WHAT DOES A CONTENT DO?

Published: May 30, 2025 - The Content Professional develops, curates, and publishes high-quality content tailored to specific audiences across websites, social media, email campaigns, and other digital channels. The role involves integrating market research, SEO insights, and brand voice to craft compelling narratives that drive engagement and support business objectives. This position also ensures all content meets editorial standards, aligns with marketing strategies, and maintains consistency across platforms.

A Review of Professional Skills and Functions for Content

1. Content Analyst Key Accountabilities

  • Proofreading: Proofreads HealthStream’s and Partners’ content.
  • Content Integration Testing: Verifies content integration and flow on HealthStream’s applications.
  • Cross-Browser Compatibility: Verifies content compatibility across browsers and mobile devices per requirement.
  • Issue Reporting: Reports any issues found to the content operations team.
  • Team Collaboration: Works closely with Onsite and Offshore content groups.
  • Regression Testing: Performs weekly content regression across different test environments.
  • Defect Tracking: Logs, tracks, and verifies the resolution of software defects.
  • Project Management: Manages multiple projects and meets deadlines amid shifting priorities, working both independently and in a team environment.
  • Test Documentation: Writes test plans, test procedures, and expected results to contribute to the successful testing of content projects.

2. Digital Content Assistant Responsibilities

  • CMS Management: Day-to-day updates to the website CMS
  • Content Production Support: Assist with the production of content for a variety of promotional channels, including online presentations, editorial and news stories, films, social content, and more
  • Content Research: Research to inform content planning and support creative brief development
  • Stakeholder Coordination: Produce planning materials for internal stakeholders, approvals, and assist in maintaining ongoing relationships with third-party vendors/freelancers
  • Content Calendar Management: Assist in maintaining content calendars for the country assigned
  • Asset Coordination: Source and coordinate visual assets, including acquiring permissions
  • Brand Compliance: Adhere to the company brand and tone of voice guidelines, content creation workflow, and corporate governance to ensure all content is approved by key stakeholders
  • Cross-Team Collaboration: Work with the Sales and Communications teams to ensure that messaging and content are consistent across digital platforms
  • Digital Implementation: Partner with the Digital Product team on the implementation of new content features and functionalities, as well as adhering to digital best practices
  • Content Performance Analysis: Contribute to conversations surrounding reports on the performance of site content, utilizing analytics tools to identify trending and emerging content opportunities

3. Content Marketing Coordinator General Responsibilities

  • Content Management: Responsible for managing the day-to-day production and coordination of all site content.
  • Content Optimization: Create, optimize, and repurpose content, such as product reviews and comparisons, to drive traffic and engagement.
  • Freelance Management: Responsible for the recruitment, training, and management of freelance staff to achieve production goals.
  • Content Editing: Edit and improve content submissions.
  • Cross-Functional Collaboration: Collaborate with Product and Marketing Teams to define requirements and achieve content goals.
  • SEO Optimization: Work with the Senior Director of SEO to produce optimized content and target specific sets of keywords for all articles written and published.
  • Data Analysis: Analyze website traffic, user engagement metrics, and other data to improve organic search results.
  • Strategic Recommendations: Make recommendations on product vertices in which to extend operations.
  • Editorial Planning: Develop and maintain an editorial calendar.
  • Product Research Collaboration: Collaborate with the Product Researcher in researching and sourcing products for targeted content.
  • Content Ideation: Actively generate topic ideas that are engaging and useful to the users.
  • Content Strategy Support: Assist the General Manager and Senior Director of SEO in developing a content strategy that aligns with the production and revenue goals of the organization.

4. Social Media Content Creator Functions

  • Social Media Design: Create a wide range of social graphics, video, and short animations - adhering to brand standards, specifications, and best practices for each platform
  • Creative Concept Development: Develop original design concepts designed to meet clients’ strategic objectives and brand standards
  • Creative Execution: Be responsible for all phases of creative work from concept through production
  • Performance-Driven Design: Understand performance-driven creative
  • Social Media Strategy: Develop and implement graphics- and video-based social media strategies for clients, including Instagram, Facebook, TikTok, YouTube, and LinkedIn
  • Platform Optimization: Monitor platform best practices, offer recommendations for clients, and implement those initiatives
  • Algorithm Knowledge: Understand social platform algorithms
  • Landing Page Design: Design WordPress and Leadpages landing pages
  • Email Template Creation: Create email templates for newsletter campaigns
  • Project Management: Project manage all owned deliverables and ensure that all deadlines are met

5. Content Designer Role Purpose

  • User-Centered Design: Help to design solutions that are easy to learn and efficient to use, meeting the exact needs of the user with simplicity and elegance.
  • Content Localization: Understand how to create and manage content that can be localised for a global audience.
  • Contextual Content Delivery: Deliver just the right amount of intelligent content in context, providing users with the information they need when they need it, on the platform and device of their choosing.
  • Content Authoring Tools: Work with authoring tools for digital content experiences, and advanced knowledge of reuse and single-sourcing strategies.
  • Microcopy Writing: Craft micro-copy and compelling user-centred content for Sage solutions.
  • User Assistance: Provide accessible user assistance in-app and online, guiding first-time and expert users to success.
  • Content Strategy: Define the content strategy, information model, and delivery channels and outputs for the product.
  • Guideline Development: Develop templates, processes, and style guidelines.

6. Content Developer Essential Functions

  • Content Creation: Create new content to assist social, marketing, and product campaigns
  • Content Marketing Strategy: Own the content marketing strategy and translate everything to the right stakeholders.
  • Content Team Collaboration: Work with a team of content creators and ensure their work is consistently high quality and on brand.
  • Marketing Collateral Development: Create a diverse array of marketing and media collateral, such as blog posts, case studies, onboarding decks, and video scripts that inform, educate, and inspire new and existing merchants worldwide.
  • Audience Targeting: Differentiate content tone and style appropriate for varying segments and target audiences
  • Stakeholder Collaboration: Work closely with salespeople and other key stakeholders to conceptualize, develop, post, and update educational video content.
  • Project Management: Manage multiple projects and assets simultaneously while maintaining close attention to detail.
  • Content Maintenance: Systematically maintain content database, keep all content assets (including written collateral and videos) up to date and accurate amid frequently changing features, programs, policies, and UI design.
  • Process Improvement: Proactively identify opportunities and solutions for iterating on processes to ensure consistent, timely, and high-quality content delivery.

7. Content Development Manager Roles

  • LX Design Strategy: Act as a thought leader and own the LX design and strategy of the internally developed Learning Management System.
  • Program Execution: Turn programs into machines, lead the execution and maintenance of university, ISV partner, and certification programs for customers, partners, and employees.
  • Playbook Creation: Create easily executable playbooks outlining requirements, qualifications, and roadmaps for programs.
  • Learning Advocacy: Be the voice and face for Epicor Learning, evangelizing the correlation between learning and performance to prospects, customers, partners, and employees.
  • Team Leadership: Provide influential leadership to two direct reports - a Product Manager and an Education Coordinator/Program Manager.
  • Learning Administration: Oversee all administration and support for Epicor Learning, including managing the support inbox and escalations, customer onboarding, billing/contract/account management issues, and ELC issue resolution.
  • Feature Development Oversight: Oversee, approve, and pitch the development of business cases, features, and enhancements for Epicor Learning Center.
  • Cross-Functional Collaboration: Work cross-functionally with Product Management, Product Development, Product Marketing, and Sales Support to advocate for the value of learning paths and programs.
  • Conference Planning: Play a critical strategic role as lead coordinator and planner, representing Epicor Learning at the annual customer conference.
  • Revenue Strategy: Lead pricing, packaging, and promotion conversations for all Epicor University revenue opportunities.
  • Performance Reporting: Provide reporting on revenue, performance, and outcomes on a monthly/quarterly/annual basis.

8. Content Director Additional Details

  • Brand Management: Serves as the media brand guardian, ensuring voice/tone and visual look and feel are carried out cohesively across all channels, and collaborates with the Consumer Marketing and Ad Sales team to ensure proper expression of brand in marketing materials.
  • Editorial Leadership: Serves as editor-in-chief of the bi-monthly Magazine and plays a leading role in the content creation of the magazine's SIPs.
  • Content Ideation: Actively leads the ideation of omnichannel premium content, ensuring topics are on-brand, ideal for sponsorship, and executed to the highest quality caliber.
  • Creative Culture Building: Builds a strong creative culture among the creative team and shared services.
  • Hiring Participation: Serves on the hiring team for all editorial and design positions.
  • Team Management: Participates in Content team management meetings and training.
  • Brand Representation: Represents the brand in media interviews and at conferences nationwide, attending and speaking at key sessions or panels.
  • Product Innovation: Helps lead product innovation for the brand and magazine, routinely bringing new ideas to the table as a way to expand the breadth and depth of the brand's offerings.
  • Staff Onboarding: Onboards direct reports and participates in the effective onboarding of new staff within the Magazine/Media team.
  • Process Understanding: Understands all work processes to ensure effective onboarding of creative staff.

9. Content Editor Details and Accountabilities

  • CMS Content Publishing: Build and publish content in CMS platforms (AEM and/or Hybris, Oracle Right Now) across all Enterprise websites
  • Content Proofreading: Subedit and proofread the content
  • Quality Assurance: Ensure the delivery of all work is to the highest quality, conforming to best web standards, brand and style guidelines, SEO, and online usability and accessibility standards
  • SEO Optimization: Optimise all website content for search engines, on and off-site
  • Workload Prioritization: Prioritise and reprioritise workload based on business priority/need
  • Content Inventory Management: Manage content and asset inventory, driving best practice
  • URL Management: Manage friendly URL requests
  • Cross-Functional Collaboration: Collaborate closely with Product, Proposition, and Marketing to align messaging and optimise experiences across a variety of products and services
  • UX/UI Collaboration: Work with UX and UI Designers in developing new components and optimising existing journeys.
  • AEM Expertise: Be an Adobe Experience Manager (AEM) subject matter expert who supports and advises product squads day to day
  • UAT Testing: Test new component functionality and provide feedback/sign-off ahead of releases (UAT)

10. Senior Content Editor Duties

  • Content Editing: Edit a wide variety of content marketing projects, including blog and website copy, research reports, case studies, infographics, etc.
  • Tone Consistency: Apply a consistent tone of voice to various thought leadership pieces from across the agency, pieces will range from full research reports to short form articles to agency POVs.
  • Grammar and Formatting: Ensure proper and consistent grammar and formatting
  • Writing Development: Work with members of the team to develop and hone writing skills
  • Thought Leadership Support: Assist in the completion of high-quality thought leadership
  • Style Guide Adherence: Work with the current brand style guide and ensure consistent application to the content as well as the platform
  • Content Publishing: Publish thought leadership to the site with familiarity with WordPress platform
  • SEO Optimization: Ensure each piece of content is properly optimized for SEO best practices
  • Analytics Reporting: Provide the team with key analytics on the site traffic and behaviors
  • Platform Enhancement: Assist in the development and execution of future enhancements, including soliciting feedback from site registrants, tech enhancements to the platform, organization of content, etc.
  • Compliance Review: Work with legal on ensuring data/image sourcing is compliant
  • Content Repurposing: Solicit and edit thought leadership from across the agency, including repurposing existing internal work into public-facing content
  • Project Completion: Ensure all projects are completed on time and to expectation.
  • Stakeholder Communication: Maintain consistent communication with project managers and project stakeholders.

11. Content Manager Overview

  • Campaign Development: Develop FI priority campaigns, including budget management and performance monitoring
  • Stakeholder Coordination: Work with Content Solutions manager and Advertiser team to build awareness and confirm no conflicting executions with advertiser goals/contracts
  • Campaign Execution: Execute efficient and seamless execution across a large number of campaigns designed to meet FI initiatives
  • Status Reporting: Compile and execute effective status updates for multiple departments' use, including campaign/project reporting and upcoming content pulls and recommendations.
  • Operations Support: Work with internal operations teams to properly prepare and research needs for high-volume campaign entries
  • Program Support: Support the internal point of contact for the FI program to compile updates for external and internal parties
  • Team Communication: Attend bi-weekly team updates to communicate and understand accomplishments and work initiated across the teams
  • Campaign Analysis: Interpret campaign results and present to internal team members, clients, and partners.

12. Content Marketer Job Description

  • Content Strategy: Plan and execute digital content strategies for social media and the website
  • Content Engagement: Drive traffic and engagement through content that translates to sales and brand promotion
  • Marketing Analysis: Measure the results of marketing activity to build future marketing campaigns
  • Platform Knowledge: Understand content formats and how they work on different platforms
  • Content Development: Develop unique, engaging, solution-oriented content that can scale
  • Content Editing: Edit and bar Raise content produced within the organization
  • Channel Innovation: Identify new channels and content formats based on business needs
  • Content Testing: Conduct content-focused tests through channel marketing activity and scale results to improve content engagement
  • Competitor Research: Research on the competition to better understand their strategies
  • Social Media Planning: Create social media monthly calendars
  • Audience Insight: Deep dive and understand audience pain points to turn them into insightful, action-driving content
  • Content Production: Produce high-quality articles, courses, white papers, blogs, press releases, email marketing messages, case studies, presentation content, ads, web copy, etc
  • Trend Monitoring: Stay up-to-date with the latest industry trends
  • Team Collaboration: Interact with content managers, graphic designers, and internal team members to create and review all content

13. Content Marketing Manager Job Summary

  • Content Creation: Authoring and overseeing the creation of content in all formats to grow organic traffic and engagement, retain clients, and attract prospects
  • Marketing Collaboration: Collaborating with colleagues across marketing (e.g., brand, Demand Gen, Channel Marketing Managers, PMM, social)
  • Cross-Functional Collaboration: Collaborating across Relias departments, with vendors and contractors, internal and external subject matter experts, freelance writers, and other content contributors to create and brainstorm content topics
  • Survey Management: Managing marketing surveys and data analysis to develop thought leadership reports on results (e.g., State of Healthcare Training and Staff Development Report)
  • Content Strategy: Developing content strategies around thought leadership, SEO, and products aligned with corporate goals and products
  • Content Quality Assurance: Ensuring all content assets are accurate, professional, and foster trust and credibility across brands
  • Content Management: Managing assets using content management systems, project management systems, databases, and other tools.
  • SEO Optimization: Optimizing and building content around keywords to increase organic traffic.
  • Collateral Management: Managing the organization of marketing collateral and updating files for sales enablement.
  • Freelance Management: Hiring contract writers, assigning projects, and editing their work.

14. Content Marketing Specialist Roles and Details

  • Copywriting: Conceptualizes and writes copy for the website, email marketing, social media platforms, online advertising, video scripts, lead generation campaigns, blog posts, white papers, press releases, case studies, sales collateral, etc
  • Market Research: Cultivates a deep understanding of the target customer, competitive landscape, and market trends
  • Stakeholder Collaboration: Works collaboratively with internal stakeholders to understand business needs, product benefits, prospect personas, and pain points to inform content
  • Content Scheduling: Ensures steady cadence of content and manages campaign calendar
  • Product Launch Support: Support new product launches and updates, translating technical jargon into GTM messaging
  • SEO Strategy: Applies SEO expertise to content strategy to ensure the website is optimized for search and drives inbound leads
  • Marketing Alignment: Collaborates with other members of the Marketing Team on the look, tone, and feel of new marketing campaigns, assets, and collateral
  • Content Performance Analysis: Measures content performance and uses data to drive future content decisions
  • Journey Mapping: Partners with internal stakeholders to define Buyer and Customer Journeys and builds a content plan to support those journeys
  • Team Collaboration: Shows a commitment to teamwork, results orientation, good communication and interpersonal skills, and exceptional organizational skills
  • Performance Achievement: Meets or exceeds key performance metrics
  • Culture Advocacy: Serves as a culture champion of Kaleidoscope Group PBC, and works by following the company's policies and values

15. Content Producer Accountabilities

  • Content Delivery: Delivers on content requirements for all channels to meet business needs from information through to inspiration
  • Content Optimization: Improves the output on channels using insight and evaluation across marketing, external comms, and loyalty
  • Creative Ideation: Generates new creative ideas and story briefs to support business requirements
  • Multimedia Content Development: Develops content using design tools and software across multiple channels, including video production, podcasts, and graphic design
  • Vendor Management: Manages agencies and third-party production suppliers to deliver new content requirements
  • Content Performance Tracking: Sets and monitors KPIs and tracking performance metrics for all content, and has an agile approach to optimise content output accordingly
  • Social Media Content: Works closely with the social media hub to develop content that supports the transformation of social media at BA
  • Content Commissioning: Coordinates requirements for smart commissioning of content and ensures departmental visibility and efficient use
  • Compliance and Localization: Ensures content is legally compliant and has global efficiency combined with regional relevance
  • Efficiency Improvement: Identifies efficiencies, such as templates, to enable speed to market and cost-effective delivery
  • Content Innovation: Continually looks to external benchmarks to identify best practices and content innovation

16. Content Specialist Responsibilities and Key Tasks

  • Content Updating: Update site content on new and existing web properties to reflect new product offerings, promotions, and assets
  • Strategic Page Design: Strategic thinking in building new page templates/layouts that achieve business goals
  • Content Inventory: Assist in creating an inventory of current programs, forms, and assets to migrate to a new platform
  • Requirements Review: Review user requirements, ask questions, and provide suggestions
  • Problem Solving: Be solutions-oriented when issues and roadblocks arise
  • Content Entry: Quickly and accurately enter content onto the website, including text and imagery updates, to keep the website up-to-date
  • Cross-Functional Collaboration: Frequently interact with a cross-functional team, including project management, development, user experience, and Monterrey-based operations teams
  • Responsive Web Content: Utilize experience with responsive web pages to deliver professional-quality content

17. Content Strategist Roles and Responsibilities

  • Business Planning Support: Assist with business development, engagement planning, and client project planning based on an understanding of clients’ technology landscape, business goals, and content needs
  • Content Consulting: Act as a consultant, collaborate with TCS technology teams focused on CIO goals to help meet CMO goals for content plans during IT landscape changes
  • Content Expertise: Bring content knowledge to discussions with the TCS digital channel and digital marketing teams
  • Content Strategy Development: Assist in developing content strategies based on business goals and unique brand positioning
  • Project Handoff Management: Manage effective hand-off to account managers and operations teams, and help support the successful execution and project completion
  • Creative Brief Writing: Write creative briefs, customer personas, and on-brand, on-target content
  • Content Development Optimization: Identify techniques to streamline and improve content development
  • Competitive Analysis: Identify competitive differentiation opportunities, then work with TCS technology teams to develop proprietary tools and processes that improve Content Services and benefit clients
  • ROI Strategy: Help define best practices for ROI by Design plans
  • Emerging Format Content: Help content development for AR, VR, and audio-only experiences and other emerging formats
  • Content Analytics: Help determine KPIs and analytics strategies, create content improvement plans
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