CONTENT STRATEGIST RESUME EXAMPLE

Published: September 4, 2024 - The Content Strategist orchestrates the creation and delivery of impactful marketing content across websites and social media platforms, ensuring alignment with the latest product launches and brand strategies. This role involves rigorous data analysis to assess content performance and optimize engagement, alongside maintaining a meticulously planned editorial calendar to enhance content delivery timeliness and effectiveness. In collaboration with cross-functional teams, the strategist refines and evolves content strategies, tailoring the message and tone to elevate the brand’s identity and meet business objectives.

Tips for Content Strategist Skills and Responsibilities on a Resume

1. Content Strategist, Narrative Drive, Fargo, ND

Job Summary:

  • Produce, manage and edit all the content produced by company
  • Manage content with microcopy of software development
  • Assign blog posts to writers
  • Identify gaps in our content and recommend new topics
  • Create styles guides to use as reference
  • Proofread and edit written pieces before publication
  • Conduct keyword and SEO research to understand customers’ needs
  • Monitor web traffic and engagement (conversions, bounce rates, etc.)
  • Review and update published content 
  • Create engaging text, video, and image content


Skills on Resume:

  • Content Production (Hard Skills)
  • Microcopy Management (Hard Skills)
  • Editorial Coordination (Soft Skills)
  • Content Strategy (Hard Skills)
  • Style Guide Development (Hard Skills)
  • Content Editing (Hard Skills)
  • SEO Research (Hard Skills)
  • Engagement Monitoring (Hard Skills)

2. Content Strategist, Vista Marketing, Billings, MT

Job Summary:

  • Plan and implement an editorial calendar
  • Create clear and concise content with no errors
  • Stay up to date with the latest industry trends
  • Utilize tools, including Confluence, Jira, and Xd
  • Measure the success of content creation
  • Communicate and collaborate with team of developers and UX/UI Designers
  • Research competitors, trends and make suggestions from results
  • Participate in the planning, strategizing and implementation of marketing campaigns
  • Manage and create content related to companywide communication, documentation, protocols, and policies.


Skills on Resume:

  • Editorial Planning (Hard Skills)
  • Content Creation (Hard Skills)
  • Industry Research (Hard Skills)
  • Tool Proficiency (Hard Skills)
  • Content Analysis (Hard Skills)
  • Team Collaboration (Soft Skills)
  • Competitive Analysis (Hard Skills)
  • Campaign Management (Hard Skills)

3. Content Strategist, Pinnacle Strategies, Lincoln, NE

Job Summary:

  • Constructing a cohesive content strategy, delivery and promotion method with a focus on the user or consumer journey
  • Developing guidelines for campaign tone, style and voice consistent with a client’s brand and its strategic objectives for concept and communication ideation
  • Campaign look and feel communication ideation and briefing
  • Determining content needs, channel selection, and distribution
  • Content creation and auditing of supplied content from clients alongside design briefs
  • Content calendar creation, audits and sign-off
  • Media planning to integrate newsletter distribution, email campaigns, event promotion and social media into one content calendar
  • Scheduled social media check-in and sign-off
  • Data analysis of campaign and content statistics and performance management thereof


Skills on Resume:

  • Content Strategy (Hard Skills)
  • Guideline Development (Hard Skills)
  • Campaign Design (Hard Skills)
  • Channel Management (Hard Skills)
  • Content Creation (Hard Skills)
  • Calendar Oversight (Hard Skills)
  • Media Planning (Hard Skills)
  • Data Analysis (Hard Skills)

4. Content Strategist, StoryCraft Solutions, Reno, NV

Job Summary:

Develop DRE lead generation and client expansion content strategy in partnership with Executive Leadership, Business Development, Client Engagement and Technology/Product teams

  • Build and manage editorial calendar, based on the creation of new content and the repurposing of existing content
  • Write and edit multiple pieces of content monthly such as whitepapers, case studies, guides and newsletters
  • Establish email content strategy based on the editorial calendar, working with Marketing Manager, and write copy for email campaigns and landing pages to generate and nurture leads, as well as to drive client expansion
  • Establish social media content strategy and write posts (LinkedIn, Twitter) to announce news and promote content
  • Support webinars with content development and scripting
  • Provide writing and editing support for proposals, presentations and other client-facing materials
  • Write copy for website, manage and maintain content assets


Skills on Resume:

  • Content Strategy (Hard Skills)
  • Calendar Management (Hard Skills)
  • Content Creation (Hard Skills)
  • Email Strategy (Hard Skills)
  • Social Media Writing (Hard Skills)
  • Webinar Support (Hard Skills)
  • Proposal Editing (Hard Skills)
  • Website Copywriting (Hard Skills)

5. Senior Content Strategist, Content Works, Memphis, TN

Job Summary:

  • Develop digital/ social media editorial strategies for clients across the corporate, tech, fitness, entertainment, and/or business industries, among others
  • Develop social media copies in both English and Spanish
  • Lad and manage accounts that are content-driven, ensuring that content angles and ideas are not only planned, but also executed correctly
  • Provide day to day strategic support and guidance to junior team across multiple accounts
  • Oversees day-to-day client project work and produces quality client deliverables
  • Involved in client relations, ensuring relationship building with new and future clients
  • Identifies and pursues business opportunities with existing clients, and supports the area in the attainment of new business KPIs.
  • Contributes to the team’s overall know-how by cross-sharing of knowledge/insight/ideas
  • Contributes to the development of talent within the team, and overall team member/talent retention
  • Participate in new business pitching inclusive of creative brainstorms, proposal creation, and is responsible especially for internal company new business development needs
  • Maintains a keen understanding of industry trends affecting clients
  • Oversees operational performance of accounts, ensuring quality work, and deadline and budget adherence
  • Delegates projects to early career professionals, mentoring and providing feedback on their work
  • Supervises day-to-day direction of Strategists, Analysts and/or Intern and Trainees
  • Acts as client lead, addresses client issues thoughtfully and effectively


Skills on Resume:

  • Editorial Strategy (Hard Skills)
  • Bilingual Copywriting (Hard Skills)
  • Account Management (Hard Skills)
  • Strategic Support (Soft Skills)
  • Client Relations (Soft Skills)
  • Business Development (Hard Skills)
  • Talent Development (Soft Skills)
  • Operational Oversight (Hard Skills)

6. Content Strategist, Skyline Marketing, Wichita, KS

Job Summary:

  • Own and develop a help site, ensuring new and existing Sellers have all the content they need to set themselves up for success.
  • Become a product expert, learning every nook and cranny of the software.
  • Develop content that helps Sellers implement the product for the first time, improving new user activation.
  • Learn the most common reasons users contact customer care, and create content that lets Sellers solve their issues on their own.
  • Work to ensure the information Sellers is need is always at their finger tips through in-product videos, tool tips, etc.
  • Develop an understanding of distinct user personas, ensuring the content speaks with clarity to their jobs to be done.
  • Develop best practice guides for advanced features, helping Sellers push the boundaries of what's possible with software.
  • Support the construction of the product and the platform with diversified content understanding.


Skills on Resume:

  • Site Development (Hard Skills)
  • Product Expertise (Hard Skills)
  • Content Creation (Hard Skills)
  • Support Content (Hard Skills)
  • Information Accessibility (Hard Skills)
  • Persona Analysis (Soft Skills)
  • Guides Development (Hard Skills)
  • Content Support (Hard Skills)

7. Content Strategist, Echo Media Group, Little Rock, AR

Job Summary:

  • Help drive a cohesive editorial strategy for the company brand in partnership with internal creative teams, communications, outside agencies, and cross-functional partners.
  • Develop and manage world-class content that is culturally relevant and social-first.
  • Leverage technology industry news to inform overall editorial approach.
  • Support the development of and promotion of a robust measurement plan to ensure that the content strategy is evaluated correctly and demonstrates business impact.
  • Become a champion of the Meta company social community, making sure content reflects the values and needs of audiences.
  • Support go-to-market planning for branded content releases 
  • Communicating strategy and goals, contributing to quantitative analysis, suggesting technical solutions, and designing new processes to optimize outcomes.
  • Assist in development and reporting of content KPIs for Company Social Marketing.
  • Develop and execute strategies for better discovery and awareness of on-platform and off-platform branded content programming.


Skills on Resume:

  • Editorial Strategy (Hard Skills)
  • Content Management (Hard Skills)
  • Industry Analysis (Hard Skills)
  • Measurement Support (Hard Skills)
  • Community Advocacy (Soft Skills)
  • Market Planning (Hard Skills)
  • Strategy Communication (Soft Skills)
  • KPI Development (Hard Skills)

8. Content Strategist, Horizon Digital, Madison, WI

Job Summary:

  • Plan for the creation and delivery of useful marketing content to website and social media accounts
  • Work cross functionally with product team to ensure content is up to date and prepare for launches
  • Research and use data to determine the impact of content and increase traffic on posts
  • Support development of content strategy that will help communicate brand positioning and brand identity
  • Create and maintain calendar to schedule upcoming posts to maximize the effectiveness of content for audience
  • Report against business objectives and deliver actionable insights to clients to drive evolution of content strategy and campaigns.
  • Develop blog posts, whitepapers, landing pages, customer stories, eBooks, and more aligned to marketing objectives
  • Research topics to produce personalized content by audience
  • Shape language and tone of copy and content to elevate the brand voice


Skills on Resume:

  • Content Planning (Hard Skills)
  • Cross-Functional Collaboration (Soft Skills)
  • Data Analysis (Hard Skills)
  • Strategy Development (Hard Skills)
  • Calendar Management (Hard Skills)
  • Performance Reporting (Hard Skills)
  • Content Creation (Hard Skills)
  • Tone Shaping (Soft Skills)

9. Digital Content Strategist, Pixel & Pen, Baton Rouge, LA

Job Summary:

  • Guide and develop enterprise content plans that build off a brand messaging strategy by partnering closely with a cross-functional team to ensure adherence to digital and SEO best practices
  • Compelling and differentiated content for prospective and existing users at different stages of the buyer journey
  • Produce channel-specific digital plans that build off a brand messaging strategy for ongoing and real-time efforts. 
  • Identify unique opportunities for content to reach new audiences including new websites, social networks, technologies, resources, and stories
  • Provide strategic rationale for new content opportunities across all digital and social channels
  • Serve as an educator to train other disciplines in how to create channel-specific content
  • Partner with the analytics team to uncover content insights and optimizations
  • Collaborate with other departments as needed including communications strategy, brand planning, analytics, development teams


Skills on Resume:

  • Content Strategy Development (Hard Skills)
  • Targeted Content Creation (Hard Skills)
  • Digital Planning (Hard Skills)
  • Audience Expansion (Hard Skills)
  • Strategic Rationale (Hard Skills)
  • Content Education (Soft Skills)
  • Insights Collaboration (Hard Skills)
  • Cross-Departmental Collaboration (Soft Skills)

10. Senior Content Strategist and Copywriter, Crafted Content, Charleston, WV

Job Summary:

  • Plan, create, and manage high quality content for enterprise business, including product collateral, sales material, web content, content for virtual and offline events, keynote speaking submissions, videos, animations, case studies, blog posts and more that demonstrate the value of Payoneer and develop scaled distribution plans in collaboration with regional marketing.
  • Work closely with business leads to understand the business objectives, goals, challenges and target audience to be able to focus on the higher-level strategic direction when producing creative content.
  • Understand the buying cycle and collaborate with regional and product marketing to develop impactful content promoting the offering across the different buying stages.
  • Develop detailed understanding of user behaviors and preferences in major content markets and partner with local teams to improve offering based on those insights.
  • Partner with Product Marketing, Business Development & Product Innovation, Sales and Regions to support GTM of new products, features, and verticals via development & delivery of enablement materials.
  • Work with art director to form creative concepts that deliver against business goals while maintaining a cohesive brand voice/identity
  • Generate over-arching, big creative ideas and campaigns, as well as ongoing development of new ideas and creative concepts
  • Partner with the designers to develop and produce extraordinary visual work that flesh out the creative concept and copywriting.
  • Establish goals and clearly defined metrics of success to measure the quality of content, audience growth, engagement, and content reach.
  • Manage a content freelancer/s as a player-coach, evaluating performance and providing ongoing coaching and feedback.


Skills on Resume:

  • Content Management (Hard Skills)
  • Strategic Development (Hard Skills)
  • Audience Analysis (Hard Skills)
  • GTM Support (Hard Skills)
  • Creative Collaboration (Soft Skills)
  • Campaign Generation (Hard Skills)
  • Visual Content Development (Hard Skills)
  • Team Leadership (Soft Skills)

11. Content Strategist, ClearVoice Media, Tucson, AZ

Job Summary:

  • Develop and execute content for social media platforms to achieve scouting and brand objectives
  • Incorporate storytelling techniques and marketing strategy best practices
  • Oversee social media accounts’ content and designs 
  • Maintain editorial and promotional content calendars
  • Monitor the impact of marketing campaigns to improve engagement
  • Perform research on current benchmark trends and audience preferences
  • Gather and write compelling content for weekly newsletters, marketing outreach 
  • Analyze campaign performance and implement improvements
  • Establish and execute a promotion strategy to reach participation goals, attract new leads, and engage the community
  • Website brand copywriting (WordPress Platform)


Skills on Resume:

  • Social Media Execution (Hard Skills)
  • Strategic Storytelling (Soft Skills)
  • Content Management (Hard Skills)
  • Calendar Oversight (Hard Skills)
  • Campaign Analysis (Hard Skills)
  • Market Research (Hard Skills)
  • Newsletter Content (Hard Skills)
  • Promotion Strategy (Soft Skills)

12. Content Strategist, Red Ink Strategies, Omaha, NE

Job Summary:

  • Assisting with business development, engagement planning, and client project planning based on understanding of clients’ technology landscape, business goals, and content needs
  • Collaborate with TCS technology teams focused on CIO goals to help meet CMO goals for content plans during IT landscape changes
  • Bring content knowledge to discussions with TCS digital channel and digital marketing teams
  • Assist in developing content strategies based on business goals and unique brand positioning
  • Manage effective hand-off to account managers and operations teams, and help support the successful execution and project completion
  • Write creative briefs, customer personas, and on-brand, on-target content
  • Identify techniques to streamline and improve content development
  • Identify competitive differentiation opportunities, then work with TCS technology teams to develop proprietary tools and processes that improve Content Services and benefit clients
  • Help define best practices for ROI by Design plans
  • Help content development for AR, VR, and audio-only experiences and other emerging formats
  • Help determine KPIs and analytics strategies, create content improvement plans


Skills on Resume:

  • Business Development Assistance (Hard Skills)
  • Consultative Collaboration (Soft Skills)
  • Content Strategy Management (Hard Skills)
  • Project Coordination (Soft Skills)
  • Content Writing (Hard Skills)
  • Process Optimization (Hard Skills)
  • Competitive Analysis (Hard Skills)
  • KPI Strategy (Hard Skills)

13. Content Strategist, Digital Horizons, Boise, ID

Job Summary:

  • Write clear and consistent product content, everything from broad positioning and strategy to tooltips and notifications
  • Use research, competitive audits, and user-centered design to develop content hierarchies
  • Dig into user research and competitive analysis to identify, inform, and validate work
  • Communicate findings, recommendations, and content specifications through deliverables such as content matrices, user scenarios, presentation decks, comps, prototypes, and style guides
  • Work closely with fellow content strategists as well as designers, engineers, product managers, and many others to conceptualize content-focused experiences and bring work to life
  • Collaborate with brand teams to shape voice and tone and implement style guides
  • Describe and present methods, explorations, and rationale along with a recommendation to peers and team partner
  • Iterate and improve by learning and growing
  • Advocate for content standards within immediate team and in the organization at large


Skills on Resume:

  • Product Content Writing (Hard Skills)
  • Content Research (Hard Skills)
  • User-Centered Design (Hard Skills)
  • Content Communication (Soft Skills)
  • Team Collaboration (Soft Skills)
  • Brand Integration (Soft Skills)
  • Content Presentation (Soft Skills)
  • Content Advocacy (Soft Skills)

14. Content Strategist, Bridge Media Solutions, Des Moines, IA

Job Summary:

  • Plan and oversee the execution of strategy implementation for large campaigns across all paid and organic social channels
  • Setup and organisation of service offering and pitch presentations
  • Working closely with cross-functional teams to execute successful digital marketing campaigns
  • Edit content, ensuring consistent voice, correct grammar, and strategic alignment to the project
  • Concept campaign ideas for major initiatives, like product launches, events, and more
  • Own the publication and optimization of content pieces across blog and other channels
  • Manage relationships with contractors, guest writers, and agencies who contribute to content marketing efforts
  • Strategy proposals based on campaign performance and insights


Skills on Resume:

  • Strategy Implementation (Hard Skills)
  • Presentation Setup (Hard Skills)
  • Campaign Execution (Hard Skills)
  • Content Editing (Hard Skills)
  • Concept Development (Hard Skills)
  • Content Publishing (Hard Skills)
  • Relationship Management (Soft Skills)
  • Performance Analysis (Hard Skills)

15. Content Strategist, Creative Horizons, Sioux Falls, SD

Job Summary:

  • Source, write, and edit blog and web content, white papers, research reports, datasheets, video scripts, and customer case studies
  • Collaborate with internal stakeholders and subject matter experts to transform Zoom product details into engaging content
  • Edit content created by others, such as product managers, product marketing managers, field marketing leads, freelancers, and PR agencies
  • Develop and execute strategic content to drive thought leader positioning and positive news coverage for Zoom product and industry solutions
  • Oversee writing and video projects with freelancers and external agencies
  • Liaise with in-region customers to capture and share their success stories for using Zoom in the enterprise
  • Work independently with support from the U.S based marketing content and communications team.
  • Execute ideas from the team, as well as develop content ideas
  • Organize and manage content (Google Docs, Asana, and WordPress)


Skills on Resume:

  • Content Creation (Hard Skills)
  • Stakeholder Collaboration (Soft Skills)
  • Content Editing (Hard Skills)
  • Strategic Execution (Hard Skills)
  • Project Oversight (Hard Skills)
  • Customer Liaison (Soft Skills)
  • Independent Work (Soft Skills)
  • Content Management (Hard Skills)