WHAT DOES A CONTENT STRATEGIST DO?
Reviewed under Editorial Standards by Lam Nguyen
Updated: Jun 03, 2025 - The Content Strategist creates impactful connections between audiences and brands by aligning audience needs with innovative content strategies. Provides expert leadership to brand teams, ensuring the development of high-quality, creative content that drives engagement and effectiveness. Utilizes cutting-edge tools and marketing methods to craft and execute integrated campaigns that enhance brand relationships and accelerate demand across various channels.
A Review of Professional Skills and Functions for Content Strategist
1. Content Strategist Duties
- Information Architecture: Employ advanced information architecture methods to solve content problems within a complex product area.
- Collaboration: Partner with other technology teams to improve and bring order to the product content ecosystem.
- Facilitation: Facilitate collaboration with different stakeholders with varied perspectives to develop effective solutions to user problems.
- Systems Thinking: Strive for optimum organizational efficiency by applying systems thinking across boundaries and make recommendations about policies and processes.
- UI Frameworks: Apply advanced concepts around UI frameworks, modularity, localization, reuse, and related concepts to design content solutions that scale.
- Holistic Approach: Take a whole systems approach to analyze issues and implement holistic solutions by ensuring that linkages between structure, people, process, and technology are made.
- User-Centered Design: Apply user-centered practices and insights to drive content strategy within a complex product area.
- Storytelling: Exhibit storytelling and persuasive techniques that build trust with team and stakeholders and establish long-term relationships.
- Business Analysis: Utilize a thorough understanding of current business processes and challenges to recommend and match solutions to meet unique business needs and achieve objectives.
2. Content Strategist Details
- Social Media Management: Own and manage OpenWeb social channels, including creating the strategy, writing posts, measuring, optimizing, and driving exponential growth for audiences and engagement.
- Content Marketing: Own and manage OpenWeb’s blog and content marketing efforts, providing high-quality written thought leadership pieces and assets like eBooks and Resources.
- Marketing Support: Support and drive other marketing initiatives and communications efforts, and build content intended for targeted audiences.
- Brand Voice: Adopt brand voice and guidelines, and amplify it through social media posts, replies, and interactions.
- Reporting: Create and share weekly reports and highlights, manage monitoring and posting software, and adjust.
- Asset Management: Prepare required assets for all communications, marketing, and channel-specific campaigns and optimize them for sharing and impact.
- Design Collaboration: Work with freelance design and copywriters on specific campaigns/assets, and know a way around Canva and Photoshop for templated assets.
- Growth Strategy: Deliver exponential growth across all channels, elevate the brand to audiences.
- ABM Support: Create and provide materials for ABM usage, and support the marketing team.
3. Content Strategist Responsibilities
- Collaboration: Collaborate with creative leads, marketing teams, and account leaders to prepare pitch materials, creative/marketing recommendations, strategies, and actions for the client through all phases of design and commissioning.
- Content Strategy: Develop content and narrative strategies for project work, and develop the overall structure for communicating project work to clients.
- Business Insight: Understand business objectives, challenges, and opportunities of target clients and wider industries.
- Cross-Disciplinary Work: Work with the cross-disciplinary team of designers from business development and marketing stages all the way through project commissioning.
- Client Interaction: Meet with clients (corporate, retail, commercial, healthcare, and institutional) to discern project goals and intended audience.
- Presentation Writing: Strategize and write polished presentations and reports that articulate the design to the client.
- Research: Research content and visual assets.
- Scriptwriting: Develop and script print materials, videos, and interactive media geared toward the intended audience.
- Project Representation: Serve as the voice of the project and represent the design in presentations with clients.
- Market Research: Provide market research, analyses, and insights into the latest industry trends.
- Brand Advocacy: Be a studio brand evangelist, embodying ESI Design’s core values and differentiating perspectives.
- Proactivity: Possess a proactive and positive attitude about the work and industry.
- Innovation: Deliver consistently innovative communication products and strategic solutions.
4. Content Strategist Overview
- Content Creation: Create new and leverage existing content for a wide range of marketing and communications projects and assets on a local and operational level.
- Writing & Editing: Write, edit, and select engaging, compelling, and effective content for a diversity of platforms including web, print, promotional materials, ad campaigns, and customer communications.
- Targeted Content: Create targeted and persuasive content for internal and external audiences and stakeholders, consistent with communications best practices and SEO tactics and techniques.
- Proofreading: Proofread, edit, and revise written materials for tasks and projects generated by operational departments and internal business units.
- Content Quality: Ensure clarity, consistency, and quality of content in line with GFL’s brand voice and content creation guidelines.
- Social Media Content: Create content for social media posts and digital marketing campaigns.
- Content Strategy: Contribute proactively to improving GFL’s content strategies and results, in conjunction with the Culture and Communications Manager.
- Collaboration: Work collaboratively with members of the GFL Marketing Team and employees across the company to ensure consistent messaging.
5. Content Strategist Tasks
- Audience Insight: Finding the sweet spot between what audiences need, desire, and care about, and the best ways for brands to connect with those audiences.
- Thought Leadership: Being the trusted thought leader to brand teams and agencies on what truly distinguishes content from highly effective, useful creative content for brands.
- Collaboration: Contributing as a peer with others to influence best-in-class marketing communications and new methods to deliver that outcome through an agile test & learn program.
- Playbook Development: Building the BBU playbook for consistently developing effective creative content, both in test mode and when scaling.
- Technology Management: Selecting and managing the right technologies, tools, and resources to support great content and execution.
- Asset Delivery: Deliver the right assets to enable machines to dynamically optimize creative and the BBU brands to create best-in-class digital experiences across the consumer journey.
- Client Counseling: Providing client counsel on business marketing from defining target audiences.
- Customer Experience: Understanding customers’ experiences and journeys with a brand, ensuring messaging is on point.
- Opportunity Identification: Identifying opportunities to enhance relationships and accelerate demand, recommending the most effective content types and use across a range of different channels.
- Marketing Program Development: Developing integrated business marketing programs to engage target audiences.
Editorial Process
Lamwork content is developed through structured review of publicly available job postings and documented hiring trends.
Editorial operations are managed by Thanh Huyen, Managing Editor, with research direction and final oversight by Lam Nguyen, Founder & Editorial Lead. Content is periodically reviewed to reflect observable labor market changes.