Published: September 4, 2024 - The Content Specialist crafts compelling content across various channels, including blogs, landing pages, and social media, to engage audiences and drive conversions. This role involves managing multiple projects from concept to completion, ensuring consistency in messaging and brand voice. Focuses on developing strategic content that enhances customer relationships and supports marketing objectives.
Tips for Content Specialist Skills and Responsibilities on a Resume
1. Junior Content Specialist, Green Leaf Marketing, Albany, NY
Job Summary:
- Develop strong relationships with cross functional partners using virtual meetings to identify content opportunities
- Creating and writing content on various company's products, services and offerings to support marketing campaigns and as EDM to customers
- Localise the basic framework of content provided by Global to craft appropriate messaging directed at customers for the region
- Help to achieve and exceed satisfaction score goals
- Support the team in serving customers and internal resources with integrity
- Develop the ability to speak to industry best practices and experts
- Contribute to process development and organizational growth projects
- Help out in other ad-hoc projects such as Data scraping and analysis, building Sharepoint portal etc.
Skills on Resume:
- Relationship Management (Soft Skills)
- Content Creation (Hard Skills)
- Content Localization (Hard Skills)
- Customer Satisfaction (Soft Skills)
- Team Integrity (Soft Skills)
- Industry Expertise (Hard Skills)
- Process Improvement (Hard Skills)
- Technical Proficiency (Hard Skills)
2. Product Content Specialist, Bright Wave Solutions, Austin, TX
Job Summary:
- Oversee workflow activities to support new product setup, ensuring delivery to deadline, to brief and at the quality standards outlines in the principles and guidelines.
- Manage and maintain product selling content published digitally, through in store labeling and other marketing channels
- Deliver a consistent and cohesive experience across data and visual assets, acknowledging and understanding the relationship and importance of product category differences.
- Owner of end-to-end process to support product build and maintenance including product data set up, including visual asset management.
- Support resolution of product content discrepancies
- Design and copywrite rules to create impactful and informative product titles and introductions.
- Understand and utilise all attribute information and specification to create compelling outputs which is a balance of customer language, commerciality and delivers against SEO guidelines.
- Provide briefs and guidelines to the Data team to support the timely delivery of accurate data and visual assets acquisition for all product launches.
- Responsible for improving product page conversion rates through best practice, competitor benchmarking, insights and delivering continuing improvements identified.
- Establish as a content expert and be the first port of call for all technical and product content queries for category areas.
Skills on Resume:
- Workflow Oversight (Hard Skills)
- Content Management (Hard Skills)
- Asset Cohesion (Soft Skills)
- Process Ownership (Hard Skills)
- Discrepancy Resolution (Soft Skills)
- Content Design (Hard Skills)
- SEO Utilization (Hard Skills)
- Conversion Optimization (Hard Skills)
3. Content Specialist II, Blue Sky Digital, Charlotte, NC
Job Summary:
- Understand the purpose of the content while building trust with internal personnel
- Review the created and updated materials.
- Create FAQ's and provide the latest information to customers.
- Provide correct information on events and announcements to customers in cooperation with internal contact points.
- Manage published information to ensure that the latest information is always available.
- Create materials in Japanese that are easy for customers to understand.
- Propose changes and make corrections to documents that have already been published.
- Gather necessary information correctly and create documents that are easy for customers to understand.
- Gather necessary information and publish documents in cooperation with the internal contact points.
- Translate support content written in English to fit the Japanese context
- Review the Uber application interface and suggest appropriate Japanese language
- Be able to respond with conviction even in a difficult environment
Skills on Resume:
- Content Understanding (Soft Skills)
- Material Review (Hard Skills)
- Information Provision (Hard Skills)
- Information Management (Hard Skills)
- Japanese Proficiency (Hard Skills)
- Document Editing (Hard Skills)
- Information Gathering (Soft Skills)
- Translation Skills (Hard Skills)
4. HyperX Content Specialist, Northern Lights Media, Boise, ID
Job Summary:
- Supports the development and management of impactful marketing plans and campaigns that acquire new consumers, retain existing consumers and drive brand engagement.
- Aids in bringing innovative ideas and recommendations to ensure the brand remains modern and progressive.
- Research and keep updated with new digital platforms on how to optimize and promote content sizable and digestible for the audience.
- Curate fresh content programming/campaigns fit for platforms such as YouTube, Twitch, TikTok, and more.
- Work closely with the Marketing team (social, digital, senior team) to support the design of campaigns that align with business priorities and support overall strategies and goals focused on consumer insights and data.
- Collaborate with Influencers and A-list Talent on campaigns that tells compelling stories with tagline, We’re All Gamers.
- Develop methods of clear, concise assignment briefs to inform management team and fellow team members of highly impactful creative work.
- Work with agency partners for timely delivery of high-quality work.
- Collaborate with Social Media team on reception of campaigns and how to use online sentiment for optimizations.
- Review and approve multiple assets throughout the campaign development such as scripts, casting, promotion, and creative assets
Skills on Resume:
- Campaign Management (Hard Skills)
- Innovative Marketing (Soft Skills)
- Digital Research (Hard Skills)
- Content Curation (Hard Skills)
- Strategic Collaboration (Soft Skills)
- Influencer Collaboration (Soft Skills)
- Creative Briefing (Hard Skills)
- Asset Approval (Hard Skills)
5. Content Specialist, Creative Pulse Agency, Denver, CO
Job Summary:
- Suggest and plan content, based on the best practice to engage key audiences, increase brand awareness and drive leads across product offerings.
- Create graphics or short videos for social media platforms, blog, as well as email marketing according to schedule, brand guidelines and copywriting given.
- Make sure all contents are being posted according to schedule by Marketing Assistant.
- Liaise with key stakeholders in the Sales & Marketing Team to advise on digital content opportunities.
- Make sure all stakeholders have similar tone of voice, brand and writing style, to ensure consistency across all platforms.
- Provide useful recommendations to in-house and outsource content creators on content performance.
- Fulfil the key responsibilities of the job role in a professional manner adapting to changing circumstances and re-prioritising accordingly.
- Handle agency results and timelines in a multi-agency environment
- Attend production shoots and provide onsite approvals
- Work alongside legal and procurement teams
- Support all campaigns/promotions with flawless execution and deliver tangible results to increase brand affinity and revenue with agreed upon KPI’s.
- Grow digital presence via followers, increased SOV, and positive sentiment.
Skills on Resume:
- Content Strategy (Hard Skills)
- Visual Content Creation (Hard Skills)
- Content Scheduling (Hard Skills)
- Stakeholder Liaison (Soft Skills)
- Brand Consistency (Soft Skills)
- Performance Analysis (Hard Skills)
- Adaptive Execution (Soft Skills)
- Campaign Support (Hard Skills)
6. Content Specialist, Lighthouse Media Group, Portland, ME
Job Summary:
- Maintain high quality standards for communications by ensuring creative and high quality copy writing, correct segmentation, template design compatibility, personable tone of voice, and impeccable attention to detail.
- Experiment and report to make website landing pages more accessible, focusing on driving longer web sessions and ultimately website conversions.
- Manage various communications campaigns to drive user engagement.
- Digest project requirements and create relevant and meaningful messaging within context independently.
- Provide insights & inputs that will improve overall user experience.
- Collaborate with designers to create and distribute Indeed Flex marketing materials across website, blog, social media, photo/video, and print.
- Acting as a tech podcast reporter/interviewer/storyteller.
- Researching potential podcast topics, content brainstorms and interviewing guests.
- Managing internal content calendar, supporting internal video creation and storytelling for the Product Dept.
- Liaising with external production agency, as needed, on all content needs.
- Posting and tracking content internally and externally
- Writing, distributing and tracking the internal newsletter
Skills on Resume:
- Quality Control (Hard Skills)
- Website Optimization (Hard Skills)
- Campaign Management (Hard Skills)
- Content Development (Hard Skills)
- Collaborative Design (Soft Skills)
- Podcast Production (Hard Skills)
- Content Coordination (Hard Skills)
- Newsletter Management (Hard Skills)
7. Content Specialist, Riverstone Communications, Madison, WI
Job Summary:
- Write web content for topics related to Amazon Products Delivery
- Boost sales with SEO optimized content for the products/services ha are offered by the prestigious organization
- Prepare well-structured drafts on the given topic
- Proofread and edit blog posts before publication
- Coordinate with marketing and design teams to illustrate articles
- Able to research keywords and use SEO guidelines to increase web traffic
- Identify research gaps in content and update them
- Ensure overall quality of the content (Sentence structure, relevance to the topic, Coherence of ideas and info, etc.)
- Submit work to Content Manager for review and approval
Skills on Resume:
- Web Content Writing (Hard Skills)
- SEO Optimization (Hard Skills)
- Draft Preparation (Hard Skills)
- Content Editing (Hard Skills)
- Team Coordination (Soft Skills)
- Keyword Research (Hard Skills)
- Content Analysis (Hard Skills)
- Quality Assurance (Hard Skills)
8. Legal Content Specialist, Fresh Perspective Marketing, Des Moines, IA
Job Summary:
- Manage, train, and mentor a team of freelance legal writers and bloggers
- Research, draft, edit, and publish compelling legal marketing copy
- Rigorously enforce and adhere to timelines and deadlines
- Ensure all content produced for clients is factually and legally accurate, adheres to Umbrella's stringent editorial standards, and complies with Law Society regulations
- Organize and prioritize projects with cross-functional teams for social media, web development, SEO, SEM and content creation
- Develop, execute and adapt content strategies in accordance with continually evolving SEO best practices
- Monitor legislative changes, important cases, and legal news
- Conduct meetings, presentations and training for clients and team members
Skills on Resume:
- Team Management (Soft Skills)
- Legal Copywriting (Hard Skills)
- Deadline Adherence (Soft Skills)
- Regulatory Compliance (Hard Skills)
- Project Coordination (Soft Skills)
- SEO Strategy (Hard Skills)
- Legal Monitoring (Hard Skills)
- Client Training (Soft Skills)
9. Content Specialist, Summit Content Group, Salt Lake City, UT
Job Summary:
- Work collaboratively across the organization to ideate and define content goals
- Maintain an editorial calendar and coordinate cross-functionally to ensure timely delivery
- Research content and consumer trends to create/write/edit engaging content that meets marketing goals, including earned media, social content, video, blog, website, case study, testimonials, thought leadership, etc.
- Assist with content acquisition (via agencies or freelancers)
- Liaise with customer acquisition team and digital product to optimize content for owned website channels
- Regularly share content initiatives throughout marketing and with key stakeholders
- Maintain file saving and sharing system to enable cross-collaboration and access to relevant assets across the marketing department
- Conduct regular content audits, including competitive analyses, to identify where new content needs to be developed
- Track consumer and content analytics, identify changes or improvements on a regular cadence
- Ensure content consistency across all channels
Skills on Resume:
- Collaborative Ideation (Soft Skills)
- Editorial Coordination (Hard Skills)
- Content Research (Hard Skills)
- Content Acquisition (Hard Skills)
- Content Optimization (Hard Skills)
- Stakeholder Communication (Soft Skills)
- Asset Management (Hard Skills)
- Content Analysis (Hard Skills)
10. Content Specialist, Visionary Content Solutions, Columbus, OH
Job Summary:
- Responsible for implementing content production initiatives
- Collaborate with restaurant clients as appropriate to develop and publish the contents
- Organize and maintain a database with detail
- Make updates using different web-based tools
- Handle clients inquires and provide solutions
- Optimize and strategize banded content to meet performance objectives
- Develop and manage all relevant content on the level of product & corporate positioning and disease awareness
- Create a strong content strategy and customer journeys that align with marketing targets both short and long-term
- Collaboratively design visual branding elements and develop content strengthening the overall brand awareness
- Optimize content according to SEO strategy
- Use content management systems to analyze traffic and user engagement metrics
- Increase traffic across platforms by managing content distribution to on- & offline channels.
Skills on Resume:
- Content Production (Hard Skills)
- Client Collaboration (Soft Skills)
- Database Management (Hard Skills)
- Web Tool Utilization (Hard Skills)
- Client Support (Soft Skills)
- Content Optimization (Hard Skills)
- Content Strategy (Hard Skills)
- Traffic Analysis (Hard Skills)
11. Content Specialist, Next Step Digital, Albuquerque, NM
Job Summary:
- Write and distribute content for LifeWorks’ channels including newsfeed posts, stories and marketing material
- Consult with customers to develop and customize content that will resonate with their employees
- Partner with customers’ marketing and communications teams to promote the Employee Assistance Program, and increase employee utilization
- Collaborate and liaise with the Editorial team to create unique content, as well as adapt appropriate existing content
- Collaborate and liaise with the Marketing team to leverage standard marketing materials, promotions and campaigns
- Produce engaging and relevant content in line with International EAP calendar events (for example., World Mental Health Day)
- Produce, and work with the customer to distribute newsletter emails and employee email communications
- Monitor major global incidents in key regions in order to create and distribute global incident rapid response content
- Manage a translation budget and deliver translated or adapted content for selected regions and languages
- Act as the direct point of contact and liaison between Lifeworks’ customers and internal stakeholders and collaborating teams
- Attend regular meetings with customer representatives to review, report and collaborate
- Provide consultation based on engagement metrics to draw actionable insights, as well as test new strategies, new content and new campaigns
- Develop and scale processes to accommodate multiple customers
Skills on Resume:
- Content Distribution (Hard Skills)
- Customer Consultation (Soft Skills)
- Partnership Management (Soft Skills)
- Editorial Collaboration (Soft Skills)
- Marketing Collaboration (Soft Skills)
- Content Production (Hard Skills)
- Global Monitoring (Hard Skills)
- Process Development (Hard Skills)
12. Content Specialist, Peak Performance Media, Little Rock, AR
Job Summary:
- Create digestible content for a range of channels and tactics including blog articles, landing pages, email marketing, social media, presentation materials, white papers, newsletter articles, marketing collateral and ad copy.
- Manage multiple projects from concept to final production, discovering new and exciting ways to build interest and trust with target audiences.
- Plan, research, draft, write, edit, and coordinate the dissemination of content
- Create meaningful content that is clear, actionable, and engaging-converting leads to customers and turning customers into loyal fans
- Ensure consistency in key messaging and participate in further developing brand story and voice
- Tailor content for a range of purposes, audiences and media
- Conduct customer interviews to create case studies, enhance buyer personas and blog content
- Help manage social media channels by sharing content as well as monitoring and responding to comments and questions
- Assist in PR efforts, identifying potential newsworthy opportunities, awards, and CSR programs
- Track and report on results of content campaigns and programs
- Contribute to the overall marketing strategy
- Partner closely with members of the marketing team (Product, Digital, Events, Campaigns, Design) to understand objectives, positioning and proof points to turn into content
- Support an environment of collaboration by interacting with people at all levels of the organization, across multiple functions, to develop and execute relevant and impactful campaigns
Skills on Resume:
- Content Creation (Hard Skills)
- Project Management (Hard Skills)
- Content Planning (Hard Skills)
- Audience Engagement (Soft Skills)
- Brand Messaging (Soft Skills)
- Content Tailoring (Hard Skills)
- Customer Research (Hard Skills)
- Social Media Management (Hard Skills)
13. Content Specialist, Horizon Marketing, Charleston, SC
Job Summary:
- Create and manage org-wide content calendar in partnership with the Senior Communications Associate
- Work across teams to develop and identify content and events for org-wide content calendar
- Work across departments to copy edit external documents to include e-newsletters, print materials, and other digital media content
- Develop and manage an efficient content management platform for organizational collateral, and internal documents, that is based on prior assessment
- Develop targeted e-mail campaigns to retain and grow advocate and donor databases
- Develop and track both departmental and organizational engagement metrics including KPIs, ROI, etc.
- In partnership with the development team, use engagement data to develop donor segmentation strategy
- Manage and perform general content updates to Miriam's Kitchen website
- Work alongside IT team to assess and find solutions for website-based issues
Skills on Resume:
- Calendar Management (Hard Skills)
- Team Collaboration (Soft Skills)
- Copy Editing (Hard Skills)
- Content Organization (Hard Skills)
- Email Marketing (Hard Skills)
- Metrics Tracking (Hard Skills)
- Donor Strategy (Hard Skills)
- Website Updates (Hard Skills)
14. Content Specialist, Echo Content Agency, Nashville, TN
Job Summary:
- Develop marketing content for clients, including advertising campaigns, email campaigns, website content, video scripts, press releases, case studies, blogs, social posts, etc.
- Interact with client teams regularly to develop quality narrative and technical content for a variety of mediums.
- Assist Content Strategists and Senior Content Strategists with client content development and social media community management.
- Provide essential content support through research, fact-checking and proofreading, as well as administrative functions such as project status reports, asset collection and organization and management of content databases.
- Provide occasional marketing technology support by utilizing Content Management Systems (CMS) to publish approved content to client websites.
- Assist the Strategic Communications and Business Development teams in the planning, management and execution of the agency’s own marketing efforts.
- Articulate ideas, strategies and marketing concepts for client teams and other departments
- Elevate their brand and client’s brand from a strategic digital perspective
Skills on Resume:
- Content Development (Hard Skills)
- Client Interaction (Soft Skills)
- Social Media Support (Hard Skills)
- Content Proofreading (Hard Skills)
- CMS Management (Hard Skills)
- Marketing Planning (Hard Skills)
- Idea Articulation (Soft Skills)
- Digital Strategy (Hard Skills)