WHAT IS A BRAND MANAGER ?

In this business critical role as Brand Manager, you will be responsible for defining the brand management strategy, assisting in preparation of annual strategy and action plan for assigned brands in line with portfolio strategy, corporate time schedule and budgets. The salary range for this role is THB80k - 100k per month, Car Allowance, Mobile Phone, Bonus, Insurance.

Need-to-Know Overview of a Brand Manager

1. Brand Manager Duties and Responsibilities

  • Assisting in annual strategy and action plan for assigned brands
  • Keeping active watch on market activity, consumer trends and competitive brands
  • Working closely with On-Trade and Modern-Off Trade teams to find ways to reach identified targets through events
  • Working closely with the senior business development teams globally
  • Identifying local strategic consumers, tribes and crusaders for assigned brands in line with global guidelines and local consumer
  • Cooperating with Finance to update accruals, assess spending's efficiency through evolution of brands' reputation in consumer surveys, in order to ensure A&P efficiency without overspending in assigned brands
  • Prepare brand analysis 4P, implement in coordination with On-Trade, Modern Off-Trade and other Marketing teams, visit outlets to feel market and to evaluate potentials.
  • Accompany commercials to negotiate with outlet owners for promotion activation, execute and ensure efficiency of all programs and activities for assigned brands (advertising, media, Internet, digital, DM, CRM, nationwide promotions, events and sponsorship, visibility design, PR, mentoring), liaise with PR/advertising agencies and organisers, produce qualitative and quantitative evaluations, in order to ensure development of brand awareness and image.

2. Brand Manager Skills, Experience, Qualifications

  • Bachelor Degree in Business, Economics, Finance, Marketing, or equivalent
  • At least five years experience in Marketing
  • Experience working in multinational company, FMCG, luxury goods, agencies or related fields solid
  • Experience in communication, presentation, negotiation, problem solving, convivial, and analytical skills
  • Initiative, integrity, and result-orientation.
  • Strong 4P management
  • Competent P&L management
  • Experience of analyzing complex data and using that to make relevant strategic recommendations
  • Strong communication and influencing skills