WHAT DOES A CONTENT SPECIALIST DO?

Published: September 4, 2024 - The Content Specialist develops and implements metric-driven, audience-focused social media strategies aligned with business goals. Leverages data and analytics to refine content placement and optimize creative treatments across platforms. Stays updated on digital communication trends, ensuring engaging, on-brand content is delivered in collaboration with designers and other stakeholders.

A Review of Professional Skills and Functions for Content Specialist

1. Content Specialist Duties

  • Copywriting: Master copywriting and editorial needs for Marketing to deliver the Marketing Communication plan
  • Brand Consistency: Ensure that communication meets the brief and is consistent with tone of voice and brand identity
  • Content Creation: Support the process of creating integrated Marketing content for digital channels (including email, web, app, and social)
  • Collaboration: Collaborate with the customer engagement team to develop local content solutions for the common CRM customer offerings (IKEA Family and IKEA for Business loyalty programs)
  • Content Review: Responsible for reviewing content assets and providing feedback to digital channel specialists
  • Performance Measurement: Measure performance of content to optimize and improve KPIs
  • Stakeholder Cooperation: Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus, and maximize impact
  • Initiative Support: Support all initiatives within and outside commercial included in the agreed communication plan

2. Sr Digital Content Specialist Details

  • Content Accuracy: Ensure that website content is accurate, consistent, complete, and adheres to the digital publishing guide, and editorial, SEO, and brand standards
  • Content Creation: Create, edit, review pages and align marketing, educational, product, support, and search content using best practices for campaigns, NPIs, integration projects, and routine maintenance of business
  • Customer-Centric Writing: Write/edit/compile/advocate for content that is customer-centric and engaging. Take the lead on new product introductions, ensuring that they occur on schedule with all marketing, educational, and collateral in place for launch
  • Digital Capabilities: Focus on new digital capabilities/features (e.g. 3D product tours), website redesigns, as well as educational and informational content build-out as a long-term strategy for improving the customer experience and buying journey
  • Content Direction: Provide direction to other content developers and partners
  • Subject Matter Expertise: Act as the subject matter authority for tactics that excel digitally while also being able to speak and present content in a manner that appeals to scientists
  • Content Strategy: Work independently to develop web content strategy and to lead, coordinate, and prioritize tactics and projects, ensuring on-time and on-budget delivery
  • Customer Feedback: Analyze internal and external customer needs, addressing customer feedback, and participating in voice of customer studies and content optimization projects to improve the presentation of content
  • Collaboration: Communicate and collaborate effectively with business partners in meetings, use content tracking systems, and present regularly on highlights at office hours/town halls

3. Content Specialist Responsibilities

  • Collaboration: Collaborate and work closely with the Content and Marketing team to understand content strategy and use best practices to create social content that can engage users/audiences
  • Social Content Creation: Work with the Social team on a daily basis to create social content on platforms such as Facebook, TikTok, Instagram
  • Content Promotion: Work with the Content team to select content to promote on the platform on a daily/weekly/monthly basis
  • Creative Collaboration: Work with video editors and graphic designers to create engaging promos for content on TrueID
  • Content Support: Support the content team on assigned tasks
  • Technical Requirements: Formulate market data technical requirements with the aid of technical knowledge and market data knowledge
  • Quality Assurance: Create quality assurance rules and further develop quality assurance processes and tools
  • Design & Configuration: Design and configure derivative attributes and certify endpoints
  • Data Quality Improvement: Consult the developers for the continuous improvement of data quality
  • Error Analysis: Analyze and eliminate error tickets
  • Project Interface: Act as the interface to project and product management

4. Content Specialist Accountabilities

  • Feature Writing: Writing feature articles for the website following Zazzle’s style guide
  • SEO Content: Creating high-quality page and product descriptions for the US site, with a focus on Search Engine Optimization (SEO)
  • Design Review: Reviewing user-submitted designs to ensure the correct usage of titles, tags, and descriptions
  • Merchandising Monitoring: Monitoring user-submitted products and designs for merchandising opportunities
  • Brand Liaison: Liaising with brand partners and US colleagues to add officially licensed merchandise to the Zazzle site
  • Product Development: Developing the Zazzle marketplace by designing, testing, and launching new products
  • Communication: Communicating, both verbally and in writing, in a positive and professional manner, with team members, leadership, and project stakeholders
  • Deadline Management: Ensuring that project deadlines and set targets are met without compromising on quality

5. Content Specialist Tasks

  • Social Media Strategy: Develop, plan, coordinate, and supervise the implementation of social media strategies that are metric-driven and audience-focused, reflecting the business goals and informing go-forward content strategies
  • Content Creation: Create and manage content (visual, video, text) optimized for social platforms, specifically Website, YouTube, LinkedIn, Facebook, Instagram, Twitter, Snapchat, TikTok & Snack Video
  • Data-Driven Practices: Use data and analytics to develop best practices for creative treatments, landing experiences, and content placement
  • Trend Monitoring: Stay abreast of emerging tools and trends in the digital communications and social media arena, and identify new strategies and opportunities to further build internal and external audience engagement
  • Content Editing: Edit and approve website content and social posts for audience relevance and tone, including real-time decision-making at various stages of content development
  • Performance Analysis: Analyze the performance of social content and incorporate insights into future content decisions
  • Design Collaboration: Work with designers to ensure content is informative, appealing, and on brand
  • ROI Reporting: Provide regular ROI updates to partners and executives
  • Deadline Collaboration: Be comfortable collaborating in a creative but demanding environment under tight deadlines
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