WHAT IS AN ADVERTISING MANAGER?
Updated: July 22, 2025 - The Advertising Manager will oversee the development and execution of advertising strategies to elevate product awareness and interest. This role entails setting objectives, crafting campaigns, and overseeing the traditional advertising components of our marketing strategy. The manager will ensure that all campaigns align with the brand's identity and contribute to its development.
Need-to-Know Overview of an Advertising Manager
1. Advertising Manager Roles and Responsibilities
- Develop, set goals, and manage advertising campaigns for the majority of Brand portfolio on digital, TV, and some limited print publications.
- Work with marketing leaders and product management to help develop and ensure alignment with strategic product initiatives as the focus of our advertising efforts.
- Manage and place creative for 30+ brands across large volumes of outlets.
- Report on campaigns and optimize based on findings.
- Develop and drive creative messaging and brand image campaigns as a jump off point for other department personnel to use in their messaging.
- Responsible for information accuracy and final editing of all advertising content.
- Responsible for negotiating and purchasing advertising with the ability to evaluate based on CPMs, CPC and other relevant techniques.
- Responsible for invoicing and budget management to assure accuracy, pacing and reporting.
- Benchmark effectiveness of different ad campaigns and ad types within a CRM.
- Research and stay current with all available outlets and methods of advertising to the aftermarket.
- Work with creative team to develop professional and effective creative themes on not only advertising campaigns, but all company creative including: packaging, event artwork, apparel, website content, email content and some limited video production.
- Build and maintain relationships with editorial teams at media outlets to suggest ideas for editorial coverage.
2. Advertising Manager Abilities, Experience and Qualifications
- Bachelor's degree in advertising, marketing, communications (or similar work experience) preferred.
- Experience with and knowledge of automotive performance parts and large variety of market niches.
- Experience with and knowledge of the vast array of automotive aftermarket media outlets.
- Experience with advertising copy creation and layout knowledge to drive effective messaging.
- Experience with the following software: Excel, Microsoft Word, and PowerPoint.
- Understanding of impressions, CPM, CPC and other advertising evaluation techniques.
- Excellent organization and time management skills.
- Strong written and verbal communication skills.
- Ability to communicate complex ideas and processes in a simplified manner.
- Existing relationships with current automotive publishers and editors is a plus.
- Resourceful and able to troubleshoot issues
- Experience with Google Campaign Manager preferred
- General marketing knowledge preferred
- Ability to shred tires, shift gears, race go karts etc. at company owned events and department team building functions a plus.
Editorial Process and Content Quality
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Content is developed through a structured process that includes data analysis, role and skill mapping, standardized content formatting, editorial review, and periodic updates.
Content is reviewed and updated periodically to reflect changes in skills, role requirements, and labor market trends.
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