.
  • Market Research: Provide market research, analyses, and insights into the latest industry trends.
  • Brand Advocacy: Be a studio brand evangelist, embodying ESI Design’s core values and differentiating perspectives.
  • Proactivity: Possess a proactive and positive attitude about the work and industry.
  • Innovation: Deliver consistently innovative communication products and strategic solutions.

4. Content Strategist Overview

  • Content Creation: Create new and leverage existing content for a wide range of marketing and communications projects and assets on a local and operational level.
  • Writing & Editing: Write, edit, and select engaging, compelling, and effective content for a diversity of platforms including web, print, promotional materials, ad campaigns, and customer communications.
  • Targeted Content: Create targeted and persuasive content for internal and external audiences and stakeholders, consistent with communications best practices and SEO tactics and techniques.
  • Proofreading: Proofread, edit, and revise written materials for tasks and projects generated by operational departments and internal business units.
  • Content Quality: Ensure clarity, consistency, and quality of content in line with GFL’s brand voice and content creation guidelines.
  • Social Media Content: Create content for social media posts and digital marketing campaigns.
  • Content Strategy: Contribute proactively to improving GFL’s content strategies and results, in conjunction with the Culture and Communications Manager.
  • Collaboration: Work collaboratively with members of the GFL Marketing Team and employees across the company to ensure consistent messaging.

5. Content Strategist Tasks

  • Audience Insight: Finding the sweet spot between what audiences need, desire, and care about, and the best ways for brands to connect with those audiences.
  • Thought Leadership: Being the trusted thought leader to brand teams and agencies on what truly distinguishes content from highly effective, useful creative content for brands.
  • Collaboration: Contributing as a peer with others to influence best-in-class marketing communications and new methods to deliver that outcome through an agile test & learn program.
  • Playbook Development: Building the BBU playbook for consistently developing effective creative content, both in test mode and when scaling.
  • Technology Management: Selecting and managing the right technologies, tools, and resources to support great content and execution.
  • Asset Delivery: Deliver the right assets to enable machines to dynamically optimize creative and the BBU brands to create best-in-class digital experiences across the consumer journey.
  • Client Counseling: Providing client counsel on business marketing from defining target audiences.
  • Customer Experience: Understanding customers’ experiences and journeys with a brand, ensuring messaging is on point.
  • Opportunity Identification: Identifying opportunities to enhance relationships and accelerate demand, recommending the most effective content types and use across a range of different channels.
  • Marketing Program Development: Developing integrated business marketing programs to engage target audiences.
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