Published: Nov 14, 2024 - The Advertising Account Manager is responsible for driving customer retention, achieving revenue growth, and expanding product usage, managing a high volume of advertising accounts with a keen focus on client needs and business impact. This position works collaboratively across Sales and Yield teams to implement effective strategies and best practices, consistently enhancing ROI and scaling for growth. This role utilizes business insights and client feedback to tailor marketing strategies, engaging senior decision-makers and leveraging Amazon’s comprehensive advertising solutions.
Tips for Advertising Account Manager Skills and Responsibilities on a Resume
1. Advertising Account Manager, Greenlight Media Solutions, Denver, CO
Job Summary:
- Set Client marketing strategy and objectives
- Define client mission, goals and messaging
- Establish a clear, defined brand strategy both internally and externally on a national level
- Oversee online and offline media, including Public Relations and Digital
- Lead and develop 2-3 direct reports
- Create successful product launches and local store openings for clients
- Increase sales and market share for clients
- Increase sales and market share for the agency, adding 2-3 clients annually and growing existing client budgets as well
- Travel nationally to understand he food industry, trends and clients
- Develop relationships with, and understand, key clients (the environment, needs and consumers/customers)
- Develop new and innovative strategies for clients and for the agency
- Help clients to manage the product life cycle
- Learn and know the manufacturing and sales/retailer buying process
Skills on Resume:
- Strategic Marketing Leadership (Hard Skills)
- Brand Strategy Development (Hard Skills)
- Media Management (Hard Skills)
- Team Leadership (Soft Skills)
- Product Launch Management (Hard Skills)
- Sales Growth (Hard Skills)
- Client Relationship Building (Soft Skills)
- Industry Knowledge (Hard Skills)
2. Advertising Account Manager, Digital Pulse Advertising, Orlando, FL
Job Summary:
- Follow outlined procedures and adapt to new processes
- Collaborate with clients to achieve their monthly goals/objectives
- Strategize, create and place ads and accurately utilize monthly marketing budgets
- Switch between multiple accounts/client conversations each day
- Work with internal support teams to create specific ads that complement each client’s brand
- Guide advertising direction and work closely with the creative team to showcase the correct brand and voice for each client and update regularly
- Brainstorm new and creative ideas throughout campaigns
- Analyze monthly reports and confidently review with client, giving guidance and suggestions
- Stay current on advertising policies, best practices, and changes
- Communicate internally between teams in analytical, graphic design, and development
Skills on Resume:
- Process Adaptability (Hard Skills)
- Client Collaboration (Soft Skills)
- Ad Creation (Hard Skills)
- Multitasking (Soft Skills)
- Brand Consistency (Hard Skills)
- Creative Direction (Soft Skills)
- Idea Brainstorming (Soft Skills)
- Data Analysis (Hard Skills)
3. Advertising Account Manager, Vivid Creations Agency, Raleigh, NC
Job Summary:
- Prospect, pitch and close advertising sales to business and non-profit clients
- Communicate with prospective and existing clients through phone, mail, email and in person (post-pandemic)
- Perform conversational-based client needs analysis with clients
- Consult with clients on the effectiveness of their marketing campaigns
- Make and keep notes on client communications, proposals and contracts
- Generate personal and publication sales reports
- Contribute ideas and solutions to company sales strategies
- Engage with team members and management on sales, goals and strategies
- Sending details to graphic designers
- Analyze market trends for different industries
- Support clients for QR reports and Call Tracking reports
- Accompany Account Executives to client meetings to build strategy
- Build trust with the Account Executive team and the clients
- Determine product demand and customer awareness
- Develop pricing strategies to maximize return on investment
- Coordinate marketing campaigns with sales activities
- Monitor and report on customer satisfaction
Skills on Resume:
- Sales Prospecting (Hard Skills)
- Client Communication (Soft Skills)
- Client Needs Analysis (Soft Skills)
- Campaign Consulting (Soft Skills)
- Record Keeping (Hard Skills)
- Sales Reporting (Hard Skills)
- Market Trend Analysis (Hard Skills)
- Team Collaboration (Soft Skills)
4. Advertising Account Manager, Bright Sky Marketing, Phoenix, AZ
Job Summary:
- Supporting overall client satisfaction by providing a positive customer service experience, ensuring high-quality, and on-time delivery
- Support for regular client-facing communications including adherence to client communication practices, preparing and distributing client status reports, preparing and disseminating contact reports, etc
- Translating client needs and expectations clearly across internal development teams
- Working in collaboration with Project Managers or creating and managing project timelines directly, depending on the requirements of the project
- Collaborating with internal teams to manage timelines, assets, progress, and client deliverables, including project brief development, supporting internal KO meetings, requirements meetings, internal review meetings, and prelaunch quality checks
- Supporting client review calls and internal team coordination to ensure projects are approved by the client
- Developing an understanding of revenue delivery expectations
- Building a strong foundation for client management, presentation skills, and product value articulation
- Lead client communications and internal stakeholder management in the post-sale for digital campaigns, such as advertising campaign timelines, monitoring and optimizing campaigns and creating final campaign insight reports
- Partner with the business development team as a digital advertising product expert to strategize and develop media plan recommendations and manage inventory
- Work alongside business development and P&P colleagues to create and deepen ongoing relationships with clients and agencies
- Assist in internal projects as needed to improve our processes and the client experience
Skills on Resume:
- Client Satisfaction Support (Soft Skills)
- Client Communication (Soft Skills)
- Requirements Translation (Soft Skills)
- Project Timeline Management (Hard Skills)
- Collaboration and Coordination (Soft Skills)
- Client Review Support (Soft Skills)
- Revenue Understanding (Hard Skills)
- Relationship Building (Soft Skills)
5. Advertising Account Manager, Spark Innovations Agency, Austin, TX
Job Summary:
- Work with the APAC client teams to create an implementation plan to achieve the client’s campaign objectives and meet media submission deadlines
- Manage adaptation of global assets from start to finish
- Review the client’s strategic plan and submit feedback
- Write creative/production briefs in line with the client’s campaign objectives, identify key project outcomes and gain client approval, and ensure delivery deadlines are met
- Keep up to date with each campaign’s project and financial status to manage the client’s needs, deliverables and expectations
- Act as the main point of contact for managing questions, challenges and project feedback
- Manage internal team resources to ensure the project progressing, ensure necessary resources are assigned to the project and alert management if additional resources
- Ensure accuracy of monthly billing and expenses, manage quarterly reconciliations and forecasting, alert management of budgetary issues or concerns
- Building strong relationships with the Client, Designers, Creative and Account leads, participating and contributing to planning sessions, WIPs or brainstorms
- Writing clear concise creative, design and reverse briefs.
- Providing timelines and production estimates where applicable.
- Managing the full scope of design projects including in-store point-of-sale, local area marketing collateral, press, magazine, catalog, brand identities, campaign frameworks, photographic shoots, and retouching.
- Managing resources and work allocation to deliver scheduled campaigns on time and on budget.
- Taking ownership of projects and managing these from inception to completion with limited guidance.
Skills on Resume:
- Campaign Implementation (Hard Skills)
- Asset Adaptation (Hard Skills)
- Strategic Review (Hard Skills)
- Creative Brief Writing (Hard Skills)
- Project Management (Hard Skills)
- Client Communication (Soft Skills)
- Budget Management (Hard Skills)
- Resource Management (Hard Skills)
6. Advertising Account Manager, Blue Horizon Media, Nashville, TN
Job Summary:
- Help ensure that high-potential advertisers reach their marketing goals quickly and stay active and healthy.
- Manage a portfolio of advertisers using business analytics expertise to proactively identify and realize opportunities to increase revenue and performance.
- Support the development of these advertisers’ ongoing independent growth and success.
- Build campaign optimization proposals that are meaningful, compelling and relevant to advertisers.
- Customize proposals outlining the benefits of advertising products such as Display and Search advertising, including bid/budget/targeting strategies to increase advertising revenue.
- Design and deliver performance updates, business reviews and growth opportunity presentations to key agency contacts.
- Monitor account performance for optimal ROI, advertiser satisfaction, competitive analysis, and future strategy building.
- Work with technical account management, sales, development, and product teams to identify and solve issues blocking advertiser performance.
- Provide oversight and root cause analysis of issues affecting advertisers.
- Extend expertise and best practices to the sales and service teams to positively impact all new advertisers to the platform.
Skills on Resume:
- Business Analytics (Hard Skills)
- Account Management (Soft Skills)
- Campaign Optimization (Hard Skills)
- Advertising Strategy (Hard Skills)
- Performance Presentation (Soft Skills)
- ROI Monitoring (Hard Skills)
- Problem Solving (Soft Skills)
- Root Cause Analysis (Hard Skills)
7. Advertising Account Manager, EchoWave Communications, Salt Lake City, UT
Job Summary:
- Provide timely and accurate information to clients regarding their requests, complaints and questions
- Resolve customer inquiries by phone and email with authentic, human understanding
- Keep all clients up to date with product enhancements, changes, or glitches
- Track and manage client product usage on a daily and monthly basis
- Ensure that customers receive top-of-the-line customer service and are fully satisfied through proactive communication
- Investigate bugs and technical issues, then work with Appcast support and cross-functional partner teams to resolve
- Build and maintain relationships with existing customers to further brand loyalty
- Act as a liaison between partners, internal stakeholders and our customers to ensure that all product information is relayed accurately
- Manage and build relationships with top advertising clients as well as oversee on-boarding of new clients
- Perform analysis on advertising campaigns and assist with optimization
- Establish a deep understanding of our client's business to maximize revenue and upselling opportunities
- Deliver KPI performance regularly to clients through weekly calls and QBRs.
Skills on Resume:
- Client Communication (Soft Skills)
- Customer Service (Soft Skills)
- Product Knowledge (Hard Skills)
- Usage Tracking (Hard Skills)
- Proactive Communication (Soft Skills)
- Technical Problem Solving (Hard Skills)
- Relationship Building (Soft Skills)
- Client Management (Soft Skills)
8. Advertising Account Manager, Riverstone Media, Portland, OR
Job Summary:
- Responsible for customer retention, revenue growth, and expansion of product usage.
- Execute daily Account Management tasks in concert with Sales and Yield teams
- Ability to respond to frequent demands of multiple customers - both internal and external
- Exceptional at effectively managing a high volume of accounts
- Work cross-functionally to meet partner needs
- Accommodate core partner needs and the impact/value of meeting those needs
- Execute advertiser insights framework, and work to develop and share these insights internally
- Work in conjunction with the Advertising Sales and Yield teams
- Manage a portfolio of advertising clients using business analysis to proactively identify and realize growth opportunities.
- Develop and execute advertising strategies tailored to client needs.
- Obtain ongoing client and partner feedback to assess performance against organizational objectives.
- Develop and implement best practices to drive consistently strong ROI and to scale for anticipated growth.
- Act on the same level as senior decision-makers on the customer side and define holistic marketing strategies, leveraging all of Amazon’s innovative advertising solutions.
Skills on Resume:
- Customer Retention and Growth (Soft Skills)
- Account Management (Hard Skills)
- Multitasking (Soft Skills)
- High-volume account Management (Soft Skills)
- Cross-Functional Collaboration (Soft Skills)
- Business Analysis (Hard Skills)
- Advertising Strategy (Hard Skills)
- Client Feedback Management (Soft Skills)
9. Advertising Account Manager, Elevate Digital Solutions, Chicago, IL
Job Summary:
- Presenting the client and ensuring to demonstrate a strong knowledge of the account strategy and challenges.
- Work with the research team to demonstrate the client's strong point towards key accounts.
- Develop a quarterly plan for target accounts, associated agencies and revenue projection.
- Achieve quarterly and annual revenue targets.
- Ensuring to demonstrate a strong knowledge of the account strategy and challenges.
- Work with the research team to demonstrate the client's strong point towards key accounts.
- Develop a quarterly plan for target accounts, associated agencies and revenue projection.
- Achieve quarterly and annual revenue targets.
- Partner with Account Supervisor, Senior Account Director, and other Wondros teams to develop strategies to address client needs and manage expectations
- Advisor to clients on All of Us Research Program policies, branding compliance, and asset development and approval standard operating procedures
- Develop creative briefs independently or in collaboration with different Wondros departments to address client needs
- Attend and represent Wondros in client meetings and help resolve issues for the Wondros internal team
- Provide feedback regarding project health
- High volume of weekly meetings with prospective agency stakeholders, presenting the client and ensuring to demonstrate a strong knowledge of the account strategy and challenges.
- Work with the research team to demonstrate the client's strong point towards key accounts.
- Develop a quarterly plan for target accounts, associated agencies and revenue projection.
- Achieve quarterly and annual revenue targets.
Skills on Resume:
- Client Presentation (Soft Skills)
- Account Research Collaboration (Soft Skills)
- Strategic Planning (Hard Skills)
- Revenue Achievement (Hard Skills)
- Client Relationship Management (Soft Skills)
- Advisory Expertise (Hard Skills)
- Creative Brief Development (Hard Skills)
- Issue Resolution (Soft Skills)