• UX writing specific to task-related flows and potentially copywriting for .com pages
• Understanding and adhering to messaging frameworks
• Performing stakeholder interviews
• Using data to inform content recommendations
• Participating in workshops and brainstorms
• Presenting solutions to team members and design leadership
• Attending team ceremonies (critiques, standups)
• Working with the SEO team to support ongoing search engine optimization efforts, including writing pages specifically designed for organic search
• Measuring performance of content to inform future strategies
• Working with external partners on co-marketing opportunities

Skills: UX Writing, Framework Adherence, Stakeholder Interviews, Data-Driven Recommendations, Collaborative Workshops, Solution Presentation, SEO Collaboration, Performance Measurement

• Support the Senior Content Strategist in the Birmingham Spark44 office.
• Work across the multidisciplinary DX (Digital Experience) team at Spark44. 
• Work with other departments and colleagues, including Art Directors, product specialists, analytics experts and SEO partner, Dentsu.
• Write and edit copy that meets brand and tone of voice guidelines for JLR digital platforms.
• Turn technical information into easily understood customer-facing content.
• Use provided keywords to optimise copy for search.
• Present work to JLR clients and internal stakeholders.
• Contribute to the culture and output of the DX team by encouraging big ideas and innovative design approaches and processes.

Skills: Strategy Support, Team Collaboration, Interdepartmental Coordination, Copywriting, Content Simplification, SEO Optimization, Client Presentations, Cultural Contribution

• Maintain and evolve content in conjunction with company objectives and Lead Generation needs, and accounting for audience segmentation, personas, key messages, measurement, and time & event schedule.
• Assist in the strategy, research, and development of promoting brand image.
• Evaluate the value of each particular piece of content, based on analytics
• Manage the creation of content (editorial calendar)
• Maintain an awareness of industry trends to establish proactive content responses.
• Work with Marketing to align all content to SEO standards.
• Review and update content topics and pieces to focus on key themes.
• Recommend changes in content based on market input and corporate initiatives.
• Write, review, and edit Marketing campaigns.
• Monitor and track metrics associated with Marketing campaigns and website traffic.

Skills: Content Management, Brand Promotion, Content Evaluation, Editorial Planning, Trend Awareness, SEO Alignment, Content Review, Campaign Analytics

• Explain complicated product and policy concepts in simple, jargon-free language
• Collaborate with product, marketing, operations, privacy, and legal teams to create content for product launches
• Work with operations teams to create clear and actionable support messaging
• Use data to make decisions that improve Facebook’s support experiences and troubleshoot known issues
• Manage multiple projects simultaneously while maintaining close attention to detail and meeting tight, frequently changing deadlines
• Create compelling content for a variety of channels (digital and print media) to serve and retain clients, drive action and enhance client satisfaction.
• Understand key clients and develop content targeted to their needs and communication preferences.
• Develop positioning and messaging to align with overall brand identity and achieve specific business objectives.
• Influence and counsel internal stakeholders on content and communication strategies and tactics.
• Understand content metrics to measure effectiveness and identify opportunities to optimize.

Skills: Concept Simplification, Cross-functional Teamwork, Data-Driven Decisions, Project Management, Content Creation, Client Communication, Strategic Influence, Metrics Analysis

• Work closely with the Communications and Strategy Lead, Copywriter, Events Coordinator, and clients to help define and co-create digital content strategies
• Conceptualize ideas that are fresh and work collaboratively to bring these to life using the latest approaches to copy, art and code
• Participate in the content writing aspect of creative projects by developing human-centric copy that deepens user and brand experience across all in-bound, out-bound and in-flow digital touchpoints including social, web, and digital outdoor media
• Apply the latest digital trends to writing and content publishing
• Understand client’s brands and businesses, digital eco-systems, consumer trends and behaviors and define the best content approach to bring differentiation and impact to their digital projects
• Be able to flex across different channel types and contexts and adopt the most relevant writing styles including a long-form copy to maximize content effectiveness
• Engage ineffectiveness measurement of digital content and work with clients and creative teams to continually improve content performance
• Carry out quality assurance of all copy & content at key stages in project development and content creation
• Work with the clients to pro-actively tell their story and help the team showcase their expertise and work through compelling, authoritative digital content

Skills: Content Strategy, Creative Collaboration, Copywriting, Digital Trends, Brand Understanding, Content Flexibility, Performance Measurement, Quality Assurance

• Work with clients to develop dynamic content marketing strategies to heighten engagement and growth for client initiatives.
• Own multiple client accounts and work with them on a weekly basis based on needs.
• Manage social media marketing for clients, content development, audience research, and persona planning.
• Develop and execute digital campaigns their clients (creating, scheduling, buying, tracking, analyzing, and reporting)
• Deliver a cohesive brand experience across all platforms.
• Manage client email marketing programs, including campaign planning, execution, and reporting, subscriber growth, and engagement 
• Stay up-to-date on current and emerging digital trends, best practices, and technologies across online paid advertising.
• Proactively understand the impact to other digital/marketing channels and work in tandem to adjust strategies.
• Track analytics on all channels and identify areas to optimize for both Lamwork and client accounts.
• Support The Daily Carnage for brand development initiatives, marketing campaigns, and other duties related to social media marketing.

Skills: Content Strategy, Client Management, Social Media Marketing, Digital Campaigns, Brand Cohesion, Email Marketing, Digital Trends, Analytics Tracking

• Ensure accuracy and optimization of creative, keyword selection, landing page accuracy, and bids.
• Use key programs such as Google Adwords, Google Analytics, and Facebook Ads Manager to analyze and report on all PPC campaigns.
• Monitor day-to-day results for all paid marketing programs assigned.
• Optimize ad spend to ensure a strong ROI. 
• Make any necessary changes to campaigns in order to exceed daily/weekly/monthly goals.
• Develop content strategies that balance user needs with business objectives to deliver measurable outcomes for clients.
• Plan and facilitate workshops and collaborative sessions with clients and stakeholders to gather business and (sometimes technical) requirements
• Create content/message briefs, writing content outlines and copy decks, and developing or advising on editorial style guides
• Conduct content audits and deriving data-driven insights
• Participate with other project team members to define project scope
• Work with design and information architecture (IA) leads, project managers, and producers where content integrates with larger user experience projects
• Deliver quality presentations and answering client questions

Skills: PPC Optimization, Digital Advertising, Performance Monitoring, ROI Management, Content Strategy, Stakeholder Engagement, Content Development, Client Presentations

• Responsible for creation, communication, execution, and governance of Interactive content strategy, including goals, important metrics, and how content serves user and business needs.
• Collaborate across teams on development of deliverables that may include but are not limited to content strategy, content measurement strategy, content management strategy, competitive and market content analysis, editorial calendars, content audits and analysis.
• Work with teams to assess progress towards content goals, realigning as needed.
• Collaborate across the organization to comprehend business priorities, key positioning messages, and value proposition. 
• Work with Interactive team to make sure work supports priorities, messaging, and value propositions.
• Support content experience across platforms and drive integration of content into comprehensive digital experience that enables cross-marketing and avoids duplication of efforts.
• Work cross-functionally to develop common language and measurement framework for content strategy.
• Partner with leadership and internal teams to leverage existing content to achieve strategic goals while assessing need for development of new content to meet any opportunities.
• Work across teams to develop standards, processes, and standard methodologies for content creation, maintenance, and archiving.
• Continually iterate content deliverables as needed based on inputs from Brand, PM, and Data teams.

Skills: Content Strategy, Team Collaboration, Goal Assessment, Business Alignment, Platform Integration, Measurement Framework, Leadership Partnership, Content Standardization

• Conceptualize, build, and write effective marketing content to drive awareness, adoption, and ongoing usage of payment methods on Amazon.
• Develop and execute creative marketing programs, campaigns and promotions across various digital channels, such as email marketing, social media, online ad placements, co-marketing with partners, etc.
• Create targeted messages and customer communications based on the key value propositions and use cases of content and target audiences.
• Identify internal platform and tool improvements that would help marketing efforts, and champion their development.
• Develop high-quality campaigns for major product launches.
• Creative stewards, leading teams to develop new ideas, collaborate on content and briefs, share best practices, review the content calendar and edit content.
• Collaborate with Product and Performance to ensure a great brief and effective distribution plans
• Manage agencies from a creative POV and pick the best creation model
• Collaborate with Digital on end-to-end content experiences
• Review and approve all content before it goes live
• Ensures Geos have insight into all content plans and facilitates globalization of assets.

Skills: Content Creation, Digital Marketing, Targeted Messaging, Platform Innovation, Campaign Development, Creative Leadership, Agency Management, Content Approval

• Manage and develop a group of content developers who focus on developing customer support content for associate-facing and customer-facing platforms
• Develop and execute strategies to improve content quality, maintainability, and usability
• Identify, promote, and implement strategies to improve content development workflow and team efficiency
• Scope and deliver complex, business critical programs end-to-end
• Drive content projects for their entire lifecycle from planning through post-launch measurement
• Build and leverage effective relationships with multiple internal and external, cross-functional and remote stakeholders to deliver complex, global projects
• Continuously review content performance and customer support metrics to assess the efficacy of content and identify opportunities to improve the customer experience
• Telling the product story on marketing pages, in blog posts, and case studies
• Writing and refining integrations and competitive pages
• Updating existing content in order to maintain its relevance

Skills: Team Management, Content Strategy, Workflow Optimization, Program Management, Project Lifecycle, Stakeholder Engagement, Performance Analysis, Content Updating

• Experience in content marketing, integrated marketing, or brand marketing.
• Superior external and internal presentation skills
• Excel in marketing strategic planning, execution and result measuring
• Superior verbal and written communication skills as demonstrated by experience in both Chinese and English.
• Proven work experience in e-commerce, technology, or digital sector.
• Proven ability to think strategically and execute methodically.
• Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously.
• An entrepreneurial spirit and a passion for inventing and optimizing on behalf of customers.

Qualifications: BA in Marketing with 5 years of Experience

• Experience as a Copywriter or Content Strategist.
• Past experience building and upholding copy/brand guidelines.
• A track record of high volume of conceptual and production work.
• Passion for creating scalable processes that elevate the strategic impact of language and writing.
• Comfortably present to all levels within the organization in both written and verbal communication.
• Excellent project management, communication, and organizational skills.
• Proven track record of taking ownership and delivering results in a fast-paced, dynamic environment.
• Ability to thrive in an ambiguous and constantly changing industry.
• Proactive attitude, natural curiosity, and willingness to roll up sleeves to achieve goals and deliver great experiences for customers.
• A desire to think big, and proactively improve the ways we connect with customers.

Qualifications: BA in Communications with 8 years of Experience

• Experience in content marketing, strategy, or user experience.
• Deep understanding of content, UX, and how they support business and brand strategy.
• Fluency in understanding and leveraging analytics to inform content strategy and performance measurement.
• Skilled at crafting both long-form content and real-time (immediate) content, along with distribution strategies and tactics (both digital and in-store).
• Ability to clearly articulate the business goal behind the creation of a piece or series of content.
• Ability to develop and train cross-functional teams and leadership on content strategy, creation and distribution.
• Experience in connections planning or working with connection planners.
• Demonstrated success collaborating with senior leadership and cross-functional teams.
• Leadership skills required to define and manage a set of goals involving diverse contributors and content types.

Qualifications: BA in Journalism with 7 years of Experience

• Experience managing content projects, including coordinating with other teams
• Experience as a technical writer, or content strategist
• Excellent English-language skills (spoken, reading, and written)
• Experience with information architecture
• Experience defining and improving SOPs and customer-facing blurbs in a business environment
• Experience working with product and business stakeholders at various levels as part of a global team
• Experience with a markup language, such as HTML and/or XML
• Functional knowledge of Microsoft systems including Word, SharePoint, Visio, Excel and PowerPoint
• Strong bias for action and the ability to prioritize and meet deadlines
• Demonstrated success at learning and explaining business processes
• Aptitude to quickly learn new systems and software

Qualifications: BA in English with 3 years of Experience

• Demonstrate strong project management and content development skills
• Work closely with content contributors, freelance copy-editors, and vendors
• Shape and develop ideas into successful, saleable material
• Be market-focused and commercially driven
• Build strong personal networks in the relevant communities
• Demonstrate excellent communication and organization skills
• Be sensitive to the requirements of working across different cultures
• Work proactively and flexibly in a team, and inspire those around 
• Ability to analyze customer-related data and draw conclusions, leading to improvement initiative recommendations

Qualifications: BA in Public Relations with 2 years of Experience

• Relevant experience in the media industry and video production
• Adapt in sourcing for worthy stories / angles
• Demonstrable strong written and spoken skills in English language plus one spoken Asian vernacular language 
• Proficient in Adobe Premier Pro, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, etc
• Copywriting/editing skills
• Good understanding of all social media platforms such as Facebook, Instagram, TikTok, Twitter, etc.
• A strong pulse of cultural conversations and understanding of trends
• Proven ability to thrive under pressure, stay level-headed, and meet tight deadlines

Qualifications: BA in Media Studies with 3 years of Experience

• Experience in content marketing, digital media, social media and/or communications field, with demonstrated ability.
• Highly creative storyteller experienced in crafting compelling messaging and narratives.
• Top-notch interpersonal skills to build relationships at all levels within the organization.
• Expertise in writing and editing for digital media.
• In-depth technical knowledge and understanding of Twitter, Facebook, Instagram, LinkedIn and other emerging social media platforms.
• Knowledge of email marketing clients and best practices.
• Knowledge of content strategy best practices, visual trends, and emerging digital technologies.
• Equivalent education and/or experience may be substituted for any of the above requirements

Qualifications: BA in Creative Writing with 4 years of Experience

• Excellent communication, writing, organizational and client service skills.
• Experience writing, implementing, and defining and improving content strategies within a brand framework.
• Idea-generator and problem solver with excellent communication and organizational skills.
• Firm understanding of user experience and experience developing empathic and accessible content and content strategies.
• Experience editing copy to ensure it meets channel needs and editorial standards.
• Knowledge of search engine optimization (SEO) and search engine marketing (SEM) skills.
• Experience designing, architecting, and optimizing websites and/or applications content.
• Experience planning and executing user research.
• Experience conducting content audits and analyzing user data.
• Demonstrable understanding of usability best practices, such as accessibility and usability heuristics.

Qualifications: BS in Graphic Design with 2 years of Experience

• Exceptional writing and research skill
• Professional copywriting experience with a solid portfolio of work
• Familiarity with creative processes and techniques – including digital media. 
• Proven ability to be creative and think digital
• Ability to write proficiently in English 
• Working knowledge of content management systems (CMS) to support content structured for users to find it.
• Excellent presentation and public speaking skills, with an exceptional ability to communicate complicated concepts simply and clearly.
• Experience providing visual design direction and communicating content structures and ideas through low fidelity wireframes.
• Understanding of basic coding (HTML) and how development and UX intersect.
• Ability to manage up and across an organization.
• A/B testing experience.

Qualifications: BS in Business Administration with 3 years of Experience

• Experience marketing, public relations, or writing/editing
• Prior experience working with, or a demonstrable aptitude for, business software
• Strong analytical abilities in researching topics and distilling out the critical issues.
• Experience with Google Docs or other Content Management Systems (CMS).
• Excellent communication and collaboration skills
• Organization skills and a history meeting deadlines
• An understanding of influencer networks
• Experience in email outreach or other written communication designed to drive action
• Understanding and commitment to upholding editorial standards and practices
• Basic SEO knowledge and skills

Qualifications: BS in Information Technology with 3 years of Experience