ADVERTISING MANAGER RESUME EXAMPLE

Michael Turner

Austin, TX

(512) 384-7721

michael.turner.ad@gmail.com

linkedin.com/in/michaelturnerad

SUMMARY

Results-driven Advertising Manager with 2+ years of experience in digital advertising, campaign optimization, and audience targeting within the media and eCommerce industry. Proven record of increasing paid social conversion rates by 24% through data-driven campaign adjustments and keyword optimization. Expertise in campaign analytics and media planning to optimize advertising performance, mitigate budget inefficiencies, and drive customer acquisition outcomes across digital channels.

SKILLS

Digital Advertising

Campaign Analytics

Audience Targeting

Media Planning

Keyword Research

Budget Tracking

EXPERIENCE

Advertising Coordinator

BrightPeak Media Group, Austin, TX

June 2024 – Present

• Managed Facebook and Google advertising campaigns across 15+ client accounts, improving average click-through rates by 21% through audience segmentation and creative testing.
• Coordinated print, digital, and social advertising projects with agency partners, ensuring 98% on-time campaign delivery within approved budget parameters.
• Analyzed campaign performance reports and conversion metrics, identifying optimization opportunities that reduced cost-per-lead by 17% over six months.
• Assisted with development of creative briefs, keyword research, and advertising copy revisions to support integrated multi-channel marketing initiatives.

Marketing Assistant

Northview Commerce Media, Round Rock, TX

August 2022 – May 2024

• Supported advertising operations for eCommerce and retail campaigns, contributing to a 19% increase in online engagement through coordinated promotional efforts.
• Maintained advertising schedules, tracked campaign budgets exceeding $120K annually, and verified invoice accuracy for external media vendors.
• Conducted competitor research and audience analysis to support campaign planning, improving targeting accuracy and customer acquisition efficiency.
• Collaborated with design and content teams to prepare digital assets and branded promotional materials across social and web platforms.

EDUCATION

Bachelor of Business Administration in Marketing

Texas State University, San Marcos, TX

Ashley Bennett

Chicago, IL

(312) 665-2841

ashley.bennett.marketing@gmail.com

linkedin.com/in/ashley-bennett-marketing

SUMMARY

Results-driven Advertising Manager with 5+ years of experience in paid media, campaign management, and brand strategy within the digital advertising and retail marketing industry. Proven record of improving advertising return on investment by 31% through cross-channel optimization and performance reporting. Expertise in media buying and audience analytics to optimize campaign execution, mitigate conversion inefficiencies, and drive measurable revenue growth for enterprise and regional clients.

SKILLS

Paid Media

Campaign Strategy

Brand Management

Audience Analytics

Media Buying

Performance Reporting

EXPERIENCE

Advertising Manager

Elevate Retail Media, Chicago, IL

March 2022 – Present

• Directed integrated advertising campaigns across social, display, print, and Amazon platforms, increasing client conversion performance by 34% year over year.
• Managed campaign budgets exceeding $1.8M annually while maintaining target ROAS benchmarks and reducing acquisition costs by 18%.
• Collaborated with business development and analytics teams to create quarterly performance reviews, strengthening client retention across 20+ accounts.
• Led optimization initiatives, including A/B testing, audience refinement, and bid strategy adjustments, improving paid media efficiency across multiple product categories.
• Coordinated agency communication, creative approvals, and project timelines to ensure successful campaign launches and regulatory compliance standards.

Digital Marketing Specialist

Crestline Advertising Solutions, Naperville, IL

January 2020 – February 2022

• Executed Facebook Ads and SEM campaigns that increased lead generation performance by 27% through improved targeting and keyword optimization strategies.
• Developed advertising calendars and campaign reporting dashboards, improving project visibility and stakeholder communication across internal marketing teams.
• Researched industry trends and competitor advertising strategies to identify new revenue opportunities and strengthen marketplace positioning.
• Supported media planning and creative production efforts for retail and eCommerce campaigns across web, email, and social media channels.

EDUCATION

Bachelor of Science in Advertising

University of Illinois Chicago, Chicago, IL

Jonathan Reynolds

Seattle, WA

(206) 771-4938

jonathan.reynolds@protonmail.com

linkedin.com/in/jonathanreynoldsads

PROFESSIONAL SUMMARY

Results-driven Advertising Manager with 10+ years of experience in integrated advertising, digital media strategy, and revenue optimization within the retail, media, and eCommerce industry. Proven record of increasing advertising revenue by 39% through strategic campaign planning, cross-functional leadership, and performance analytics. Expertise in marketplace advertising and budget forecasting to optimize multi-channel initiatives, mitigate operational inefficiencies, and drive sustained business growth across enterprise advertising portfolios.

CORE SKILLS

Integrated Advertising

Revenue Optimization

Marketplace Strategy

Media Planning

Budget Forecasting

Campaign Analytics

EXPERIENCE

Senior Advertising Manager

Westbridge Digital Media, Seattle, WA

April 2020 – Present

• Directed multi-channel advertising strategies across digital, print, social, OOH, and retail media campaigns, increasing annual advertising revenue by $3.2M.
• Managed enterprise advertising budgets exceeding $4.5M while improving return on advertising spend by 28% through data-driven optimization initiatives.
• Led partnerships with agencies, media vendors, and internal leadership teams to execute high-volume campaigns supporting product launches and regional expansion efforts.
• Oversaw campaign analytics, audience targeting, and performance reporting processes, reducing cost-per-acquisition by 23% across major client portfolios.
• Mentored advertising specialists and coordinators while improving workflow efficiency by 30% through standardized campaign management and reporting procedures.

Advertising Manager

Pioneer Commerce Group, Bellevue, WA

May 2016 – March 2020

• Developed advertising strategies across Amazon Ads, paid social, SEM, and display channels, increasing customer acquisition performance by 35%.
• Coordinated integrated campaigns with creative, sales, and product teams to support national marketing initiatives and strengthen brand consistency.
• Managed quarterly business reviews, campaign forecasts, and KPI reporting for executive leadership, supporting long-term strategic planning decisions.
• Negotiated vendor agreements and supervised media placements across digital and traditional advertising channels, reducing operational costs by $240K annually.
• Conducted audience research and market analysis to identify emerging trends, contributing to expanded advertising opportunities and stronger client retention rates.

EDUCATION

Bachelor of Arts in Marketing Communications

University of Washington, Seattle, WA

• Directed multi-channel advertising programs across consumer, digital, and regional markets, increasing campaign engagement by 32% through coordinated promotional planning and audience-focused execution.
• Oversaw integrated marketing initiatives, aligning budgets exceeding $1.5M, timelines, and performance objectives while improving campaign delivery efficiency across cross-functional business units.
• Coordinated strategic partnerships with advertising agencies and promotional vendors, reducing production turnaround times by 24% through streamlined communication and structured approval workflows.
• Facilitated collaboration among product leads, project teams, suppliers, and corporate communications, supporting market expansion initiatives that strengthened stakeholder engagement across multiple service portfolios.
• Implemented corporate advertising standards and brand identity policies, ensuring consistent messaging compliance across campaigns while improving promotional quality assurance and governance processes company-wide.
• Evaluated campaign effectiveness using performance metrics, market feedback, and budget analysis, driving data-informed recommendations that improved return on advertising investment by 18% annually.

Core Skills:

• Campaign Management
• Media Planning
• Budget Forecasting
• Brand Strategy
• Vendor Coordination
• Market Analytics

• Exceeded annual advertising revenue targets by 21% through strategic digital sales initiatives, cross-channel campaign optimization, and data-driven recommendations tailored to diverse client business objectives.
• Collaborated with regional sales teams and internal departments to deliver integrated advertising solutions, contributing to consistent quarterly budget achievement and stronger client retention performance.
• Designed digital marketing campaigns across print and online platforms, increasing audience engagement rates by 37% while maintaining seamless publishing schedules for recurring weekly publications.
• Managed creative review and production processes for external advertising materials, ensuring consistent corporate branding standards and reducing approval revisions by 26% across campaigns.
• Cultivated long-term partnerships with clients, suppliers, and organizational stakeholders, strengthening market visibility and generating repeat advertising opportunities through professional relationship management practices.
• Advised marketing personnel on advertising compliance, brand identity standards, and logo usage requirements, improving consistency across promotional assets and supporting stronger corporate brand governance.

Core Skills:

• Digital Advertising
• Campaign Strategy
• Revenue Forecasting
• Brand Compliance
• Media Production
• Client Relations

• Optimized marketplace advertising performance across Amazon campaigns, increasing client sales revenue by 34% through strategic bid management, audience targeting adjustments, and data-driven campaign refinements.
• Developed comprehensive advertising strategies across sponsored products, branded campaigns, and category placements, improving brand visibility and conversion rates within competitive eCommerce marketplaces.
• Executed A/B testing across bidding models, targeting structures, and ad formats, generating a 27% improvement in click-through performance while maintaining profitable return on investment metrics.
• Collaborated with copywriting and analytics teams to identify keyword opportunities, strengthen category positioning, and enhance campaign relevance using marketplace search behavior insights.
• Monitored marketplace trends, competitor activity, and platform algorithm updates, enabling proactive optimization decisions that increased advertising efficiency across multiple digital commerce channels.
• Evaluated campaign KPIs, traffic quality, and conversion analytics through detailed performance reporting, delivering actionable recommendations that supported sustained marketplace growth and stronger client retention.

Core Skills:

• Amazon Advertising
• Campaign Analytics
• Keyword Research
• Bid Optimization
• Marketplace Strategy
• Performance Reporting

• Produced branded digital content for marketing campaigns, increasing social media engagement by 41% through coordinated filming, directing, editing, and multi-platform publishing strategies.
• Managed advertising initiatives across Facebook Ads and Google Ads platforms, optimizing audience targeting and campaign performance to improve traffic quality and client conversion outcomes.
• Edited curated multimedia content using Premiere Pro, Photoshop, and Illustrator, ensuring visually consistent brand communication across promotional materials and social media channels.
• Prepared financial documents, invoices, reports, and bookkeeping records with accuracy, supporting administrative operations and improving document organization efficiency across daily business activities.
• Coordinated meetings, executive scheduling, and visitor communications while conducting research and preparing analytical documents that supported operational planning and informed decision-making processes.
• Collaborated with social media creators and marketing stakeholders to develop innovative content concepts, strengthening audience reach and enhancing workflow effectiveness across digital marketing initiatives.

Core Skills:

• Content Production
• Digital Advertising
• Video Editing
• Social Publishing
• Financial Reporting
• Creative Design

• Built strategic relationships with leading cryptocurrency media outlets and industry partners, strengthening brand visibility and expanding B2B advertising opportunities across digital marketing channels.
• Managed communication with internal teams, external stakeholders, and enterprise clients, ensuring consistent collaboration that improved partner retention and supported long-term business development objectives.
• Analyzed campaign data, revenue reports, and performance metrics to identify optimization opportunities, contributing to a 22% increase in digital advertising efficiency and recurring client revenue.
• Implemented tracking systems and reporting tools for advertising products, improving measurement accuracy, and enabling data-driven decisions that enhanced campaign profitability across multiple platforms.
• Coordinated marketing initiatives with product owners and technical teams, launching targeted campaigns that increased product awareness while maintaining quality standards and operational performance benchmarks.
• Oversaw administrative operations, including executive travel coordination, correspondence management, and records administration, supporting streamlined business processes and reliable reporting across daily operations.

Core Skills:

• Digital Advertising
• Revenue Analysis
• Campaign Tracking
• Stakeholder Management
• Performance Reporting
• Marketing Automation

• Directed integrated advertising strategies across digital, print, broadcast, social media, and direct marketing channels, increasing campaign reach by 38% while supporting multi-market business growth objectives.
• Oversaw departmental budgeting, strategic planning, and campaign execution for brand initiatives, product promotions, branch launches, and merger communications across diverse regional business operations.
• Collaborated with regional marketing teams and business leaders to develop targeted advertising solutions, improving local campaign effectiveness and strengthening alignment with evolving customer acquisition goals.
• Analyzed industry trends, campaign analytics, and audience insights to optimize advertising performance, contributing to a 24% improvement in engagement metrics and stronger cross-selling opportunities.
• Managed creative workflows, advertising asset libraries, and external agency partnerships, ensuring efficient deployment of compliant marketing materials across multiple communication and promotional channels.
• Maintained regulatory compliance standards and product knowledge accuracy while coordinating website messaging and corporate communications to ensure consistent branding and operational integrity organization-wide.

Core Skills:

• Advertising Strategy
• Campaign Analytics
• Brand Management
• Media Planning
• Compliance Marketing
• Creative Direction

• Developed long-term digital advertising sales strategies with global brands and media agencies, increasing campaign revenue by 36% through data-driven media planning and channel optimization initiatives.
• Consulted enterprise clients on budget allocation, performance marketing tactics, and cross-channel advertising effectiveness, improving return on investment across diverse digital campaign portfolios.
• Delivered analytical presentations and campaign recommendations using performance reports and market insights, supporting informed client decisions and strengthening long-term advertising partnerships.
• Established relationships with senior brand stakeholders and agency decision-makers, expanding advertising opportunities while increasing client retention and loyalty through consultative account management practices.
• Coordinated execution across graphics, onsite, category, and performance marketing teams, ensuring timely project delivery and maintaining compliance with established advertising policies and operational standards.
• Implemented staff training programs and brand development initiatives, strengthening promotional effectiveness while enhancing customer engagement, public perception, and long-term business reputation management.

Core Skills:

• Media Planning
• Digital Sales
• Campaign Reporting
• Brand Strategy
• Performance Marketing
• Client Development

• Optimized Amazon advertising campaigns across multiple product categories, increasing sponsored campaign revenue by 33% through strategic targeting, bid adjustments, and category-specific performance enhancements.
• Analyzed Amazon advertising trends, marketplace performance metrics, and consumer behavior data to identify growth opportunities and improve overall digital commerce effectiveness across product portfolios.
• Developed tailored digital marketing strategies aligned with product objectives, integrating paid search and paid social initiatives to strengthen visibility and maximize cross-channel advertising performance.
• Executed ongoing keyword, ASIN, and advertising copy testing for Sponsored Brand campaigns, improving click-through rates by 29% while supporting profitable customer acquisition goals.
• Presented campaign performance insights, quarterly business reviews, and strategic recommendations to stakeholders, securing alignment on optimization initiatives and long-term Amazon growth opportunities.
• Collaborated with cross-functional marketing teams to refine overall Amazon marketplace strategies while monitoring industry developments and platform updates to maintain competitive advertising performance.

Core Skills:

• Amazon Advertising
• Keyword Optimization
• Campaign Analytics
• Paid Search
• Marketplace Strategy
• Performance Reporting

• Managed and optimized paid social advertising campaigns across digital platforms, increasing customer acquisition by 31% while maintaining sustainable cost-per-acquisition targets and long-term brand positioning objectives.
• Developed innovative campaign concepts through market research, audience analysis, and experimentation, improving advertising engagement rates and supporting stronger cross-channel marketing performance outcomes.
• Analyzed campaign metrics, budget allocation, and conversion data to maximize advertising return on investment while maintaining efficient spending across diverse paid media initiatives.
• Directed execution of television, radio, out-of-home, digital display, social media, and online video campaigns through agency partnerships, ensuring integrated communication strategies across customer touchpoints.
• Coordinated campaign production timelines, creative reviews, and compliance approvals, delivering on-strategy marketing materials within budget while maintaining adherence to corporate and legal requirements.
• Maintained consistent multilingual branding standards across web, retail, promotions, and digital communications, strengthening brand recognition and improving customer experience across integrated marketing channels.

Core Skills:

• Paid Advertising
• Campaign Optimization
• Budget Management
• Media Planning
• Brand Compliance
• Performance Analytics

• Managed APAC digital advertising implementations from campaign planning through delivery, ensuring media submission deadlines were consistently achieved across complex multi-market client engagements.
• Directed adaptation of global advertising assets and production workflows, improving campaign deployment efficiency by 28% while maintaining alignment with client objectives and brand standards.
• Reviewed strategic campaign plans and developed detailed creative briefs, coordinating stakeholder approvals and resource allocation to ensure timely execution of digital advertising initiatives.
• Oversaw campaign financial tracking, billing accuracy, quarterly forecasting, and reconciliation processes, proactively identifying budget risks and supporting stronger operational and revenue performance outcomes.
• Led post-sale client communications and campaign optimization activities, delivering performance reports and actionable insights that strengthened client relationships and increased campaign retention opportunities.
• Collaborated with business development, media planning, and internal operational teams to refine advertising processes, enhance inventory management, and improve overall client experience effectiveness.

Core Skills:

• Campaign Management
• Media Planning
• Budget Forecasting
• Client Relations
• Digital Strategy
• Performance Reporting

• Directed execution of integrated brand advertising initiatives across print, digital, retail, and event channels, increasing campaign engagement by 29% through strategic media and collateral planning.
• Reviewed advertising copy, brochures, newsletters, and promotional materials for accuracy and compliance, ensuring consistent brand messaging aligned with legal guidelines and corporate standards.
• Collaborated with marketing and e-commerce teams to optimize campaign traffic and conversion performance, contributing to stronger customer acquisition and sustained consumer engagement across sales channels.
• Managed relationships with media vendors, agencies, and cross-functional stakeholders, accelerating creative delivery timelines while maintaining efficient campaign execution and budget accountability.
• Analyzed weekly advertising metrics, campaign reports, and consumer performance data, delivering actionable recommendations that improved campaign effectiveness and strengthened long-term brand loyalty initiatives.
• Oversaw campaign budgeting, vendor invoicing, retail marketing allocations, and promotional asset management, ensuring accurate financial tracking and operational support across advertising and fulfillment activities.

Core Skills:

• Brand Advertising
• Campaign Analytics
• Media Planning
• Budget Management
• Content Compliance
• Retail Marketing

• Developed annual marketing plans and managed advertising budgets exceeding $2M, aligning tactical campaigns with organizational growth objectives and measurable performance expectations across multiple channels.
• Facilitated marketing brief development and agency kickoff meetings, ensuring production, creative direction, and media placement strategies supported integrated national and local campaign initiatives.
• Executed grand opening marketing programs and sponsorship campaigns, increasing regional brand visibility by 26% through coordinated event promotion, media planning, and targeted audience engagement efforts.
• Directed agency partnerships, performance reviews, and RFP processes while establishing KPI accountability measures that improved campaign effectiveness and strengthened vendor management standards.
• Analyzed post-buy media performance, verified invoice accuracy, and delivered strategic reporting to leadership teams, supporting data-driven optimization decisions and stronger advertising investment outcomes.
• Supervised production and media personnel while monitoring emerging marketing technologies and industry trends, enhancing campaign innovation, and improving operational efficiency across advertising initiatives.

Core Skills:

• Marketing Strategy
• Media Planning
• Budget Management
• Campaign Analytics
• Agency Management
• Performance Reporting

• Directed development and execution of digital, print, radio, and out-of-home advertising campaigns through agency partnerships, improving multi-channel campaign delivery efficiency by 27% across marketing initiatives.
• Managed daily collaboration with business leaders, advertising managers, and external agencies, ensuring strategic alignment and timely execution of assigned advertising and brand communication projects.
• Coordinated integration of advertising campaigns across social media, web, retail, public relations, and promotional channels, strengthening brand consistency and improving audience engagement performance.
• Translated strategic marketing objectives into detailed creative briefs, providing agencies with actionable direction that accelerated production workflows and reduced revision cycles by 22%.
• Resolved operational and campaign-related issues through proactive stakeholder communication and project oversight, maintaining budget compliance while ensuring uninterrupted advertising program execution timelines.
• Facilitated meetings, timeline management, and cross-department education on advertising schedules and initiatives, improving organizational collaboration and supporting stronger campaign planning effectiveness.

Core Skills:

• Campaign Management
• Creative Direction
• Media Coordination
• Stakeholder Communication
• Budget Oversight
• Advertising Strategy

• Directed marketplace advertising strategies across Amazon Sponsored Ads, DSP, and retail media platforms, increasing client advertising revenue by 39% through data-driven optimization and advanced audience targeting initiatives.
• Managed multiple high-profile marketplace accounts while strengthening operational workflows, improving campaign efficiency and supporting scalable advertising performance across expanding client portfolios.
• Collaborated with retail media technology partners to implement automated bidding enhancements, reducing cost-per-acquisition by 24% while improving return on advertising investment across campaigns.
• Led communication, reporting, and strategic planning for enterprise marketplace clients, delivering actionable performance insights that strengthened long-term partnerships and account retention outcomes.
• Mentored advertising executives and junior team members on campaign execution, marketplace analytics, and optimization practices, supporting stronger team capability development and operational consistency.
• Introduced innovative testing strategies and marketplace growth recommendations, contributing to continuous service improvement and positioning the advertising team for sustained commercial expansion opportunities.

Core Skills:

• Amazon Advertising
• Retail Media
• Bid Optimization
• Campaign Analytics
• Marketplace Strategy
• Client Management

• Managed day-to-day execution and optimization of multi-channel advertising campaigns, increasing subscription conversions and lead generation performance by 34% across diverse business product lines.
• Directed digital and traditional advertising initiatives through Salesforce, including social media, SEM, retargeting, email marketing, television, radio, and on-site advertising placements.
• Analyzed campaign data, advertising performance metrics, and customer engagement trends to optimize content strategies, improving return on advertising spend and trial acquisition efficiency.
• Collaborated with cross-functional teams, agencies, and stakeholders to establish campaign goals, manage timelines, and maintain budget compliance across revenue-focused advertising initiatives.
• Developed advertising strategies aligned with organizational objectives, supporting revenue growth and strengthening buyer interest through targeted campaigns across multiple communication platforms.
• Oversaw advertising program operations and reporting processes within Salesforce, ensuring accurate performance tracking and delivering actionable recommendations that improved campaign effectiveness and strategic decision-making.

Core Skills:

• Digital Advertising
• Salesforce Marketing
• Campaign Analytics
• Lead Generation
• Media Planning
• Performance Optimization

• Conducted advertising market research and audience analysis to identify high-potential customer segments, supporting targeted campaign strategies and improving conversion opportunities across multiple product categories.
• Developed rolling three-month advertising calendars and campaign roadmaps, aligning media channel execution with monthly, quarterly, and annual marketing objectives from business stakeholders.
• Collaborated with marketing managers, design teams, and digital channel partners to create integrated advertising campaigns that strengthened cross-channel consistency and audience engagement performance.
• Analyzed campaign conversion metrics, lead engagement data, and advertising effectiveness reports, reducing reporting gaps and improving optimization decisions through detailed monthly performance presentations.
• Directed creative development, copy revisions, and audience-focused messaging strategies, ensuring compliant and accurate advertising materials that resonated with segmented customer personas and business objectives.
• Advised marketing leadership, product teams, web services, and technology stakeholders on advertising best practices, contributing to continuous process improvements and stronger campaign execution standards.

Core Skills:

• Campaign Planning
• Audience Research
• Conversion Analytics
• Creative Strategy
• Media Coordination
• Performance Reporting

• Managed development and execution of print, online, and out-of-home advertising campaigns through agency partnerships, ensuring on-strategy delivery while maintaining budget and timeline compliance.
• Coordinated integrated marketing initiatives across web, public relations, promotions, and in-store channels, strengthening campaign consistency and improving audience engagement across multiple communication platforms.
• Generated advertising revenue through strategic sales of print and digital advertorial placements, exceeding ambitious sales targets and increasing project profitability through consultative client outreach.
• Optimized paid Facebook advertising campaigns through audience research, creative testing, and campaign audits, improving return on ad spend by 31% while maintaining KPI performance benchmarks.
• Analyzed market trends, campaign metrics, and audience behavior insights to identify new conversion opportunities and support data-driven editorial, advertising, and promotional planning strategies.
• Collaborated with designers, journalists, stakeholders, and technical teams to refine campaign execution, troubleshoot tracking pixels, and deliver high-quality advertising solutions aligned with business objectives.

Core Skills:

• Facebook Advertising
• Campaign Optimization
• Media Sales
• Audience Targeting
• Revenue Generation
• Performance Analytics