WHAT DOES A CONTENT PRODUCER DO?

Published: August 19, 2024 - The Content Producer excels in creating dynamic live-action and voice-driven content tailored for marketing and public relations efforts. This role involves close collaboration with internal teams to refine and finalize footage, ensuring alignment with the creative vision and production standards. Additionally, the Content Producer plays a critical role in sourcing music and voice talent through external vendors to enhance high-end video productions, while also keeping abreast of industry trends to continually innovate and captivate audiences.

A Review of Professional Skills and Functions for Content Producer

1. Content Producer Duties

  • Copywriting: Research, write, and edit compelling and engaging copy for various media and formats (brochures, web, email, social media, blog posts, podcasts, etc.).
  • Content Development: Research and develop original on-brand copy for blog articles.
  • SEO Writing: Adhere to best-practice SEO-writing techniques, including keyword integration and organic research.
  • Proofreading: Proofread marketing copy to ensure brand compliance, tone of voice, messaging, quality, and accuracy.
  • Production Planning: Support the planning, scheduling, creative briefing, and production of international photo and video shoots.
  • Art Direction: Share the responsibility for the art direction of photo and video shoots, taking creative responsibility.
  • Logistics Management: Manage the logistics and operations throughout the shoot.
  • Digital Asset Management: Own and manage the digital asset management library, train users, and manage licenses.
  • Video Editing: Work with existing video content to produce social media cutdowns, videos for paid media advertising, and videos for internal audiences.

2. Digital Content Producer Details

  • Story Packaging: Identify the most interesting stories New York Post partners have to offer and package them to run on website and other digital platforms.
  • Multimedia Enhancement: Enhance the presentation of stories through the use of photos, video, and other multimedia content.
  • Headline Writing: Write smart, pithy headlines that grab readers’ attention.
  • Digital Discovery: Use social media and digital tools for news gathering and discovery.
  • Traffic Monitoring: Monitor traffic and overall site metrics.
  • Digital Asset Creation: Responsible for creating all digital marketing visual assets, including weekly email campaigns and flows, some social posts, web pages, campaign landing pages, contest pages, and paid media ads, both static and motion, based on the brand style guide.
  • Visual Sourcing: Source inspiration images and video within and also outside of the fragrance/beauty vertical for social platforms.
  • Customer Journey Visualization: Understand the customer journey and can visually guide a user from brand introduction to loyal customer.
  • Creative Development: Gather design references and create mood boards/animatics to communicate/pitch ideas.
  • Digital Communication Management: Own day-to-day, hands-on execution of website, email, and SMS communication: managing weekly site updates and building email campaigns and flows.

3. Content Producer Accountabilities

  • CMS Management: Create, update, and maintain web content in CMS applying digital best practices for page layout.
  • SEO Content Creation: Conceptualizes, drafts, executes, and maintains SEO friendly digital content with primary audiences in mind.
  • Engagement Optimization: Identify opportunities and propose solutions to drive traffic and increase engagement.
  • Data Analysis: Analyze and leverage data-driven insights to help support the overall digital marketing strategy and improve lead conversion.
  • Quality Control: Monitor content on the live site(s) for quality control, escalating any bugs visible to audiences to development teams for fixing.
  • CMS Expertise: Serve as CMS expert with a deep understanding of platform functionality and a plan to continually enhance the platform.
  • SEO Collaboration: Partner with other subject matter experts to execute actions based on SEO recommendations and assist with analytics tagging implementation in order to improve key page metrics.
  • Process Improvement: Assist the team in developing, documenting, and improving editorial and production processes.
  • Team Collaboration: Collaborate with a small global team of web producers, prioritizing site updates and other activities to align with the corporate strategy and business goals, ensuring expectations are met or exceeded.
  • Digital Copywriting: Copywriting for digital mediums.

4. Content Producer Functions

  • Content Development: Develop a range of content that embodies the spirit of Tesla across a number of mediums and types while adhering to Tesla’s visual standards.
  • Production Management: Manage the full cycle of production from input for concept visualization, script writing, coordination, lighting and sound, and content editing.
  • Collaborative Content Creation: Partner closely with experts in the field, engineering, training, product, and content teams to ensure developing content that delivers the intended message in a fun and engaging manner.
  • Technical Presentation: Present complex technical information in a clear and engaging format, including localization as needed across 23+ markets.
  • Content Hub Management: Create and manage a content hub for EMEA which houses approved off-the-shelf material that can be used by field teams as part of the retail experience but also as needed to communicate with customers and media partners.
  • Process Adherence: Adhere to the intake process which prioritizes content requests across teams and ensures we are delivering content needs in a timely fashion to meet organizational needs.
  • Media Innovation: Propose media solutions and guidelines and push the envelope to continuously shape the standards for content delivery.
  • Content Production: Produce, edit, and contribute to content of all kinds.

5. Original Content Producer Tasks

  • Creative Leadership: Leads creative direction and project management to cross-functional teams, partners, and vendors.
  • Content Production: Produces original content including scripts, outlines, audio/video/photography shot lists, and storyboards for TV commercials, game trailers, Nintendo Direct, etc.
  • Idea Generation: Leads Product Marketing staff in brainstorming creative content ideas in support of product launches and other marketing initiatives.
  • Voice Over Management: Works with Content Lab leads, Production Writer, and producers to cast, source, and find direction for all original content voice-over work, including management of agencies and facilitation of the voice recording process.
  • Collaborative Production: Collaborate with internal teams and campaign committees on the production of content for official websites, in-store and online retail channels, social media platforms, and other initiatives.
  • Strategic Production: Leads the production of strategic and conceptual documentation and prototypes.
  • Agency Management: Works and manages outside agencies to ensure approved original content concepts are well-executed, align with internal expectations of the concept, and deliver on budget within scope.
  • Event Production: Produces live programming such as Nintendo Treehouse Live and competitive gaming events streamed on Nintendo channels and accounts across services like Twitch, YouTube Live, and others.
  • Special Projects: Performs special projects.
  • Staff Development: Train and mentors less experienced staff.

6. Original Content Producer Roles

  • Content Production: Produces live action and voice-driven content for use in marketing and PR materials.
  • Editing Coordination: Works with internal production teams to align on final footage and helps decide the final edit of game-footage segments for all internally-produced content.
  • Budget Management: Learn and understand internal purchasing and budgeting processes to ensure original content has budget support and visibility.
  • Global Coordination: Coordinate with global content production teams on the timing, viability, and localization of marketing assets from a global perspective.
  • Client Consultation: Consults with internal and external clients to determine the specifications and timelines for projects.
  • Vendor Sourcing: Works with outside vendors to source music and voice talent for use in high-end video production.
  • Mobile Content Production: Produces content for native use on mobile and smart device distribution platforms.
  • Trend Communication: Communicates with the Comms team about the latest trends, opportunities, and technology relating to social media for video content and delivery.
  • Trend Awareness: Stays abreast of industry trends and practices and works to continuously evolve ways of working and expand opportunities to engage players with content.
  • Team Inspiration: Keeps the creative and production teams updated and inspired by sharing the latest trends in practices and technology.

7. Partner Content Producer Additional Details

  • Content Partnership Management: Partner with talented Marketplace creators to ensure the efficient production of high-quality franchise-driving content.
  • Technical Support: Provide technical account management support across all phases of content development, ingestion, quality assurance, release, and updates.
  • Collaborative Planning: Collaborate with the Marketing, Marketplace, and Partnerships & Licensing teams to plan out the partner content roadmaps and execute on production and go-to-market plans for the promotional content.
  • Partner Identification: Work with the Marketplace team to identify potential new highly qualified Marketplace partners to add to content production capabilities.
  • Learning Asset Production: Assist the CIPD Learning design team with the production of assets across a range of media.
  • Production Scheduling: Liaise with the Content Production Lead to create production schedules for assets.
  • Content Curation: Curate and repurpose content for different learning products.
  • Content Review: Review and amend content designed by associates or other third parties to ensure it fits with the CIPD Learning house style.

8. Content Producer Essential Functions

  • Archive Management: Search across NBA archive systems for finished content and raw footage, maintaining NBA Africa's video archive.
  • Library Maintenance: Maintain an internal footage library of raw footage and features.
  • Production Brief Implementation: Ability to understand and implement production briefs for quick-turn deliverables.
  • Content Production Assistance: Assist in the production of a diverse range of content to engage fans across all owned and operated regional social channels.
  • Cross-Departmental Support: Work cross-departmentally to provide support for Marketing, Global Partnerships, and Basketball Operations teams, including the production of topical graphics.
  • Research Support: Provide research support, both internally within the NBA archives and externally, to stay abreast of industry innovation.
  • Licensee Support: Fulfill basic licensee requests for additional content.
  • Event Coordination: Coordinate the capturing of content assets at CIPD’s and other external events.
  • Asset Development: Work with the instructional designers to create and amend assets on the learning platforms (Evolve and Learning Hub).
  • Team Collaboration: Work in collaboration with immediate team members and engage with various internal stakeholders across the organization.

9. Digital Content Producer Roles and Details

  • Video Production: Plan, produce, edit, and upload at least 20 videos to YouTube, covering key and specific areas of mental health clinical and academic research and practice.
  • Content Development: Take ownership for strategic planning, storyboard and script development, scheduling, directing, location setting, lighting, sound, and editing video web content for use on YouTube and other digital channels.
  • Platform Optimization: Liaise directly with the team at YouTube to adopt and implement best practices to help ensure that videos are appropriately tagged and amplified in relevant search results.
  • Collaborative Partnerships: Develop relationships and work collaboratively with teams to identify other areas of health and science that may be useful to create digital content for.
  • Opportunity Identification: Work with the teams in identifying key external and news opportunities for digital and video content, using YouTube, social media channels, and supporting press releases.
  • Content Amplification: Maximize the impact of video content online via social media, SEO, and other appropriate channels.
  • Content Analysis: Analyze and evaluate the success of video content and use the data to influence future work.

10. Digital Content Producer Duties and Roles

  • Digital Content Creation: Write and post stories to all WKYC digital/mobile/social platforms.
  • Breaking News Reporting: Report news as it happens online (strong breaking news skills) and generate digital traffic through social media and SEO skills.
  • Media Monitoring: Monitor news releases, Facebook, Twitter, Instagram, and other online news sources.
  • Social Media Mining: Use social media mining tools to discover unique content.
  • Content Coordination: Work with all newsroom departments on content coverage, broadcast-digital coordination, and social listening.
  • Live Stream Coordination: Coordinate live streams of news events with a heavy emphasis on breaking news.
  • Story Identification: Identify compelling, unique stories and user-generated content of interest to the audience.
  • Enterprise Reporting: Create enterprise stories for all WKYC platforms.
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