CONTENT SPECIALIST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
Published: September 4, 2024 - The Content Specialist possesses a proven track record in managing complex, global content projects under stringent deadlines. Expertise extends to crafting both soft and dense content across various channels, with a particular focus on retail customer engagement. Skills in utilizing marketing automation tools, especially Pardot, complement a dynamic ability to navigate e-commerce strategies and operational activities effectively.
Essential Hard and Soft Skills for a Standout Content Specialist Resume
- Content Management Systems
- SEO/SEM Techniques
- Data Analysis
- Graphic Design
- HTML/CSS
- Video Editing
- Marketing Automation Tools
- Social Media Management
- Copywriting
- Content Strategy Development
- Creativity
- Communication
- Adaptability
- Problem Solving
- Time Management
- Attention to Detail
- Collaboration
- Learning Agility
- Project Management
- Resilience
Summary of Content Specialist Knowledge and Qualifications on Resume
1. BS in Marketing with 3 years of Experience.
- Ability to write clean, direct and grammatically impeccable prose
- Ability to apply a fastidious attention to detail and to complete assignments with few to no errors
- Ability to apply analytical and creative thinking to editorial concepts
- Ability to evaluate data and recognize trends to inform decision-making
- Ability to work independently and self-motivate
- Ability to learn quickly and to apply constructive feedback with a growth mindset
- Deep knowledge of the digital media landscape
- Deep knowledge of brand-focused content marketing and direct-response marketing
2. BA in Communications with 2 years of Experience.
- Dedicated SEO and content outlining experience in the digital marketing space
- Experience using web analytics tools such as Google Analytics
- Experience using SEO tools such as Search Console and SEMrush
- Experience implementing on-page and off-page SEO optimizations
- Experience performing keyword research for planning content throughout the customer buying cycle
- CTA optimization experience
- Attention to detail to deliver the best possible outcome
- Prioritizing and working on multiple projects at once
- Ability to work with limited direction and still execute well
3. BA in Journalism with 2 years of Experience.
- Experience creating multi-channel content within a marketing and / or communications function
- Experience with content and communications channel optimization, brand consistency, personas, segmentation and localization, analytics, and measuring performance against expectations
- Experience working with media outlets to build and maintain media relations
- Passion for new technology tools to stay abreast of the latest platforms, current trends, and developments
- Project coordination and organizational skills to manage editorial schedules, calendars and deadlines
- Computer skills in MS Office (Outlook, Word, Excel, PowerPoint, Project), Adobe Creative Suite
- Interpersonal, influential, and oral/written/presentation communication skills to create compelling messaging for target groups and stakeholders, and to develop written content for news and web communications, research stories, and interview subjects
- Has a keen understanding, love, and ability to produce content strategy from scratch
- Exceptional project management and production skills
4. BA in English with 5 years of Experience.
- Excellent written, verbal, and organizational skills.
- Strong attention to detail and experience managing confidential or proprietary information.
- Broad functional experience in areas of content development, multimedia, project management, change management, and human resources.
- Proven experience in planning, researching, writing, editing and coordinating production of internal communications.
- Strong interpersonal skills, maturity and good judgment and experience communicating with a diverse range of individuals.
- Critical thinking skills and the ability to analyze complex information and develop strategic insights and recommendations.
- Proficient with digital communications tools including email platforms, content management systems, Microsoft Office Suite and analytics.
5. BA in Public Relations with 6 years of Experience.
- Proven record of managing multifaceted, global content projects with tight deadlines
- Experience in creating soft and dense content for multiple channels
- Experience in developing content for retail customers
- Previous experience with marketing automation tools, preferably Pardot
- Self-driven, goal-oriented, independent, proactive and accountable
- Excellent interpersonal, verbal and written communication skills
- Comfortable to work at a fast-paced and deadline-driven environment
- Willing to learn and share knowledge with others and comfortable participating in cross-functional teams, building relationships of mutual trust
- Dynamic, navigating easely through different subjects, solutions and areas of the e-commerce business and from strategy to operational activities
- Specialist in building narratives that are engaging, educational and that drives users to take desired actions
- Creative and well-informed, with good references and ideas to share
- Resilient, with energy to create and implement content initiatives that fulfills the goals of the company.
6. BS in Business Administration with 4 years of Experience.
- Experience in online editorial, digital, social media and/or content marketing in the luxury fashion or lifestyle sector
- Digital marketing skills including email marketing, social media management, digital advertising, SEO and web traffic metrics
- In-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios and KPIs
- Demonstrated experience managing research and data reports
- Excellent writing and storytelling skills with ability to adjust written tone and voice to match customer, Photo, video, audio skills
- Proficient in Adobe suites (Illustrator, InDesign and Photoshop) considered an asset
- Proficient in Microsoft suites (Word, PowerPoint and Excel)
- Meticulous researcher, fact-checker, and copy editor, with the ability to self-edit and multitask
- Team player, detail oriented, organized and disciplined, with powerful work ethic and excellent multitasking and time-management skills
- Experience in managing partnership and ecosystems and marketplaces
7. BA in Advertising with 5 year of Experience.
- Experience with Adobe Photoshop, After Effects (or Apple Motion) and Apple Final Cut Pro X software on Mac computers, and the knowledge to recommend other software and hardware to increase product appearance.
- Skilled in photography and videography to work on a team supporting various communication campaigns and programs.
- Knowledge of communication principles, methods, practices and techniques to develop public affairs projects aimed at enhancing the understanding of groups or individuals opposed or indifferent to significant aspects of the agency.
- Ability to prepare and/or edit written captions, cutlines and other written supporting products, ensuring proper use of English grammar, spelling, and punctuation.
- Experience in content creation using Office Suite, Adobe Creative Cloud, and other design and media tools
- Experience with WordPress or other CMS systems
- Ability to explain technical concepts to end-users, create documents and presentation and be able to effectively communicate ideas
- A pleasant and charming personality with an ability to engage prospective customers through various medium
- Creative, inventive and out-of-box thinker
- Strong desire to pursue a challenging career in digital marketing for software products
8. BS in Digital Media with 3 years of Experience.
- Experience in content management on an enterprise class CMS.
- Experience with Adobe Experience Manager (AEM) or similar content management systems, content publishing experience.
- Experience working on multi-site, multi-lingual web environments.
- Experience in a B2B enterprise organization
- Experience with digital analytics platforms (i.e. Google Analytics, Google Data Studio, etc).
- Proven experience with HTML and CSS - ability to write new code, trouble shoot and optimise existing code
- Experience producing emails and landing pages using Pardot or other marketing automation platforms.
- Experience using a project management tool to manage tasks and delivery deadlines.
- Keen eye for details (i.e. proofreading, checking own work).
- A willingness to learn and a passion for new digital trends.
- Strong written and verbal communication skills.
- Ability to work as part of a geographically disperse team.
- A self-starter with proven organisational and task management skills and a flexible approach to work.
9. BA in Creative Writing with 2 years of Experience.
- Must have experience in content creation.
- Proven ability to understand digital media.
- Excellent organizational and administrative skills.
- Able to communicate and provide feedback effectively to others.
- Strong written and verbal communication skills.
- Ability to work in a hybrid remote office environment.
- Ability to handle multiple tasks effectively and meet deadlines.
- Practical experience with HTML, CSS, and any CMS
- Ability to recognize errors and inconsistencies in content
- Excellent attention to detail and strong organizational skills to manage multiple work requests and projects
- Ability to independently prioritize workload
- Ability to work in a fast paced environment turn around analysis and provide answers to business partners quickly