CONTENT ANALYST RESUME EXAMPLE

Published: August 13, 2024 - The Content Analyst is tasked with analyzing audience segments and cohorts, conducting series analysis to support the creative team in tracking audience retention and engagement, and performing data-driven analysis of key performance indicators to enhance content development. Responsibilities also include creating detailed presentations that guide decision-making, continually assessing industry trends, and maintaining a comprehensive understanding of competitive dynamics. This role encompasses the entire data process from sourcing and validating to analyzing and reporting, ensuring the accuracy and timeliness of financial data provided to Refinitiv products, and involves direct interaction with external clients to secure necessary data.

Tips for Content Analyst Skills and Responsibilities on a Resume

1. Content Analyst, Uber, San Francisco, CA

Job Summary:

  • Establish content goals and performance metrics with a view to ongoing content optimization
  • Conduct current state analyses, competitive analyses and market, buyer, and content analyses through data collection, first-hand research, interviews, and third-party sources
  • Analyze data and compile dashboards and reports that articulate insights and provide clear content strategy direction
  • Understand client goals and audience and recommend user experience and content strategies that will result in user engagement
  • Build web pages in AEM or other content management systems
  • Migrate and/or edit web page content following established content management workflows and editorial style guide
  • Upload, organize and tag digital assets in AEM DAM or other digital asset management systems
  • Conduct web page QA in order to validate that it meets functional, presentation, search and editorial requirements
  • Resolve queries from customers via helpdesk or from frontlines and business
  • Plan and fulfill data enhancements and quality improvement project activities
  • Maintain documentation of work procedure


Skills on Resume: 

  • Content Strategy (Hard Skills)
  • Data Analysis (Hard Skills)
  • Competitive Research (Hard Skills)
  • Client Engagement (Soft Skills)
  • CMS Proficiency (Hard Skills)
  • Quality Assurance (Hard Skills)
  • Digital Asset Management (Hard Skills)
  • Project Planning (Hard Skills)

2. Content Analyst, Pinterest, San Francisco, CA

Job Summary:

  • Analyze the audience segment and cohorts to identify new programming needs
  • Perform in-depth series analysis to help the creative team track audience retention and engagement
  • Conduct thoughtful, data-driven analysis of key performance indicators to determine areas for optimization and improvement in content development
  • Create insightful presentations that summarize analysis to influence decision-making in Content Planning
  • Conduct ongoing analysis of industry trends to develop a deep understanding of competitive threats and opportunities
  • Work end-to-end process from sourcing the data, validating the accuracy of data received from various sources, analyzing, processing and entering the data on various databases
  • Take responsibility for financial data quality, accuracy, timeliness, and completeness. 
  • Ensure the quality and time-efficient production of financial information to Refinitiv products
  • Follow established controls and local/global work procedures.
  • Contact external clients/market sources to request for the data


Skills on Resume: 

  • Audience Analysis (Hard Skills)
  • Series Analysis (Hard Skills)
  • Data-Driven Insights (Hard Skills)
  • Presentation Skills (Soft Skills)
  • Industry Trend Analysis (Hard Skills)
  • Data Management (Hard Skills)
  • Financial Data Quality (Hard Skills)
  • Client Communication (Soft Skills)

3. Content Analyst, Tesla, Palo Alto, CA

Job Summary:

  • Proofreads HealthStream’s and Partners’ content.
  • Verifies content integration and flow on HealthStream’s applications.
  • Verifies content compatibility across browsers and mobile devices per requirement.
  • Reports any issues found to the content operations team.
  • Work closely with Onsite and Offshore content groups.
  • Performs weekly content regression across different test environments.
  • Log, track, and verify the resolution of software defects.
  • Manage multiple projects and meet deadlines amid shifting priorities, working both independently and in a team environment.
  • Writing test plans, test procedures, and expected results to contribute to the successful testing of content projects.
  • Performing CPR (Cardiopulmonary resuscitation)
  • Producing original and accurate content about the economic, technological and cultural landscape of Latin America
  • Handle daily writing, editing and translation activities, always keeping an eye on deadlines
  • Creation and coordination of special content projects/initiatives


Skills on Resume: 

  • Content Proofreading (Hard Skills)
  • Content Integration (Hard Skills)
  • Cross-Browser Testing (Hard Skills)
  • Issue Reporting (Hard Skills)
  • Team Collaboration (Soft Skills)
  • Project Management (Soft Skills)
  • Test Plan Development (Hard Skills)
  • Content Creation (Hard Skills)

4. Content Analyst, Reddit, San Francisco, CA

Job Summary:

  • Create editorial content for the French market (research reports, Blog Articles and Case studies), in accordance with the company´s main Digital Market’s brands.
  • Deliver on-time, high-quality and engaging content to ensure they meet the needs of the target audience (small to midsize businesses).
  • Stay ahead of trends by using industry knowledge and research.
  • Conduct interviews with stakeholders to illustrate both challenges and solutions in the market.
  • Work together with key Marketing and Content stakeholders to build an impactful Editorial Content Plan aimed at growing website traffic and improving user engagement.
  • Work directly with the company's network of French External contributors to improve quality.
  • Research and tailor content to software market/categories and write authoritatively to French readers in order to provide actionable advice that aids in solving pressing business challenges.
  • Assist the team in editorial tasks and come up with ideas to improve workflows.
  • Processing and curation of copyright data.
  • Check Quality assurance and the development and implementation of new and improved workflows and processes.
  • Maintaining, updating, and improving the Gracenote Works database that powers the consumer product and ultimately the end-user experience.


Skills on Resume: 

  • Editorial Content Creation (Hard Skills)
  • Content Quality Assurance (Hard Skills)
  • Trend Analysis (Hard Skills)
  • Stakeholder Interviews (Soft Skills)
  • Collaborative Planning (Soft Skills)
  • Market Research (Hard Skills)
  • Workflow Improvement (Soft Skills)
  • Copyright Management (Hard Skills)

5. Content Analyst, Hulu, Santa Monica, CA

Job Summary:

  • Conducting content audits and analyses
  • Assembling and analyzing data from the voice of customers (surveys, interviews, support inquiries, remote usability testing, etc.).
  • Assembling and analyzing data from competitive research and industry trends.
  • Assembling and analyzing product and marketing data from client-specific sources such as CRMs.
  • Provide a data-informed perspective on defining customer/user/audience needs, journeys, and segments.
  • Coordinate ongoing content evaluation and testing to inform content governance, experimentation, reporting, and optimization for clients.
  • Support our independent research such as Content Operations + Leadership
  • Support our benchmarking and trends research using product data.
  • Collaborate with our associates and project managers to make customers successful.
  • Occasionally assist with analyzing the performance of content across our digital presence.


Skills on Resume: 

  • Content Auditing (Hard Skills)
  • Customer Data Analysis (Hard Skills)
  • Competitive Research (Hard Skills)
  • CRM Data Analysis (Hard Skills)
  • User Experience Insights (Soft Skills)
  • Content Evaluation (Hard Skills)
  • Research Support (Soft Skills)
  • Collaboration (Soft Skills)

6. Content Analyst, Snap Inc., Santa Monica, CA

Job Summary:

  • Creates, compiles, and edits written content on an assignment basis for inclusion in new products, free publications for subscribers, existing products, newsletters, webinars, videos, and company websites
  • Organizes existing content into searchable libraries using network directories and/or content management systems
  • Writes plain language overviews of various human resource issues, employment laws, and management topics to support the creation of white papers, educational videos, training programs, compliance manuals, and e-learning modules
  • Conducts internet-based research to identify trends and developments of interest to the target audience
  • Serves as a critical member of a Content Management workgroup within the broader Content Strategy & Development team
  • Attends weekly meetings pertaining to Content Management and Value Creation
  • Hires freelancers to contribute content to various assigned publishing projects
  • Engages with an existing network of freelance contributors and subject matter experts (SMEs) on an assignment basis
  • Serves as a producer of quarterly live webinars on employment law topics, working with internal and external talent
  • Collaborates with graphic designers on layout/presentation of written content
  • Leads weekly meetings pertaining to webinar planning, execution, and re-distribution
  • Outsources content projects to a network of freelance contributors (subject matter experts) on an ongoing and/or as-needed basis


Skills on Resume: 

  • Content Creation (Hard Skills)
  • Content Organization (Hard Skills)
  • Research Skills (Hard Skills)
  • Content Management (Hard Skills)
  • Freelancer Coordination (Soft Skills)
  • Collaboration (Soft Skills)
  • Webinar Production (Hard Skills)
  • Project Outsourcing (Soft Skills)

7. Content Analyst, Cisco, San Jose, CA

Job Summary:

  • Reviews and approves various customer publications to ensure quality and accuracy
  • Responsible for ensuring that all content projects and new product projects are completed on time and on budget as specified by the Director of Research.
  • Contributes ideas for new publications, resources, and e-learning content based on market developments
  • Ensures the accuracy and currency of all existing content used in products and promotional materials
  • Performs various project coordination functions related to product revisions and improvements
  • Assists with the creation of product presentations for internal promotional efforts and training programs
  • Functions as part of a team that monitors government agencies responsible for enforcing employment laws
  • Works closely with the Publications Manager to ensure on-time completion of time-sensitive publications
  • Compiles facts, statistics, and existing government materials relating to the workplace for inclusion in web content, new product projects, and marketing copy
  • Assists the Director of Research with additional product management projects on an as-needed basis.


Skills on Resume: 

  • Content Review (Hard Skills)
  • Project Management (Soft Skills)
  • Content Ideation (Soft Skills)
  • Content Accuracy (Hard Skills)
  • Project Coordination (Soft Skills)
  • Presentation Development (Hard Skills)
  • Regulatory Monitoring (Hard Skills)
  • Team Collaboration (Soft Skills)

8. Content Analyst, Oracle, Redwood City, CA

Job Summary:

  • Evaluate, correct, enrich and approve product content data utilizing the Product Content Management (PCM) and SAP systems ensuring that all product information adheres to the 3 Cs such as Consistent, Complete, and Correct.
  • Gain and maintain knowledge of the competition, industry trends, and technical aspects of specific product lines.
  • Maintain taxonomy structure and data configuration ensuring consumers can easily find products on Ace’s consumer and retailer websites.
  • Communicate regularly with the retailer community on data-related changes through postings, retailer group meetings, or individual emails.
  • Identify the root cause of data errors causing inconsistencies or inaccurate data. 
  • Train the appropriate teams within Ace and its vendor community on the error and solution. 
  • Create procedures to ensure all processes are being followed. 
  • Work to correct the issue through new or updated procedural documentation and training or creating IT enhancement requests.
  • Audit new item approval and maintenance changes as completed by external partners. 
  • Found, updated, or created new SOPs and trained partners on the procedure. 
  • Continue to monitor until the issue is fully resolved.
  • Lead small projects as they arise. 


Skills on Resume: 

  • Content Data Management (Hard Skills)
  • Industry Knowledge (Hard Skills)
  • Taxonomy Management (Hard Skills)
  • Effective Communication (Soft Skills)
  • Root Cause Analysis (Hard Skills)
  • Training and Development (Soft Skills)
  • Process Improvement (Soft Skills)
  • Project Leadership (Soft Skills)