ADVERTISING CONSULTANT RESUME EXAMPLE

Published: Nov 19, 2024 - An Advertising Consultant conducts both qualitative and quantitative customer research to gain deep insights into human behaviors and preferences. Develops and visualizes user journeys and digital experiences, utilizing trend analysis and prototypes to set industry benchmarks and inspire innovative solutions. Acts as a brand ambassador and builds robust relationships with both internal and external stakeholders, enhancing communication skills and driving impactful business and technology solutions through strategic advertising and marketing.

Tips for Advertising Consultant Skills and Responsibilities on a Resume

1. Advertising Consultant, Greenway Media, Asheville, NC

Job Summary: 

  • Assist management and associates in determining goals and creating unique and custom-made advertising campaigns 
  • Overlook and strengthen the company’s online presence by developing tailor-fit multimedia advertising and marketing strategies
  • Oversee creation and design of exclusive advertising and marketing strategies aiming to get maximum interest from potential consumers
  • Apply critical marketing techniques and advertising campaigns, and create communication methods to promote services to the public
  • Oversee and finalize content articles and pages which are in line with brand goals
  • Assess current brand/label and consult on any improvements in content placement and usage to maximize audience satisfaction
  • Gather market research and knowledge of trending topics to ensure up-to-date ad management and ad serving technologies (DFP and AdX)
  • Co-ordinate public events such as product launches, networking events, and trade shows to promote services or products
  • Work on multiple projects and meet tight deadlines.
  • Listening to customers' requests and understanding their needs.
  • Create and propose marketing plans that meet the needs of clients.
  • Manage clients’ online campaigns.
  • Collect and analyze various data such as daily ad accesses, search keywords, etc.
  • Track and analyze effectiveness and create marketing reports for clients.
  • Propose improvement plans based on the analysis.


Skills on Resume:

  • Content Oversight (Hard Skills)  
  • Brand Assessment (Hard Skills)  
  • Market Research (Hard Skills)  
  • Event Coordination (Soft Skills)  
  • Project Management (Soft Skills)  
  • Customer Needs Analysis (Soft Skills)  
  • Campaign Management (Hard Skills)  
  • Data Analysis and Reporting (Hard Skills)  

2. Advertising Consultant, Horizon Marketing Solutions, Boulder, CO

Job Summary: 

  • Work with colleagues and the client on the Digital Advertising strategy and advise how the objectives can be achieved
  • Control the performance of the Digital Advertising campaigns and draw up concrete actions for optimization of the campaigns
  • Monitor budgets and advise on their allocation in relation to the targets
  • Understand and know how to get the most out of high-end management tools such as Display & Video 360
  • Align marketing activities with the customer journey of the client's target group
  • Work closely with specialists in the fields of Data Intelligence & Solutions, CXO, SEA and SEO
  • Maintain contacts with Google, Facebook, various publishers and other partners of OrangeValley to test the latest features.
  • Responsible for meeting and exceeding the target of social advertising campaigns on the largest clients
  • Monitor campaigns daily and determine the perfect bid, the best target groups and the ideal moments to advertise through data analysis and A/B tests
  • Report the most important learnings to the creative team and the customer
  • Contact with colleagues and customers as a content expert. 
  • Share learnings with clients through reports and advise on campaign strategy and media deployment
  • Contribute to the development of the rest of the team, both in terms of content and on a personal level


Skills on Resume:

  • Advertising Strategy (Hard Skills)  
  • Campaign Optimization (Hard Skills)  
  • Budget Management (Hard Skills)  
  • Tool Proficiency (Hard Skills)  
  • Journey Alignment (Soft Skills)  
  • Specialist Collaboration (Soft Skills)  
  • Data Analysis (Hard Skills)  
  • Client Reporting (Soft Skills)  

3. Advertising Consultant, Peak Promotions, Flagstaff, AZ

Job Summary: 

  • Conduct continuous campaign performance analysis and optimisation of advertising campaigns including paid social, programmatic display, paid search and SEO, offering recommendations to account managers and customers on how to refine and improve audience targeting, campaign delivery and performance, etc.
  • Use a creative tool to optimise creative on behalf of the customer, understanding different formats and best practices.
  • Optimising ad copy, using best practice and ad extensions to drive performance, whilst providing account managers and advertisers with relevant, quality insights.
  • Review and optimise campaign targeting and settings to drive performance and help advertisers achieve their goals and objectives.
  • Sales activity support / Digital Advertising Consultant
  • Work daily with the account management team in order to ensure the success of customers’ objectives and campaigns.
  • Support account managers with all accounts by attending calls or meetings 
  • Support account management team during operational and business reviews by providing valuable analysis, insights and recommendations.
  • Ensure that CRM systems are updated with latest work on accounts.


Skills on Resume:

  • Campaign Performance Analysis (Hard Skills)  
  • Audience Targeting Optimization (Hard Skills)  
  • Creative Tool Usage (Hard Skills)  
  • Ad Copy Optimization (Hard Skills)  
  • SEO and Paid Search Knowledge (Hard Skills)  
  • Collaboration with Account Managers (Soft Skills)  
  • Analytical Insight Sharing (Soft Skills)  
  • Customer Objective Support (Soft Skills)  

4. Advertising Consultant, Riverfront Media Group, Charleston, SC

Job Summary: 

  • Be the point of contact for the platform team, raising technical failure tickets and resolving technical queries for any requests regarding ad operations campaign performance.
  • Responsible for resolving campaign technical and delivery queries in a timely manner.
  • Ensure that query resolution items are continuously updated in the CRM systems.
  • Handle sensitive customer service issues, working with corporate affairs, legal, PR and product teams.
  • Provide high-end monitoring and reporting of advertising activity, including commentary of reporting providing analysis and insights.
  • Monitor revenues and key KPIs daily. 
  • Define inventory optimisation across the platform and identify new levers for operational optimisation.
  • Analyse on-going activity with customers, highlighting risks as well as short & mid-terms opportunities.
  • Work on customers’ quarterly business reviews and activity summaries.
  • Coordinate with the platform team on a regular basis to assist and support platform technical problems, escalating serious technical failures.
  • Identify and build specifications on potential market needs that require technical developments and communicate them to the product team. 


Skills on Resume:

  • Technical Issue Resolution (Hard Skills)  
  • CRM System Management (Hard Skills)  
  • Customer Service (Soft Skills)  
  • Advertising Activity Reporting (Hard Skills)  
  • KPI Monitoring (Hard Skills)  
  • Inventory Optimization (Hard Skills)  
  • Risk and Opportunity Analysis (Soft Skills)  
  • Cross-Team Coordination (Soft Skills)  

5. Advertising Consultant, Urban Strategies, Richmond, VA

Job Summary: 

  • Develop techniques to get in front of decision makers of local businesses and set sales appointments to discuss The Daily Nonpareil and Amplified Digital solutions.
  • Learn the needs of new business and provide effective marketing solutions and campaigns by developing advertising proposals.
  • Maintain customer files and information.
  • Learn and sell new advertising initiatives.
  • Build effective relationships with clients and prospects.
  • Assist with copy and layout.
  • Use creative approaches to solving problems and conceptualize new product opportunities.
  • Review customer information on billing, aging, contracts, etc.
  • Work as a team with all Multi-Media Reps to represent The Daily Nonpareil and Amplified Digital Products.
  • Prospect for new business via outside sales calls.
  • Develop techniques to get in front of decision makers of local businesses and set sales appointments to discuss Suburban Newspapers and Amplified Digital solutions.


Skills on Resume: 

  • Sales Prospecting (Hard Skills)  
  • Advertising Proposal Development (Hard Skills)  
  • Client Relationship Building (Soft Skills)  
  • Customer Information Management (Hard Skills)  
  • Creative Problem Solving (Soft Skills)  
  • Copywriting Assistance (Hard Skills)  
  • Team Collaboration (Soft Skills)  
  • Product Conceptualization (Soft Skills)  

6. Senior Advertising Consultant, Clearview Marketing, Olympia, WA

Job Summary: 

  • Promote and drive Shopline advertising services (SMART Ads and Ads Managed Services) to Shopline merchants. 
  • Responsible for advertising sales and adoption.
  • Calling prospective clients to create awareness and influence adoption behaviour
  • Analyze business needs and put forward advertising strategies to deliver effective presentation and ROAS for merchants.
  • Organize Digital Marketing webinars to onboard Shopline merchants who have signed up for advertising plans.
  • Recap discussions with merchants and other related parties and follow up on action items
  • Be the in-house expert for performance marketing strategies. 
  • Coach internal colleagues with expertise in advertising.
  • Keep abreast of emerging trends, technologies and marketing insights
  • Brainstorm new and creative growth strategies based on data and testing
  • Work with other departments to increase merchants sign-ups for advertising plans
  • Work with the Marketing Manager to review webinar attendance, merchant activation, and impactful digital advertising strategies


Skills on Resume:

  • Advertising Sales (Hard Skills)  
  • Client Outreach (Soft Skills)  
  • Business Analysis (Hard Skills)  
  • Digital Marketing (Hard Skills)  
  • Performance Marketing Expertise (Hard Skills)  
  • Coaching (Soft Skills)  
  • Trend Awareness (Soft Skills)  
  • Collaboration (Soft Skills)  

7. Advertising Consultant, Skyline Public Relations, Boise, ID

Job Summary: 

  • Collate input from IFES in-country teams on the topic of online political advertising through review of provided program documents and staff interviews
  • Conduct a desk review of press statements, reports, academic papers and other external collateral that provides insights into different oversight bodies’ approaches to oversight of online political advertising
  • Conduct interviews with leadership and staff at election management bodies, anti-corruption bodies, political finance oversight bodies, and/or media regulators that have a mandate to oversee online political advertising. 
  • Participate in planning calls and working sessions with IFES’ technical experts and respond to written and verbal feedback.
  • Lead the development and writing of a report summarizing findings and outline recommendations
  • Research plan outlining research approach, timeline and interview questions
  • Interview recordings and/or transcripts
  • Report summarizing research approach, identifying shared challenges and priority needs of relevant oversight bodies, highlighting promising approaches with the potential for replication by other oversight bodies, and providing recommendations for future IFES programming and/or tool development. 
  • Present and sell radio/digital marketing solutions, that will deliver results to customers.
  • Develop new business through prospecting.
  • Provide excellent service to existing clients.
  • Present with a positive and excited attitude


Skills on Resume: 

  • Document Review (Hard Skills)  
  • Desk Research (Hard Skills)  
  • Stakeholder Interviews (Hard Skills)  
  • Report Writing (Hard Skills)  
  • Research Planning (Hard Skills)  
  • Collaboration (Soft Skills)  
  • Client Service (Soft Skills)  
  • Presentation Skills (Soft Skills)  

8. Advertising Consultant, Summit Creative Agency, Reno, NV

Job Summary: 

  • Work closely with diverse Business and IT stakeholders to identify the challenges around business that can be addressed via various digital solutions
  • Actively drive digital transformation and implementation through leading business case developments
  • Engage in the design, development and delivery activities in Salesforce, Adobe, Data, Cloud, Trading ERP, CTRM or other digital solutions for clients
  • Carry out allocated tasks in digital transformation and implementation on consulting engagements
  • Design technical solutions according to clients' business requirements
  • Identify, assess and resolve issues/problems
  • Be able to support project administration/management tasks including developing detailed work plans, manage status, etc.
  • Interact with client frequently around specific work efforts/deliverables
  • Prioritize and oversee activities of others to meet deadlines and quality standards
  • Draft reports for manager review, ensure compliance with Deloitte policies and quality/ performance standards
  • Responsible for reviewing the work of the subordinates and ensuring the professional standard of service to clients is maintained
  • Assist practice in business development work, such as proposal preparation and being part of the team for bidding on global / regional opportunities.


Skills on Resume: 

  • Digital Transformation (Hard Skills)  
  • Business Case Development (Hard Skills)  
  • Technical Solution Design (Hard Skills)  
  • Project Administration (Hard Skills)  
  • Problem Solving (Soft Skills)  
  • Client Interaction (Soft Skills)  
  • Team Leadership (Soft Skills)  
  • Report Writing (Hard Skills)  

9. Advertising Consultant, Visionary Media Services, Mobile, AL

Job Summary: 

  • Practice Deloitte human-centered design methodology to conduct customer experience design under the digital context
  • Carry out qualitative and quantitative customer research to provide in-depth human/customer insight
  • Analyze broad and vertical experience trends to provide inspirations or benchmarks
  • Visualize and prototype the designed experience for digital solution realization
  • Design user journey to reflect desired and advanced digital experience
  • Build own understanding of purpose and values, explore opportunities for impact
  • Act as a brand ambassador to help attract top talents
  • Understand expectations and demonstrate personal accountability for keeping performance on track
  • Focus on developing effective communication and relationship-building skills actively
  • Build strong relationships with internal and external stakeholders in an environment within a global, matrixed, and often virtual organization with a fast-paced, results-oriented culture
  • Work with a team to solve complex problems experienced in business and technology
  • Prospecting for new clients through station leads, community connections, and referrals.
  • Building relationships with clients, understanding their advertising needs, and developing creative marketing solutions.
  • Maintaining acceptable account receivables.


Skills on Resume:

  • Experience Design (Hard Skills)  
  • Customer Research (Hard Skills)  
  • Trend Analysis (Hard Skills)  
  • Prototyping (Hard Skills)  
  • Journey Mapping (Hard Skills)  
  • Communication (Soft Skills)  
  • Relationship Building (Soft Skills)  
  • Problem-Solving (Soft Skills)