Published: Nov 15, 2024 – The Advertising Sales Director drives the development and execution of multi-year business strategies to support customer growth, and deliver innovative solutions that enhance beverage category profitability and sales performance. This role oversees marketing and beverage strategy development for high-priority global customers, ensuring alignment of resources and strategic partnerships to achieve mutual objectives. The director also builds strong relationships with key stakeholders and leverages insights and cross-functional collaboration to deliver sustainable results and continuous improvement.
Tips for Advertising Sales Director Skills and Responsibilities on a Resume
1. Advertising Sales Director, Digital Media Solutions Inc., Raleigh, NC
Job Summary:
- Work with the Vice President of Sales and Marketing, members of the marketing group, and product managers
- Develop and execute advertising plans, establish production schedules, and recommend merchandising strategies.
- Direct the editorial team to produce impactful product copy for print and electronic use.
- Supports company content marketing efforts with compelling white papers, case studies, and email messages.
- Establish and direct an efficient workflow that assures all projects follow set schedules.
- Explore and implement new production procedures and processes that will enhance productivity and reduce costs.
- Collaborate with product management and subject matter experts to produce accurate and timely content.
- Maintains a harmonious production process utilizing a team approach meeting department quality standards for all projects.
- Manage the company's print requirements, analyze pricing, and make sure all are held to the same high standard for printing and fulfillment.
- Develop and manage an annual budget for Advertising and Print Shop and ensure the department operates within budget guidelines.
Skills on Resume:
- Project Management (Hard Skills)
- Advertising Strategy (Hard Skills)
- Content Development (Hard Skills)
- Budget Management (Hard Skills)
- Workflow Optimization (Hard Skills)
- Team Collaboration (Soft Skills)
- Process Improvement (Hard Skills)
- Communication (Soft Skills)
2. Advertising Sales Director, Horizon Digital Agency, Denver, CO
Job Summary:
- Support regional colleagues with the management of existing customer relationships
- Enhance the commercial return for New Payment Platforms by driving opportunities for profitable growth.
- Support setting the strategic and long-term vision/agenda for customer accounts
- Understand customer business strategies and design and execute plans to strengthen partnership
- Prepare quarterly and annual reviews, along with financial performance
- Grow, build, and strengthen relations across functions, e.g. Product, Engineering, Operations, Risk, Legal
- Actively partner with multiple internal teams across Mastercard to meet objectives and to deliver on the day-to-day business commitments
- Deliver against sales targets for MasterCard products/services, profitability, and relationship metrics
- Ensure integration and completion of work against expectations (includes eliminating barriers, identifying capability-building opportunities, best practice sharing, etc.).
- Coach and supervise the team by offering approaches to be considered and following up to ensure timeliness and quality of execution vs. expectations.
- Provide experiences, recognition, rewards, and resources that are focused on the development and motivation of individuals on the team and the CM West COE team as a whole.
Skills on Resume:
- Customer Relationship Management (Soft Skills)
- Strategic Planning (Hard Skills)
- Financial Analysis (Hard Skills)
- Cross-functional Collaboration (Soft Skills)
- Sales Performance (Hard Skills)
- Team Leadership (Soft Skills)
- Problem Solving (Soft Skills)
- Coaching and Mentorship (Soft Skills)
3. Advertising Sales Director, Peak Media Group, Portland, OR
Job Summary:
- Drive effective sales and account planning for the assigned territory and customer base and ensure that plans are aligned to both revenue and strategic outcomes for business
- Ensuring attainment of revenue and associated targets from opportunities and assigned territory and customer base
- Identifying and qualifying product and solution opportunities leads within managed territories and accounts
- Develop a thorough understanding of customers' objectives, needs, requirements, and budgets.
- Research their wants and needs, build and execute strategic recommendations that will ultimately result from the adoption of DSI Solutions
- Keep abreast with industry and market trends and best practices, as well as the competitive landscape.
- Build upon a deepening knowledge of industry, business, and customers to deliver strategies that continually evolve customers’ growth
- Inspire, mentor, and manage sales support team members, and supervise them at each engagement.
- Evaluate direct reports’ performance against established performance expectations.
- Create a communication plan for internal and external senior leaders that stewards progress and key learning of the team, inclusive of brands, insights, programs, results
- Commit to development and future capability building, using various tools as appropriate to the audience's needs (e.g., newsletters, presentations, face-to-face meetings, webinars, etc.)
Skills on Resume:
- Sales Planning (Hard Skills)
- Revenue Targeting (Hard Skills)
- Opportunity Identification (Hard Skills)
- Customer Relationship Management (Soft Skills)
- Market Research (Hard Skills)
- Strategic Thinking (Hard Skills)
- Team Leadership (Soft Skills)
- Communication (Soft Skills)
4. Advertising Sales Director, Summit Advertising Co., Austin, TX
Job Summary:
- Provide strategic thinking and leadership to craft a multi-year business strategy that supports customer’s growth and business objectives.
- Activate The Company System to develop and implement business solutions that meet customers’ needs and drive beverage category profit and volume, contributing to overall sales growth for the customers' entire business.
- Creatively bringing customer solutions to life, pioneering end-to-end innovation.
- Provide team with leadership, direction, and coaching to achieve work objectives and improve performance and skills.
- Efficiently align resources to manage marketing to deliver mutual goals within an assigned portfolio.
- Oversee short-term and long-term Beverage Strategy Development for high-priority global chain customer
- Develop and manage a joint scorecard to ensure the team is meeting expectations and delivering sustainable results
- Practice continuous improvement and agile management practices.
- Build strategic relationships with C-Suite marketing executives and key stakeholders as relevant to the needs of the total portfolio.
- Identify the appropriate tools and resources to support the strategic, operating, and personal needs of the partner’s business
- Align support with internal stakeholders including brand, innovation, and strategy teams
- Identify the need for additional customer marketing research (consumer, customer, or channel).
Skills on Resume:
- Strategic Leadership (Soft Skills)
- Business Solution Development (Hard Skills)
- Innovation Management (Hard Skills)
- Team Leadership (Soft Skills)
- Resource Alignment (Hard Skills)
- Relationship Building (Soft Skills)
- Continuous Improvement (Hard Skills)
- Marketing Research (Hard Skills)