ADVERTISING SPECIALIST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Nov 18, 2024 – The Advertising Specialist has experience managing comprehensive advertising, paid digital, and CRM campaigns with expertise in marketing communications across diverse disciplines. This role requires strong organizational skills, attention to detail, and professionalism in dynamic corporate environments while meeting strict deadlines. The specialist also possesses advanced knowledge of Microsoft Office and industry tools, with effective communication skills for collaboration within matrixed organizations.

Essential Hard and Soft Skills for a Standout Advertising Specialist Resume
  • SEO
  • SEM
  • Google Analytics
  • Social Media Advertising
  • Content Management Systems
  • Copywriting
  • A/B Testing
  • Marketing Automation
  • Graphic Design
  • Data Analysis
  • Creativity
  • Communication
  • Problem-Solving
  • Time Management
  • Adaptability
  • Attention to Detail
  • Collaboration
  • Strategic Thinking
  • Project Management
  • Critical Thinking

Summary of Advertising Specialist Knowledge and Qualifications on Resume

1. BA in Advertising with 4 years of Experience

  • A digital marketing/Amazon expert, with agency experience
  • Experience working in a team setting while collaborating toward a common goal.
  • Financially and commercially astute, with budget control experience, with a data-driven mindset.
  • Self-starter with a professional, results-driven attitude and strong work ethic.
  • Strong character and persuasive communicator, able to work within a matrix organization with multiple internal stakeholders.
  • Excellent written and spoken communication skills.
  • Strong analytical skills with a high competency level/experience using MS Excel.
  • The ability to work independently without day-to-day supervision and interaction.
  • Strong capability to interpret Amazon Analytics and other industry data.
  • Hold Amazon Advertising and Google Qualifications

2. BA in Marketing with 3 years of Experience

  • Experience in marketing and/or business development within the A/E/C industry
  • Direct involvement with and knowledge of the Transportation industry in New York City
  • Knowledge and familiarity working with State and City agencies’ procurement procedures, including alternative project delivery pursuits
  • A writer with a passion for developing tailored, engaging RFQ/RFP material, with overall ownership of the final written and graphic content.
  • Must be proficient in MS Office and Adobe Suite Programs, InDesign, and web-based interfaces.
  • Excellent written and verbal communication and interpersonal skills.
  • Detail-oriented and organized, with exceptional prioritization skills.
  • The ability to work independently and in cooperation with a larger regional team. 
  • Should enjoy working with different personality styles and management levels, both in person and across geographies.
  • Must thrive working in a deadline-driven environment and be able to multi-task.

3. BA in Graphic Design with 6 years of Experience

  • Hands-on experience managing, optimizing, and analyzing RTB online advertising campaigns in a DSP
  • A greater knowledge of Programmatic advertising, Creative Management, Pixel Management, and the ability to autonomously manage complex campaigns
  • A deep knowledge of advertising standards namely VAST and VPAID
  • Expert in the execution of the campaign using more than one platform such as DoubleClick Bid Manager, AppNexus, Adelphic, and Simpli.fi, The Trade Desk, and any other DSPs, RTB media
  • Able to troubleshoot complicated discrepancies between DSP and ad servers or DSPs and SSPs.
  • In-depth understanding of Viewability, Optimization, Private marketplace deals, and ad fraud measurement with Ad-verification and Audience verification vendors
  • Computer literate with superior knowledge of Excel, vlookup, pivot tables, and other such functions
  • Knowledge of Salesforce, Jira, and Operative.One
  • Adapt to a fast-paced environment and take direction from multiple stakeholders
  • Ability to develop relationships with customers (internal and external), suppliers and co-workers
  • Excellent analytical thinking and problem-solving skills

4. BA in Communications with 5 years of Experience

  • Experience in marketing communications within an advertising agency and/or large regional organizations encompassing multiple communications disciplines, including advertising, paid digital, and CRM.
  • Knowledge and working history of implementing comprehensive advertising paid digital and CRM campaigns.
  • Ability to manage competing priorities in rapidly changing business and corporate environments.
  • Ability to pay attention to detail and maintain a high level of professionalism and accuracy while adhering to deadlines.
  • Strong interpersonal skills dealing with all levels of employees
  • Excellent customer service skills and a positive, can-do attitude.
  • Expert knowledge of Microsoft Office software (Word, Excel, PowerPoint, Outlook, and Internet Explorer) with the ability to learn new software products.
  • Knowledge of industry tools and the latest technologies.
  • Effective communicator, able to work within a matrixed organization with multiple internal stakeholders.
  • Foreign language (Spanish, French, or German) or the capability to manage translation service providers for international placement.
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