WHAT DOES A CONTENT DEVELOPER DO?
Published: August 14, 2024 - The Content Developer specializes in constructing simulated building assemblies and managing electronics setups for video production, including lighting and camera arrangements. This position engages in on-site production of audio and video demonstrations across various locations, including factories and construction sites, while coordinating with vendors for audio narration. This role handles the collection and editing of media such as photos, graphics, and videos, alongside script creation and review, ensuring alignment with industry best practices for training content development.
A Review of Professional Skills and Functions for Content Developer
1. Content Developer Duties
- Coordination: Coordinate with Genpact’s Analytics Service Line teams, Data Science team, and Industry Verticals to ensure all certification and learning assets are created with a coherent learning path beneficial to customers.
- Content Design: Design, curate, and publish the highest quality experiential content for Data & AI audiences, including creating experiences, text, videos, and interactive activities.
- Documentation Management: Create, write, and manage user documentation for data science products and solutions.
- Cross-Functional Collaboration: Coordinate with cross-functional teams to determine content needs and explore new areas of content creation.
- Feature Assessment: Assess and document new and upcoming product features in the Data Science solutions.
- Solution Documentation: Draft and review solution design and requirements documents.
- Style Guide Management: Draft and manage corporate style guide and terminology conventions.
- Content Execution: Coordinate with Service Lines and Industry Verticals to execute content features.
- Process Execution: Execute internal processes to create documentation and content.
- Communication Development: Develop print, electronic, and web communication to support company goals and client needs.
- Publication Support: Support company publications and information dissemination.
- Research and Information Collection: Research and collect information for departmental and company communications.
2. Content Developer Details
- Audience Analysis: Understand learner audience and scope of learning from documented Training Needs Analysis.
- Learning Material Creation: Create engaging learning materials using authoring tools such as Articulate Storyline 360, Rise, Captivate, WalkMe, etc.
- Collaboration: Collaborate with subject matter experts to identify the target audience, roles, and responsibilities, and design the curriculum to address the learner needs.
- Content Writing: Write creative and effective learning objectives, instructional content, audio, and video scripts.
- Storyboarding: Storyboard instructional content and visualize graphics.
- Design Collaboration: Collaborate with designers on the look and feel of the learning course.
- Engagement Development: Develop exercises and activities that enhance learner engagement.
- Digital Content Development: Develop digital learning content using modern experience design technologies such as Augmented Reality and Virtual Reality (AR/VR).
- Assessment Design: Devise modes of assessment, such as tests or quizzes, to measure the effectiveness of the course.
- Feedback Implementation: Address changes and feedback to course deliverables in a timely manner.
- Project Documentation: Maintain project documentation and course folders.
3. Content Developer Responsibilities
- Simulated Assembly Construction: Build and construct simulated building assemblies and video backdrops for video demonstrations.
- Electronics Setup: Set up electronics for video production (lights, cameras, accessories).
- Video Demonstration: Conduct video demonstrations in accordance with storyboards, scripts, and tutorial descriptions.
- Media Collection and Editing: Collect, create, and edit photographs, graphics, and videos to be embedded in training.
- On-Site Production: Produce audio and video product demonstrations at on-site locations in factories, warehouses, and construction sites.
- Set Management: Setup and breakdown of video sets (cameras, backgrounds, lighting, seating, props, etc.) and presentation rooms.
- Scheduling: Schedule people needed to participate in videos, audio, etc.
- Vendor Coordination: Coordinate audio narration with external vendors.
- Video Hosting: Host instructional videos.
- Information Collection: Collect information on products or topics for training, utilizing marketing sell sheets, product data sheets, how-to guides, and subject matter experts from Marketing, Research and Development, and Technical Services.
- Script Review: Review and create scripts based on LATICRETE and general training best practices.
4. Content Developer Job Summary
- Initiative: Take initiative, gather documentation requirements, analyze the documentation of competitors, plan documentation efforts, and prioritize across multiple deliverables.
- Technical Writing: Use technical writing expertise to plan and create a new set of highly technical content.
- Content Development: Set content can include APIs, end-to-end scenarios, how-to’s, conceptual articles, quickstarts, tutorials, training modules, and architectural-related content.
- Technology Adaptation: Learn about new technologies and develop content using language easily understood by customers, applicable to customers’ success, and easily localized by the translation team.
- Cross-functional Collaboration: Work closely with engineering, customer support, and marketing teams to understand customer goals, needs, and pain points.
- Prioritization: Use customer and partner feedback, as well as data about the product and content usage to prioritize the most important work.
- Project Coordination: Help focus everyone’s efforts on a cohesive direction and ensure deliverables meet required deadlines.
- Content Improvement: Refine and improve documentation plans and content through customer feedback, testing, and by keeping current with the ever-evolving technological landscape.
- Tutorial Creation: Assemble tutorials utilizing PowerPoint and video editing software (Adobe Creative Cloud).
- Q&A Development: Create Q&A based on course curriculum.
- Content Publishing: Publish content to hosting networks (Brainshark, Workday, YouTube, Social Media, etc.).
- Quality Assurance: View content to ensure a seamless viewing experience by learners.
- Feedback Integration: Collect feedback from users on content and delivery, incorporate feedback in future projects and update current content.
5. Content Developer Accountabilities
- Task Management: Independently work from a task queue, with a wide variety of campaign-related tasks to complete daily.
- Communication: Communicate within task management/time tracking/project management tools.
- Quality Assurance: Proactively quality check, troubleshoot, and identify root cause for potential delivery issues.
- Integration Development: Build integrations for real-time lead delivery.
- Reporting: Create and deliver customer-specific reporting.
- Performance Monitoring: Provide performance or pacing monitoring for delivery team or customer review.
- Digital Learning Design: Design, develop, and deploy digital learning materials and other key solutions as part of a blended learning approach to meet requirements.
- Distance Learning Development: Develop and deliver distance-learning products and packaged offerings for customers.
- Learning Intervention Delivery: Deliver and produce new learning interventions with support from internal subject matter experts and stakeholders.
- Digital Learning Integration: Integrate other digital learning mediums, such as video, discussion forums, and Miro activities into the Content Management System to further improve distance learning provision solutions.
- Strategic Support: Support the wider implementation of Emergn’s Product and Strategy Team goals and objectives.