CONTENT MANAGER JOB DESCRIPTION

As a Content Manager, you'll lead accurate content presentation across platforms, implementing Google Tag Manager for measurement. Your role involves collaboration with various teams, crafting B2B content, and driving customer engagement through impactful storytelling, with success measured by metrics like lifetime customer value and satisfaction. Join our dynamic team to shape brand identity, innovate in content strategies, and contribute to a positive customer experience.

An Overview of Content Manager Job Description Responsibilities and Qualifications

1. The Content Manager will play a crucial role in crafting an editorial strategy for content (text, video, and audio) and establishing a team to oversee its publishing life cycle. This seasoned professional will offer guidance to create outstanding, informative, and engaging content aimed at captivating our target audience and cultivating a brand grounded in thorough research. The individual will undertake various responsibilities, such as reviewing proofs, defining publication objectives, creating content, brainstorming content ideas, mentoring the team, implementing technological solutions, and overseeing the entire content life cycle. This resource will exhibit a keen attention to detail and possess the expertise to effectively manage the entire division.

Content Manager Accountabilities:

  • Develop and design content, the editorial policy of the firm
  • Establish the publication standards and goals.
  • Set up the research guidelines for science and fact-based content
  • Hire, train and groom the content team
  • Evaluate and approve design proofs submitted by the design team prior to production.
  • Recommend stories to attract a target audience.


Content Manager Qualifications & Experience:

  • Proven work experience as an editor in the health & wellness domain.
  • Experience in writing in the digital environment is preferred.
  • Excellent writing & editing skills in English (Proficiency in regional languages would be a plus)
  • Meticulous attention to detail
  • Ability to manage multiple projects in a fast-paced setting
  • Advanced degree in Journalism or in a related field.
  • A minimum of 5 years experience in a leadership role.
  • Experience in digital businesses.
  • Experience in handling teams and of stakeholder management.
  • In-depth knowledge of SEO and social media best practices.
  • A creative thinker with outstanding communication and interpersonal skills.

2. The Content Manager is a skilled and creative writer who possesses a deep understanding of how technology influences our communication methods. This individual should have prior experience in generating B2B branded content and composing articles related to solutions and products. The Content Team's performance is evaluated based on the ongoing enhancement of customer nurturing and retention through storytelling. Additionally, success is gauged by the growth in new prospects achieved through the consistent creation and dissemination of content tailored to each buyer persona group. Key success metrics include lifetime customer value, customer satisfaction, and employee advocacy.

Content Manager Duties:

  • Managing a regional content calendar, specifically for blogs and social media.
  • Developing, managing and editing different types of content (white papers, blogs, sales decks, industry reports, social media, etc.).
  • Creating engaging content for various platforms (digital and offline) in English and Arabic aimed at strengthening regional awareness of Infobip among potential clients
  • Editing and polishing existing content to improve readability and consistency.
  • Work with the Sales team on refurbishing sales deck and client presentations
  • Researching and following industry trends.
  • Work closely with regional digital marketing team for targeting keywords for copies/ SEO
  • Identifying customers’ needs and recommending new content for sales enablement and support.
  • Collaborating with Regional Event Marketing Manager and PR & Communications Manager for Events promotion and content for thought leadership activities and sponsorships


Content Manager Minimum Requirements:

  • Experience in working and managing content with external agencies (creative and digital)
  • Experience IT company (or agency experience working with IT accounts);
  • Creativity and good time management skills, including prioritizing, scheduling, and adapting as necessary
  • The ability to work and thrive in a fast-paced, rapidly changing work environment.
  • Excellent written and verbal communication skills in English and Arabic; a passion for editorial and grammatical excellence
  • Interest in digital communication, Software as a Service (SaaS), web services, technology, and industry trends.
  • Detail-oriented.

3. The Content Manager will be able to take a global strategic approach to creating compelling and relevant content that deepens the relationships between Adecco brands and our candidates/clients while driving the brand voice forward and keeping a pulse on the newest ideas and trends within the social space. The Content Manager must be able to conceptualize social campaigns, promote ideas, tell a story, write product copy and execute all content copy associated with such.

Content Manager Duties and Responsibilities:

  • Determines content mix, media, distribution channel and how to repurpose content for revenue marketing.
  • Acts as the subject matter expert on Content Marketing and Social Media for The Adecco Group including all global brands and markets, devising an overall content strategy for the different brands and markets, and working to upskill and coach marketing colleagues.
  • Key content owner and expert on content production across The Adecco Group. Provide consultancy on content strategy, implementation, deployment to the global and local teams
  • Works cross-functionally with Brand & Comms teams, Sales & Marketing teams, Digital Producers, Graphic Designers and Project Managers to drive effective, compelling content that inspires action
  • Working alongside the global Brand Managers, translate brand identities into actionable brand voice guidelines across different media and touchpoints.
  • Responsible for, and reports on, content effectiveness for both brand and revenue generation marketing initiatives.
  • Develops content strategy based on business objectives and customer needs.
  • Ensures all content is consistent with relevant branding strategy and target audience of each project.
  • Assists in the formulation of project objectives, strategies and tactics alongside Markets and other CoE team members and communicates strategies to the delivery teams.
  • Working closely with the Product Org, oversees all aspects of copy development for all products including revisions, rewrites and final copy.
  • Leads strategic brainstorming sessions and campaign development for Global initiatives and assists markets and brands by providing best-practice for local ones.
  • Identify and improve organizational development aspects that would improve quality of content (e.g. employee training, brand portals, etc).
  • Manages production schedules, solves publications issues, monitors delivery of content and sets and maintains quality standards across all facets of owned Global projects.
  • Cultivates an understanding and remains current with the latest industry trends and best practices.
  • Ensure a high-quality consistent look and feel; upholding the highest design standards.


Content Manager Qualifications and Requirements:

  • Bachelor’s degree in business, marketing, communications or related field or equivalent required.
  • Previous responsibilities managing global content strategies, global approach, deployment and working with different countries and stakeholders is a must
  • Exceptional communications, writing, organizational, time management, interpersonal and motivational skills required.
  • Proficient in content marketing theory and application.
  • Ability to analyse key metrics and tweak strategy as needed.
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, LinkedIn) and how to leverage the benefits of each platform for different content marketing scenarios.
  • Prior supervision or scheduling experience desired.
  • Ability to manage multiple projects, challenges and meet tight deadlines required.
  • Must be able to communicate effectively and clearly in wring and verbally. Able to interact and communicate with all levels of staff and management.

4. As a Content Manager, your primary role will involve ensuring the accurate presentation of content on both web and mobile platforms, along with the implementation of measurement plans through Google Tag Manager. It is essential to possess a forward-thinking perspective on the future of user experience, the courage to explore innovative ideas, and the motivation to drive positive change. Collaboration and prioritization across various teams, including Product Managers, UX designers, and developers, will be key aspects of your responsibilities.

Content Manager Duties:

  • Maintain direct contact with the client's counterpart on the content management side.
  • Have the ability to communicate with the client's counterpart in a constructive and collaborative manner.
  • Generate meta tags for SEO and know how to implement them.
  • Knowledge and experience tagging with Google Tag Manager.
  • Categorize and tag content.
  • Support in the definition of the sites, in terms of content, distribution, readability, extension, among others.
  • Upload, replicate and review contents of our clients' websites.
  • In specific cases, create content according to customer requests.


Content Manager Requirements:

  • Be able to define a content strategy that considers good keyword research, information architecture, usability and user experience practices.
  • Create User Manuals for our clients in English and Spanish.
  • Revise and edit texts both in English and Spanish.
  • Proactive teamwork.
  • Native English speaker or proficiency level (exclusive).
  • Extensive knowledge in SEO positioning.
  • Excellent ability to communicate in written form (English and Spanish).
  • Knowledge of Google Analytics.
  • Define and implement measurement plans with Google Tag Manager. 
  • Basic knowledge of HTML5, CSS3 and Javascript.
  • Time management skills. 
  • Be open to feedback and constructive criticism.

5. In your role as Content Manager, you are responsible for formulating content strategies that align with TIS business objectives. Your focus is on bolstering brand identity and enhancing online presence through the generation and distribution of diverse multimedia content. You take charge of all marketing content initiatives, ensuring they promote customer engagement, maintain brand consistency, and contribute to a positive overall customer experience. Additionally, you play a key role in building, nurturing, and overseeing a dedicated team to effectively implement the content strategy.

Content Manager Functions:

  • Develop and define content strategy and editorial calendars for key campaigns and product launches in collaboration with Group Manager Marketing Communications, Brand Manager and other stakeholders
  • Create content strategy proposals for various projects together with Brand Manager, Digital Marketing Manager and Marketing stakeholders including various content formats such as print, digital, video etc.
  • Develop content architecture to support content strategy execution in all scope channels and languages
  • Ensure all content channels are relevant, compliant and up to date
  • Manage projects, timelines and deliverables when working with agencies or internal associates on content development
  • Support development and implementation of necessary processes and tools for managing, updating and distribution of content together with Digital Applications team
  • Ensure alignment for owned content as per brand guidelines
  • Take initiative to identify process gaps with respect to content and convert into an action plan with demonstrable results
  • Propose improvements towards Digital Channel Manager based on content development to extend content types across channels
  • Measure, analyse and document performance of various content types and assets to adjust future content creation plans accordingly.
  • Stay up to date with developments and generate new ideas to draw Marketing communications team and stakeholder's attention
  • Able to develop and write engaging content towards social media, Intranet, Newsletter etc.
  • Develop a deep knowledge of Lamwork product's, customers and buyer's journey
  • Protect brand integrity by ensuring that the TIS verbal guidelines respected for internal and external communications
  • Conduct content audits to assess compliance with verbal guidelines with content writers or producers both internally and externally
  • Ensure compliance with law of all content produced (e.g. copyright and data protection)
  • Responsible to keep all related audit information in order and managing as per internal process of approval of promotional materials
  • Conduct content audits to assess compliance with approved promotional material
  • Provide approved content for distribution both internally and externally
  • Manage one-person team and build towards working autonomously
  • Manage external production suppliers
  • Single point of contact to manage requests coming from EMEA entity countries for content and translations
  • Report regularly on the budget and expenses
  • Manage order creation, payments and receipts
  • Support in internal budgetary processes (CAS, expense planning etc.)


Content Manager Knowledge, Skills and Abilities:

  • Bachelor's degree in business administration, marketing, communications, media, journalism, or a comparable field
  • First-hand experience in building content strategy and content architecture for a multinational organization
  • Demonstrated experience in developing content for traditional, digital and new media
  • Experience developing content supporting B2B, life science, or Medical device markets is an asset
  • Strong understanding of customer journey maps, customer segmentation concepts, and customer personas
  • Exhibit proficiency in popular content management systems
  • Experience working with and managing multiple agencies and vendors
  • Exhibits proficiency in Microsoft Office tools and basic technical knowledge of digital channels (Web, Social media, e-mail, Intranet etc.)
  • Ability to develop original content which is creative and engaging
  • Excellent communication and presentation skills in spoken and written (specifically English)
  • Demonstrated ability to accomplish projects with little or no supervision, both in a team atmosphere and independently, with strong organisation and management skills
  • You are excited to start working in a European-wide team. You must be able to thrive in a fast-paced and dynamic work environment.
  • You'll operate based out of Leuven (BELGIUM) or Rueil-Malmaison (Paris area, FRANCE).
  • You're open for traveling (on average 2-3/month, 2 days (1 night)).

6. As the Content Manager, your role involves crafting, selecting, and disseminating engaging content across various channels such as written materials, videos, webinars, and social media. Your primary objective is to enhance awareness, provide education, and contribute to the conversion of potential customers into satisfied ones. Your overarching goal is to strengthen our online presence, ensuring that Lamwork and our customers' success stories are prominently featured wherever our potential customers seek information.

Content Manager Roles and Duties:

  • Researching industry trends, insights expertise to create compelling thought leadership content
  • Working with our internal team of technical and product experts and ecosystem partners to create high impact educational content
  • Creating and publishing our customer’s success stories
  • Co-creating and owning the delivery of Lamwork's 2021 content calendar
  • Maintaining, optimising and sharing our growing library of assets across multiple platforms and channels
  • Measuring and reporting on the impact of your work
  • Help capture and coedefy Lamwork’s tone of voice as we mature


Content Manager Qualifications and Requirements:

  • Experience in a similar role with a desire to work in fast-paced startup environment
  • Exceptional copywriting and editing skills
  • Experience with basic video and photo editing
  • Ability to manage several projects at once, prioritise and see idea through from conception to completion
  • Confidence managing a CMS (ideally WordPress)
  • Knowledge of SEO best practices
  • You’re knowledgeable and passionate about technology
  • Excellent communication skills with an ability to present ideas in clear and logical way to excite and align colleagues
  • A creative desire to experiment, to try new approaches and get hands-on with the robot

7. The Content Manager collaborates with the RFP Team to assist institutional clients of Northern Trust Asset Management. This role involves daily engagement with senior-level partners throughout the organization to ensure the accuracy and relevance of investment and firmwide content utilized in Requests for Proposals (RFPs), Due Diligence Questionnaires (DDQs), and third-party consultant databases. Regular updates are entered into the central database, Lamwork, and are systematically maintained to adhere to a consistent schedule. A comprehensive understanding of investment strategies is essential for success in this position.

Content Manager Tasks:

  • Ownership and oversight of all RFP content
  • Point person and subject matter expert on Lamwork, an RFP proposal and content management system
  • Communication with product specialists, investment strategists, and other subject matter experts (ie Legal, Compliance, Risk, HR, et) to review and update standard RFP questions and answers
  • Collaboration with RFP writers to identify and add newly created responses to the database of approved content
  • Work in tandem with the EMEA RFP team to maintain global content
  • Support and assist internal partner areas including NTAM Sales and Servicing, the London RFP team, partners in EMEA, C&IS RFP team, and others as they arise
  • Act as an additional resource for assistance on RFPs and DDQs
  • Support team members, helping them with any questions or concerns they have in the course of completing RFPs and RFIs or other items (ie DDQs, datasheets and similar documents)
  • Recommend enhancements to management for changes in processes or procedures based on inquiries received and the client's experience


Content Manager Education, Knowledge and Experience:

  • 5-7 years of investment related experience with strong familiarity of asset management products and services
  • Well-developed written and verbal communication skills
  • Comfort working with senior management and global teammates
  • Ability to multitask and manage conflicting priorities and workflows
  • Knowledge and familiarity of Lamwork

8. As the Content Manager, you play a pivotal role in managing the university’s accessible content conversion process. This involves coordinating document and material conversion in collaboration with ITS, providing training and support to the campus community on creating accessible content and utilizing assistive technology. Additionally, you are responsible for developing policies, procedures, and an organizational system to track the progress and availability of alternate media produced and provided through SAS.

Content Manager Functions:

  • Maintaining and satisfying minimum attendance requirements are an essential requirement of this position, including working all full-time regular hours as established by the supervisor in addition to any scheduled or emergency overtime
  • Manages academic testing accommodations for disabled students including scheduling, proctoring and coordinating with faculty and campus departments
  • Provides guidance, communicates commitment and models expectations for students, faculty and staff who interact with accommodated testing processes
  • Coordinates all activities of the Accommodated Testing Center in collaboration with the Student Accessibility Specialist, including supervising student workers and managing all protocol related to accommodates testing
  • Efficiently plans, organizes and priorities work to meet deadlines
  • Communicates verbally and in writing regarding operation and supply needs
  • Resolves problems in the Center as they arise
  • Maintains confidential/sensitive records and information
  • Conducts precise and accurate record keeping that maintains exam integrity
  • Performs general office duties such as filing, overseeing inventory and participating in department meetings
  • Compiles data and prepares documents for consideration and presentation to staff
  • Provides support of Center initiatives and oversees social media campaigns
  • Cooperates and collaborates with other employees in the spirit of teamwork and collegiality and interacts with confidence, patience and integrity to provide professional leadership during emergencies
  • Complies with all Trinity University policies and guidelines


Content Manager Experience and Qualifications:

  • Specific and general instruction from supervisor, either orally or in writing
  • Operates independently for most routine matters
  • Two years of experience coordinating, compiling data or related activities
  • Experience maintaining confidentiality
  • Microsoft Office: Excel, PowerPoint, Windows, Word
  • AIM
  • Google Apps
  • Adobe
  • General office equipment
  • Assistive Technology
  • Ability to maintain confidentiality
  • Thorough knowledge of and ability to use computers, copier equipment and other standard office machines
  • Excellent communication skills
  • Ability to effectively communicate procedures and policies clearly, both verbally and in writing
  • Ability to balance the demands of simultaneous projects, conflicts and time pressures, to meet organizational needs
  • High school diploma or GED
  • Bachelor’s degree from an accredited institution