ADVERTISING CONSULTANT SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Nov 19, 2024 - An Advertising Consultant brings expertise in corporate marketing and advertising, with a strong background in client service and project management. Proficient in Microsoft Office and marketing software, adept at handling multiple projects while maintaining excellent communication, negotiation, and organizational skills. Combines industry experience, particularly in the automotive sector, with the ability to travel to out-of-state dealership clients to deliver tailored advertising solutions.

Essential Hard and Soft Skills for a Standout Advertising Consultant Resume
  • Digital Marketing
  • Campaign Management
  • Data Analysis
  • SEO/SEM Proficiency
  • Social Media Advertising
  • CRM Software Knowledge
  • Content Creation
  • Presentation Skills
  • Market Research
  • Marketing Automation Tools
  • Communication
  • Negotiation
  • Creativity
  • Time Management
  • Adaptability
  • Client Relationship Building
  • Problem-Solving
  • Collaboration
  • Attention to Detail
  • Strategic Thinking

Summary of Advertising Consultant Knowledge and Qualifications on Resume

1. BA in Advertising with 5 Years of Experience

  • Proficient in Microsoft Office Suite programs including Excel and Word.
  • Corporate marketing and/or advertising agency experience 
  • Experience collaborating and communicating effectively with internal and external clients
  • Experience in the automotive industry
  • Ability to manage multiple projects by multi-tasking, effective time management and prioritizing workload
  • Ability to adjust set priorities and adjust workflow
  • Excellent communication, attention to detail and organization skills
  • Strong client service ability and win and maintain confidence of store leadership
  • Excellent presentation, negotiation and communications skills
  • Experience with marketing and advertising software for client and project management 
  • Interest and working knowledge of automotive sales and business principles
  • Ability to travel to out-of-state dealership clients 
  • All potential employees must pass pre-employment testing including a background check and drug screen

2. BA in Marketing with 4 Years of Experience

  • Highly proficient in working with DPs, Google AdWords and Facebook
  • Extensive experience in campaign set-up, optimisation, tracking and reporting of campaign performance to ensure they are being delivered efficiently and on time and to quality standards to ensure customer satisfaction and retention.
  • Ability to analyse performance of campaigns, and provide insights and commentary to advertisers, including any recommendations for future campaigns.
  • Communication skills both written and verbal, having to communicate with customers and resolve issues via the advertising solution and on the phone
  • Ability to handle multiple projects with tight deadlines, be a self-driven creative thinker, have strong organizational and time management skills, and possess strong project management skills.
  • Ability to work comfortably in a cross-functional setting, be proactive in covering these roles where necessary and demonstrate composure in times of uncertainty, inspiring the same within the team.
  • Strong ability to build meaningful and long-lasting relationships. 
  • Highly proficient in the use of Ms Word, Ms Excel, Keynote, Outlook, WebEx, and PowerPoint.
  • Excellent knowledge of management methods and techniques, and customer service and problem-solving orientation.
  • Experience working in an advertising operations position.

3. BA in Communications with 3 Years of Experience

  • Enthusiasm for the 'agency way of life': flexible, quick switching and never boring
  • WO work and thinking level and excellent planning skills
  • Extensive experience with the use of bidding and performance tools and insight into the social performance playing field
  • Demonstrated experience in writing media/Facebook strategy
  • Demonstrated experience in successfully converting broad media strategies into creative and innovative social campaigns
  • Being able to formulate strategy and vision for the largest customers
  • Sense of responsibility and the drive to give that little bit extra
  • Working together and being a team player
  • A good dose of positive energy and humor
  • Seeing solutions instead of problems
  • Excellent command of the Dutch and English language in word and writing.

4. BA in Business Administration with 6 Years of Experience

  • Know everything about the possibilities of Programmatic Display, Campaign Manager 360, Display & Video 360, Google Ads.
  • Extensive knowledge of Search Ads 360 and Microsoft Ads
  • Familiar with the (im)possibilities of various digital marketing channels and how to combine them for maximum effect.
  • Experience with determining KPIs in every phase of the Customer Journey and you have experience with brand lift studies.
  • Mastered the technical knowledge behind advertising (knowledge of pixel implementations) and you know how to use Google Analytics
  • Experience in managing large budgets (preferably) in various industries
  • Know tools like Channable and Optmyzr
  • Good command of the Dutch and English language, verbally and in writing
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