Job Summary: 

• Define, own, and develop the company's Advertising strategy.
• Take full PnL responsibility and ensure a sustainable growth budget that is aligned with the different business units and departments.
• Lead and continuously develop his/her team (Ad Operations, Ad data, Ad product, Ad programmatic)
• Be responsible for the overall development of the Advertising product portfolio and its integration in line with the user and customer needs
• Continuously adapt the Advertising landscape and technology to reflect the latest trends and market developments
• Ensure a state-of-the-art Advertising technology stack reflecting the needs of the customers.
• Optimize the revenue streams out of the programmatic Advertising channels ensuring optimal fill rate, CPMs, and campaign management.
• Ensure advertising products perform as per market standards and align with the product directors
• Understand the competitive landscape, and the Spanish Advertising market environment and know relevant industry standards

Skills on Resume: 

• Advertising Strategy (Hard Skills)
• PnL Management (Hard Skills)
• Team Leadership (Soft Skills)
• Product Development (Hard Skills)
• Market Analysis (Hard Skills)
• Tech Stack Management (Hard Skills)
• Ad Optimization (Hard Skills)
• Competitive Analysis (Hard Skills)

Job Summary: 

• Foster one-on-one relationships with senior clients to deepen the partnership with the agency by preemptively identifying new organic growth opportunities within the account
• Develop ongoing strategic and creative collaboration, working with the internal and external teams to ensure innovative and integrated work is delivered for the client
• Assist the client in establishing long and short-term marketing objectives and goals
• Nurture an outstanding team environment by establishing a positive relationship with direct reports' day-to-day workflow and career development
• Exhibit excellent thought leadership and industry expertise for the client's business and demonstrate a dedicated partnership with them by providing balanced counsel and direction
• Work closely and collaboratively with the CCO and Lead Planner in maximizing the Creative Brief to build the development of strong creative work
• Maintain great relationships with internal and external partners - including freelancers, media agencies, promotional partners, suppliers, etc.
• Possess strong management of account financials, including monthly and annual client forecasting, performance to target, margins, and team utilization
• Help build and support an engaging, collaborative, entrepreneurial culture within the agency

Skills on Resume: 

• Client Relationship Building (Soft Skills)
• Strategic Collaboration (Soft Skills)
• Marketing Goal Development (Hard Skills)
• Team Management (Soft Skills)
• Thought Leadership (Soft Skills)
• Creative Brief Maximization (Hard Skills)
• Partner Relationship Management (Soft Skills)
• Financial Management (Hard Skills)

Job Summary: 

• Build and maintain strong relationships with media agencies, including negotiating annual SOWs, reconciling agency manpower hours vs budget, and providing performance assessments to deliver results cost-effectively.
• Manage across the portfolio of Company brands to remain flexible to dynamic business and marketplace changes, yet take advantage of scale and volume 
• Partner with agencies to provide media principles and strategies for the portfolio, as well as align with individual brand strategies to drive maximum results.
• Work closely with brand teams on media planning, creative development processes, and execution and act as a liaison with agencies to ensure efficient use of agency manpower
• Facilitate the development of integrated plans across other consumer touchpoints to maintain consistency of brand messaging.
• Partner with research and analytics team members to develop standardized KPIs for media performance and analyze data to improve the efficiency and effectiveness of media.
• Continually seek out and implement cost savings opportunities to provide the optimal mix of working vs. non-working media investment.
• Manage and coach digital marketing manager working across social media, digital media, websites, SEO, SEM, etc.
• Collaborate across groups including brand teams, packaging, research, shopper marketing, sales, e-commerce, etc. to ensure tight linkage of communications across the consumer journey.

Skills on Resume: 

• Media Agency Relationship Management (Soft Skills)
• Portfolio Management (Hard Skills)
• Media Strategy Alignment (Hard Skills)
• Creative Development Collaboration (Soft Skills)
• Integrated Plan Development (Hard Skills)
• Media Performance Analysis (Hard Skills)
• Cost Optimization (Hard Skills)
• Team Coaching (Soft Skills)

Job Summary: 

• Lead brand development and management for the enterprise brand portfolio. 
• Deliver broad strategic initiatives that become foundational to brand positioning, brand expression, and activation through both internal and external communication channels. 
• Responsible for both broad strategic undertakings and as well as strategic brand activation product and business positioning and verbal and visual expression. 
• Partners with marketing organization strategists and with business unit stakeholders.
• Create and deliver an annual advertising plan with key performance metrics. 
• Lead brief development and with the media agency, deliver informed channel plans. 
• Integrate targeted advertising and lower funnel paid activities. 
• Develop and lead creative briefings for campaigns. 
• Identify and work with strategic, innovative external partners and brand agencies to strengthen the creative message, relevance to the target audience, and overall brand differentiation.
• Collaborate with insights and client experience teams to understand key consumer needs, barriers, and insights, to develop an effective brand expression and communication strategy. 
• Develop brand development and communication strategy by synthesizing information from multiple sources and driving the application of key insights into business actions.
• Build relationships with internal stakeholders to innovate solutions and new opportunities for delivering increased awareness and brand preference for Silicon Valley Bank. 
• Align and integrate efforts with corporate communications (earned media) and internal communications to advance the reputation of the enterprise brand.
• Produce media performance analysis, and derive implications and recommendations that lead to more effective paid channel allocation.

Skills on Resume: 

• Brand Development (Hard Skills)
• Strategic Planning (Hard Skills)
• Brand Positioning (Hard Skills)
• Advertising Planning (Hard Skills)
• Creative Briefing (Hard Skills)
• External Partner Collaboration (Soft Skills)
• Consumer Insights Analysis (Hard Skills)
• Media Performance Analysis (Hard Skills)

Job Summary: 

• Work closely with the Commercial marketing teams (commercial, comms, digital, sales) 
• Ensure that briefs are strategically right for reputation and appropriate for business, balancing short-term sales objectives with the longer-term identity of the brand
• Understanding and championing content that delivers real benefits for the consumer.
• Work with in-house film team and third-party film/video production agencies to ensure assets are implemented correctly in every channel and platform and produced to the brand's high creative standards. 
• Interrogate the creative briefs for the products and technologies you’re writing about collaborate closely with colleagues in other teams and work across a range of media to create seamless integrated campaigns.
• Collaborate with Commercial, Legal, and Performance team colleagues to create solutions that are responsive and robust
• Define and direct sound design elements to bring a further dimension to advertising whilst understanding the confines and consumer behaviors of certain social channels. 
• Design for sound off, delight with sound on.
• Oversee post-production elements such as editing, color grade, retouching and clean-up, and CGI work.
• Ensuring all work is in line with brand values and follows the relevant brand and design guidelines.

Skills on Resume: 

• Cross-functional Collaboration (Soft Skills)
• Strategic Brief Development (Hard Skills)
• Consumer-Centric Content Creation (Hard Skills)
• Film/Video Production Management (Hard Skills)
• Creative Brief Interpretation (Hard Skills)
• Legal and Commercial Collaboration (Soft Skills)
• Sound Design Direction (Hard Skills)
• Post-Production Oversight (Hard Skills)

Job Summary: 

• Lead a team to successfully develop and execute all US National and Local media strategies and tactical plans
• Establish the objectives, key results, processes, timing, necessary assets, and workflow needed to ensure a high-functioning team
• Ensure teams develop media strategies and plans that are grounded in business priorities and consumer insights
• Foster a high-performing, results-based culture within the media team
• Responsible for overarching, integrated media strategy across all advertising campaigns
• Ensure all media plans are optimized to deliver awareness, impact, and engagement towards the Red Bull consumption group and to achieve overarching marketing objectives
• Ensure the development of insightful, comprehensive campaign analyses and that learnings are applied to current and future campaigns as real-time as possible
• Work cross-functionally to ensure integration of Paid, Owned, and Earned media in close collaboration with Red Bull Media House North America
• Manage the media agency (including Media Strategy/Planning/Buying, TV/Video, Programmatic, Social, Search, and OOH) to deliver insightful/effective/efficient plans that deliver on objectives
• Perform annual media agency evaluation and develop/implement performance plans 
• Run media agency selection process and negotiate/maintain all agency contracts including fees and scopes of work
• Ensure ongoing campaign monitoring and optimization, ensuring key insights are delivered and leveraged to strengthen plans
• Lead and implement smooth Planning and Buying operations between the majority of campaigns executed by the Media Agency and the small part of the Media budget which is bought in-house. 
• Analyze and optimize set-up to scale what works

Skills on Resume: 

• Media Strategy Development (Hard Skills)
• Team Leadership (Soft Skills)
• Consumer Insight Integration (Hard Skills)
• Campaign Optimization (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Media Agency Management (Soft Skills)
• Performance Analysis (Hard Skills)
• Negotiation and Contract Management (Hard Skills)

Job Summary: 

• Drive consistent media best practices to deliver more targeted, relevant, and “data-driven” advertising campaigns
• Understand and leverage all available data to improve media targeting efficiency and effectiveness
• Constantly identify, analyze, and leverage the latest media trends and emerging technologies, seeking out new opportunities and applying them to media strategies
• Ensure Google Marketing Platform ad tech stack is being fully leveraged and that teams are constantly pushing for performance improvement, State-of-the-art programmatic advertising performance, and innovation adoption
• Understand and apply the DV360 and Google Campaign Manager tools or have comparable experience with other DSPs/Ad Servers
• Build in-team expertise across all new media channels including programmatic, social, search, and connected/addressable TV
• Ensure compliance with CCPA and any other relevant Data privacy laws relevant to US Advertising
• Ensure the team is constantly at the forefront of the evolving media landscape and deliver relevant training
• Support the VP, of Advertising in developing and implementing the annual business plan
• Responsible for annual media planning reviews, buying reviews, and buying recommendations with media agency
• Responsible for Media Cost KPI setting, benchmarking, and controlling across all Media to increase the value of Media Buys on an ongoing basis. 
• Guide, challenge and control the performance of the Media Agency in the National Upfront Buying as well as ongoing Media Buying to optimize CPM and C/GRP
• Responsible for bi-annual MMM inputs and for ensuring MMM learnings are leveraged to optimize the Media plan
• Manage and maintain the annual media budget, ensuring consistency across Finance and internal media management platform

Skills on Resume: 

• Data-Driven Campaign Development (Hard Skills)
• Media Trend Analysis (Hard Skills)
• Programmatic Advertising Optimization (Hard Skills)
• Google Marketing Platform Expertise (Hard Skills)
• DSP/Ad Server Management (Hard Skills)
• Data Privacy Compliance (Hard Skills)
• Media Planning and Buying (Hard Skills)
• Budget Management (Hard Skills)