Job Summary: 

• Directs the development of Advertising and Promotional programs for business/consumer markets, channel support, online promotions, different geographic markets, etc.
• Manages and makes recommendations on various Marketing initiatives and strategies.
• Manages and coordinates programs and campaigns, budget, timelines, objectives, impact, and scope.
• Acts as the corporate resource on Marketing/Advertising and liaises with the Corporation's agencies of record and other suppliers of advertising and promotion services.
• Works closely with agencies to create integrated and effective marketing campaigns.
• Acts as the corporate resource and liaison with the Corporation's agencies of record and other suppliers of advertising and promotion services
• Provides information related to the product, timing, target requirements, etc.
• Plans directs and manages the corporate marketing budget.
• Builds, manages, and leverages relationships with key stakeholders, developers, production managers, project teams, clients, product leads, suppliers, and corporate communications
• Market products and services and ensure cooperation and engagement.
• Contributes to the development of policies and standards on corporate advertising and corporate identity
• Evaluates on an ongoing basis effective application throughout CPC.

Skills on Resume: 

• Advertising Strategy (Hard Skills)
• Campaign Management (Hard Skills)
• Budgeting (Hard Skills)
• Stakeholder Management (Soft Skills)
• Marketing Communication (Hard Skills)
• Team Collaboration (Soft Skills)
• Brand Management (Hard Skills)
• Marketing Analysis (Hard Skills)

Job Summary: 

• Meet and exceed company budget requirements through advertising sales
• Work collaboratively with other team members in the team to deliver budget outcomes
• Strategize and build digital marketing campaigns.
• Own all digital advertising efforts for assigned clients.
• Partner across various departments to deliver maximum client performance.
• Engage with a broader North West sales team to seek and implement new ideas to drive revenue gains
• Ensure all deadlines are met to achieve seamless publishing of the local weekly newspaper
• Developing positive relationships with key people and organizations
• Represent the Company professionally and courteously.
• Reviews the creative and production of all advertising and promotional materials intended for an external audience
• Ensure a consistent image and message are being maintained.
• Engages the Brand Office for review of any new wordmarks or service logos for CPC products or services
• Ensure consistency and adherence to an overall corporate look.
• Provides ongoing advice and hands-on training on corporate advertising standards to others within the Marketing team.

Skills on Resume: 

• Advertising Sales (Hard Skills)
• Digital Marketing Strategy (Hard Skills)
• Client Management (Soft Skills)
• Cross-department Collaboration (Soft Skills)
• Revenue Growth (Hard Skills)
• Relationship Building (Soft Skills)
• Brand Consistency (Hard Skills)
• Training and Mentoring (Soft Skills)

Job Summary: 

• Manage and optimize sales from Marketplace Clients.
• Plan, develop and implement comprehensive Advertising strategies 
• Increase sales, visibility, and brand recognition, and drive sales across the Amazon Advertising Platform.
• Conduct competitive research to stay informed on fluctuations and changes in the marketplace 
• Identify and select the best channel, medium, or ad unit for an advertising campaign 
• Work closely with the Copy and Data team for Keyword and category insights
• Conduct A/B tests across campaign variables (e.g. SP, SB, Targeting, bidding) to reach the best results
• Analyze performance data and optimize campaigns to ensure they are continuously bringing quality traffic while maintaining a strong ROI
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Staying informed with eCommerce retail industry best practices, new trends and technologies, marketplaces, and platform updates (e.g. Amazon, Shopify, etc.)

Skills on Resume: 

• Sales Optimization (Hard Skills)
• Advertising Strategy Development (Hard Skills)
• Brand Visibility (Hard Skills)
• Competitive Research (Hard Skills)
• Channel Selection (Hard Skills)
• Data Collaboration (Soft Skills)
• A/B Testing (Hard Skills)
• Performance Analysis (Hard Skills)

Job Summary: 

• Preparing financial statements, reports, memos, invoices letters, and other documents.
• Take responsibility for Filming & Directing Daily Content
• Advertising on Facebook Ads, Adwords & other digital advertising platforms
• Editing of curated content online
• Publishing to social media accounts
• Creating branded content for marketing clients
• Networking with Social Media creators & curators
• Handling basic bookkeeping tasks.
• Providing constructive & creative ideas for content, workflow & business interactions.
• Researching and conducting data to prepare documents for analysis.
• Helping prepare for meetings.
• Assisting with household errands and miscellaneous tasks.
• Greeting visitors and deciding if they should be able to meet with executives.
• Using various software, including word processing, spreadsheets, Premiere Pro, Photoshop, Illustrator, and presentation software.

Skills on Resume: 

• Financial Reporting (Hard Skills)
• Content Filming & Directing (Hard Skills)
• Digital Advertising (Hard Skills)
• Content Editing (Hard Skills)
• Social Media Publishing (Hard Skills)
• Branded Content Creation (Hard Skills)
• Networking (Soft Skills)
• Bookkeeping (Hard Skills)

Job Summary: 

• Establish a relationship with crypto’s top media outlet
• Maintain company’s communication with all current partners
• Test, observe results, get better, and then repeat the process
• Reading and analyzing data from previous work and creating reports for future optimization of tasks and business ventures.
• Making travel arrangements for executives.
• Performing office duties that include ordering supplies and managing a records database.
• Opening, sorting, and distributing incoming emails and other correspondence.
• Provide general administrative support., and report the revenue regularly
• Manage all the digital advertising products with a focus on B2B
• Follow the quality, ensure the optimization of the performance & revenue of the digital advertising products
• Implement tracking, analysis, measure & report tools
• Initiate marketing campaigns to boost the products
• Work closely with internal stakeholders such as Product owners & IT teams
• Work with external stakeholders & have a support role for the B2B customers

Skills on Resume: 

• Media Relationship Building (Soft Skills)
• Partner Communication (Soft Skills)
• Data Analysis (Hard Skills)
• Travel Coordination (Soft Skills)
• Office Management (Soft Skills)
• Digital Advertising Management (Hard Skills)
• Performance Optimization (Hard Skills)
• Stakeholder Collaboration (Soft Skills)

Job Summary: 

• Develop and oversee the execution of corporate advertising strategy to include but not limited to digital, print, radio, social media, email, direct mail, billboards, television, branch collateral, etc.
• Participate in budgeting and strategic planning for the department.
• Plan and execute corporate advertising campaigns to include brand, products, branch grand openings, and merger-related activities.
• Collaborate with Market Presidents, Regional Marketing Coordinators, and other departments to develop advertising suited to different business needs.
• Perform industry research and utilize data analytics and insights to create relevant campaigns as well as track campaign and advertising medium performance.
• Maintain a catalog of advertising materials that are easily deployed by local markets.
• Manage and develop creative designers including calendar and workflow.
• Ensure a significant level of compliance knowledge to adhere to regulatory guidelines.
• Ensure mastery level of product knowledge including features and benefits to appropriately advertise and cross-sell.
• Manage external brand agency, compliance partner, and other external relationships
• Manage website messaging in partnership with corporate communications.
• Adhere to Policy and Procedures - Responsible for all compliance with bank policies, procedures, and operational integrity.

Skills on Resume: 

• Advertising Strategy Development (Hard Skills)
• Budgeting & Strategic Planning (Hard Skills)
• Campaign Execution (Hard Skills)
• Cross-department Collaboration (Soft Skills)
• Industry Research & Data Analytics (Hard Skills)
• Creative Team Management (Soft Skills)
• Compliance Knowledge (Hard Skills)
• External Relationship Management (Soft Skills)

Job Summary: 

• Plan, manage, and execute long-term strategies for driving digital ad sales with brands and agencies
• Consult global brands and their media agencies on media planning, budget allocation, and optimization of each marketing channel. 
• Use data/reports to make presentations and recommendations to clients.
• Forge relationships with key decision-makers within the brands and advocate ShopBack’s advertising offerings
• Understanding how to input advertising rates, key performance indexes, and any other sales-related functions
• Ensure the implementation of best practice guidelines and follow company processes
• Ensure timely & detailed analytical reporting of the key campaign outcome
• Coordinate with cross-function teams to execute projects such as onsite, graphics, performance marketing, and category teams. 
• Developing and promoting advertising policies
• Designing, implementing, and managing advertising strategies including market research, display, promotion, and selling techniques
• Training staff members in promotion techniques
• Maximizing sales and customer loyalty, managing existing client basis, and attracting new clients
• Creating and reinforcing the business's brand image and brand loyalty
• Developing and implementing strategies to build and maintain the business image with existing and new clients, relevant third parties, and the wider public

Skills on Resume: 

• Ad Sales Strategy (Hard Skills)
• Media Planning (Hard Skills)
• Data Reporting (Hard Skills)
• Relationship Building (Soft Skills)
• Rate Management (Hard Skills)
• Team Collaboration (Soft Skills)
• Brand Management (Soft Skills)
• Client Retention (Soft Skills)

Job Summary: 

• Build & optimize Amazon ad campaigns across a variety of product categories
• Define, monitor, and analyze trends across Amazon Ads and total Amazon performance
• Develop a digital marketing strategy based on product-specific goals
• Actively test and analyze broad/phrase/exact keywords and ASINs, advertising copy for Sponsored Brand ads, and positioning to drive results in line with company goals
• Focus on effective paid search and paid social media to report on and recommend cross-channel strategies for different product categories
• Communicate performance results and strategy recommendations and secure buy-in.
• Partner with a broader team to consult on the overall Amazon marketing strategy
• Create quarterly business reviews and presentations that outline Amazon's performance, insights from testing, and key strategic opportunities
• Keep up to date on Amazon and industry trends.

Skills on Resume: 

• Amazon Ad Campaigns (Hard Skills)
• Performance Analysis (Hard Skills)
• Digital Marketing Strategy (Hard Skills)
• Keyword & ASIN Testing (Hard Skills)
• Paid Search & Social Media (Hard Skills)
• Reporting & Strategy Recommendations (Soft Skills)
• Cross-functional Collaboration (Soft Skills)
• Trend Analysis (Hard Skills)

Job Summary: 

• Creating, managing, and optimizing paid social media ad campaigns
• Growing customer base whilst maintaining sustainable CPAs
• Researching and developing new campaign ideas
• Generating financial results without sacrificing brand
• Analyzing data and running experiments to make informed decisions
• Monitoring budgets and maximizing advertising ROI
• Manages development and execution of TV, Radio, OOH, digital display, social media, and online video work through advertising agencies. 
• Help ensure campaign integration with other communications disciplines such as web, in-store, promotions, retail, PR, etc.
• Ensures Spanish language creative is being developed using an approved glossary and ensuring consistency across multiple consumer touch points in web, digital, and social media
• Ensures campaigns are produced on strategy, on time, and within budget gathering feedback on creative before completion (ensuring it meets corporate/legal guidelines).
• Help ensure brand-consistent look and feel across channels and other communication disciplines.

Skills on Resume: 

• Paid Social Media Campaigns (Hard Skills)
• Customer Acquisition (Hard Skills)
• Campaign Ideation (Soft Skills)
• Data Analysis & Experimentation (Hard Skills)
• Budget Management (Hard Skills)
• Multi-channel Campaign Management (Hard Skills)
• Creative Development & Feedback (Soft Skills)
• Brand Consistency (Hard Skills)

Job Summary: 

• Work with the APAC client teams to create an implementation plan to achieve the client’s campaign objectives and meet media submission deadlines
• Manage adaptation of global assets from start to finish
• Review the client’s strategic plan and submit feedback
• Write creative/production briefs in line with the client’s campaign objectives, identify key project outcomes and gain client approval, and ensure delivery deadlines are met
• Keep up to date with each campaign’s project and financial status to manage the client’s needs, deliverables, and expectations
• Act as the main point of contact for managing questions, challenges, and project feedback
• Manage internal team resources to ensure the project progressing, ensure necessary resources are assigned to the project, and alert management if additional resources
• Ensure accuracy of monthly billing and expenses, manage quarterly reconciliations and forecasting, alert management of budgetary issues or concerns
• Lead client communications and internal stakeholder management in the post-sale for digital campaigns, such as advertising campaign timelines, monitoring and optimizing campaigns, and creating final campaign insight reports 
• Partner with the business development team as a digital advertising product expert to strategize and develop media plan recommendations and manage inventory 
• Work alongside business development and P&P colleagues to create and deepen ongoing relationships with clients and agencies 
• Assist in internal projects to improve the processes and the client experience 

Skills on Resume: 

• Campaign Implementation (Hard Skills)
• Asset Adaptation (Hard Skills)
• Creative Brief Writing (Hard Skills)
• Project Management (Soft Skills)
• Client Communication (Soft Skills)
• Budget & Expense Management (Hard Skills)
• Stakeholder Collaboration (Soft Skills)
• Process Improvement (Soft Skills)

Job Summary: 

• Provides strategic direction and insight on the execution and implementation of all brand advertising initiatives including collateral creation, collateral distribution, media plans, campaign plans, on-site events, and more.
• Proofreads all copy advertising and makes necessary edits to all trade and consumer print ads, brochures, and other collateral materials, as well as digital ads and newsletters
• In partnership with the marketing team, ensure product copy is accurate and reflects the adequate brand message.
• Follows HQ brand and legal guidelines and appropriate branding. Stays up-to-date with marketing branding specifications.
• Maintains ad database and assists with ad hoc requests for materials.
• Supports and assists in all marketing departmental collateral and fulfillment needs such as requests for images, copy, logos, etc.
• Leads strong relationships with media vendors and external agencies to ensure creative gets executed promptly.
• Maintains a working knowledge of brand promotional efforts and new launches.
• Manages and tracks campaign budgets across external agencies and internal cross-functional teams
• Creates and identifies key advertising strategies that not only drive interest and capture new consumers, but sustain existing long-term relationships
• Analyzes and assesses the weekly performance of campaigns and translates quantitative and qualitative data into recommendations and plans for revising the campaign strategy
• Compiles and analyzes weekly reports including all key advertising metrics to present to HQ and senior leadership
• Manages the budget and rebilling from vendor invoices, prepares quotes, and validates the budget of the campaign or project
• Partners with the e-commerce team to optimize traffic and drive conversion.
• Oversee Coop and Retail Marketing plans and budgets (advertising, e-retail, and other marketing activities).

Skills on Resume: 

• Brand Advertising Strategy (Hard Skills)
• Copy Proofreading (Hard Skills)
• Product Copy Accuracy (Hard Skills)
• Ad Database Management (Hard Skills)
• Vendor & Agency Relationship Management (Soft Skills)
• Budget Management (Hard Skills)
• Campaign Analysis & Reporting (Hard Skills)
• E-commerce Collaboration (Soft Skills)

Job Summary: 

• Contribute to annual marketing plan and budget development.
• Write Marketing Briefs and conduct kickoff meetings internally and with agencies.
• Develop and execute approved national/local tactical marketing plan (in conjunction with agencies) with emphasis on production, creative, electronic media placement, and integrations according to plan.
• Manage Grand Opening marketing plan development, execution, and optimization.
• Manage agency relationships, reviews, and the agency RFP process 
• Maintain the advertising budget.
• Identify marketing support needed for internal departments and develop marketing plans to support department-specific initiatives.
• Support sponsorships and events with media and according to plans.
• Conduct post-buy analysis, check media invoices for accuracy, and approve for payment.
• Establish performance measures and hold plan tactics and agency accountable to KPIs.
• Oversee production and media staff.
• Present and recap marketing strategies, tactics, and results to leadership and the Advertising Committee.
• Remain up to date on the latest marketing and technology trends and optimize plans

Skills on Resume: 

• Marketing Plan Development (Hard Skills)
• Brief Writing & Kickoff Meetings (Hard Skills)
• Campaign Execution (Hard Skills)
• Agency Relationship Management (Soft Skills)
• Budget Management (Hard Skills)
• Post-buy Analysis (Hard Skills)
• Performance Measurement (Hard Skills)
• Trend Analysis & Optimization (Hard Skills)