WHAT DOES A CONTENT EXECUTIVE DO?
Published: August 15, 2024 - The Content Executive crafts engaging, audience-specific content across various platforms including blogs, social media, websites, and emails, utilizing a versatile writing style to produce everything from campaign materials to operational communications. This role involves collaborating with both internal and external stakeholders to generate innovative content ideas, managing a content calendar, and ensuring all content adheres to established style guides. Additionally, the executive supports internal communications, simplifies complex topics into compelling content, and aids in the creation of diverse content assets such as visuals, infographics, and videos for publication on digital and traditional mediums.
A Review of Professional Skills and Functions for Content Executive
1. Content Executive Duties
- Content Creation: Creating high-quality engaging content for the WHSmith Digital touch points.
- Collaboration: Work closely with the Head of the Department to develop content and collaborate on social media strategies.
- Content Development: Creation of product descriptions, range overviews, profile and brand pages, site and email copy, social assets, and blog content.
- Creative Direction: Bring ideas to the table and help steer our agenda and targets.
- Copywriting: Copywriting in response to briefed content requirements.
- Analytics Monitoring: Using analytical tools to monitor the successes and engagement levels for different types of content, reporting based on analytics, and proposing where improvements can be made.
- SEO Optimization: Ensuring that all content is produced to meet SEO targets.
- Trend Monitoring: Constantly monitor peers and similar outlets to keep in front of new content trends and opportunities.
- Research: Perform primary research for all medical & consumable products.
- Data Entry: Collect and enter data in the database.
- Content Accuracy: Ensure accuracy in content as per the designated guidelines.
2. Content Executive Details
- Industry Knowledge: Build a deep knowledge base of the Gaming industry, and identify top-performing suppliers, rival operators, key innovators, and rising stars.
- Opportunity Evaluation: Evaluate what the right opportunities are for us to progress and what we should say no to.
- Collaboration: Work with Design and Commercial teams to create new and entertaining experiences true to the Paddy Power brand.
- Data-Driven Decision Making: Be data-driven and insight-led, conducting the relevant research and using customer insight to make decisions, and providing regular updates on content and product performance.
- Content Curation: Collate the best content proposition in the UK, supporting the Content and Product Manager in delivering a best-in-class roadmap of games from our in-house and 3rd party suppliers.
- Content Optimization: Own and optimize Paddy Power content positioning and site layouts, ensuring our sites & apps always present an engaging array of content fit to the customer's needs.
- Customer Support: Own relationships with Operations to ensure the resolution of customer queries and issues relating to Paddy Power content.
- Content Merchandising: Identify how to bring our content to life through merchandising and new features & functionality, seeing through ideas to delivery throughout the product lifecycle.
- Personalization: Leverage personalization capabilities to drive commercial performance by ensuring that customers see the right content at the right time, and merchandised appropriately.
- Stakeholder Management: Understand the needs of stakeholders and contribute to prioritization decisions based on customer insight, data, commercial performance, regulatory requirements, and the competitive market context.
- Analytics Reporting: Use analytical tools plus Google Analytics to report on Content and CRO performance.
- Website Management: Oversee the company’s main website content to ensure content plans, campaigns, brand and editorial, SEO is in line with strategy.
3. Content Executive Responsibilities
- UX Design: Defining flat plans and UX for all major printed publications and key webpages.
- Editorial Strategy: Overseeing and driving forward the editorial strategy for these publications.
- Compliance: Ensuring all copy is factually accurate, up-to-date, and compliant by adhering to approval processes.
- Copywriting: Writing channel-appropriate copy for digital and print materials, including publications, webpages, video scripts, campaigns, emails, and presentations.
- Guideline Oversight: Oversight of US editorial guidelines in close collaboration with the Content-Editor (who will manage these guidelines on a day-to-day basis).
- Content Innovation: Developing innovative and fresh story ideas and finding compelling new ways to engage with our key audiences.
- Creative Collaboration: Liaising with the Senior Head of Creative Services to ensure that all content meets approval processes, is delivered within schedule, and is fit for purpose.
- Design Integration: Working closely with the Design team to ensure that design and content work together as effectively as possible to achieve the overall objectives of each brief.
- CSR Content: Be part of the Corporate Social Responsibility content working group to identify and write our US CSR stories.
- Market Collaboration: Collaborating thoroughly with the Sales and Admissions teams to ensure market needs and demands are factored into editorial and UX.
- US Content Guidance: Guiding UK-based colleagues on US terminology, messaging, and tone of voice.
- Business Alignment: Ensure all efforts underpin business needs and priorities while adhering to partner guidelines.
4. Content Executive Job Summary
- Content Creation: Create engaging audience-specific content, supported with a real talent for writing.
- Adaptive Writing: Adaptive style and can move seamlessly between blogs, social, website, email, campaign materials, newsletters, PR, events, collateral, operational comms, and internal.
- Stakeholder Collaboration: Create and work with a network and internal and external stakeholders to generate content ideas.
- Content Understanding: Understand all formats of digital and traditional content.
- Style Guide Management: Create, own, and apply content style guide.
- Calendar Management: Manage content calendar.
- Internal Communication: Support for internal comms activities.
- Customer Communication: Creating great customer/operational comms.
- Content Publishing: Work with website and social media platforms to publish content.
- Asset Creation: Support the creation of content assets e.g., visuals, infographics, video.
- Simplification: Take the complex and create something simple and engaging.
5. Content Executive Accountabilities
- Content Creation: Create compelling content to help grow Intigriti’s company brand within the cybersecurity industry (blogs, webinars, social posts, datasheets, guest posts).
- Sales Enablement: Assist with ad-hoc sales enablement documents.
- Translation Coordination: Help coordinate the translations of Intigriti’s English content into French and German.
- Copywriting: Contribute towards Intigriti marketing campaigns from a copywriting perspective.
- Social Media Management: Manage Intigriti’s LinkedIn account and explore opportunities on other B2B social platforms.
- Freelance Coordination: Coordinate Intigriti’s freelance writers.
- Content Analysis: Analyse content performance and optimise it for success.
- Stakeholder Communication: Follow the flow of external and internal information, including communications with key stakeholders.
- Supply Chain Operations: Perform tasks related to Supply chain operations.
- Product Mapping: Work on mapping medical product molecules, descriptions, variants, etc.
- SEO Collaboration: Work closely with the SEO Agency and internal SEO Executive to deliver on-page optimization and focus on increasing organic traffic.
- Digital Content Governance: Support the Digital Marketing Manager in governing all digital content platforms, and implementing the content strategy to drive results.